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THE DEVELOPMENT STRATEGY OF SUGAR CANE MANUFACTURE, PT MADUBARU YOGYAKARTA Khairani, Lathifah; Waluyati, Lestari Rahayu; Suryantini, Any; Sawadogo, Didier
Jurnal AGRISEP JURNAL AGRISEP VOL 22 NO 01 2023 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.98 KB) | DOI: 10.31186/jagrisep.22.01.109-128

Abstract

The Indonesian sugar industry is one of the plantation industries which is considered a commercial and strategic commodity. However, the national sugar industry has decreased in meeting national sugar needs. This decrease was due to internal problems and external problems in the sugar industry. Sugar Cane Manufacture, PT Madubaru is the only sugarcane-based private company in Yogyakarta. The study aims to identify internal and external factors that influence the development of PT Madubaru and analyze alternative strategies for the development of Sugarcane Manufacture Madukismo Yogyakarta. Sampling technique used is a purposive sampling method with 38 respondents consisting of eight experts and 30 internal company employees. The analytical method used is the Internal Factor Evaluation Matrix (IFE), External Factor Evaluation Matrix (EFE), and SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results show that the strategic position of Sugar Cane Manufacture, PT Madubaru development is in quadrant II (two). The strategic position shows that the strategy is directed at efforts to improve the weaknesses (Weaknesses) of PT Madubaru in order to be able to seize opportunities (Opportunities) that exist. The alternative strategy that can be applied in the development of PT Madubaru are increasing cash inflows by opening creditors and outside investors, Raw processing Sugar to reduce the Cost of Production, continuing to work with Bina Sarana Tani to find new varieties to increase sugarcane productivity, expand markets with market penetration, Raw process sugar to optimize plant capacity, process Raw sugar to optimize sugar production and diversify products to increase funds.
Effect of Farmers’ Behavior on Business Success Toward the Implementation of Partnership Patterns in Broiler Farming in Jawa Tengah Zhafirah, Altaf; Suryantini, Any; Masyhuri, Masyhuri
Buletin Peternakan Vol 48, No 4 (2024): BULETIN PETERNAKAN VOL. 48 (4) NOVEMBER 2024
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v48i4.93675

Abstract

Overcome this challenge is by participating in partnerships. However, the implementation of the partnership pattern faces challenges, particularly indiscipline in complying with the agreed-upon rules between the farmer and the nucleus company. This lack of discipline can significantly affect the success of the broiler farming business. The success of a broiler farming business is determined by various factors related to the behavior of farmers, including their knowledge, attitudes, skills, motivation, and socio-economic conditions. To understand the effect of farmer behavior on the success of broiler farming, it is essential to study the implementation of partnership patterns. This research was conducted in Central Java Province, with a focus on Banyumas Regency and Klaten Regency. Respondents were selected using the snowball sampling technique, resulting in a sample size of 90 respondents. Data were analyzed both descriptively and quantitatively, and models were constructed using the Structural Equation Modeling (SEM-PLS) method. The findings revealed that (1) the implementation of the broiler farming business partnership pattern was categorized as very good; (2) the success level of the broiler farming business was categorized as very successful; and (3) attitudes, skills, motivation, and socio-economic conditions of farmers affect the success of broiler farming toward the implementation of partnership patterns. Farmers are advised to proactively propose to partner companies to focus on improving attitudes, skills, motivation, and socioeconomic conditions that have a positive effect on business success, involving training activities, technical development, and motivational support.
Understanding Tea Consumer Loyalty in Banyumas: A SEM Analysis of Attitudes, Decisions, and Satisfaction Auralia, Muthia; Mulyo, Jangkung Handoyo; Suryantini, Any; Firdauzi, Annisa; Megayana, Pramesti
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.27278

Abstract

Indonesia, a major black tea, exported approximately 89% of black tea between 2018-2022, faces a substantial surplus, highlighting the need for producers to understand domestic consumer behavior amidst evolving tea consumption patterns. This study analyzes the influence of product attributes and the purchasing decisions of tea consumers in Central Java, Indonesia. This study employed a survey method. The study site was selected from the Banyumas District. Data were collected using purposive sampling techniques from 300 respondents and interviews with consumers who consumed black tea in tea bag packaging of original tea variants and/or jasmine tea, and made tea buying decisions. Data were analyzed using a combination of quantitative and structural equation modelling (SEM) with the analysis software AMOS 24. The results show that taste and brand have a significant effect on consumer attitudes; consumer attitudes have a significant effect on consumer purchasing decisions; consumer purchasing decisions have a significant effect on consumer satisfaction; and consumer satisfaction has a significant effect on consumer loyalty. The Ministry of Agriculture wants to reduce the export of raw materials and make the most of extra tea production. They plan to do so by promoting local tea brands. This will help Indonesian tea to become more known both internationally and locally. This will also improve the income of farmers and small businesses by increasing the value of their products.
Co-Authors Afifah, Asti Nur Ainurrahma, Annisa Amelia Dwi Nugrahaini Amriany Amir Ari Astuti Arini Wahyu Utami, Arini Wahyu Arsy Nur Fadilah Arsy Nur Fadilah, Arsy Nur Auralia, Muthia Aurelia, Vena Bianda Ayu Afsari Azizatun Nurhayati Azizatun Nurhayati, Azizatun Azwir Azwir Bagus Pramusintho Citra Syahputra Cungki Kusdarjito Diah Ariyanti Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono, Hadi Darwanto Eni Soekartawi Esi Asyani Listyowati Failla Rhomtika Damayanti Fembriarti Erry Prasmatiwi Firdauzi, Annisa Fransisca Nugraheni Putri Prihtanto Garist Sekar Tanjung Hani Perwitasari, Hani Hasanah, Shabilla Uswatun Hendi Rintoko Herman Masbaitubun Hijami, Muhammad Fikri Ihfaningrum, Aziz Ilma Sarimustaqiyma Rianse Indah Widyarini Irene Kartika Eka Wijayanti irham Irham Irham Irham, Irham Jamhari Jamhari jamhari jamhari Jamhari, Jamhari Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Khairani, Lathifah Khottul Azizah Krisna Setiawan Laksono Trisnantoro Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lien Damayanti Listyowati, Esi Asyani Mark Rademaker Mashyuri Masyhuri Masyhuri Masyhuri (Masyhuri) Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri masyuri masyurii Megayana, Pramesti Muntoro Muthia Auralia Mutia Ayu Safitri Nafly C. Tiven Nariswari Novi Pudyastuti Nazeb, Ahmad Nivo Ardiansyah Nurhayati, Azizatun Palupi Triska Ambaruti Pandhu Rochman Suosa, Pandhu Rochman Panjaitan, Miftah Aini Rahmaningtyas, Avivah Ridwan Ridwan Rika Fitri Ilvira Riska Dian Oktari, Riska Dian Riyadi Tri Cahyono Sawadogo, Didier Siti Jamilatun Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Sony Prihandono Sri Widodo Sri Widodo Suhatmi Hardyastuti Suhatmini Hardyastuti Suprih Sudrajat Swastanita Sri Setyanovina Tienni Mariana Simanjorang Tri Anggraeni Kusumastuti Tri Anggraeni Kusumastuti Tri Hanifawati Trisiwi Wahyu Widayati Trisiwi Wahyu Widayati Usman Rianse Utami, Dewanti Risa Vifi Nurul Choirina WA KUASA Wahid Nur Fajri Wasilatur Rohmah Wicaksono, Anang Bagus Widya Ariyanti WIDYANINGSIH, WIWIN Wiwin Widianingsih Zhafirah, Altaf