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Journal : Management Analysis Journal

 1 
Optimizing Lombok’s Pearl Industry: The Role of Social Media and Fintech in Enhancing SME Business Performance through Competitive Advantage Indra Gunawan; Wiwik Handayani; Nanik Hariyana
Management Analysis Journal Vol. 13 No. 4 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i4.17181

Abstract

Utilizing digital technology in business enhances competitive advantage, significantly improving performance, particularly for small and medium firms. (UKM). This study seeks to investigate the impact of social media marketing and the integration of financial technology (FinTech) on company performance, with competitive advantage serving as a mediating variable within the small and medium-sized companies (SMEs) of the Lombok pearl sector. The study methodology employs a quantitative approach utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. The research sample comprises 120 players in the Lombok pearl industry SMEs utilizing social media marketing and finance technology, selected via the census technique through the SME association. The research findings indicate that social media marketing does not immediately boost company performance; nonetheless, it greatly adds to the augmentation of competitive advantage, which subsequently enhances business performance. The implementation of financial technology significantly influences corporate performance and enhances competitive advantage. Moreover, competitive advantage has demonstrated its role as a mediating variable that enhances the association between social media marketing and the adoption of financial technology in relation to company success.
Co-Authors Abdi Rahim Damanik Adhika Pramita Widyassari  Adillilah Assyafii Adven Agape Sinamo Adyatma, Davin Afrianto Agramanisti Azdy, Rezania Agung Prayitno Agus Maulizar Agus Seswandi Ahmad Arbiansyah Aidil Ikhsan Aldi Lesmana AlFahri, Nabil Alisa Putri Amanda Nasution Andri Machmury Angghita Muthiara Yusfadhila Anggieta Fatia Sari Anisa Dwi Arianti Anitya Novi Widyaastuti Aprillya Zahra Iswandy Lubis Ardiningrum, Fahriya Aris Sudianto Armanda Afridan Arrijal Fadillah Arrijal Fadillah Mz Nasuttion Asih Nur Ismiatun Auralia Izmi Aveliansyah Aveliansyah Ayu Vinlandari Wahyudi Ayuhana Vanesya Purba Azura Intan Pertiwi Baiq Andriska Candra Permana Bella Gusmita Sari Benyamin Sapiie Bunga Ummi Kurniati Chandra Wahyu Haryo.S Darmansyah Darmansyah Darmawan, Darmawan Dava Ardiansyah Rangkuti Dava Setyawan Hadi Daviqho Suaditya Dea Cindiasyahwa Dewi Santika Dhany Tampe Silalahi Diki Ananda Dita Agnes Tamba Diva Ayu Ananda Manik Divy Nayla Yasmin Dwi Purnomo Putro Efti Sara br Haloho Ega Saputra Ega Saputra Unsil Erdiansyah Putra, B Ernawati, Yeni Esta Rendra RS Eva Sortariani Situmorang Ewin Irwansyah Fadia Zahra Fadila Syeftriana Faiz Alfarizi Faris Baihaqi Febby Shania Utami Febi Sofia Azzura Febiola, Adinda Febryana Nur Khafifah Fernando Siahaan Festy Mahanani Mulyaningrum Firli Mareta Salamah Fitria Jaya Wicaksana Fittri Royani Gadis Fitria Aulia Dhini Gery Al Ghazali Gisca Vioretta Manullang Hamzan Ahmadi Hanie Ardina Sofianti Harianto Harianto Harianto Haya Atiqah Tampubolon Hendry Qurniawan Herman Saputra Heru Satria Tambunan Ida Wahidah Imam Fathurrahman Intan Fauziah Saragih Irfan Aprianda Irvan Anshar Isniar Hutapea Jadigia Ginting Jayanti Dwi Puspita Jeremi Sibarani Jo Shien Nie Joko Handoyo Jumawal Kharisma Tri Nurindah Kirani Cikal Anggraeni Kris Sandi Kusnanda Kristin Juni Harni Sinaga Lalu Kerta Wijaya Lalu Kertawijaya Latif, Diaz Al Leon Andretti Abdillah Linda Listiyaningrum Livia Helen Naibaho M Ihsan Raditya M Ikraman M. Bukhari Izdihar M. Ilham Fazar M. Inaka Akbar Lubis M. Saefuddin Mahpuz Mahyuddin Dalimunthe Marzuki Marzuki Masyunita Siregar Meity Mulya Susanti Meta Wulansari Malau Michael Orlando A. Purba Mira Saida Putri Miranti Mona Artha Mevia Simarmata Muh. Jamaludin Muh. Kamarur Rijali Hilali Muhammad Djamaluddin Muhammad Fadillah Arief Muhammad Hatta Muhammad Rizky Fauzan Muhammad Wasil Muntikah Mustopa Mustopa Nailatul Ilmih Nanik Hariyana Natanael Napitupulu Nenan Juli Nopita Agustina Tampubolon Novri Azzahra Batubara Nurhayati Nurlaila Nurul Aini Siregar Nurul Azzahhra Sukamto Ondo Saut Hasintongan Rajagukguk Pakpahan, Clara Marsella Pakpahan Prahda Ginting, Muhammad Aditya Purba, Michael Putri Agriana Purba Putri Gracia Sianipar Putri Intan Gracia Sianipar Putri Septiani Rachtikawati, Yayan Rafika Lutfiah rahmat, adi Rahmi Dwi Handayani Rambe Raisul Muslim Ramzy Ramadhanu Ratih Manalu Rayhan Praditya Saruji Resti Pebrianti Retno Ajeng Kartika Said Rifky Adriansyah Riniasih, Wahyu Riska Fitriyanti Riswan Hasanuddin Rochim, Rochim Rohayanti, Wulan Sadali, Muhamad Sahbuki Ritonga Salsabila Shahibah Amanullah Salsabillah R. Jannah Sany Sugara Sarah Annisa Zahwaa Sasha Aiko Leana Shinta Ayu Puspita Shintiya Hanida Yohana Silalahi Silaban, Arif Simanungkalit, Khaswa Giovani Simon Bonar Purba Sinaga, Rafael Sintia Rohani Sintia Rohani Hutabarat Siti Nurul Istiqomah Siti Rahmawati Sophia Salsabila Sri Kartikowati Suci Ananda Sudaryanto Sugeng Wiyono Suhartini Sultan Permata Krisnandar Sinaga Sumarno . SURYANI SUSANTI Syamsafitri Syawaluddin Kadafi Parinduri Tarigan, Vitryani Tegar Syahputra Adha Pratama Tenny Setiani Dewi Thalita Nazwa Aulia Tiara Berliani Tiovany A. Siregar Tirmidzi Firmansyah Uci Julya Ningsih Wahyusari, Retno Wico Jontarudi Tarigan Wilman Arif Telaumbanua Wira Handika Wiwik Handayani Yani Sri Astuti Yenny Susanto Yesica Vioretti Manullang Yohanes Bryan Hutahaean Yosi Anggraini Manurung Yusril Hadi Yustinus P. Zulkarnaen Zurifah Nurdin