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Hendra Saputra
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ANALISIS PROSES PENGAMBILAN KEPUTUSAN KONSUMEN GENERASI Z TERHADAP PRODUK SKINTIFIC DI KOTA MEDAN Enzelika Rosari Putri Hutasoit; Siti Sahira; Siti Fauziah; Muhammad Umair Yazid; Ahmad Suhendri Lubis; Najha Nawanda Zhurfiy; Hendra Saputra
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1670

Abstract

Penelitian ini bertujuan untuk menggambarkan proses pengambilan keputusan konsumen Generasi Z di Kota Medan dalam membeli produk skincare Skintific. Pendekatan yang digunakan adalah kuantitatif deskriptif dengan melibatkan 80 responden berusia 16–25 tahun yang mengenal atau pernah menggunakan produk Skintific. Instrumen penelitian disusun berdasarkan lima tahapan pengambilan keputusan konsumen, yaitu pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pasca pembelian. Hasil uji validitas menunjukkan bahwa mayoritas item memenuhi kriteria kelayakan, sedangkan nilai Cronbach’s Alpha sebesar 0.930 menandakan konsistensi internal instrumen yang sangat baik. Analisis deskriptif memperlihatkan bahwa tahap pencarian informasi menjadi tahap yang paling dominan (mean = 4.2757), disusul tahap pengenalan kebutuhan dan keputusan pembelian. Sementara itu, tahap perilaku pasca pembelian memiliki skor terendah (mean = 3.7160), yang mengindikasikan bahwa pengalaman penggunaan produk masih bervariasi di antara responden. Secara keseluruhan, penelitian ini menunjukkan bahwa eksposur media sosial, kualitas informasi digital, serta citra merek memegang peran penting dalam membentuk keputusan pembelian Generasi Z terhadap Skintific. Temuan ini menegaskan perlunya strategi pemasaran digital dan kualitas produk yang konsisten untuk meningkatkan kepercayaan dan loyalitas konsumen.
Analisis Faktor Sosial dan Budaya Terhadap Keputusan Pembelian Merchandise K-Pop oleh Gen Z: Penelitian Febri Milano; Patricia Wanda; Khairur Rahmah Azjahra; Suastiana Anja Kelauri; Aditia Warman; Fahmi Aditiya; Hendra Saputra
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3800

Abstract

This study aims to analyze the influence of social and cultural factors on K-Pop merchandise purchasing decisions by Generation Z in Indonesia. Using a quantitative descriptive associative method with 55 Gen Z respondents interested in K-Pop, data were collected through an online questionnaire. The results showed that both social and cultural factors have a significant influence on K-Pop merchandise purchasing decisions. Social factors proved to be the main external driver with an average percentage of 73.38%, driven by peer influence, social media influence (especially unboxing content), and reviews from fellow fans. Meanwhile, cultural factors exert a strong internal influence with an average of 62%, mainly because merchandise is considered a symbol of identity, a source of pride (especially for limited/official editions), and a way to feel close to favorite idols. K-Pop merchandise purchasing decisions among Gen Z are the result of a dynamic interaction between the external drives of social groups (validation and interaction) and the internal motivations of fandom culture (identity, emotional meaning, and loyalty).
INTERNAL CONTROL IN IMPROVING PERFORMANCE AT PAWNSHOP Hendra Saputra; Ayu Kurnia Sari
International Journal of Management, Economic and Accounting Vol. 3 No. 6 (2025): December 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to analyze the role of internal control in improving organizational performance at the Pawnshop. The research focuses on evaluating the effectiveness of internal control components, including the control environment, risk assessment, control activities, information and communication, and monitoring. Using qualitative descriptive methods supported by interviews, document analysis, and observations, the study reveals that the internal control system implemented by the Pawnshop has been generally effective in supporting operational efficiency and reducing the risk of errors and fraud. Strong control procedures, clear division of duties, and regular monitoring contribute significantly to improving employee performance and service quality. However, several areas still require improvement, particularly related to technology-based supervision and continuous staff training. Overall, the findings indicate that a well-structured internal control system has a positive impact on enhancing performance at the Pawnshop.
Financial Statement Analysis For Cryptocurrency In Public Companies Ayu Kurnia Sari; Hendra Saputra; Saidatunur Fauzi Saidin; Ginta Puspita
International Journal of Management, Economic and Accounting Vol. 3 No. 6 (2025): December 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of cryptocurrency has not only impacted the digital financial market but also the financial reporting of public companies involved in crypto asset transactions and investments. This study aims to analyze how cryptocurrency is recognized, measured, and presented in the financial statements of public companies, as well as its impact on financial performance and information transparency for investors. The research method used a descriptive qualitative approach, using literature studies and analysis of the financial statements of several international public companies that have adopted cryptocurrency in their business activities. The results show that cryptocurrency recording still faces challenges related to varying accounting standards in each country, particularly in determining fair value, asset classification, and recognizing gains and losses. The analysis also found that cryptocurrency adoption can increase potential profitability, but at the same time increases the risk of asset value volatility. Therefore, public companies integrating cryptocurrency need to implement robust internal control systems, ensure reporting transparency, and keep abreast of developments in international accounting regulations to provide relevant and reliable information to stakeholders.
Analysis of the Internal Control System for Cash Receipts at the Tirtanadi Waterworks Company, Diski Medan Branch Hendra Saputra; Ayu Kurnia Sari
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.73

Abstract

This study aims to analyse the effectiveness of the internal control system for cash receipts at the Tirtanadi Waterworks Company, Diski Medan Branch. Cash receipt activities play a crucial role in supporting the company’s operational sustainability, making an adequate internal control system essential to ensure the reliability of financial information and the safeguarding of company assets. The research employs a descriptive qualitative method by collecting data through observations, interviews, and documentation related to procedures for receiving cash from customers. The results of the study indicate that the internal control system for cash receipts at the Diski Medan Branch is generally well-implemented, as evidenced by the separation of duties, the use of authorisation procedures, and the existence of routine supervision. However, several weaknesses were identified, such as the lack of periodic evaluations, limited use of digital systems, and insufficient documentation for certain transactions, which may create opportunities for human error or fraud. Strengthening these areas is necessary to enhance the reliability and transparency of financial processes. Overall, the study concludes that while the internal control system for cash receipts is functioning adequately, improvements are still required to ensure optimal financial control and minimise risks. This research is expected to contribute to the development of better cash management practices within the company
Analisis Subsistem Pemasaran, Manajemen Rantai Pasok, dan Risiko Agribisnis pada Usaha Tomat Purba di Pasar MMTC Medan Grace Analita Febrina Anak Ampun; Hendra Saputra; Grace Anna Maria Sitanggang; Listem Wisiska Situmorang; Nazwa Arifa; Sastra Sefina Sitanggang
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.6396

Abstract

Usaha perdagangan tomat merupakan bagian dari sistem agribisnis hortikultura yang memiliki dinamika kompleks, terutama dalam aspek pemasaran, rantai pasok, dan risiko usaha. Penelitian ini bertujuan untuk menganalisis subsistem pemasaran, manajemen rantai pasok, dan risiko agribisnis pada usaha tomat Purba di Pasar MMTC Medan. Data dikumpulkan melalui wawancara langsung kepada pemilik usaha sebagai data primer yang kemudian dikembangkan melalui kajian literatur dari artikel jurnal dan buku yang relevan. Hasil penelitian menunjukkan bahwa saluran pemasaran bersifat langsung dan efisien melalui pembelian langsung ke lokasi petani di Sidikalang dan Seribu Dolok tanpa perantara, dengan strategi harga kompetitif dan pemilahan produk berdasarkan kualitas sebagai strategi utama pemasaran. Manajemen rantai pasok dikelola secara informal berbasis kepercayaan dan hubungan kekerabatan, termasuk mekanisme permodalan petani oleh pedagang sebagai bentuk kemitraan vertikal yang saling menguntungkan. Risiko utama yang dihadapi meliputi fluktuasi harga akibat ketidakpastian panen, kerusakan produk karena sifat tomat yang mudah rusak, serta risiko kelembagaan berupa ketidakpastian komitmen pemasok. Penelitian ini menyimpulkan bahwa meskipun usaha dijalankan secara informal, sistem pemasaran dan rantai pasok berjalan cukup efektif, namun diperlukan penguatan kemitraan formal dengan petani serta pendekatan manajemen risiko yang lebih proaktif untuk meningkatkan keberlanjutan usaha.
Co-Authors , Oktarini Khamilah Siregar Abda Abda Abdullah Hamzah Aditia Warman Ahmad Suhendri Lubis Aisyah Rianda Gewa Amran Achmad Anam, M Khairul Annisa Az Zahra Arief Daryanto ARIF HIDAYATULLAH Asiyah Asiyah Asrianny Asrianny Aulia Ayu Kurnia Sari Cecilia Miranda Lumbangaol Chairul Amsal Cut Nila Thasmi Darmawati J.S Dayu Larasati Dherma Yusnita Dian Mulfristia Dimas Very Prabowo Dudi S. Hendrawan Dwi Saraswati Dwihar Fitriani Endang Silaningsih Enzelika Rosari Putri Hutasoit Etriwati Eva Nanda Wulandari Evi Bayu Priatno Fadli agus triansyah Fahmi Aditiya Farida Hariani Fathiah Fathiah Febri Milano Febri Milano Sagala Gaby P F Tampubolon Ginta Puspita Ginta Riady Grace Analita Febrina Anak Ampun Grace Anna Maria Sitanggang Hafizuddin Hafizuddin Hafizuddin Hanifah Widiastuti Hera Wati Hesti Sabrina Hidir Efendi Ichsan Dwi Pangga Ichwan, Andri Pratama Indah Monalisa Irene Checilia Sihotang Irma Bonita Simbolon ISMARTAYA Jamaris, Muhamad James Siregar Jonathan Pakpahan Karminto khafi puddin Khairur Rahmah Azjahra Khusaeri Andesa Komala Ulfa Laras Fitri Aini Hasibuan Listem Wisiska Situmorang Manalu, Yulan Aisah Manfarizah Manfarizah Marhaban Sigalingging Meida Perwira Antartika Melky Adiansyah Meyzi Heriyanto Mhd. Shafwan Koto Mudhita Zikkrullah Ritonga Mufti Fathonah M Mufti Fathonah Muvariz Muhammad Hanafi Muhammad Umair Yazid Najha Nawanda Zhurfiy Naufal Abdurrahman Prasetyo Nazwa Arifa Nidia Yuniarsih Nidia Yuninarsih Nurhaty P. Sari Nurhidayat Nurman Pamungkas Nurul Aisyah Nurul Fadilah Patricia Wanda Patricia Wanda Sianturi Peby Monica Putri Melani Putri Najwa Safitri Radhika Narwastu Rahmaddeni Rahmaddeni Rangga Restu Prayogo Reindo Febrianto Reyka Triana Yohana Sidabutar Rica Cahya Amalya Riris Amigo Simatupang RM. Riadi RM. Riadi Rosmaidar Rosmaidar Rosmini Kasman Safitri Maya Sari Saidatunur Fauzi Saidin Salmani, Muhammad Salniwati Santi Devi Silalahi Sapto Wiratno Satoto Sastra Sefina Sitanggang Sepriano Sepriano Sihombing, Humisar Siti Fauziah Siti Sahira Sri Kartikowati Suastiana Anja Kelauri Suharto Suharto Suleha Ecca Sumariaty Br Manurung Surya Lesmana Susi Hendriani Syahreza, Dina Sarah Syahrun, Syahrun Syakur Syakur Tarsisius Susilo Tasya Novi Ardana Tazul Arifin Tuwadi Vina Arnita Wardatul Janah Wowo Rossbandrio Yeftika Mutiara Sianturi Yogantara Yogantara Yunior, Khomeiny