Articles
<![CDATA[The Influence of Brand Personality, Service Quality, and Store Atmosphere toward Repurchase Intention Ethic Barbershop Padang ]]>
<![CDATA[Diza Rahmah Pratiwi]]>;
<![CDATA[Yunia Wardi]]>
<![CDATA[ Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmw0254940
<![CDATA[AbstractPurpose - This research aims to analyze: (1) The Influence of brand personality toward repurchase purchase intention on customers of Ethic Barbershop (2) The influence of service quality toward repurchase intention on customers of Ethic Barbershop (3) The Influence of store atmosphere toward repurchase intention on customers of Ethic BarbershopMethodology - This type of research is causative research. The population in this study were all men in Padang city who had used Ethnic Barbershop services with a total sample of 151 people taken using purposive sampling because of the unknown population.Finding - Regarding the causal model proposed, the data confirm the relationship set out in the hypothesis. It can therefore be stated that (1) Brand personality has a positive effect and significant to repurchase intention (2) Service quality has a positive effect and significant to repurchase intention and (3) Store Atmosphere has a positive effect and significant to repurchase intentionConclusion - This analysis highlights the positive influences that take part in the brand personality, service quality, and store atmosphere towards repurchase intentions. This is clearly showing in this relationship from an empirical point of view.Limitation - This research only limit with some variables Keywords: Brand Personality, Service Quality, Store Atmosphere, Repurchase Intention]]>
<![CDATA[The Influence of Destination Image, Tourists Satisfaction, and Tourists Experience toward Revisit Intention to The Most Beautiful Village in The World (Nagari Tuo Pariangan) ]]>
<![CDATA[Weldera Purnama]]>;
<![CDATA[Yunia Wardi]]>
<![CDATA[ Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmw0260270
<![CDATA[Purpose - The purpose of this research are to analyze : (1) The effect of the destination image on the revisit of tourist intention coming to visit the Most Beautiful Village in the World (Nagari Tuo Pariangan), (2) The effect of tourists satisfaction on the revisit intention of tourists who come to visit the Most Beautiful Village in the World (Nagari Tuo Pariangan), (3) The effect of tourist experience on the revisit intention of tourists who come to visit the Most Beautiful Village in the World (Nagari Tuo Pariangan)Methodology - The type of this research is Causative research. The population on this research were foreign, domestic and local tourists who had visited Nagari Tuo Pariangan, Tanah Datar Regency, West Sumatra with the total sample is 151 persons which was taken by using purposive sampling due to unknown the number of population.Finding - Regarding the causal model proposed, the data confirm the relationship set out in the hypothesis. It can therefore be stated that (1) Destination image has a positive effect and significant to revisit intention (2) Tourists satisfaction has a positive effect and significant to revisit intention (3) Tourists experience has a positive effect and significant to revisit intention.Conclusion - The analysis highlights the positive influence which taking part in the destination image, tourists satisfaction, and tourists experience toward revisit intention. This is the clearly shows in this relationship from the empirical point-of-view.Limitation - This research only limit with some variables Keywords: Destination Image, Tourists Satisfaction, Tourists Experience, Revisit Intention]]>
<![CDATA[The influence of social media marketing towards the repurchase intention with brand image as mediating variable ]]>
<![CDATA[Fajar]]>;
<![CDATA[Yunia Wardi]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i3.315
<![CDATA[This study aims to analyze (1) the effect of social media marketing on intention to use on MSGlow Redjelly consumers and TiK-ToK users mediated by brand image . (2) the effect of social media marketing on repurchase intention towards MSGlow Redjelly and TiK-Tok user (3) the effect social media marketing on brand image towards MSGlow consumers and TiK-ToK user. (4) the effect of brand image on repurchase intention toward MSGlow consumers and TiK-ToK user. The population used in the study were MSGlow Redjelly consumers and TiK-ToK user that already use the product and using TiK-ToK for some quite time. The number of samples in this study was 251 total respondents. Data was collected through online questionnaires and data processing using PLS (Partial Least Square) software. The results of this study indicate that. (1) Social media marketing has positive but not significantly affecting repurchase intention. (2) Social media marketing has positive and significant effect towards brand image. (3) Brand image has positive and significant effect toward repurchase intention. (4) Social media marketing has positive and significant effect toward repurchase intention mediated by brand image.]]>
<![CDATA[The Marketing of Higher Education: Managing Student Loyalty Based on Tuition Fee Policy and Service Quality ]]>
<![CDATA[Yunia Wardi]]>;
<![CDATA[Abror Abror]]>;
<![CDATA[Okki Trinanda]]>
<![CDATA[ Jurnal Bisnis Manajemen Vol 19, No 2 (2018): September 2018 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Padjadjaran ]]>
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DOI: 10.24198/jbm.v19i2.195
<![CDATA[This research investigates the influence of Single Tuition Fee System (STS) and Service Quality on Universitas Negeri Padang’s students’ intention to transfer to other universities. It also examines the correlation between Service Quality and STS in influencing the students’ intention to switch. The population of this study was 8,314 non-Bidikmisi Scholarship students from the class of 2013 and 2014. The sample size was determined by using Slovin formula, and it employed 400 students as the samples by using accidental sampling method. The data have been collected by using survey method with the questionnaires as the data collection method. This study analyzes the data by using path and correlation analysis. Before the main analysis, this study has conducted some preliminary analysis such as normality and multicollinearity test. The result of the research shows that: (1) the STS has a significant positive effect on students’ intention to transfer to other universities, (2) Service quality has a significant negative effect on students’ intention to transfer to other universities, and (3) There is a significant correlation between STS and service quality in influencing students’ intention to transfer to other universities. Some limitations and future study have been addressed.]]>
<![CDATA[Literature Review: Model Kepemimpinan Terhadap Kinerja Karyawan ]]>
<![CDATA[Aidil Adha]]>;
<![CDATA[Yunia Wardi]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 6 No. 4 (2023): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia ]]>
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DOI: 10.52851/cakrawala.v6i4.366
<![CDATA[Penelitian ini didasarkan pada beberapa artikel yang telah muncul dalam artikel manajemen di seluruh Indonesia yang diakreditasi oleh SINTA (indeks ilmu dan teknologi) dari tahun 2013 hingga 2023, variabel-variabel dianalisis menggunakan pendekatan tinjauan literatur sistematis dengan variabel model kepemimpinan pada kinerja pemasaran sebagai tujuan utama penelitian. Menurut penelitian ini, model kepemimpinan sangat berguna dalam meningkatkan kinerja karyawan, gaya kepemimpinan transformasional, transaksional, dan situasional sangat berpengaruh dalam meningkatkan kinerja karyawan sehingga tercipta kinerja karyawan yang baik dan unggul sehingga dalam menjalankan tugas-tugas yang ada dapat dilakukan sesuai dengan target dan tepat waktu, di antara publikasi-publikasi tersebut jenis penelitian yang dominan adalah kuantitatif.]]>
<![CDATA[Gaya Kepemimpinan Terhadap Motivasi Kerja Karyawan: Systematic Literature Review ]]>
<![CDATA[Fauzi Fauzi]]>;
<![CDATA[Yunia Wardi]]>;
<![CDATA[Ilham Thaib]]>
<![CDATA[ Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 6 No 2 (2023): Agustus ]]>
Publisher : <![CDATA[Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo ]]>
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DOI: 10.32500/jematech.v6i2.4632
<![CDATA[Motivasi kini menjadi faktor yang menggerakkan individu atau kelompok dalam melakukan kegiatan tertentu guna untuk mencapai tujuan. Upaya dalam meningkatkan suatu kinerja pegawai harus selalu mengungkit motivasi bawahan. Ini karena motivasi berkaitan dengan gaya, dan lebih khusus lagi dengan gaya terarah. Motivasi dapat digunakan oleh pemimpin organisasi untuk memotivasi karyawannya. Gaya Kepemimpinan itu tidak langsung dan langsung mempengaruhi motivasi kerja karyawan tersebut. Untuk Penelitian ini digunakan metode literature review secara systematic, pemilihan kriteria artikel yang digunakan ialah gaya kepemimpinan yang mempengaruhi motivasi kerja karyawan, dan kriteria eksklusi adalah artikel dan jurnal bereputasi internasional dan nasional yang diambil dari 20 artikel yang relevan. Tujuan dari artikel ini adalah untuk memberikan studi literatur dari berbagai penelitian sebelumnya dimana hubungan gaya kepemimpinan terhadap motivasi karyawan dan tingkat dampaknya mungkin relevan, sehingga bisa digunakan dalam referensi untuk penelitian selanjutnya dan yang menentukan sebuah strategi dan kebijakan organisasi ataau perusahaan. Hasil dapat dirumuskan hipotesis untuk penelitian selanjutnya yaitu gaya kepemipinan secara tidak langsung dan langsung mempengaruhi motivasi kerja dari karyawan. bertambah bagus gaya kepemimpinan para pemimpin itu maka tentunya akan semakin meningkat motivasi kerja dari karyawan begitupun dengan sebaliknya, dan mengembangkan gaya kepemimpinan agar bisa meberikan dorongan terhadap motivasi kerja dari karyawan.]]>
<![CDATA[Excellent Service with A Leadership Style Transformational Improves Customer Satisfaction ]]>
<![CDATA[Robby Prayudha]]>;
<![CDATA[Yunia Wardi]]>
<![CDATA[ JURNAL PENDIDIKAN DAN KELUARGA Vol 15 No 01 (2023): Jurnal Pendidikan dan Keluarga ]]>
Publisher : <![CDATA[Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang ]]>
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DOI: 10.24036/jpk/vol15-iss01/1288
<![CDATA[Current technological developments and digitalization demand that business people and companies continue to innovate. The urgency is not only the need to survive, but how to increase productivity, performance and profit. Effective leadership plays an important role in determining the success or failure of a company. Appropriate and effective leadership implementation including increasing consumer satisfaction. One alternative that is quite a solution that can be chosen by the leadership of a business owner or company is excellent service. This article is a conceptual article in the form of a literature study by examining several related articles. This paper is expected to explain about excellent service, transformational leadership styles, and the importance of these two things to consumer satisfaction. The characteristics of transformational leadership have the power to drive the potential that exists in the company. Transformational leadership that is carried out with leadership characteristics that are charismatic, inspiring, intellectual stimulus, and individual consideration is able to create effectiveness and efficiency in carrying out all excellent service indicators. Transformational leadership that is carried out with these characteristics is a strategic potential to achieve the goal of excellent service, namely increasing consumer satisfaction, including achieving consumer expectations, needs and desires.]]>
<![CDATA[Kepemimpinan Transformasional, Motivasi Kerja dan Performa Kerja Karyawan ; Systematic Literature Review ]]>
<![CDATA[Hafid Gisen Parastra]]>;
<![CDATA[Yunia Wardi]]>;
<![CDATA[Ilham Thaib]]>
<![CDATA[ Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB) ]]>
Publisher : <![CDATA[IPM2KPE ]]>
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DOI: 10.31539/jomb.v5i2.6095
<![CDATA[This study aims to analyze the effect of transformational leadership and motivation on employee performance. The research method used is systematic literature review (SLR), which is a systematic review of various articles (literature) related to research variables. The results showed that 15 (75%) studies showed a significant relationship between transformational leadership and work performance, 10 (50%) studies showed a significant relationship between transformational leadership and work motivation, 8 (40%) showed a significant relationship between work motivation and work performance, and 2 (10%) indicate that transformational leadership can influence work performance by mediating work motivation. In conclusion, that transformational leadership influences motivation where the better the implementation of transformational leadership in organizations/institutions/institutions, the more employee motivation increases. Keywords: Transformational Leadership, Work Motivation, Work Performance]]>
<![CDATA[The effect of perceived ease of use, perceived usefulness, and perceived risk on reuse intention mobile banking service ]]>
<![CDATA[Aurelifa Annisa Friolinda]]>;
<![CDATA[Yunia Wardi]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i2.107
<![CDATA[This study aims to analyze the effect of Perceived ease of use, Perceived usefulness, and perceived risk on Reuse intention of mobile banking services with Trust as mediation for Bank Nagari customers in Padang City in the new normal phase. In this study, 160 respondents comprised the sample size. The distribution of online questionnaires was used for data capture, and the SmartPLS program was used for data processing. According to the findings of this study (1) Trust has a positive and significant effect on mobile banking reuse intentions. (2) Perceived convenience of use has a positive and insignificant effect on trust. (3) Perceived efficacy has a positive and significant effect on trust. (4) Perceived risk has a positive and significant effect on trust. (5) Perceived convenience of use has a positive and insignificant effect on the intention to utilize mobile banking services mediated by trust. (6) Perceived efficacy has a positive and significant effect on the intention to utilize mobile banking services, as mediated by trust. (7) Perceived risk has a significant positive effect on the reuse intention of mobile banking, which is mediated by trust. (8) The perceived usability of mobile banking has a positive and significant influence on the likelihood of future use. (9) The perceived utility of mobile banking has a positive and significant effect on its reuse intention (10) Perceived risk has a positive and insignificant effect on Reuse intention]]>
<![CDATA[Pemanfaatan Media Sosial dalam Meningkatkan Keuntungan UMKM di Indonesia : Tinjauan Pustaka Sistematis ]]>
<![CDATA[Fadilla Yessa]]>;
<![CDATA[Yunia Wardi]]>
<![CDATA[ Jurnal Ilmiah Komputasi Vol. 22 No. 3 (2023): Jurnal Ilmiah Komputasi : Vol. 22 No 3, September 2023 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat ]]>
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DOI: 10.32409/jikstik.22.3.3397
<![CDATA[Penelitian ini bertujuan untuk mengetahui sebaran jurnal yang membahas pemanfaatan media sosial dalam meningkatkan keuntungan UMKM di Indonesia, untuk mengetahui teknik pengumpulan data, metode yang digunakan pada pemanfaatan media sosial dalam meningkatkan keuntungan UMKM, dan untuk mengetahui permasalahan/isu yang ditemukan, media sosial yang dominan, serta hasil penelitian yang diperoleh. Metode analisis yang digunakan adalah Sistematic Literature Review. Unit analis pada penelitian ini adalah 20 artikel jurnal yang membahas tentang pemanfaatan media sosial dalam meningkatkan keuntungan UMKM. Artikel yang dipilih melalui serangkaian kategori. Hasil penelitian menunjukkan bahwa teknik pengumpulan data yang digunakan yakni wawancara. Metode yang digunakan adalah kualitatif. Pada permasalahan/isu yang terjadi adalah mengalami penurunan dalam penjualan maupun permintaan produk barang atau jasa dari konsumen, adanya hambatan dalam pengetahuan mengelola media sosial yang kurang dan tidak adanya fasilitas mengakses media sosial, untuk media sosial yang dominan digunakan adalah facebook sebagai media sosialnya sehingga kebanyakan hasil penelitian adalah mengenai pemanfaatan media sosial memberikan prospek yang baik untuk menaikkan angka penjualan produk UMKM namun penggunaannya masih sebatas hanya sebagai media sosial semata.]]>
