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Okta Karneli, Okta
Universitas Riau
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PENGARUH KUALITAS JASA, CITRA PERUSAHAAN, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK JASA UMROH PT. SILVER SILK TOUR & TRAVEL PEKANBARU Nurma Yulis; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at PT. Pekanbaru Silver Silk Tour & Travel located on Arifin Ahmad Pekanbaru . The problem in this study is the failure to achieve the target of Umrah congregation over the past five years, this is suspected to be a problem in consumer purchasing decisions. The purpose of this study was to determine the effect of service quality, corporate image, and word of mouth on consumer purchasing decisions of umrah service products of PT. Pekanbaru Silver Silk Tour & Travel. In this study the method used was quantitative descriptive with the SPSS program. The sample of this study was 100 people from the population which amounted to 4,217 obtained from the calculation of the Slovin formula. Data obtained from the results of the questionnaire were then processed to then be tested through SPSS 23. Testing of multiple linear regression analysis from this study was Y = 0.705 + 0.118X1 + 0.423X2+0.247X3. The research that has been done shows the results that respondents' responses to service quality, corporate image and word of mouth in the category of good or agree while in consumer purchasing decisions are in the category of good enough or quite agree. while the t test that has been done shows that the variable quality of service, corporate image and word of mouth partially have a significant effect on consumer purchasing decisions. The results of the F test show that simultaneously service quality, corporate image and word of mouth have a significant effect on consumer purchasing decisions. While the calculation of the coefficient of determination (R2) obtained the value of Adjusted R Square of 0.546. This shows that service quality, corporate image and word of mouth have an influence of 54.6% on consumer purchasing decisions of umrah service products of PT. Pekanbaru Silver Silk Tour & Travel, while the remaining 45.4% is influenced by other variables not included in this study.Keywords: Service Quality, Corporate Image, Word of Mouth, and Consumer Purchasing Decisions
ANALISIS IMPLEMENTASI STRATEGI PEMASARAN (Studi Kasus Pada Rumah Sakit Mata Pekanbaru Eye Center) Marlia Janti Abdun; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to find out how to implement the marketing strategy at Pekanbaru Eye Center Eye Hospital. The sample in this study was taken as many as 4 respondents consisting of Key Informants, namely Marketing Managers and 3 supplementary information, namely patients Eye Center Pekanbaru Eye Hospital. The technique used is Snowball Sampling Technique. The data in this study using the Triangulation method through interviews with consumers. Data obtained from the results of interviews with Key Informants were then cross-checked with complementary informants and then processed to be tested with qualitative methods. The results of the analysis using qualitative data analysis, because the data obtained in the form of information. The results of this study indicate that the implementation of the marketing strategy of Pekanbaru Eye Center Eye Hospital has been successful.Keywords : Marketing Strategies, Marketing Implementation, Qualitative Research
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN ABAH BURGER DAHLIA PEKANBARU Rista Firdianti; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at the dahliah Pekanbaru burger located on Jl. Dahlia No.24 sukajadi, kec. Sukajadi, the city of Pekanbaru - Riau. The problem in this study is the decline in the past year and not achieving the target number of customers who are allegedly influenced by customer loyalty. The purpose of this study was to determine the effect of service quality and product quality on customer loyalty Abah Dahlia burger Pekanbaru. Samples were taken based on the method using the Slovin formula, amounting to 100 respondents.Hypothesis testing uses simple linear regression analysis methods and multiple linear regression analysis with the results showing that service quality and product quality significantly influence customer loyalty. With a simple linear regression calculation of the coefficient of determination (R2) the quality of service to customer loyalty is obtained R Square of 0, 440 or 44.0%, product quality to customer loyalty obtained R Square of 0, 430 or 43.0% and the calculation of multiple linear regression coefficient of determination (R2) service quality and product quality on customer loyalty obtained R Square of 0, 496 or 49.6%. This shows the quality of service and product quality gives an effect of 49.6% on customer loyalty Abah dahliah burger Pekanbaru.  Keywords: Service Quality, Product Quality, Customer Loyalty. 
PENGARUH KELOMPOK REFERENSI DAN PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN PADA AZWA PERFUME PEKANBARU Sintia Pratiwi; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract            The research conducted at AZWA Perfume Pekanbaruwhere located in Jl. Teuku Umar No. 79, Rintis, Lima Puluh. The problem in this study is number of buyers has decreasing, percentage of target achievement has decreased.This study aims to determine the effect of reference group and slaes promotion on consumer buying interest at  AZWA Perfume Pekanbaru. In this study use quantitive descriptive with SPSS program. The population in this is are consumers at  AZWA Perfume Pekanbaru. The sampling technique chosen is slovin Formula with a sample 100 respondents. Hypothesis testing uses a simple linear analysis method and multiple analysis with result showing that reference groupand sales promotionhave a positive and significant effect on consumer buying interestat  AZWA Perfume Pekanbaru. With the calculation of the coefficient of determination (R2) reference groupon consumer buying interest the value of R square is 0,383 or 38,3% and sales promotionon consumer buying inerest the value of R square is 0,408 or 40,8% and coefficient of determination (R2) reference groupand sales promotion on consumer buying interest the value of R square is 0,480or 48,0%. This show that the reference groupand sales promotiongives an effect of  48% on consumer buying interestat AZWA Perfume Pekanbaru, while remaining 52%% is effected by other variables that are not examined in this study. Keyword: Reference Group, Sales Promotion And Consumer Buying Interest
PENGARUH LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN PT. PUSAKA MEGAH BUMI NUSANTARA PELALAWAN M. Fauzi Indrawan; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Human resources is one component that has an important role in achieving the goals of a company, including the existing human resources at PT. Pusaka Megah Bumi Nusantara Pelalawan Archipelago. The object of this research is PT. Pusaka Megah Bumi Nusantara Pelalawan Archipelago. This study aims to determine how much influence the work environment and work motivation have on employee job satisfaction at PT. Pusaka Megah Bumi Nusantara Pelalawan Archipelago. The research method uses quantitative data collection through questionnaires and interviews. The focus of sampling in this study were 79 employees of PT. Pusaka Megah Bumi Nusantara Pelalawan using purposive sampling technique method. The data analysis technique used is simple linear regression analysis and multiple linear regression analysis using SPSS 25. Based on the results of the research hypothesis test, it shows that there is a partially significant effect between work environment on job satisfaction with tcount 5.487 > ttabel 1.991, work motivation on job satisfaction. with a value of 5,605 > ttabel 1,991. In this study, the strongest contribution to job satisfaction was the work motivation variable with an R square value of 0.290. Furthermore, it is also proven that there is a simultaneous influence between Work Environment and Work Motivation on Job Satisfaction of Employees of PT. Pusaka Megah Bumi Nusantara Pelalawan Archipelago. with the value of Fcount 20,842 > from Ftabel of 3.12. Overall, the results of the simple and multiple regression tests were well received. Next for PT. Pusaka Megah Bumi Nusantara Pelalawan is advised to pay attention to the work environment and work motivation so that employee job satisfaction will increase every year, and for further research to provide the latest theories to increase knowledge and strengthen the results of research. Keywords: Work Environment and Work Motivation, and Job Satisfaction.
PENGARUH STRATEGI DIFERENSIASI TERHADAP LOYALITAS PELANGGAN (STUDI KASUS TOKO BUKU ZANAFA) METROPOLITAN CITY PEKANBARU Defi Mariyana; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The research was conducted at Zanafa Bookstore located on Jl HR. Subrantas Metropolitan City Complex (MTC) / GIANT. The purpose of this study was conducted to determine the effect of Differentiation Strategies on Customer Loyalty in Zanafa Bookstore.In this research the methodology used is descriptive and quantitative with SPSS program, where the population in this research is the customer in Zanafa Bookstore. For sampling using slovin formula, the sampling method with accidental sampling is as many as 100 people. The research data are primary data and secondary data, with questionnaire as research instrument.From the results of data analysis that includes test validity, reliability, simple linear regression, test determination (R2) and t-test. The results showed that differentiation strategy significantly influence customer loyalty. This can be seen from the value of tcount (4.201)> ttabel (1,984). So that the number obtained R. Square (R2) of 0.153. This shows that the percentage of contribution of independent variable (Differentiation Strategy) to the bonded variable (Customer Loyalty) is 15.3% and the relationship given is weak by 0.15. While the remaining percentage of 84.7% (100% - 15.3%) is influenced by other variables that are not included or not observed in this research.Keywords: Differentiation Strategy, Customer Loyalty
PENGARUH SUASANA TOKO DAN LOKASI TOKO TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BUKU ZANAFA PEKANBARU Putri Wulandari; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at the Zanafa Pekanbaru Bookstore located at JL. HR. Subrantas metropolitan city complex (MTC) / Giant Block A 39-40 Handsome Pekanbaru Riau. The problem in this study is the achievement of the company's target where it never reaches the target of 100% and always experiences a decline in achieving sales targets at the Zanafa Pekanbaru Bookstore. The purpose of this study was to determine the effect of shop atmosphere and store location on purchasing decisions at the Zanafa Pekanbaru bookstore. In this study the method used was quantitative descriptive with the SPSS program. The research samples were 100 people from a population of 60,428 obtained from calculation of Slovin formula. Data obtained from the results of the questionnaire were then processed and then tested through the SPSS 24 program. The testing of multiple linear regression analysis from this study was Y = 2.695 + 0.108X1 + 0.253X2. The research that has been done shows that the respondent's response to the store atmosphere and location of the store is in a good category while in the purchasing decision the category is quite good. While the t test that has been done shows that the variable store atmosphere and store location partially have a significant effect on purchasing decisions. The f test results show that simultaneously the store atmosphere and store location have a significant effect on purchasing decisions. While the calculation of the coefficient of determination (R2) obtained values obtained R2 (Rsquare) of 0.495 or 49.5%. This shows that the percentage contribution to the influence of the store atmosphere and store location on consumer purchasing decisions is 49.5%. While the remaining percentage which is equal to 50.5% is influenced by other variables not included in this research variable.  Keywords: Store Atmosphere, Store Location, Purchase Decision
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA PT. HPAI (Herbal Penawar Alwahida Indonesia)Cabang Pekanbaru Ayu Eka Saputri; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the effect of product quality and price on customer loyalty at PT. HPP (Herbal Penawar Alwahida Indonesia) Pekanbaru Branch. The type of research used is Accedental Sampling, ie anyone who accidentally meets with the researcher can be used as a sample, and determining the number of samples used the Slovin formula. The number of samples used in this study were 100 respondents who had made a purchase of PT.HPAI (Herbal Penawar Alwahida Indonesia) Pekanbaru Branch. By using data collection techniques using questionnaires and interviews. Data analysis methods used were validity test, reliability test, correlation coefficient (R), regression test, coefficient of determination (R2), significance of t test and F test. The results of this study showed that the product quality and price variables each had an influence significant, strong enough and positive to customer loyalty. Two variables have been tested in stages and together show the results that the variables of product quality and price simultaneously have a strong enough relationship to the variable customer loyalty. The amount of contribution owned by the product quality variable is greater than the magnitude of the contribution owned by the price, the coefficient of determination (R²) for the product quality variable is 38.7% and the price is 37.9%. Suggestions that can be taken regarding product prices, PT. HPAI adjusts to the prices of similar products circulating in the market and the difference between agent prices and consumer prices should not be too large. Keywords: Product Quality, Price, Customer Loyalty.
PENGARUH BRAND EQUITY DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DI WAROENG STEAK AND SHAKE MELATI PEKANBARU Yuly Meta Agustin Pasaribu; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the effect of Brand Equity and Customer Experience on Customer Loyalty in Waroeng Steak and Shake Melati Pekanbaru. Where two independent variables and one dependent variable, brand equity and customer experience as independent variable and customer loyalty act as dependent variable. The population in this research is consumers Waroeng Steak and Shake Melati Pekanbaru with sampling amounted to 100 people calculated by using Slovin formula. The sampling technique is done by purposive sampling. Collecting research data in the form of primary data by using questionnaires as research instruments, data analysis used is to use multiple linear regression analysis with the help of SPSS program. From the results of tests conducted show that brand equity and customer experience have a positive and significant impact on customer loyalty. Where the value of coefficient of determination (R2) shows that the variable brand equity and customer experience contribute to customer loyalty variable of 50.7% while the rest of 49.3% influenced by other variables not included in this study.Keywords: brand equity, customer experience, and customer loyalty.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN SEPEDA MOTOR HONDA SCOOPY (Survei Konsumen Pada PT.Capella Dinamik Nusantara Duri) Nilam Ayu Lestari; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the effect of Brand Image and Product Quality on consumer purchase intention of motorcyle honda Scoopy (Consumer Survey At PT.Capella Dinamika Nusantara Duri). The Brand Image as a variabel (X1), Product Quality as variabel (X2) and Consumer purchase intention as variabel (Y). This research was conducted at PT.Capella Dinamik Nusantara Duri, and took the number of respondents is 100 people. The data from the questiommaire id further processed using statitical analysis that is simple linier analysis, multiple linier analysis, determination analysis, and significance test with t test (partial), F (simultaneous) test. The results showed that the test results of the first test hypotesis that is brand image to consumer purchase intention is tcount (8,992) > t table (1,984) means brand image significant effect on consumer purchase intention. Both product quality of consumer purchase intention is tcount (8,798) > t table (1,984) meaning there is significant influence between product quality to consumer purcahse intention. F test result of brand image and product quality of consumer purchase intention are F arithmetic (73,464) > F table (3,090). This means that the brand image ad product quality simultaneously significantly influence consumer buying intention.Keywords : Brand Image, Product Quality, Consumer Purchase Intention.
Co-Authors ", Sumadi Achmad Fajri Febrian Adianto Adianto Ahmad Nawawi Al Fajri Januar, Al Fajri Albeta, Febrina Rita Alfairi, Basyits Ali Anas Tasyana Silvi Andarwati, Desi Andri Sulistyani Andry Mochamad Ramdan Aprilla, Vivi Rizkiana Arief Yanto Rukmana Aulia, Tisra Ayu Eka Saputri Bahri Bismi Eka Putri Cakranegara, Pandu Adi Dea Pratama Emylia Defi Mariyana Destina Paningrum Dewi, Zulfa Kurnia Dian Rahmadini Diifa, Abdiasa Muhamad Dila Selfia Dino Aulia Duta Rahmathul Azizah Dzaki Naufal Eduwin Kurniawan Siagian Eko Purwanto Evrita Lusiana Utari, Evrita Lusiana Fadhila, Era Farid Ardiansyah Farid Ardyansyah Faza Eka Putra, Faza Eka Febrian, Achmad Fajri Febriani Fiorina Aulia Sari Firmansyah Firmansyah FRINI KARINA ANDINI Halawa, Dewi Wastini Handayati, Ratna Hapsoh Harlen Harlen Hayat Hayat Hayat Hesty Aisyah Hevi Apriani Ikhsan Hidayat Intan Putri Lestari Iswanti, Selpiya Okta Ivonne Ayesha Jihambali " Johan Salimukdin, Johan Jon Kenedi Kasmi Gusmita Kasmirudin Kasmirudin Khanifatul Khusna Kirmizi Ritonga Lestary, Anggy Dwy Lie Othman Lie Othman Loso Judijanto M Effendi M. Fauzi Indrawan M. Fidel Khasandra Mandataris Manurung, Ciin Opelti Mariaty Ibrahim Marlia Janti Abdun Masrul " Meyzi Heriyanto Miranda, Boby Prasetio Najra Nurani Nasution Nazara, Arianus Nilam Ayu Lestari Nopriadi Saputra Norgairly, Dwisya Norvadewi Noverina Dwinawangsari Nugroho, Riant Nurma Yulis Nurmalinda Nurpeni, Nurpeni Octavineza, Prily Dwi Ohara, Muammar Revnu Oktavianus, Davit Palupiningtyas, Dyah Perangin-angin, Febriani br PUTRI WULANDARI Putri, Apri Agnesta Ramdhany, Muhammad Randi Saputra Rara Dinara Putri Rismawati S, Asina Rista Firdianti Rizki, Rahmad Rosnani " Rozi, Muhammad Abdul Rozogitta S, Suang Sun Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Santosa, Harry Saragih, Agustina Bungaria Selvia Selvia Seno Andri Seno Andri Sihotang, Jon Predianto Simanullang, Marsauli Sinta Marhuri Sintia Pratiwi Sintia Sintia Siti Muthmainnah Siti Nurhaliza Siti Sofro Sidiq Suci Fauziyah Sunyoto Suri, Atika Suryalena Suryalena Suryalena, Suryalena Sutikno, Sigit Syafri Harto Syahrul Gunawan Syamsu Rijal Syofiatul Safitri Tito Irwanto Tri Febrina Melinda Tria Agustin Panggawati Nurcahyani Trisma, Trisma Tujiono " Ulya, Ade Nurul Vera A.R. Pasaribu Wagiono, Dewi Nabila Wahyu Candika Aksana Putra Wansyahputra, Ergi Bimo Wendy Souisa Widia Astuti Widia Wiritanaya Windari, Indah Wisnu Subroto Wulan Ayu Ningsih Yani, Ulfa Yelli Trisusanti Yengki Eka Wijaya Yeni Marlina Yoranda, Putriany Yulianti, Tari Yuly Meta Agustin Pasaribu Yusuf, Bibi Noraini Mohd Zainol Fuady Zakiyah Ulfa Aryani Zulkarnaini Zulkarnaini