Article Per Year (5 Year)
p-Index From 2021 - 2026
6.217
P-Index
This Author published in this journals
All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Ilomata International Journal of Management Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Jurnal Ekonomi dan Manajemen (JEKMA) Journal of Innovation in Management, Accounting and Business Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Joong-Ki Menulis: Jurnal Penelitian Nusantara
Titik Rosnani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 48 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Enrichment : Journal of Management

 1 
How does user-generated content impact purchase intention through perceived food quality? Juliyanti, Juliyanti; Rosnani, Titik; Purmono, Bintoro Bagus; Heriyadi, Heriyadi; Saputra, Pramana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1688

Abstract

The increasingly advanced digital world also impacts the changing of the way people around the world do business. Among them is the marketing approach, which is widely utilized on social media platforms such as YouTube, Facebook, Instagram, TikTok, and Twitter. This study aims to analyze the effect of User-Generated Content (UGC) on Eat Sambel purchase intention through perceived food quality. This type of research uses a quantitative approach with data collection methods through surveys in the form of questionnaires distributed online through Google Forms. The total sample of 215 respondents from Indonesia was selected based on the purposive sampling method with specified criteria. SEM Amos 24 is used to analyze data and test hypotheses. According to the study's findings, purchase intention was positively and significantly impacted by both User-Generated Content (UGC) and perceived food quality. User-Generated Content (UGC) also has a significant impact on perceived food quality. The results of this research are expected to improve the understanding of UGC and help online entrepreneurs
Eco-innovation and sustainable business performance: The moderating effect of market turbulence on tupperware in Indonesia Miranda, Fina; Ramadania, Ramadania; Pebrianti, Wenny; Rosnani, Titik; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1739

Abstract

Waste that accumulates and is not recycled can have a negative impact on the environment, people's lives and health. This has made some people more selective in choosing and buying everyday products, and many are starting to switch to using environmentally friendly and sustainable products. This change is an opportunity for companies to make products that use environmentally friendly production raw materials and are safe for health. This research will examine how eco-innovation (eco-process, eco-product, and eco-organizational) can influence sustainable business performance with market turbulence as a moderating variable for Tupperware products in Indonesia. This research involved 211 people from various regions in Indonesia who were collected online using purposive sampling techniques via questionnaires. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results show that eco-process innovation, eco-product innovation and eco-organizational innovation positively and significantly affect sustainable business performance. Meanwhile, market turbulence as a moderator negatively and significantly influences sustainable business performance.
The influence of korean celebrities as brand ambassador and product quality on purchase decision with brand image as the mediating variable on Scarlett Whitening Novelia, Novelia; Azazi, Anwar; Purmono, Bintoro Bagus; Rosnani, Titik; Hendri, M. Irfan
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1746

Abstract

Every corporation employs diverse marketing strategies with the anticipation of significantly impacting the company's advancement. One such strategy involves the engagement of a brand ambassador entrusted by the company to cultivate a brand image for the company. The brand image is deemed influential in persuading consumers to place trust in the company, thereby compelling them to make product purchases. The primary objective of this research is to examine the influence of Korean Celebrities as Brand Ambassadors and Product Quality on Purchase Decisions. In this context, Brand Image assumes the role of a mediating variable for Scarlett Whitening. The study adopts a quantitative approach utilizing purposive sampling techniques. It employs Structural Equation Modeling (SEM) with the assistance of AMOS 24 statistical software to analyze and assess the measurement and structural models of the research construct.
Workload and working hours effect on employees work-life balance mediated by work stress Natanael, Kevin; Iman Kalis, Maria Christiana; Daud, Ilzar; Rosnani, Titik; Fahruna, Yulyanti
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1756

Abstract

Work-life balance and work stress is an important aspect to consider nowadays. A good work-life balance has a positive impact on employee productivity and well-being. However, high workload pressure and long working hours can disrupt that balance. This study aims to analyze the influence of Workload and working hours on employees work-life balance mediated by work stress. This research took place or objective at PT Perkebunan Nusantara XIII employees. PT Perkebunan Nusantara XIII is one of the state-owned companies. This research used descriptive quantitative research using the survey method with total 267 respondent. This study used a five-point Likert scale. In this study, measurement and analysis used Structural Equation Modeling (SEM) with AMOS 24 statistical tools. The results of this study indicate that only two hypotheses are accepted, and the remaining five hypotheses are rejected. This study shows that Workload has a positive and significant effect on Work-Life Balance, and Work Stress has a positive and significant effect on Work-Life Balance. Meanwhile, Workload negatively affects Work Stress, Working Hours negatively affect Work Stress, and Working Hours negatively affects Work-Life Balance. Work Stress does not intervene in the influence of Workload and Working Hours on Work-Life Balance
Co-Authors Agfar, Defran Sutan Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Alessandro, Muhammad Jerry Ana Fitriana Ananda, Fitri Abhellia Ananda, Putri Anggraini Anggraini Anwar Azazi Apriandika, Muhammad Nahruddin Aprilyandini, Kanti Aqsa, Daffa Fernanda Ardia, Rifana Uthri Arman Jaya Aspasya, Delvia Putri Asria, Khujjah Ayu Audina, Riska Barkah, Barkah Bernadus Roky Saputra Daniel Happy Putra Daud, Ilzar Denny, Valentinus Desy Septiani Dody Pratama Marumpe Eduardus Gery Palawakng Endah Mayasari Erna Listiana Fahri Fahri Fahruna, Yulyanti Fasya Halwa Humairah Fauzan, Rizky Firdaus, Angelika Fitri, Ranti Madona Hafidloh, Hafidloh Hafizi, Mohamad Harry Setiawan Hasanudin Hasanudin Hendri, M. Irfan Hendri, Markus Heriyadi Heriyadi, Heriyadi Herlina, Desi Hidayat Hidayat Hondro, Adrianus Ignatia, Juliana Ikram Yakin Irdhayanti, Efa Istikarani, Miranda Juniwati Juniwati Kalis, Maria Christiana Iman Karsim, Karsim Kevin Wijaya, Kevin Kholifah, Putri Listiana , Erna M. Irfani Hendri Maria Christiana Iman Kalis, Maria Christiana Maryadi, Romi Meliani, Azzalia Miranda, Fina Monika, Utin Vera Muhammad Afif Mustika, Uray Ndaru Nafisiyanda, Nafisiyanda natanael, Kevin Novelia Novelia, Novelia Nurhadi Nurul Komari Olvi, Monika Pramana Saputra Pratama, Silvi Aurelia Nur Purmono, Bintoro Bagus Putri, Haliza Nabila Putri, Rizki Wahyuni Ramadania Ramadania Ramadania, Ramadania Ramadhan, Ashriansyah Ramadhan, Rizani Sari, Vriska Monia Saskia Sigit Ardi Saputra Sigit Wicaksono, Angga Sri Langgeng Ratnasari Sulastri, Ria SULISTIOWATI Sulistiowati Sulistiowati Suryana, Ahmad Iqbal Syahbandi Syahbandi Syal, Adrian Tatia, Tatia Theresa, Erica Theresa, Revilia Titinawati, Titinawati Wenny Pebrianti