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Marwan Marwan
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Journal : EKONOMIKA45

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Pengaruh Bauran Pemasaran Jasa Terhadap Loyalitas Anggota Di KPN PEMKO Padang Muthi’ah Muthi’ah; Marwan Marwan
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.774

Abstract

The research problem is the low, low member loyality at KPN PEMKO Padang, low service marketing at KPN PEMKO Padang. The purpose of this research is to determine the effect of product, price, promotion, place, physical evidence, people, processes, productivity and quality of member loyalty in KPN PEMKO Padang. The research method is causative research, causative research is research that is useful for analyzing the relationship between one variable and another or how one variable affects other variables. The research is product, price, promotion, physical evidence, people, process, productivity and quality have a positive and significant effect on member loyalty in KPN PEMKO Padang and place does not have a positive and significant effect on member loyalty in KPN PEMKO Padang. The conclusion of the study is that there is a positive influence and sign If product, price, promotion, physical evidence, people, process, productivity and quality affect the loyalty of members at KPN PEMKO Padang, there is no significant effect on the place variable on member loyalty at KPN PEMKO Padang.
Co-Authors A. Hadi Mahmud Abd. Rasyid Syamsuri Abdullah Abdullah Abdurahman Abdurrahman Abu Bakar Achmad Wildan Dimyati Ade Devriany Aguk Nugroho Ahamad Rizal Sultan Ainul Mardhiah Alfi Syahrin, Alfi Almukarramah, Almukarramah Amin, Wansa Aminah Aminah Aminuyati Andri Herlambang Armaya Mangkunegara Asrillah Asrillah Azizah Azizah Bansu Irianto Ansari Bukhari Bukhari Ciptono Ciptono Cut Musriliani Dabet, Abubakar Danil Danil Darmayanti Darmayanti Deviyantoro Deviyantoro Dewi Murni Dewi, Cut Kumala Dhyan Purwitarini Diding Nurdin, Diding Donatus Datoq Edi Munawar Ekariani, Shelvi Eko Prasetyo Prayogi Sihombing Elviana Pona Rato Eva Suryani Fadhli Fadhliah M Alhadar Fadillah Adnan Farnida Esa Ferri Safriwardy Firmansyah, Juli Fitrah Hamzah Fitri Sarabunis G. Gunawan Gani, Muzakkar A. Gartika Setiya Nugraha Hamelya, Titik Haripamyu Haripamyu Harizal Harizal Hendra Susanto Hera Yanti Herayanti, Herayanti Hutabarat, Herbin Efendi Ibnu Hajar Ibnu Rusydy Ibrahim Ibrahim Ida Rosanti Idawati Idawati Idialita, Idialita Idris Syafrizal Iis Marsithah Imelda, Ria Ismail Ismail Ismawan, Indra Istib Saroh Jalaluddin Jalaluddin Jamaluddin Idris Jamaluddin Jamaluddin Jannati T Jauhari, Cut Intan jimi ronald, jimi Johan Fahri Joko Wahyudi Julita Julita Junawi, Junawi Junita Junita Khadijah Khadijah Khairani, Cut Khairul Anwar Khalili, Khalili Khuntari, Diana Lancy Maurina M. Fikri Jauhari M. Ikhsan M. Yusuf Mad Yusup Marnita Marthunis Rahmawaty Masyrida Masyrida Maulida, Muhammad Hashemi Mohd Isha Awang Muhammad Bahtiar Muhammad Dani Supardan Muhammad Muhammad Muhammad Yanis Muhammad Yusuf Muhammad Zaki Mukhlisuddin, Mukhlisuddin ⁠ Mulyadi, Said Munawar Munawar Munawar Munawar Munawar Munawar Murdiana, Murdiana Mursyidi Muthi’ah Muthi’ah Mutiara Gustyan Ayuni Najamuddin Najamuddin, Najamuddin Najmuddin MA, Najmuddin Nani Suryani Nazli Ismail Novieza Novieza Nur Aziz Nuraini Nuraini Nurhayati Rasyid Nuri Latifannisa Nurlaila Nurlaila Nurul Akmal Prihatin, Eka Rahmi Novalita Rahyuni Rahyuni Ratnawati Ratnawati Renilda Manis Da Gomez Riandi Marisa Rifqan Rifqan Rini Nur Risna Purwanti Ristiliana Ristiliana Rizki, Sari Ruminingsih Ruminingsih Said Hasan Saiful Bahri Saputri, Mutia Sari Rizki Siraj Siraj Siraj Siraj Siraj Siraj Suhelmi, Suhelmi Syahputra Amri Taruna, Wilis TATI NURHAYATI Teuku Salfiyadi Vivin Astharyna Harysart Wardani, Zenderi Wihelmus Sede Win Konadi Yahya Don Yanis Muhammad Yusransal*, Yusransal Zawiyah Saharuna