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Indah Wulandari
Program Studi Pendidikan Bahasa Indonesia FKIP Untan, Pontianak
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : JURNAL PUBLISITAS

 1 
Strategi Tim Sukses Pemenangan Askolani-Slamet Dalam Pemilihan Bupati Banyuasin Tahun 2018 Wulandari, Indah; Kariem, Muhammad Qur’anul; Amaliatulwalidain, Amaliatulwalidain
Jurnal Publisitas Vol 9 No 1 (2022): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.424 KB) | DOI: 10.37858/publisitas.v9i1.156

Abstract

Political marketing strategy is one of the factors that support the victory of a candidate in an election. In 2018, there was an interesting phenomenon in the Pilbub Banyuasin. Where the votes from the Askolani-Slamet pair were categorized as getting quite a large number of votes among the other 5 candidates. Seeing this condition, researchers are interested in conducting research to find out the strategy and significance of the Askolani-Slamet success team in the Banyuasin Pilbub. This study uses descriptive qualitative methods, where data collection techniques use interviews, documentation and observation. The results of this study stated that the factor of the victory of the Askolani-Slamet coalition in the Regional Head General Election in Banyuasin Regency in 2018 was influenced by three factors; First, there is a coalition of political parties. Second, there is political participation and involvement of the Banyuasin community in granting voting rights in the 2018 post-conflict local election. Third, there are modalities, which consist of political capital, social capital, cultural capital and economic capital. Political marketing that has been carried out is the formation of figures and complex campaign programs that include 4 indicators that use Niffenger's theory in the book Firmanzah: 2020 that runs optimally and runs well, namely determining political products, promotions, prices, and places.
Co-Authors , Dorly A.A. Ketut Agung Cahyawan W Agusti Efi Agustina, Deviana Alfarabi.B, Alif Amaliatulwalidain, Amaliatulwalidain Ani Haryani, Ani Anjar Hermadi Saputro Aplihah Aplihah, Aplihah Aprilia, Tasya Arbi, Arbi Asri, Gita Amalia Aziz, Syaffrizal Christanto Syam Denny Pratama Diniyah, Ilma Efendi, Darda Elvia Budianita Erik Aditia Ismaya Erma Sujiyani, Erma Ernawati, Eka Fachrur Rozie, Fachrur Febriani, Putri Firmansyah, Hanief Friselya, Erika Yolanda Handayani , Sri Hani Irawati Harry Andheska Henny Sanulita Hidasari, Fitriana Puspa hidayah, dia ayu nuril Hidayat, Fajar Hidayat, Ofi Hidayati, Putri Aulia Nurul Hsb, Rudi Hartono I Ketut Mahardika Izza, Khildatul Jasril Jasril Jumawan, Jumawan Junita, Selly Jusmawati Jusmawati, Jusmawati Kamal, Musadad Kariem, Muhammad Qur’anul Kartika, Malika Arya Koesmini, Astien Diena Lestari Handayani Lim, Catherine Lira Hayu Afdetis Mana M, Kartika Sari Maulida, Regena Yuni Megasyani Anaperta, Megasyani Mika, Fera Nanang Heryana Nani Aprilia Ningsih, Sustia Nurhayati Nurhayati Nuriah, Selliatun Nurrachmad, Limpad Pharonsandika, Immanuel Pitri, Melnis Ismon Prawicha, Ertika Agtha Putri Pratiwi, Adhitya Putri, Amalia Sonita Putri, Esterike Alfatien Putri, Herni Mandala Ramadhani, Siti Rani Oktapiani Retsi, Olga Dona Rizkianti, Intan Roedhy Poerwanto Rohmah, Nikmatur Rozaq, Ahmad Nur Rukmiyati, Rukmiyati Saehu, Rahmat Safitri, Loli SAFITRI, SANI Sakilah Sakilah Salsabila, Gina Saputri, Mutiara Anggun Sari, Anggel Permata Sari, Meirita Sariah Sariah Selvi Kasman SOEKISMAN TJITROSEMITO Subiki Subiki Sudirman, Muzzaki Suharno Suharno Sula, Sula Susanty Susanty, Susanty Syafitri, Widya Syahrul Syakilla, Nadia Nur Syambasril . Vera Firdaus Wati, Indah Widiyono, Aan Winni Nur Auli Wulandari, Sekar Dwi Yulis A, Zuhrotul Eka Yunita, Tyna Yusmar Yusuf Zakira, M. Zalva