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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Ilomata International Journal of Management Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Jurnal Ekonomi dan Manajemen (JEKMA) Journal of Innovation in Management, Accounting and Business Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Joong-Ki Menulis: Jurnal Penelitian Nusantara
Titik Rosnani
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Retensi Karyawan Gen Z: Dampak Penghargaan, Pengembangan Karier, dan Kepuasan Kerja Asria, Khujjah Ayu; Juniwati, Juniwati; Ramadhan, Rizani; Rosnani, Titik; Mayasari, Endah
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1796

Abstract

The phenomenon of job hopping has become a trend among Gen Z. This generation seeks financial compensation, career development, a positive work environment, and work-life balance. In Indonesia, especially in West Kalimantan, Gen Z significantly dominates the population, so companies need effective strategies to retain their talents. This research investigates the influence of rewards and career development on employee retention, with job satisfaction as mediation. The population in this study consisted of Gen Z, who worked in cafes in West Kalimantan; the sample in this study was 211. With respondent criteria, employees who work in cafes in West Kalimantan, aged 18-27 years, with a minimum work duration of 6 months. The questionnaire was distributed online through social media platforms. The measurement and analysis tools used are SmartPLS 3 and SEM. The results showed that rewards positively and significantly affect job satisfaction and employee retention. Career development positively and significantly affects job satisfaction and employee retention. Job satisfaction has a positive and significant effect on employee retention. Job satisfaction as a mediating variable is proven to have a positive and significant impact on the relationship between rewards and employee retention, career development, and employee retention.
Co-Authors Agfar, Defran Sutan Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Alessandro, Muhammad Jerry Ana Fitriana Ananda, Fitri Abhellia Ananda, Putri Anggraini Anggraini Anwar Azazi Apriandika, Muhammad Nahruddin Aprilyandini, Kanti Aqsa, Daffa Fernanda Ardia, Rifana Uthri Arman Jaya Aspasya, Delvia Putri Asria, Khujjah Ayu Audina, Riska Barkah, Barkah Bernadus Roky Saputra Daniel Happy Putra Daud, Ilzar Denny, Valentinus Desy Septiani Dody Pratama Marumpe Eduardus Gery Palawakng Endah Mayasari Erna Listiana Fahri Fahri Fahruna, Yulyanti Fasya Halwa Humairah Fauzan, Rizky Firdaus, Angelika Fitri, Ranti Madona Hafidloh, Hafidloh Hafizi, Mohamad Harry Setiawan Hasanudin Hasanudin Hendri, M. Irfan Hendri, Markus Heriyadi Heriyadi, Heriyadi Herlina, Desi Hidayat Hidayat Hondro, Adrianus Ignatia, Juliana Ikram Yakin Irdhayanti, Efa Istikarani, Miranda Juniwati Juniwati Kalis, Maria Christiana Iman Karsim, Karsim Kevin Wijaya, Kevin Kholifah, Putri Listiana , Erna M. Irfani Hendri Maria Christiana Iman Kalis, Maria Christiana Maryadi, Romi Meliani, Azzalia Miranda, Fina Monika, Utin Vera Muhammad Afif Mustika, Uray Ndaru Nafisiyanda, Nafisiyanda natanael, Kevin Novelia Novelia, Novelia Nurhadi Nurul Komari Olvi, Monika Pramana Saputra Pratama, Silvi Aurelia Nur Purmono, Bintoro Bagus Putri, Haliza Nabila Putri, Rizki Wahyuni Ramadania Ramadania Ramadania, Ramadania Ramadhan, Ashriansyah Ramadhan, Rizani Sari, Vriska Monia Saskia Sigit Ardi Saputra Sigit Wicaksono, Angga Sri Langgeng Ratnasari Sulastri, Ria SULISTIOWATI Sulistiowati Sulistiowati Suryana, Ahmad Iqbal Syahbandi Syahbandi Syal, Adrian Tatia, Tatia Theresa, Erica Theresa, Revilia Titinawati, Titinawati Wenny Pebrianti