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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Kajian Ekonomi Jurnal Kajian Manajemen Bisnis Jurnal Manajemen Teknologi JDM (Jurnal Dinamika Manajemen) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah KOMPUTASI Jurnal Bisnis dan Manajemen Sumatra Journal of Disaster, Geography and Geography Education Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI International Journal of Community Service Learning Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Referensi : Jurnal Ilmu Manajemen dan Akuntansi Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ekonomi Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Pendidikan dan Keluarga Jurnal Informatika Ekonomi Bisnis Ilomata International Journal of Management Jurnal Manajemen Universitas Bung Hatta Cakrawala Repositori Imwi Jurnal Ecogen Journal of Management and Bussines (JOMB) Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Journal of Comprehensive Science Relevance: Journal of Management and Business Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology e-Jurnal Apresiasi Ekonomi Research Horizon International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) SOSIO KONSEPSIA: JURNAL PENELITIAN DAN PENGEMBANGAN KESEJAHTERAAN SOSIAL Banking & Management Review JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Info Kesehatan
Yunia Wardi
Universitas Negeri Padang
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HOTEL DESTINATION IMAGE AND HALAL - FRIENDLY SERVICE AND STAFF ON REVISIT INTENTION:A SYSTEMATIC LITERATURE REVIEW Hendri, Naldi; Wardi, Yunia; Masdupi, Erni; Abror, Abror; Dwita, Vidyarini
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.669

Abstract

ABSTRACTThis study aims to systematically identify, review, and assess the literature on the image of destination hotels and halal staff services in order to increase intention to return to hotels in Indonesia and provide an agenda for future research. The current study assesses existing revisit intentions on the topic, reveals limitations and gaps in the current literature, and suggests potential studies to further advance knowledge in this area. This research uses Systematic Literature Review. This study uses the keywords destination hotel image, halal staff service and intention to return. The research found 236 articles in the search using Science Direct and the help of other applications such as Mendeley, VOSViewer which were then filtered into 33 selected articles to be analyzed descriptively. Content analysis, assisted by Microsoft Excel, is used for review and analysis purposes. The findings show that affective destination image is positively related to intention to revisit and recommend , as well as to construct a series of product/service offering scenarios and then test the product/service offering scenario that best meets visitor expectations and also increases visitor satisfaction levels and their intention to return. Keywords: hotel destination i mage ; halal-friendly services and staff; re visit intention ; systematic literature review
Membangun Personal Branding melalui Iklan Wardi, Yunia
JDM (Jurnal Dinamika Manajemen) Vol 5, No 1 (2014): March 2014
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v5i1.3654

Abstract

This objective of the study was to analyze the influence the Ballyhoo, Banner, the Flowers Board, and the Newspaper Advertisement toward the Personal Branding of the Padang Mayor/ Vice Mayor Candidates in the period of 2014-2019 from UNP students perspective. The samples were 180 UNP students. The samples were taken by proportional cluster random sampling. The data were analysed by statistical test of multiple linear regression. The results of the research showed that: the Ballyhoo gave positive and significant influence toward the Personal Branding of the Padang Mayor/Vice Mayor candidates in the period of 2014-2019, whereas the Banner, the Flowers Board, and the Newspaper Advertisement did not influence their Personal Branding.
SYSTEMATIC LITERATURE REVIEW : PROFITABILITAS SEBAGAI DETERMINAN CORPORATE SOCIAL RESPONSIBILITY Ulantari, Nadilla; Wardi, Yunia; Ilham, Thaib
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 11, No 2 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v11i2.4675

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar profitabilitas yang mendorong tanggung jawab sosial perusahaan pada perusahaan manufaktur pada tahun 2018-2022. Metode penelitian ini melibatkan tinjauan literatur secara sistematis dan tiga tahap: perencanaan, implementasi, dan pelaporan. Hasil dari pendekatan pencarian termasuk 480 artikel relevan dari database Google Scholar, yang kemudian diolah untuk menunjukkan bahwa hanya 20 jurnal yang memenuhi kriteria makalah jurnal yang diterbitkan antara tahun 2018 dan 2022. Temuan menunjukkan bahwa profitabilitas memiliki pengaruh yang substansial sebagai penentu tanggung jawab sosial perusahaan, dengan semakin tingginya tingkat tanggung jawab sosial perusahaan diklaim oleh perusahaan.
Pengaruh Perubahan Organisasi, Budaya Organisasi dan Kepemimpinan terhadap Kinerja SDM PKH dengan Organizational Citizen Behavior (OCB) sebagai Moderasi di Provinsi Sumatera Barat Nurannisa, Nurannisa; Wardi, Yunia
Sosio Konsepsia: Jurnal Penelitian dan Pengembangan Kesejahteraan Sosial Vol. 11 No. 3 (2022): Sosio Konsepsia: Jurnal Penelitian dan Pengembangan Kesejahteraan Sosial
Publisher : Pusat Pendidikan, Pelatihan, dan Pengembangan Profesi Kesejahteraan Sosial (Pusdiklatbangprof Kesos), Kementerian Sosial RI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Setiap organisasi akan selalu berusaha untuk meningkatkan kinerja SDM dengan harapan tujuan organisasi akan tercapai. Kemampuan SDM tercermin dari kinerja, kinerja yang baik adalah kinerja yang optimal. Kinerja SDM PKH berdasarkan hasil penilain belum memuaskan sehingga diperlukan peningkatan kinerja.Dalam penelitian ini menggunakan 4 valiabel yaitu; kinerja SDM PKH sebagai variabel endogen (Y), perubahanorganisasi sebagai variabel eksogen (X1), budaya organisasi (X2), kepemimpinan (X3) dan organizational citizen behavior (OCB) sebagai variabel moderasi. Hasil penelitian menyatakan bahwa terdapat hubungan yang positifdan signifikan antara variabel perubahan organisasi terhadap kinerja SDM PKH, terdapat hubungan positif dan signifikan antara budaya organisasi terhadap kinerja SDM PKH, terdapat hubungan positif tidak signifikan antara kepemimpinan terhadap kinerja SDM PKH, terdapat hubungan negatif interkasi antara perubahan organisasi dengan OCB terhadap kinerja SDM PKH, terdapat hubungan negatif interaksi antara perubahan organisasi dengan OCB terhadap budaya organisasi
Systematic Literature Review: Online Food Delivery Purchasing Decisions in Indonesia Hary Prastito, Bagus; Wardi, Yunia
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1943

Abstract

Previous research is very fundamental in supporting a scientific work or scientific article. With the existence of previous research, it is useful to strengthen the theory and phenomenon of the relationship of each existing variable. This data collection requires a comprehensive literature search. The method used in this research is systematic literature review (SLR), which is a systematic literature review that aims to identify, evaluate, and interpret the results of primary research. This study investigates purchasing decisions, service quality, advertising, and price among online food delivery app users in Indonesia. The purpose of this paper is to review the aspects that in this case affect purchasing decisions; namely: service quality, promotion, and price. This research aims to create hypotheses between each variable that can be used for further research. The results of this literature review research are: 1. Service quality affects purchasing decisions. 2. Promotion affects purchasing decisions. 3. Price affects purchasing decisions.
Transformasi Nagari Koto Laweh: dari Lahan Pertanian ke Destinasi Mountain Tourism Trinanda, Okki; Sepdianus, Endang; Wardi, Yunia
JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025): JUKEMAS: Jurnal Pengabdian Kepada Masyarakat, Maret 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jukemas.v2i1.788

Abstract

Pengembangan pariwisata berbasis komunitas menjadi strategi penting dalam meningkatkan daya tarik destinasi dan kesejahteraan masyarakat lokal. Penelitian ini bertujuan untuk mengidentifikasi dan mengembangkan kawasan Mountain Tourism di Nagari Koto Laweh, Kabupaten Tanah Datar, melalui pendekatan partisipatif yang melibatkan berbagai pemangku kepentingan. Metode yang digunakan meliputi Focus Group Discussion (FGD), pemetaan kawasan berbasis ilmiah, pelatihan bagi Kelompok Sadar Wisata (POKDARWIS), pembuatan konten promosi, serta pemasangan plang dan baliho destinasi wisata. Hasil penelitian menunjukkan bahwa kawasan Sawah 9 terpilih sebagai lokasi utama Mountain Tourism karena aksesibilitas yang baik, kepemilikan lahan yang mendukung, serta daya tarik panorama tiga gunung yang ikonik. Selain itu, strategi digital melalui pembuatan konten kreatif berhasil meningkatkan eksposur destinasi di media sosial. Temuan ini sejalan dengan studi sebelumnya yang menekankan pentingnya kolaborasi antara komunitas lokal dan akademisi dalam pengembangan pariwisata berkelanjutan. Implikasi dari pengabdian ini menyoroti perlunya dukungan berkelanjutan dari pemerintah daerah serta strategi pemasaran digital yang lebih intensif untuk memastikan keberlanjutan Mountain Tourism sebagai destinasi unggulan di Sumatera Barat.
Pengalaman Wisata dan Citra Destinasi: Sebuah Kajian Pustaka Sistematis Abrian, Youmil; Wardi, Yunia; Abror, Abror; Dwita, Vidyarini; Evanita, Susi
Indonesian Journal of Tourism and Leisure Vol 4, No 2 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i2.347

Abstract

The purpose of this study is to identify and analyze several key references regarding tourist experience and destination image. This research is a systematic literature review using the Scopus-based science citation index. Based on several stages of the systematic review method, this study found 41 key references from Scopus indexed journals. This study also examined citation behavior based on quartile and cite score. This study found that the journal sustainability Switzerland is the journal that discusses the most about tourism experience and destination image. However, most of the articles are published in business and management journals and also journals are published in the field of tourism, while for the country of origin of researchers, the United Kingdom is the most dominant country of origin of researchers followed by researchers from China and the United States. Thus, there are opportunities for further research in the context of tourism. This study contributes to further research and makes a significant contribution in answering research questions or addressing issues in the field of tourism.
PENGEMBANGAN MOUNTAIN TOURISM DI NAGARI KOTO LAWEH KABUPATEN TANAH DATAR SUMATERA BARAT Trinanda, Okki; Sepdianus, Endang; Wardi, Yunia
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 7 No. 1 (2023): Transformasi Digital, Penguatan Kapasitas, dan Akselerasi Pemberdayaan Masyarak
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v7i1.1310

Abstract

Nagari Koto Laweh terletak di lereng Gunung Singgalang dan Gunung Marapi. Nagari ini memiliki kontur geografis yang sangat cocok untuk pariwisata pegunungan, memiliki pemandangan yang indah, serta dekat dengan destinasi-destinasi wisata lainnya Sumatera Barat. Namun sayangnya, potensi Mountain Tourism tersebut yang belum tergali dan tersentuh hingga saat ini. Hal ini menjadi permasalahan yang diangkat pada kegiatan pengabdian kepada masyarakat ini, yaitu belum ada upaya penggalian potensi tersebut secara serius, sehingga nagari tersebut belum memenuhi kebutuhan wisatawan mountain tourism. Selanjutnya, masyarakat di Nagari Koto Laweh yang akan melayani kebutuhan wisatawan juga belum memiliki keterampilan dan produk penunjang pariwisata. Kegiatan pengabdian dengan tema mountain tourism ini juga sangat sesuai dengan prioritas pengembangan Nagari Koto Laweh yang tertuang dalam RPJMD Nagari. Untuk mengatasi berbagai permasalahan tersebut, maka Tim Pengabdi dari Universitas Negeri Padang menawarkkan solusi diantaranya (1) pendampingan penentuan kawasan yang akan dijadikan sebagai destinasi mountain tourism Nagari Koto Laweh, (2) melakukan pelatihan wisata kepada SDM yang potensial, (3) pelatihan manajemen UKM, dan (4) penguatan digital marketing kepada pengelola wisata. Adapun target luaran yang dicapai pada tahun pertama diantaranya adalah (1) tergalinya potensi mountain tourism Nagari Koto Laweh yang akan dikembangkan pada tahun-tahun berikutnya, (2) peningkatan keberdayaan masyarakat, terutama dalam bidang pariwisata dan manajemen UKM, (3) artikel di media cetak dan online, (4) video kegiatan, (5) dan publikasi di jurnal ilmiah.
Pengaruh Flash sale terhadap Impulse buying: Peran Emosi Positif sebagai Mediator pada pengguna Aplikasi Shopee Ramadhan, M. Rohim; Wardi, Yunia
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1225

Abstract

The rapid growth of e-commerce has intensified the phenomenon of online impulse buying, particularly through promotional strategies such as flash sales. This study aims to examine the effect of flash sales on online impulse buying with positive emotion as a mediating variable. Employing a quantitative explanatory approach, data were collected from 130 active students of the Faculty of Economics and Business at Universitas Negeri Padang who had participated in flash sale programs on the Shopee platform. Data analysis was conducted using Partial Least Squares Structural Equation Modeling with the SmartPLS software. The results research show that flash sales have a significant and positive effect on online impulse buying, both directly and indirectly through positive emotion. Furthermore, positive emotion was found to have a direct and significant effect on impulse buying behavior. These findings reinforce the Stimulus-Organism-Response model, in which flash sales act as a stimulus that evokes emotional responses specifically positive emotions which in turn drive impulsive purchasing behavior. The practical implication of this study highlights the importance of designing promotional strategies that incorporate emotional experiences to enhance the effectiveness and sustainability of digital marketing campaigns.
Electronic Word of Mouth sebagai Determinan Niat Beli Produk Skincare: Studi Kasus pada Generasi Z di Era Digital Nameto, Melati Putri; Wardi, Yunia
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1226

Abstract

This study aims to analyze the effect of Electronic Word of Mouth (E-WOM) on E-Purchase Intention with E-Consumer Trust as a mediating variable among Generation Z consumers of Skintific skincare products. Employing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected through questionnaires distributed to respondents actively engaged in online shopping. The research reveal that E-WOM has a positive and significant effect on both E-Purchase Intention and E-Consumer Trust. However, E-Consumer Trust does not significantly influence E-Purchase Intention, nor does it mediate the relationship between E-WOM and E-Purchase Intention. These results highlight the crucial role of E-WOM in directly shaping digital consumers’ purchasing behavior, while consumer trust serves more as a long-term foundational factor rather than an immediate driver of purchase intent. This research contributes theoretically to the digital marketing literature and offers practical implications for experience-based promotional strategies.
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Afriansyah, Femra Aidil Adha Amallia, Chairun Ariza Putri Aulia Putri, Anjely Aurelifa Annisa Friolinda Benni Aziz, Benni Chichi Andriani, Chichi Dewi Anggraini Diah Permata Diza Rahmah Pratiwi Dwita, Vidyarini Ekardo, Afando elida elida Engla Desnim Silvia Ernawati Ernawati Erni Masdupi Fadilla Yessa Fajar Fauzi Fauzi Firmanjaya Saputra, Anggi Hafid Gisen Parastra Hamdi Nur Hary Prastito, Bagus Hasdi Aimon Hasibuan, Anggy Qurnia Ra’afi Hendri, Naldi Hendrik Heri Sandi Husna, Nailal Idris Idris Irsan, Tri Annisa Juita, Popy Citra Kartika Sari, Yona Lasri, Widia Marwan Marwan Mesta, Hendri Andi Mohammad Abdilla Mulfag, Febby Chika Putri Nameto, Melati Putri Nazarwin, Nazarwin Nofriansyah, Nofriansyah Novia Novia Nurani, Khadijah Nurannisa, Nurannisa Okki Trinanda Perengki Susanto Poerwadi, Albertus Yudha Putra, Ridho Sunella Rahmanda, Hadi Rahmayeni, Ilda Rahmi, Syarifa Ramadhan, M. Rohim Ridho Al Fikri, Muhammad Rino Rino Rino Robby Prayudha Sandi, Hendrik Heri Sepdianus, Endang Sianturi, Suretno Samuel Sintya, Rani Siregar, Enni Sari Siregar, Eva Anzani Suhira Sulastri Sulastri Susanti, Ratnaningtyas Susi Evanita Syamsul Amar Tasnidar Tasnidar Thaib, Ilham Trinanda, Okki Trinanda, Okki Tri Ulantari, Nadilla Vidyarini Dwita Wanda Putra, Riki Wardiman, Jery Weldera Purnama Yafi, Muhammad Agra Yani Siregar, Tika Rahma Youmil Abrian Yulianti, Welly Yunita Engriani Zul Fahmi Zulvia, Dewi