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All Journal Jurnal Manajemen dan Agribisnis Pixel : Jurnal Ilmiah Komputer Grafis JURNAL ILMU PERTANIAN Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal BPPK : Badan Pendidikan dan Pelatihan Keuangan Jurnal Inotera Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik Bunda Edu-Midwifery Journal (BEMJ) PERENNIAL Sangia : Jurnal Penelitian Arkeologi (Journal of Archaeology Research) JOURNAL OF INFORMATICS AND COMPUTER SCIENCE Jurnal Teknologi dan Riset Terapan (JATRA) Jurnal Maenpo : Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi Ovozoa: Journal of Animal Reproduction Akrab Juara : Jurnal Ilmu-ilmu Sosial At-Tasyri Jurnal Hukum Islam dan Ekonomi Syariah Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JCP (Jurnal Cahaya Pendidikan) Fakultas Keguruan dan Ilmu Pendidikan Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Publikasi Ilmu Komputer dan Multimedia Innovative: Journal Of Social Science Research Jurnal Manajemen Riset Inovasi Jurnal Akuntansi Audit dan Perpajakan Indonesia (JAAPI) Jurnal Ilmiah Mahasiswa Pertanian HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Mount Hope Global Economic Journal SIMPLEX: Journal of Economic Management Al-Qalam: Jurnal Ilmiah Pendidikan Islam Jurnal Pengabdian Masyarakat dan Riset Pendidikan JURNAL RUMPUN MANAJEMEN DAN EKONOMI Harmoni Pendidikan: Jurnal Ilmu Pendidikan JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN INERSIA International Journal of Social Science and Humanity Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu International Journal of Management, Economic and Accounting J-CEKI Harmony Management: International Journal of Management Science and Business Deiksis: Jurnal Pendidikan Bahasa dan Sastra Indonesia Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Hendra Saputra
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Journal : J-CEKI

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Analisis Strategi Pemasaran dan Penetapan Harga Dalam Meningkatkan Volume Penjualan pada CV. Kartika Ayu Radhika Narwastu; Hendra Saputra; Irma Bonita Simbolon; Cecilia Miranda Lumbangaol; Peby Monica
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3878

Abstract

This study aims to analyze the effectiveness of the marketing strategies and pricing adopted by CV Kartika Ayu, a company engaged in the sale of ornamental plants, in increasing sales volume. The research employs a qualitative approach, using data collection techniques such as in-depth interviews, observations, and document analysis. The results indicate that marketing strategies, including the use of social media, exhibitions, and partnerships with home decor stores, significantly contribute to raising consumer awareness and interest. Competitive and flexible pricing also proves effective in attracting various market segments. The study concludes that the right combination of marketing strategies and strategic pricing can significantly increase the sales volume of CV Kartika Ayu. The study recommends continuously optimizing digital marketing strategies and periodically evaluating pricing policies to adapt to market dynamics and consumer preferences.
Co-Authors , Oktarini Khamilah Siregar Abdullah Hamzah Aditia Warman Ahmad Suhendri Lubis Aisyah Rianda Gewa Amran Achmad Anam, M Khairul Annisa Az Zahra Arief Daryanto ARIF HIDAYATULLAH Asiyah Asiyah Asrianny Asrianny Aulia Ayu Kurnia Sari Azhar Basyir Rantawi Cecilia Miranda Lumbangaol Chairul Amsal Cut Nila Thasmi Darmawati J.S Dayu Larasati Dherma Yusnita Dian Mulfristia Dimas Very Prabowo Dudi S. Hendrawan Dwi Saraswati Dwihar Fitriani Endang Silaningsih Enzelika Rosari Putri Hutasoit Etriwati Eva Nanda Wulandari Evi Bayu Priatno Fadli Agus Triansyah Fahmi Aditiya Farida Hariani Fathiah Fathiah Febri Milano Febri Milano Sagala Gaby P F Tampubolon Ginta Puspita Ginta Riady Hafizuddin Hafizuddin Hafizuddin Hanifah Widiastuti Hera Wati Hesti Sabrina Hidir Efendi Ichsan Dwi Pangga Ichwan, Andri Pratama Indah Monalisa Irene Checilia Sihotang Irma Bonita Simbolon ISMARTAYA Istianto Budhi Raharja Jamaris, Muhamad James Siregar Jonathan Pakpahan Karminto khafi puddin Khairur Rahmah Azjahra Khusaeri Andesa Komala Ulfa Laras Fitri Aini Hasibuan Manalu, Yulan Aisah Manfarizah Manfarizah Marhaban Sigalingging Mayangsari, Nindya Meida Perwira Antartika Melky Adiansyah Meyzi Heriyanto Mhd. Shafwan Koto Mudhita Zikkrullah Ritonga Mufti Fathonah M Mufti Fathonah Muvariz Muhammad Hanafi Muhammad Umair Yazid Najha Nawanda Zhurfiy Naufal Abdurrahman Prasetyo Nidia Yuniarsih Nidia Yuninarsih Noorbaya, Siti Nurhaty P. Sari Nurhidayat Nurman Pamungkas Nurul Aisyah Nurul Fadilah Patricia Wanda Patricia Wanda Sianturi Peby Monica Putri Melani Putri Najwa Safitri Radhika Narwastu Rahmaddeni Rahmaddeni Rangga Restu Prayogo Reindo Febrianto Reyka Triana Yohana Sidabutar Rica Cahya Amalya Riris Amigo Simatupang RM. Riadi RM. Riadi Rosmaidar Rosmaidar Rosmini Kasman Safitri Maya Sari Saidatunur Fauzi Saidin Salmani, Muhammad Salniwati Salniwati Santi Devi Silalahi Sapto Wiratno Satoto Sepriano Sepriano Sihombing, Humisar Siregar, Ahdiat L Siti Fauziah Siti Sahira Sri Kartikowati Sriyanto Sriyanto Suastiana Anja Kelauri Suharto Suharto Suleha Ecca Sumariaty Br Manurung Surya Lesmana Susi Hendriani Syahreza, Dina Sarah Syahrun, Syahrun Syakur Syakur Tarsisius Susilo Tasya Novi Ardana Tazul Arifin Tuwadi Vina Arnita Wardatul Janah Widya Enzely Wowo Rossbandrio Yeftika Mutiara Sianturi Yogantara Yogantara Yunior, Khomeiny