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Indra Gunawan
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Journal : Management Analysis Journal

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Optimizing Lombok’s Pearl Industry: The Role of Social Media and Fintech in Enhancing SME Business Performance through Competitive Advantage Indra Gunawan; Wiwik Handayani; Nanik Hariyana
Management Analysis Journal Vol. 13 No. 4 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i4.17181

Abstract

Utilizing digital technology in business enhances competitive advantage, significantly improving performance, particularly for small and medium firms. (UKM). This study seeks to investigate the impact of social media marketing and the integration of financial technology (FinTech) on company performance, with competitive advantage serving as a mediating variable within the small and medium-sized companies (SMEs) of the Lombok pearl sector. The study methodology employs a quantitative approach utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. The research sample comprises 120 players in the Lombok pearl industry SMEs utilizing social media marketing and finance technology, selected via the census technique through the SME association. The research findings indicate that social media marketing does not immediately boost company performance; nonetheless, it greatly adds to the augmentation of competitive advantage, which subsequently enhances business performance. The implementation of financial technology significantly influences corporate performance and enhances competitive advantage. Moreover, competitive advantage has demonstrated its role as a mediating variable that enhances the association between social media marketing and the adoption of financial technology in relation to company success.
Co-Authors Abdi Rahim Damanik Adhika Pramita Widyassari  Adi Rahmat Adven Agape Sinamo Adyatma, Davin Afrianto Agramanisti Azdy, Rezania Agung Prayitno Agus Maulizar Agus Seswandi Ahmad Arbiansyah Aidil Ikhsan Aldi Lesmana AlFahri, Nabil Alisa Putri Amanda Nasution Andri Machmury Angghita Muthiara Yusfadhila Anggieta Fatia Sari Anitya Novi Widyaastuti Aprillya Zahra Iswandy Lubis Ardiningrum, Fahriya Aris Sudianto Armanda Afridan Arrijal Fadillah Arrijal Fadillah Mz Nasuttion Auralia Izmi Ayu Vinlandari Wahyudi Ayuhana Vanesya Purba Azura Intan Pertiwi Baiq Andriska Candra Permana Bella Gusmita Sari Chandra Wahyu Haryo.S Darmansyah Darmansyah Dava Ardiansyah Rangkuti Dava Setyawan Hadi Daviqho Suaditya Dea Cindiasyahwa Dewi Santika Dhany Tampe Silalahi Dita Agnes Tamba Diva Ayu Ananda Manik Divy Nayla Yasmin Dwi Purnomo Putro Efti Sara br Haloho Ega Saputra Ega Saputra Unsil Erdiansyah Putra, B Ernawati, Yeni Esta Rendra RS Eva Sortariani Situmorang Ewin Irwansyah Fadila Syeftriana Febby Shania Utami Febi Sofia Azzura Febiola, Adinda Febryana Nur Khafifah Fernando Siahaan Festy Mahanani Mulyaningrum Firli Mareta Salamah Fitria Jaya Wicaksana Fittri Royani Gadis Fitria Aulia Dhini Gery Al Ghazali Gisca Vioretta Manullang Hamzan Ahmadi Hanie Ardina Sofianti Harianto Harianto Harianto Haya Atiqah Tampubolon Hendry Qurniawan Herman Saputra Heru Satria Tambunan Ida Wahidah Imam Fathurrahman Intan Fauziah Saragih Irfan Aprianda Isniar Hutapea Jadigia Ginting Jayanti Dwi Puspita Jeremi Sibarani Jo Shien Nie Joko Handoyo Jumawal Kirani Cikal Anggraeni Kris Sandi Kusnanda Kristin Juni Harni Sinaga Lalu Kerta Wijaya Lalu Kertawijaya Leon Andretti Abdillah Linda Listiyaningrum Livia Helen Naibaho M Ihsan Raditya M Ikraman M. Bukhari Izdihar M. Inaka Akbar Lubis M. Saefuddin Mahpuz Mahyuddin Dalimunthe Marzuki Marzuki Masyunita Siregar Meity Mulya Susanti Meta Wulansari Malau Michael Orlando A. Purba Mira Saida Putri Mona Artha Mevia Simarmata Muh. Jamaludin Muh. Kamarur Rijali Hilali Muhammad Djamaluddin Muhammad Fadillah Arief Muhammad Hatta Muhammad Rizky Fauzan Muhammad Wasil Mustopa Mustopa Nanik Hariyana Natanael Napitupulu Nenan Juli Nopita Agustina Tampubolon Novri Azzahra Batubara Nurhayati Nurul Aini Siregar Pakpahan, Clara Marsella Pakpahan Prahda Ginting, Muhammad Aditya Purba, Michael Putri Agriana Purba Putri Gracia Sianipar Putri Intan Gracia Sianipar Putri Septiani Rachtikawati, Yayan Rafika Lutfiah Rahmi Dwi Handayani Rambe Raisul Muslim Ramzy Ramadhanu Ratih Manalu Rayhan Praditya Saruji Resti Pebrianti Retno Ajeng Kartika Said Rifky Adriansyah Riniasih, Wahyu Rochim, Rochim Rohayanti, Wulan Sadali, Muhamad Sahbuki Ritonga Salsabila Shahibah Amanullah Salsabillah R. Jannah Sany Sugara Sarah Annisa Zahwaa Sasha Aiko Leana Shintiya Hanida Yohana Silalahi Simanungkalit, Khaswa Giovani Simon Bonar Purba Sintia Rohani Sintia Rohani Hutabarat Siti Nurul Istiqomah Sophia Salsabila Sri Kartikowati Suci Ananda Sudaryanto Suhartini Sumarno . SURYANI SUSANTI Syamsafitri Syawaluddin Kadafi Parinduri Tarigan, Vitryani Tegar Syahputra Adha Pratama Tenny Setiani Dewi Thalita Nazwa Aulia Tiara Berliani Tiovany A. Siregar Tirmidzi Firmansyah Uci Julya Ningsih Wahyusari, Retno Wico Jontarudi Tarigan Wilman Arif Telaumbanua Wira Handika Wiwik Handayani Yani Sri Astuti Yenny Susanto Yesica Vioretti Manullang Yosi Anggraini Manurung Yusril Hadi Yustinus P. Zulkarnaen Zurifah Nurdin