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All Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Interdisciplinary Social Studies Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Journal Research of Social Science, Economics, and Management Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Glow: Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI) SEMANIS
Surya Bintarti
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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KUALITAS PENGALAMAN MEMODERASI KUALITAS PRODUK DAN HARGA TERHADAP MINAT PEMBELIAN ULANG KEMBALI (Studi Kasus Pada Shampoo Tresemme) Surya Bintarti; Jessica Naomi Manurung; Yuliani; Fany Octaviana
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Beauty Standards Every country has different beauty standards, now many women are competing to have well-groomed and smooth hair. In maintenance of beauty, hair is one of the "crowns" of women that beautify a woman, therefore all women take care of their crown so that it is always healthy and beautiful. TRESemme owned by PT. Unilever, which is a packaged shampoo product, has not yet won a position in the Top Brand Awards. The distribution of packaged shampoo from various other competitors has affected the ranking and sales of shampoo, even though packaged shampoo has been circulating for a long time. The purpose of this study was to examine the effect of experience quality on repurchase intention which was moderated by product quality and TRESemme shampoo price. The research was conducted within the boundaries of the community area of West Java Province. The number of samples obtained by 101 respondents. Research shows the results that the quality of experience influences repurchase intention (revisit), the quality of experience which is moderated by product quality influences repurchase intention (revisit), and the quality of experience which is moderated by price also influences repurchase intention (revisit).
CONVERSATION MEMODERASI MARKETING 4.0 TERHADAP REVISIT DENGAN MEDIASI CONSUMER JOURNEY KONSUMEN TOKOPEDIA Surya Bintarti; Yuki Niken A. K; Ergo Nurpatria Kurniawan; Joni Heruwanto; Muh Ali Maskuri
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 3 No. 1 (2025): Februari 2025
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Konsep penelitian membahas tentang peranan pengalaman konsumen yang dikenal dengan consumer journey terhadap pembelian ulang kembali konsumen yang dikenal dengan revisit intion, dengan mediator promosi atau conversation. Consumer journey posisinya akan juga dipengaruhi oleh adanya produk, harga dan pelayanan. Maraknya pasar perantara saat ini seperti tokopedia, shope, lazada dan lain sebagainya menjadi sesuatu yang menarik untuk diteliti. Tokopedia yang hadir lebih dahulu pada tahun 2009 dikalahkan oleh kompetitor yang hadir setelahnya. Hal ini menunjukkan adanya persaingan yang cukup ketat pada pasar perantara. Ketahanan Tokopedia menujukkan adanya para pengunjung yang dapat merasakan kualitas pengalaman dari beragam faktor baik secara interaksi maupun kualitas lingkungan. Penelitian ini memiliki 111 responden, dan hasilnya menujukkan bahwa communal activation (lokasi) , co-creation (produk) dan currency (harga) yang tepat secara bersama – sama akan mampu mebuat terciptanya consumer journey yang baik bagi para konsumen Tokopedia, dengan peran mediasi consumer journey dan mediator conversation juga mampu menunjang peningkatan revisit pada konsumen Tokopedia.
Co-Authors Abda Abda Adam Ariansyah Pirdaus Adi Fazryan Afifah Nur Rimadhani afrilzal Agil Sahrial Putra Agustini Tanjung Ajeng Aprilia Ningrum Ajeng Diah Putri Anggraini Ali Maskuri Amelia Apriyanti Andi Mulyadi Andi Suhandi Andika Aisyah Setiadji Anna Wulandari Annisa Luthfiyah Ari Mulyono Hadi Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Catia Laila Ferdiansyah Catia Laila Ferdiansyah Chairunnisa Saliasna Chairunnisa Saliasna Daspar Daspar Dede Indri Dede Nur Iskandar Desma Natalia Hutauruk Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Elisah Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Fajrin Nurkamil Putra Fany Octaviana Febrianti Febrianti Fendy Manunggal W Firli Solihat Firnanda Eka Wardani Fratama, Fajar Diva Guntari, Anggun Handayani, Mahda Widi Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Jessica Naomi Manurung Joni Heruwanta Joni Heruwanto Joni Heruwanto Julius Ristiano Rifaldy Kardila Rikasari Karina Rizka Perdana Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mahda Widi Handayani Mardiputra, Ilham Muhammad Masriyeh Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Muhammad Ilham Dzikri Muhammad Mahfudh Riyadi Mursida Kusuma Wardani Musrida Kusuma Wardani nadiahtul hasanah Nadine Arofafi Atus Safina Nadine Arofafi Atus Safina Ni Made Bunga Kinanti Mara Yasa Novi Fitria Hermiati Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nurul Azmiah Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Putri Naurah Nazhifah Ramadhaniah, Indah Rasipan Retno Purwani Setyaningrum Ria Nurkhaliza Riana Ezra Savitry Is Handiani Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Shinta Kezia Sulla Sinta Siahaan Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Suwarga, Gantang Syarifah Munawaroh Syeila Melani Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Wiranta Yuhaning Praborini Yuki Niken A. K Yuki Niken Agfira Kitatrah Yuliani Yumi Indiani