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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Ilomata International Journal of Management Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Jurnal Ekonomi dan Manajemen (JEKMA) Journal of Innovation in Management, Accounting and Business Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Joong-Ki Menulis: Jurnal Penelitian Nusantara
Titik Rosnani
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Journal : Journal of Enterprise and Development (JED)

 1 
Unveiling nexus between live streaming, trust, and fashion products purchase decision in Indonesian e-commerce Sulastri, Ria; Purmono, Bintoro Bagus; Listiana, Erna; Rosnani, Titik; Hendri, Muhammad Irfani
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8816

Abstract

Purpose — This research aims to investigate the impact of live streaming on purchase decisions and the mediating role of trust.Method — This research adopts a quantitative approach and utilizes Structural Equation Modeling (SEM) along with AMOS 24 statistical software for data analysis. The data were gathered through a questionnaire, employing a purposive sampling technique with 210 respondents.Result — The results of this research indicate that both live streaming and trust exert a positive and significant impact on purchase decisions. Additionally, live streaming demonstrates a positive and significant influence on trust. Trust is identified as a mediator between live streaming and purchase decisions.Novelty  — This research centers on examining the role of live streaming in shaping purchase decisions for fashion products in Indonesian e-commerce. Unlike previous studies that primarily explore the impact of live streaming on social media, this research expands its scope by conducting a comprehensive analysis of its overall influence on purchasing decisions.
Unveiling nexus between live streaming, trust, and fashion products purchase decision in Indonesian e-commerce Sulastri, Ria; Purmono, Bintoro Bagus; Listiana, Erna; Rosnani, Titik; Hendri, Muhammad Irfani
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8816

Abstract

Purpose — This research aims to investigate the impact of live streaming on purchase decisions and the mediating role of trust.Method — This research adopts a quantitative approach and utilizes Structural Equation Modeling (SEM) along with AMOS 24 statistical software for data analysis. The data were gathered through a questionnaire, employing a purposive sampling technique with 210 respondents.Result — The results of this research indicate that both live streaming and trust exert a positive and significant impact on purchase decisions. Additionally, live streaming demonstrates a positive and significant influence on trust. Trust is identified as a mediator between live streaming and purchase decisions.Novelty  — This research centers on examining the role of live streaming in shaping purchase decisions for fashion products in Indonesian e-commerce. Unlike previous studies that primarily explore the impact of live streaming on social media, this research expands its scope by conducting a comprehensive analysis of its overall influence on purchasing decisions.
Co-Authors Agfar, Defran Sutan Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Alessandro, Muhammad Jerry Ana Fitriana Ananda, Fitri Abhellia Ananda, Putri Anggraini Anggraini Anwar Azazi Apriandika, Muhammad Nahruddin Aprilyandini, Kanti Aqsa, Daffa Fernanda Ardia, Rifana Uthri Arman Jaya Aspasya, Delvia Putri Asria, Khujjah Ayu Audina, Riska Barkah, Barkah Bernadus Roky Saputra Daniel Happy Putra Daud, Ilzar Denny, Valentinus Desy Septiani Dody Pratama Marumpe Eduardus Gery Palawakng Endah Mayasari Erna Listiana Fahri Fahri Fahruna, Yulyanti Fasya Halwa Humairah Fauzan, Rizky Firdaus, Angelika Fitri, Ranti Madona Hafidloh, Hafidloh Hafizi, Mohamad Harry Setiawan Hasanudin Hasanudin Hendri, M. Irfan Hendri, Markus Heriyadi Heriyadi, Heriyadi Herlina, Desi Hidayat Hidayat Hondro, Adrianus Ignatia, Juliana Ikram Yakin Irdhayanti, Efa Istikarani, Miranda Juniwati Juniwati Kalis, Maria Christiana Iman Karsim, Karsim Kevin Wijaya, Kevin Kholifah, Putri Listiana , Erna M. Irfani Hendri Maria Christiana Iman Kalis, Maria Christiana Maryadi, Romi Meliani, Azzalia Miranda, Fina Monika, Utin Vera Muhammad Afif Mustika, Uray Ndaru Nafisiyanda, Nafisiyanda natanael, Kevin Novelia Novelia, Novelia Nurhadi Nurul Komari Olvi, Monika Pramana Saputra Pratama, Silvi Aurelia Nur Purmono, Bintoro Bagus Putri, Haliza Nabila Putri, Rizki Wahyuni Ramadania Ramadania Ramadania, Ramadania Ramadhan, Ashriansyah Ramadhan, Rizani Sari, Vriska Monia Saskia Sigit Ardi Saputra Sigit Wicaksono, Angga Sri Langgeng Ratnasari Sulastri, Ria SULISTIOWATI Sulistiowati Sulistiowati Suryana, Ahmad Iqbal Syahbandi Syahbandi Syal, Adrian Tatia, Tatia Theresa, Erica Theresa, Revilia Titinawati, Titinawati Wenny Pebrianti