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All Journal Cakrawala Pendidikan Gorga : Jurnal Seni Rupa Melintas An International Journal of Philosophy and Religion Techno.Com: Jurnal Teknologi Informasi ARS: Jurnal Seni Rupa Dan Desain Harmonia: Journal of Research and Education Visual Communication Design Journal of Urban Society´s Arts Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Jurnal Sosioteknologi ANDHARUPA International Journal of Humanity Studies (IJHS) Panggung Tawarikh : Journal of Historical Studies Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENDIDIKAN TAMBUSAI Visualita : Jurnal Online Desain Komunikasi Visual Ensiklopedia of Journal Capture : Jurnal Seni Media Rekam Ultimart: Jurnal Komunikasi Visual EDUMATIC: Jurnal Pendidikan Informatika Pagaruyuang Law Journal International Journal for Educational and Vocational Studies Ensiklopedia Social Review Edsence: Jurnal Pendidikan Multimedia Pena Justisia: Media Komunikasi dan Kajian Hukum EAJ (ECONOMICS AND ACCOUNTING JOURNAL) PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Visual Heritage: Jurnal Kreasi Seni dan Budaya Jurnal Manajemen DIVERSIFIKASI Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal Of Human And Education (JAHE) Wimba: Jurnal Komunikasi Visual IRAMA JURNAL SENI DESAIN DAN PEMBELAJARANNYA ALENA : Journal of Elementary Education INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Masyarakat Pariwisata: Journal of Community Services in Tourism Socious Journal Celebes Journal of Community Services Jurnal Pengabdian Masyarakat Mentari TIJARAH: Jurnal Ekonomi, Manajemen, dan Bisnis Syariah
Irfansyah Irfansyah
Institut Teknologi Bandung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Journal Of Human And Education (JAHE)

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Socialization of the Use of Tiktok Shop to MSME Players in Rural Community to Improve the Performance of their MSMEs Irfansyah, Irfansyah; Magisa , Nurul Septya; Nurmansyah , Andry; Yunan , Nadiya; Mahmuddin, Mahmuddin
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1265

Abstract

Abstract Keude Bieng Village, which is located on Jalan Meulaboh-Banda Aceh, precisely in Lhoknga District, Aceh Besar Regency, is a tourist area that is very popular with tourists. However, most of the residents along Lhoknga Road opened stalls for visiting tourists. They also produce various typical Acehnese foods and produce various rattan craft skills which are part of micro, small and medium enterprises (MSMEs). The rattan and other bamboo craftsmen who sell along the street of Keude Bieng create economic activity for the community. However, in this modern digital era, many MSMEs still find it difficult to use digital marketing media, so not many people use it. Based on these problems, digital marketing outreach and training, especially the TikTok Shop Application, was carried out for MSME business actors in Keude Bieng Village, Lhoknga District, Aceh Besar Regency. The choice of marketing media using TikTok is because TikTok is currently an application that is loved by the public and the benefits are felt and also its influence on purchasing a product marketed on the application with the aim that MSMEs who use the application can promote and sell products. The aim of carrying out this Community Service activity is to optimize marketing activities for MSMEs digitally so that MSME products in Keude Bieng Village, Lhoknga District, Aceh Besar Regency can cover a wider scope. Community Service Activities in Keude Bieng Village are carried out by holding outreach and training for all MSME players. Based on the activities that have been carried out, MSMEs who do not yet have a TikTok Shop account can be helped to manage the products produced on the platform and understand how to market them. The results of the community service program for MSMEs in Keude Bieng Village, Lhoknga District, Aceh Besar Regency, had a positive impact on those who took part. This is evidenced by increases in knowledge, skills and product quality, number, type and turnover, management capabilities, profits and the number of new entrepreneurs. Keyword : Tiktok Shop, MSMEs, Keude Bieng Village, Handicrafts
Co-Authors Acep Iwan Saidi Acep Iwan Saidi Acep Iwan Saidi Achmad Syarief Adiningsih, Nariswari Kris Afif Wahyu Farosa Agung Eko Budi Waspada Agus Sachari Agustina Kusuma Dewi Ahmad Syaripudin Alfian Candra Ayuswantana Andam Lukcyhasnita Andreas Rio Adriyanto Anwar, Akhmad Syaiful ARI KURNIAWAN Arida, Arida Arif Sutrisno Christian Helmy Rumayar Dewi, Agustina Kusuma Ekawardhani, Yully Ambarsih Farosa, Afif Wahyu Gracia Octaveni Lumbantobing Hafiz Ahmad Hafiz Azis Ahmad, Hafiz Azis Hafiz Aziz Ahmad Hasnati, Hasnati Hilwadi Hindersah Husnah Nur Laela Ermaya Imam Santosa Imam Santosa Ira Adriati Iriansyah Iriansyah, Iriansyah Kahfi, Reyza Dwi Dzulqarnain Katili, Andi Yusuf Khairunnisaa, Karlina Krisno Septyan Kusuma Dewi, Agustina Mahmuddin Mahmuddin Muhammad Fahmi Faisal Hikmawan Mulyadi Mulyadi Musbaing, Musbaing Naomi Haswanto Nggilu, Rukiah Nirwan Nirwan Nuning Yanti Damayanti Nurmansyah , Andry Nurul Septya Magisa Prawesti, Dwita Alfiani Putri, Radifa Cendana Ratna Cahaya Wirawan Ratri, Dianing Rezmia Febrina Robithoh Akbar Irzain Rosadi, Elda Mnemonica Safira Rizky Rachmania Hadi Salahuddin Salahuddin Sandi, Arif Wicaksono Septiana, Nani Shalih, Puji Rahmah Silviana Ginting Sri Sulastri Suhindarno, Heny Sulkifli Herman Sunaiyah, Sunaiyah Suratman, Dadang Suryadi Suryadi Toto Haryadi, Toto Tri Sulistyaningtyas Tri Sulistyaningtyas Wening Gilang Nawangi Wjiaya, Cecep Tatang Yasraf A. Piliang Yasraf Amir Piliang Yasraf Amir Piliang Yasraf Amir Piliang Yunan , Nadiya Zikrillah, Abdu