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All Journal SOROT: Jurnal Ilmu-ilmu Sosial Berkala Ilmiah Pertanian Jurnal Sosial Ekonomi Pertanian Jurnal Penelitian Hutan Tanaman Jurnal Penelitian Tanaman Industri Cannarium (Jurnal Ilmu-ilmu Pertanian) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura AGRARIS: Journal of Agribusiness and Rural Development Research Caraka Tani: Journal of Sustainable Agriculture JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Kreativitas PKM Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat INTEGRITAS : Jurnal Pengabdian Budimas : Jurnal Pengabdian Masyarakat Jurnal Penelitian Tanaman Industri (Littri) Jurnal Ilmiah Agribios Benchmark KREATIF: Jurnal Pengabdian Masyarakat Nusantara Agrikan: Jurnal Agribisnis Perikanan Jurnal Masyarakat Mengabdi Nusantara Jurnal Abdimas Terapan JAMAS: Jurnal Abdi Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Journal Of Agribusiness, Social and Economic Kubis Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia
Agus Supriono
Program Studi Agribisnis Fakultas Pertanian Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Digital Marketing Sebagai Strategi Pengembangan dan Inovasi Produk Kopi Bikla di Desa Bangsalsari Kabupaten Jember Asyrofi Asyrofi; Agus Supriono; Cindera Rosa Damascena; Julian Adam Ridjal; Ebban Bagus Kuntadi; M. Rondhi; Ahmad Zainuddin
Jurnal Masyarakat Mengabdi Nusantara Vol. 4 No. 3 (2025): September: Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v4i3.435

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a significant contribution to national economic growth and the smooth distribution of goods and services. However, market competition and national economic dynamics pose serious challenges to the sustainability of MSMEs, especially in terms of competitiveness and technological adaptation. The development of digitalization opens up great opportunities for MSMEs to increase production efficiency and expand marketing reach through online sales platforms. Unfortunately, the limited knowledge and skills of MSME actors in managing digital marketing strategies leads to low optimization of this potential. This research aims to examine the needs of MSME assistance in Bangsalsari Village, Jember Regency, in order to increase business capacity and digital marketing effectiveness. The method used is a qualitative approach through field observation and interviews with MSME actors. The results of the study show that structured and sustainable mentoring can increase business actors' understanding of digital strategies, expand market access, and encourage the creation of new jobs. Thus, technology-based assistance programs and local needs are strategic solutions in strengthening the resilience and competitiveness of MSMEs in the midst of national economic challenges.
Co-Authors A. Syaffari Kosasih Achmad Ilham Tohari Adi, Ad Hariyanto Agustina, Titin Ahmad Zainuddin Alfian Pradiknatama Amaliya, Arina Anik Suwandari Ariq Dewi Maharani Aryo Fajar Sunartomo Asyrofi Asyrofi Ati Kusmiati Auliyana, Sania Azilla, Erina Nur Bagus Kuntadi, Ebban Binta Islami Amnimarlianda Cahyoadi Bowo Cindera Rosa Damascena Cindera Rosa Damascena Damascena, Cindera Rosa Despita Maharani, Mutiara Ria Devara Efendy, Tafvian Devyana Dwi Ratnasari Dimas Bastara Zahrosa Djoko Soejono Dora Eka Mawangi Ebban Bagus Kuntadi Edwin Tri Maulana Elma Oktavian Enrico Aditya Nugraha Evita Soleha Hani Faisyatul Hilmiyah farionita, inge mayusi Fauziyah, Diana Hani, Evita Soleha Hapsari, Triana Dewi Hasanah, Julita Himawan, Fadhli Nur I Gusti Bagus Wiksuana I Ketut Suada Ibanah, Indah Imam Syafi'i Indah Ibana Indah Ibanah Indah Ibanah Joni Murti Mulyo Aji Julian Adam Ridjal Julita Hasanah Julita Hasanah Kacung Hariyono Khasan, Ahmad Fatikhul Khoirussoifan, M. Riky Luh Putu Suciati Maharani, Ariq Dewi Meidiana Purnamasari Meidiana Purnamasari Moh. Aji Prasetyo Mohammad Rondhi Mohammad Rondhi Muhammad Thufeil Ahsani Taqwim Mustapit Mustapit Muta ‘Awifa Mutiara Balquis Pamuji Nindia Megareta Noerkumala Nur Halimah Pantarei, Nur Muhammad Tirto Putri Fitria Soleha Ramadaniyah, Irma Wahyu Ratnasari, Devyana Dwi Rena Yunita Rahman Rena Yunita Rahman, Rena Yunita Riza Oktafiyani Rizky Yanuarti Rizqiyatul Halaliah Rokhani Rokhani Rokhani, Rokhani Rudi Hartadi Rudi Wibowo Rudi Wibowo Safari Kosasih Siti Qomariyah Soetriono Soetriono Soliha Hani, Evita Sugeng Raharto sunardi sunardi Sunardi Sunardi Susanto, Angga Dedi Suwali Suwali Suwali Syaiful Anwar, Agus Setiadi, Suwali, Syamsul Arifin Tiffany Rahma Abdillah Titin Agustina Tri Haryadi, Nanang Tuti Herawati Umi Khoirun Nisyak Wulandari, Lilik Dwi Yanuarti, Rizky Yanuarti, Rizky Yoga Yuniadi Yuli Hariyati Yuli Hariyati Yuli Haryati Zahrosa, Dimas Bastara Ziana Alviani