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Journal : Economics and Business Journal

Impulse Buying Behaviour of Womankind: Triggered By Their Mood and Lifestyle Abadi, Rahmat Riwayat; Abadi, Ridfan Rifadly; Mustafa, Muhammad Yushar; Aslam, Annisa Paramaswary
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.66

Abstract

As it expands, modern retailing must always be able to adapt to the lifestyle trends in society and understand the aspects that influence consumers' shopping behavior by implementing a unique store concept. Shopping has become a habit for some people, including women, who are becoming more numerous and financially empowered. This research was conducted to test and analyze the effect of shopping lifestyle and in-store displays on impulse buying among female consumers who use and buy branded fashion products at the UNIQLO store in Makassar City. The research sample consisted of 100 respondents using a non-probability sampling technique with a purposive method. The data collection method used was a questionnaire with a Likert scale. The data analysis method used was multiple linear regression analysis, which was processed using SPSS version 25. The results showed that shopping lifestyle had a significant effect on impulse buying and in-store displays had a significant effect on impulse buying.
How Do Millennial and Z Generations Make Investment Decisions? A Case Study From Makassar City Musa, Muhammad Ichwan; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Syahrul, Khaidir; Abadi, Rahmat Riwayat
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.91

Abstract

This study purpose to support the Indonesia’s government program to become a developed and prosperous country. The sample for this study the millennial generation and Z generation who live Makassar City and have total wealth or investment around IDR 70 million. We use this generations because the next generation has an important role to build and develop the finance sector in Indonesia and will support to become a developed country. The results show that financial literacy, income and financial behavior significantly positive with investment decisions. It is mean that good financial literacy, higher income, and the well financial behaviour will improve the quality of investment decisions.
Co-Authors A. Afifah Humairah Abadi, Ridfan Rifaldy Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Farhan, Ahmad Aliya, Sitti Nur Amiruddin Tawe Amiruddin Tawe Andhani, Rima Andi Dewi Angreyan Andi Dewi Angreyani Andi Mustika Amin Andi Shinta Ria Oktaviani Andi Yusril Yasmun Anita Anita Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arkam Susilo Aslam, Annisa Paramaswary Bernadus, Joel Glenn Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Data, Muh. Umar Dwi Anugerah Lestari Musa Dwi Nurvania Edar Haeruddin, M. Ilham Wardhana Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti Hasmyati, Hasmyati hasyim, hasyim Ichwan Musa, Muh. Idayanti Nursyamsi Idris, Muhammad Istiyansyah Ulman Ilma Wulansari Hasdiansa Ipoatmodjo, Tenri S. P. D Irwanto, Denia Isma Azis Riu Kamil, Usman Kartika Septiary Musa Kartika Septiary Pratiwi Khaidir Syahrul Khaidir Syahrul M Taslim Dangnga M. Ikhwan Maulana Haeruddin M. Ilham Wardhana H. Matthew W. McCarter Muh. Umar Data Muh. Yaqhzan Muh. Yushar Mustafa Muhaimil Sulhaid Musa, M. Ichwan Musa, Muh Ichwan Musa, Muhammad Ichwan Mustafa, Muh. Yushar Mustafa, Muhammad Yushar My Sarah Imran Natsir, Uhud Darmawan Nur Azizah Nur Fitri Nur Indah Atifah Anwar Nurfadillah Nurhalim, Muh Ridho Nurizzati Nurizzati Nurjannah Nurjannah Nurjannah Nurman Nurman Nurul Fadilah Aswar Paramaswary Aslam, Annisa Parawansa, Dian Anggraece Sigit Pratiwi, Andi Citra Putra, Muh Al Fatah Arief Putri, Annisa Mawaddah Arief Qhalby, Zakira Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Risma Risma, Risma Riu , Isma Azis Romansyah Sahabuddin Ruma, Zainal Saleh, Reyna Eka Saputri Sayba, Sayba Siti Aizah Mahardika Amar Siti Hasbiah Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Syahir Fadli Syahrul, Khaidir Syamsuddin, Andi Reni Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wulansary, Ilma Zainal Ruma