Articles
<![CDATA[Uji Hambatan Tumorigenesis Sari Buah Merah (Pandanus Conoideus LAM.) Terhadap Tikus Putih Betina Yang Diinduksi 7,12 Dimetilbenz(a)Antrasen (DMBA) ]]>
<![CDATA[Mun‘im, Abdul]]>;
<![CDATA[Andrajati, Retnosari]]>;
<![CDATA[Susilowati, Heni]]>
<![CDATA[ Majalah Ilmu Kefarmasian Vol. 3, No. 3 ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[Red fruit (Pandanus conoideous Lam.) has been known by public as a medicine for any kind of diseases, among of them is for cancer. To determine the carcinogenesis inhibition effect of red fruit extract , we have examined the effect on 7,12- dimethylbenz[a]anthrasene (DMBA)-induced rat lungs cancer model in female Sprague-Dawley rats. The extract was tested at 0.21 ml/200 g bw; 0.43 ml/200 g bw and 0.88 ml/ 200 g bw. The experiment was terminated at day 120. Lung histology was used to evaluate carcinogenesis inhibition. The result showed that the extract at 0.21 ml/200g bw improved lung carcinogenesis inhibition than other dose.]]>
<![CDATA[Peran Online Consumer Review dan Trust Dalam Keputusan Pembelian Online ]]>
<![CDATA[Susilowati, Heni]]>;
<![CDATA[Agustiya, Arvi]]>
<![CDATA[ Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 2 No 1 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern ]]>
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DOI: 10.51903/dinamika.v2i1.143
<![CDATA[Perilaku konsumen mengalami perubahan dari belanja offline menjadi online. Bisnis e-commerce semakin berkembang seiring dengan perkembangan teknologi dan informasi yang semakin pesat. Keputusan pembelian konsumen melalui transaksi berbasis online antara lain perlu mempertimbangkan review konsumen online (OCR) dan kepercayaan. Penelitian ini bertujuan untuk mengetahui pengaruh OCR dan kepercayaan terhadap keputusan pembelian di Tokopedia. Sampel yang digunakan 100 responden dengan teknik random sampling. Data diolah menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan OCR dan kepercayaan secara parsial maupun simultan berpengaruh signifikan terhadap keputusan pembelian. OCR dan kepercayaan mampu menjelaskan 86,4% persepsi konsumen dalam memutuskan pembelian, sisanya 13,6% merupakan pengaruh faktor lain yang tidak dijelaskan dalam penelitian ini.]]>
<![CDATA[LINGKUNGAN KERJA, BUDAYA ORGANISASI, DISIPLIN KERJA DAN KINERJA KARYAWAN ]]>
<![CDATA[Ayun Febriana]]>;
<![CDATA[Susilowati, Heni]]>
<![CDATA[ Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 2 No 2 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern ]]>
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DOI: 10.51903/dinamika.v2i2.200
<![CDATA[The purpose of this study was to determine how the influence of the work environment, organizational culture, and work discipline on employee performance at PT Cartini Lingerie Indonesia unit 2 Klaten. The research population consisted of 289 people was taken using a random sampling technique of 163 people. Multiple linear regression was used in this study to manage SPSS version 25 data. The study findings show that the work environment, corporate culture, and work discipline all have an impact on employee performance, either separately or together at PT Cartini Lingerie Indonesia Unit 2 in Klaten. The results of the R adjustment coefficient is 78% indicate that the work environment, organizational culture, and work discipline have an effect on employee performance, while the remaining 22% is influenced by other factors not examined such as motivation, work placement leadership, and others.]]>
<![CDATA[Pengaruh Green Marketing Mix Terhadap Keputusan Pembelian Produk Tupperware ]]>
<![CDATA[Irsalina, Nadia]]>;
<![CDATA[Susilowati, Heni]]>
<![CDATA[ Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 1 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern ]]>
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DOI: 10.51903/dinamika.v3i1.268
<![CDATA[Issues regarding the environment have become a problem for the wider community and have resulted in changing consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. In this study, we analyze and determine the effect of green product, green place, green price, green promotion on purchasing decisions for tupperware products. This type of research is quantitative with the consumer population in the Solo city area. There are 100 respondents, taken by accidental sampling techniquw, and analyzed with the help of the Smart Pls 3.0 application. The result show that the green price and green promotion variables have no significant effect on purchasing decisions. While the green product and green place variables have a significant effect on purchasing decisions. The implication is that the creative industry must continue to improve the quality of environmentally friendly product and knowledge from consumers, so that competitive advantage will be achieved.]]>
<![CDATA[Keputusan Pembelian Ditinjau dari Kualitas Produk dan Harga Melalui Kepuasan Pelanggan sebagai Variabel Intervening Pada Produk MS GLOW Official Store Sukorejo ]]>
<![CDATA[Aprilia, Sintya]]>;
<![CDATA[Susilowati, Heni]]>
<![CDATA[ Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern ]]>
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DOI: 10.51903/dinamika.v3i2.395
<![CDATA[Skin care beauty products are increasingly becoming a trend among Indonesian people. The high interest in facial care products attracts local manufacturers to produce them. One of the beauty products, namely MS GLOW, is a skincare product where this local product is very popular among teenagers and adults. This research aims to determine the influence of product quality and price on purchasing decisions as well as customer satisfaction as intervening variables. The total population is MS Glow skincare customers in Sukorejo and the sample used was 45 customers using a simple random sampling technique. The research results show that product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, customer satisfaction is not proven to mediate the relationship between product quality and price on purchasing decisions.]]>
<![CDATA[Influencer marketing di Instagram: Apakah influencer type, brand familiarity dan sponsorship disclosure mempengaruhi purchase intention ]]>
<![CDATA[Susilowati, Heni]]>;
<![CDATA[Ady, Pangeran Pandu Bayu]]>;
<![CDATA[Widyaningsih, Dewi]]>
<![CDATA[ Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v4i2.1093
<![CDATA[Influencer Marketing has changed the way people communicate, interact and engage with each other through social media. Influencers are considered to have the ability to spread information about a product by sharing sponsored content and brand messages so that consumers intend to buy. This research aims to determine the factors that influence the purchasing intentions of Surakarta people on Instagram. The sample selected was 100 respondents domiciled in Surakarta who actively use Instagram. The sampling technique uses nonprobability sampling with an incidental sampling method. Data were collected by distributing a questionnaire consisting of 20 question indicators via Instagram stories; then, the data was measured using a 1-5 Likert scale and processed using Multiple Linear Regression analysis. The findings showed that the variables influencer type, brand familiarity, and sponsorship disclosure are factors that influence the purchasing intentions of Instagram users in Surakarta. Social Media Influencers such as Instagram have an effective impact on marketing strategies.]]>
<![CDATA[From Tropical Fruit to Wine Glass: Innovation in Mangosteen Peel Wine Processing ]]>
<![CDATA[Iswari, Febri Nandia Sri]]>;
<![CDATA[Prasetyanto, Hermawan]]>;
<![CDATA[Susilowati, Heni]]>;
<![CDATA[Hermawan, Hary]]>
<![CDATA[ Gastronary Vol. 3 No. 2 (2024): Gastronary ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Ampat Yogyakarta ]]>
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DOI: 10.36276/gastronomyandculinaryart.v3i2.732
<![CDATA[This study explores the innovation in processing mangosteen peel for wine production. Aiming to transform mangosteen peel waste into an alcoholic beverage commonly served in hotels and restaurants, the research employs fermentation to produce wine with an alcohol content of 10-15%. Data was collected through interviews and questionnaires, using purposive sampling and quantitative experimental methods. The results indicate that the mangosteen peel wine received positive feedback from panellists, suggesting a favourable reception across the taste, aroma, and colour aspects. These findings highlight the potential of mangosteen peel wine as an innovative product in the alcoholic beverage industry.]]>
<![CDATA[Purchase Intention: Can Brand Awareness Mediates Online Consummer Reviews? ]]>
<![CDATA[Susilowati, Heni]]>;
<![CDATA[Titin Hargyatni]]>
<![CDATA[ E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2021): Jurnal Ilmiah Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[STEKOM PRESS ]]>
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DOI: 10.51903/e-bisnis.v14i2.562
<![CDATA[This study aims to determine the effect of Online Consumer Review on Purchase Intention with Brand Awareness as an Intervening Variable at Shopee into STEKOM University’s students. The primary data was obtained by distributing questionnaires to buyers who have shopped at Shopee which consists of 23 questions. Samples of 130 respondents taken by random sampling technique. The analytical tool used in data processing uses Multiple Linear Regression with the help of SPSS version 25. The results show that Online Consumer Reviews ( Online Reviews on Website, Consistency of Online Reviews and Website Popularity) have a positive effect on brand awarensess at Shopee. Online Consumer Reviews (Online Reviews on Website, Online Consistency of Reviews and Popularity of Website) variables also have a positive and significant effect on Purchase Intention. Meanwhile, the Brand Awareness variable is not able to mediate Online Consumer Reviews on Purchase Intentions at the Shopee shopping platform.]]>
<![CDATA[CUSTOMER LOYALTY: DITINJAU DARI PERSPEKTIF CUSTOMER DELIGHT DAN HOTEL ATMOSPHERE DI HOTEL HARRIS SOLO ]]>
<![CDATA[Susilowati, Heni]]>;
<![CDATA[Widyaningsih, Dewi]]>
<![CDATA[ KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 1, No 2 (2022): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis ]]>
Publisher : <![CDATA[CV Widina Media Utama ]]>
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DOI: 10.59818/kontan.v1i2.203
<![CDATA[Customer loyalty is known as the basis for achieving successful marketing and beating the competition. This study aims to determine how much influence fairness, appreciation, finishing touches and hotel atmosphere have on customer loyalty at Hotel Harris Solo. The population of this research is visitors who come to Hotel Harris Solo. Sampling of 100 respondents using non-probability sampling technique. The method of data analysis with multiple linear regression. The results showed that the regression coefficients of fairness and reward had a positive and significant effect on customer loyalty. The final touch variable has no effect on customer loyalty. And the hotel atmosphere variable has a significant and positive effect on customer loyalty.ABSTRAKLoyalitas pelanggan dikenal sebagai dasar untuk mencapai pemasaran yang sukses dan mengalahkan persaingan. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh keadilan, penghargaan, sentuhan akhir dan suasana hotel terhadap loyalitas pelanggan di Hotel Harris Solo. Populasi penelitian ini adalah pengunjung yang datang ke Hotel Harris Solo. Pengambilan sampel sebanyak 100 responden dengan menggunakan teknik non probability sampling. Metode analisis data dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa koefisien regresi fairness dan reward berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Variabel sentuhan akhir tidak berpengaruh terhadap loyalitas pelanggan. Dan variabel suasana hotel berpengaruh signifikan dan positif terhadap loyalitas pelanggan.]]>
<![CDATA[INSTITUTIONAL SUPPORT DALAM MENINGKATKAN BUSINESS PERFORMANCE UMKM WANITA: PERAN ENTREPRENEURIAL SELF EFFICACY SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Susilowati, Heni]]>;
<![CDATA[Widyaningsih, Dewi]]>
<![CDATA[ JURNAL DIMENSI Vol 13, No 3 (2024): JURNAL DIMENSI (NOVEMBER 2024) ]]>
Publisher : <![CDATA[Universitas Riau Kepulauan ]]>
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DOI: 10.33373/dms.v13i3.6500
<![CDATA[Kinerja bisnis UMKM perempuan bergantung pada bagaimana lembaga pemerintah memfasilitasi keberhasilan kewirausahaan perempuan. Institusi sebagai pengambil keputusan akan berperan penting dalam pemberdayaan perempuan. Efikasi diri menjadi motor penggerak bagi wirausaha perempuan dalam meningkatkan kinerja usahanya. Tujuan dari penelitian ini adalah untuk menguji bagaimana kekuatan institusi pemerintah mempengaruhi kinerja bisnis perempuan yang dimediasi oleh efikasi diri wirausaha. Penelitian ini bersifat kuantitatif dengan populasi UMKM yang tergabung dalam International Small Business Council (ICSB) di Sukoharjo. Pengambilan sampel menggunakan teknik non-random sampling dengan kriteria responden UMKM yang tergabung dalam ICSB dan telah aktif menjalankan usahanya minimal 1 tahun. Data diperoleh dengan menyebarkan kuesioner melalui Google Form dan mengirimkannya ke WhatsApp grup anggota ICSB sebanyak 80 UMKM wanita. Sebagai alat analisis digunakan smart PLS-PM. Hasil penelitian menunjukkan bahwa: dukungan institusional (IS) berpengaruh positif dan signifikan terhadap kinerja bisnis (BP). IS berpengaruh positif dan signifikan terhadap Entrepreneurial Self Efficacy (ESE). Dan IS berpengaruh positif dan signifikan terhadap BP yang dimediasi oleh ESE. Hasil ini diharapkan dapat menarik perhatian pemerintah untuk mempertahankan dan meningkatkan program dan sistem untuk mendukung kinerja kewirausahaan perempuan agar semakin baik]]>
