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Okta Karneli, Okta
Universitas Riau
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PENGARUH KUALITAS PELAYANAN DAN LOKASI USAHA TERHADAP KEPUASAN KONSUMEN PADA SMART GANESHA PEKANBARU Windari, Indah; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at Smart Ganesha Pekanbaru, located on Soebrantas street in Pekanbaru. The problem in this study is not achieving student targets during the last 4 years, this is suspected to be a problem with customer satisfaction. The purpose of this study is to determine the effect of service quality and business location on customer satisfaction on Smart Ganesha Pekanbaru. In this study the method used was descriptive quantitative with SPSS program. The sample of this study was 86 people from a population of 86 people who were obtained from census techniques. Data obtained from the results of the questionnaire were then processed to then be tested through the SPSS 16. The multiple linear regression analysis of this study was Y = 6.883 + 0.205Xı + 0.568X2. Research that has been done shows the results that respondents' responses to service quality and business location in the agreed category while in consumer satisfaction are in the category of disagree. While the t test that has been done shows that the variable quality of service and business location partially have a significant effect on consumer satisfaction. The results of the F test show that simultaneously service quality and business location have a significant effect on customer satisfaction. While the calculation of the coefficient of determination (R2) obtained the value of Adjusted R Square of 0.261. This shows that service quality and business location have an effect of 26.1% on consumer satisfaction on Smart Ganesha Pekanbaru, while the remaining 73.9% is influenced by other variables not included in this study. Keywords: Service Quality, Business Location, Constumer Satisfaction 
PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ASUS PADA TOKO PROMEDIA.COM PEKANBARU Nazara, Arianus; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine how the influence of product quality (performance (performance), additional features (features), reliability (reability), conformance with specifications (conformance), endurance (durability), serviceability, aesthetic (aesthetic), and perceived quality (perceived quality) and brand trust (Brand Competence), Brand Reputation, Company Reputation, Liking For Brand to purchasing decisions (perceived needs, activities before buying, time behavior buy and post-purchase behavior) Asus brand laptops on the Promedia.com Pekanbaru Store. The population in this study were consumers who bought the Asus brand laptop at Promedia.com Pekanbaru Store. Sampling in this study is 91 samples using Slovin formula. The data collection of this research is in the form of primary data by spreading research instruments and secondary data in the form of company archives, data analysis in this study using multiple regression, partial test (t test), determination test (r test) and simultaneous test (f test) with the help of the SPSS program. The results in this study indicate that the variable product quality and brand trust partially (t test) affect the purchase decision of the Asus brand laptop at Promedia.com Pekanbaru Store. Simultaneous results (f test) indicate a significant influence on the purchase decision of the Asus brand laptop at Promedia.com Pekanbaru Store.Keywords: Product Quality, Brand Trust, Purchasing Decision
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP PENJUALAN RUMAH PADA PT. RAFINDO MUTIARA ABADI PEKANBARU Diifa, Abdiasa Muhamad; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at PT. Rafindo Mutiara Abadi Pekanbaru. The purpose of this study was to determine the effect of promotion and product quality on home sales at PT. Rafindo Mutiara Abadi. Promotion as a variable (X1), Product Quality as a variable (X2) and Seller as a variable (Y). The sample of this study was taken as many as 72 respondents from the population calculated using the Slovin formula. This study uses the Stratified Random Sampling method, while the leadership and employees function as facilitators who provide supporting data in this study. In this research the method used is descriptive and quantitative with the SPSS program, data collection techniques through interviews, observation and questionnaires. From the results of data analysis which includes validity, reliability, simple linear, multiple linear, determination, and significance tests with t (partial), F (simultaneous) tests. This research shows that promotion has a significant effect on sales. Both product quality has a significant effect on sales. All three promotions and product quality simultaneously affect sales.  Kata Kunci: Promotion, Product Quality, Sales
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VITAMIN MATA BIOVISION PT. INDOFARMA GLOBAL MEDIKA CABANG MEDAN Alfairi, Basyits Ali; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The problem in this study is the percentage of sales target achievement has decreased, and not achieved the company's sales target, this is thought to be influenced by purchasing decisions. The purpose of this study was to determine the product quality and price of purchasing decisions on biovision products distributed by PT. Indofarma Global Medika, Medan branch.. The population in this study were consumers of biovision products in the city of Medan. Samples taken based on the method using the Roscoe guideline in Sugiono on the third point were 39 respondents.  Hypothesis testing uses simple linear analysis methods and multiple linear analysis with the results showing that product quality and price have a positive and significant effect on purchasing decisions on biovision products in the city of Medan. With a simple calculation of the coefficient of determination (R2) on purchasing decisions obtained R square value of 0, 429 or 42.9% and the price of the purchase decision obtained R square value of 0, 447 or 44.7% and calculation of determination (R2) multiple product quality and prices for purchasing decisions obtained R square value of 0.546 or 54.6%. This shows that the quality of products and prices have an effect of 54.6% on purchasing decisions on biovision products in Medan, while the remaining 45.5% are influenced by other variables not examined in this study.Key words: Product Quality, Price, Purchase Decision
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN PRODUK KOSMETIK WARDAH (Studi Kasus Konsumen Matahari Department Store Mall Ska Pekanbaru) Rizki, Rahmad; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of product quality and price on consumer buying (consumer case study Matahari Department Store Mall Ska Pekanbaru). Product Quality as variable (X1), Price as variable (X2) and Consumer buying interest as variable (Y).               The method in this research is quantitative with SPSS program, where the sample used is Matahari Department Store Mall Ska Pekanbaru that is as much as 99 respondents. In accordance with opinion (Roscoe, 2009) that the appropriate size in the study is 30 to 500. That number can already represent the population. Technique of collecting data through questionnaire. The results of analysis using the validity test, test reliability, test determination, simple linear regression test, multiple linear regression test, t test and F test.               The results showed that product quality partially influence consumer buying interest, price partially influence consumer buying interest, so product quality and price simultaneously have a positive effect on consumer buying  Matahari Department Store Mall Ska Pekanbaru. Keywords: Product Quality Price and Consumer Buying
PENGARUH BRAND IMAGE DAN COUNTRY OF ORIGIN TERHADAP MINAT BELI KONSUMEN PRODUK HANDPHONE MEREK ASUS (Survei Konsumen Pada Pusat Penjualan Asia Ponsel Center Pekanbaru) Suri, Atika; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the effect of Brand Image and Country Of Origin on consumer purchase Interest on Asus Handphone Products (Consumer Survey At Asia Ponsel Center Pekanbaru). The Brand image as a variable (X1), Country of origin as variable (X2) and Consumer purchase interest as variable (Y). Brand Image is one important part in the company because the attitude and actions of consumers against a company brand is determined by the brand image of the company. Country Of Origin is a person's view of a product from the country of origin of the product concerned.This research was conducted at Asia Ponsel Center Pekanbaru and took the number of respondents ie 100 people. The data from the questionnaire is further processed using statistical analysis that is simple linear analysis, multiple linear analysis, determination analysis, and significance test with t test (partial), F (simultaneous) test.The results showed that the test results of the first t test hypothesis that is brand image to consumer purchase interest is tcount (10,587) > ttabel (1,984) means brand image significant effect on consumer purchase interest. Both country of origin of consumer purchase interest is tcount (8,866) > ttable (1,984) meaning there is significant influence between brand image to consumer purchase interest. F test results of brand image and country of origin of consumer purchase interest are F arithmetic (86,479) > F table (3.090). This means that the brand image and country of origin simultaneously significantly influence consumer buying interest.Keywords: Brand Image, Country Of Origin, Consumer Purchase Interest
PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA HOTEL NEW HOLLYWOOD PEKANBARU) ", Sumadi; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at the Hotel New Hollywood Pekanbaru, located in the heart of Pekanbaru precisely located on the street No. Kuantan Raya. 120 Pekanbaru. The rapid development of the number of hotels is a serious problem for the hotel business. Increasingly high business competition causes a shift in marketing patterns in expanding its market share. The tight business competition greatly affects the sales of hotel room services. This has an impact on Pekanbaru New Hollywood Hotels in the sale of hotel room services.The purpose of this study was to determine the effect of service quality and pricing on consumer satisfaction at Pekanbaru New Hollywood Hotel. In this research the method used is quantitative descriptive with SPSS program. The population in this study were consumers at the New Hollywood Hotel Pekanbaru 32,046. Samples taken using the Slovin formula, amounting to 100 respondents. Hypothesis testing uses simple linear analysis and multiple linear analysis by showing the results that service quality and pricing have a significant effect on customer satisfaction at the Hotel New Hollywood Pekanbaru. By calculating the coefficient of determination (R 2 ) simple quality of service to customer satisfaction R-square values obtained for 0308, or 30.8%, and the quality of service to customer satisfaction obtained value of R square of 0360 or 36%. Calculation of multiple determinations of service quality and price determination of customer satisfaction obtained an R square value of 0.409. This shows that the percentage of the contribution of the influence of service quality and pricing variables on customer satisfaction by 40.9% while the remaining 59.1% is influenced by other variables that the researchers did not mention in this study. Keywords: Service Quality, Pricing and Consumer Satisfaction 
PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN NILAI NASABAH TERHADAP LOYALITAS NASABAH PERBANKAN (STUDI PT. BNI CABANG TEMBILAHAN DI KOTA TEMBILAHAN ) Santosa, Harry; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research aims to determine the influence of customer relationship marketing and customer value towards the loyalty of banking customer (case study PT.  BNI branch Tembilahan in Tembilahan City).  Customer relationship marketing as variable x1, customer value as variable x2 and the loyalty of banking customer as variable y. The research method in this research is quantitative method with SPSS programme, which the sample is the banking customers as much as 50 respondents.  As (Roscoe, 2009) stated that the decent size in a research is between 30 to 500. The sample in this research is 50 customers of PT.  BNI branch Tembilahan which is enough to represent the population. The data is collected through the questionnaires.The results of this research concludes that the variable of customer relationship marketing is significantly influential to the banking customer and the customer value is significantly influential to the loyalty of banking customerKeywords: Customer Relationship Marketing, Customer Value and Customer Loyalty Banking
PENGARUH KUALITAS PELAYANAN, CITRA TOKO, DAN SUASANA TOKO TERHADAP MINAT BELI KONSUMEN (SURVEY KONSUMEN PADA SB HOUSEWARE, BUKITTINGGI) Hidayat, Ikhsan; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine how much influence the quality of service, store image, and the atmosphere of the store to consumer buying interest in the company SB Houseware Bukittinggi branch. Samples in this study were taken as many as 100 respondents and techniques used Sampling probability. the data in this study using survey methods through questionnaires filled by consumers. Data obtained from the results of the questionnaire and then processed to then tested by statistics memlalui SPSS program. The results of analysis using simple linear regression analysis, multiple linear regression analysis, determination test (R2), individual significance test (t test), and simultaneous significant test (Test F) so that it can be seen that service quality variables influence consumer buying interest variable, store image have an effect on consumer buying interest variable, shop atmosphere variable have an effect on consumer buying interest variable, and service quality variable, store image, store atmosphere influence simultaneously to consumer buying interest variable. The calculation results are known R Square is the coefficient of determination and obtained R Square value of 0.541. That is, the quality of service, store image, and the atmosphere of the store affects consumer buying interest by 54.1%.Keywords: Service Quality, Store Image, Store Atmosphere, and Buying Interest Konsumen
ANALISIS STRATEGI SEGMENTING, TARGETING DAN POSITIONING PADA PERUSHAAN ASURANSI PT.(PERSERO) JIWASRAYA, PEKANBARU Sihotang, Jon Predianto; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research aims to identify and analyze the strategy of segmenting, targeting and positioning on the insurance company PT.(Persero) Asuransi Jiwasraya, Pekanbaru. In last 5 (five) years, the company experienced with unstable marketing. And the author believes that the trouble sits inside the marketing strategies that are not running well. The data had gained directly from the key informans by interviewing process in having accurate informations.The method of this research was used descriptive analysis that explains the overview of this research reference to explored variables and accompanied by decipherment based to research results. Then, the reduction, presentation, and making conclusions was needed to sharpen the writing of the result of the study.This research concluded that Asuransi Jiwasraya divides its market demographically based on employment background there are private employees, students, doctors and state employees. In determining of the target market, the company applies a full market coverage formula, that means the company serves whole costumers regardless any aspects. In positioning the company into the minds of consumers, the company always indicate that this company also run with public interest, gives benefits, guaranteed after sales, and affordable price of products.Keywords: segmenting, targeting, positioning
Co-Authors ", Sumadi Achmad Fajri Febrian Adianto Adianto Ahmad Nawawi Al Fajri Januar, Al Fajri Albeta, Febrina Rita Alfairi, Basyits Ali Anas Tasyana Silvi Andarwati, Desi Andri Sulistyani Andry Mochamad Ramdan Aprilla, Vivi Rizkiana Arief Yanto Rukmana Aulia, Tisra Ayu Eka Saputri Bahri Bismi Eka Putri Cakranegara, Pandu Adi Dea Pratama Emylia Defi Mariyana Destina Paningrum Dewi, Zulfa Kurnia Dian Rahmadini Diifa, Abdiasa Muhamad Dila Selfia Dino Aulia Duta Rahmathul Azizah Dzaki Naufal Eduwin Kurniawan Siagian Eko Purwanto Evrita Lusiana Utari, Evrita Lusiana Fadhila, Era Farid Ardiansyah Farid Ardyansyah Faza Eka Putra, Faza Eka Febrian, Achmad Fajri Febriani Fiorina Aulia Sari Firmansyah Firmansyah FRINI KARINA ANDINI Halawa, Dewi Wastini Handayati, Ratna Hapsoh Harlen Harlen Hayat Hayat Hayat Hesty Aisyah Hevi Apriani Ikhsan Hidayat Intan Putri Lestari Iswanti, Selpiya Okta Ivonne Ayesha Jihambali " Johan Salimukdin, Johan Jon Kenedi Kasmi Gusmita Kasmirudin Kasmirudin Khanifatul Khusna Kirmizi Ritonga Lestary, Anggy Dwy Lie Othman Lie Othman Loso Judijanto M Effendi M. Fauzi Indrawan M. Fidel Khasandra Mandataris Manurung, Ciin Opelti Mariaty Ibrahim Marlia Janti Abdun Masrul " Meyzi Heriyanto Miranda, Boby Prasetio Najra Nurani Nasution Nazara, Arianus Nilam Ayu Lestari Nopriadi Saputra Norgairly, Dwisya Norvadewi Noverina Dwinawangsari Nugroho, Riant Nurma Yulis Nurmalinda Nurpeni, Nurpeni Octavineza, Prily Dwi Ohara, Muammar Revnu Oktavianus, Davit Palupiningtyas, Dyah Perangin-angin, Febriani br PUTRI WULANDARI Putri, Apri Agnesta Ramdhany, Muhammad Randi Saputra Rara Dinara Putri Rismawati S, Asina Rista Firdianti Rizki, Rahmad Rosnani " Rozi, Muhammad Abdul Rozogitta S, Suang Sun Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Santosa, Harry Saragih, Agustina Bungaria Selvia Selvia Seno Andri Seno Andri Sihotang, Jon Predianto Simanullang, Marsauli Sinta Marhuri Sintia Pratiwi Sintia Sintia Siti Muthmainnah Siti Nurhaliza Siti Sofro Sidiq Suci Fauziyah Sunyoto Suri, Atika Suryalena Suryalena Suryalena, Suryalena Sutikno, Sigit Syafri Harto Syahrul Gunawan Syamsu Rijal Syofiatul Safitri Tito Irwanto Tri Febrina Melinda Tria Agustin Panggawati Nurcahyani Trisma, Trisma Tujiono " Ulya, Ade Nurul Vera A.R. Pasaribu Wagiono, Dewi Nabila Wahyu Candika Aksana Putra Wansyahputra, Ergi Bimo Wendy Souisa Widia Astuti Widia Wiritanaya Windari, Indah Wisnu Subroto Wulan Ayu Ningsih Yani, Ulfa Yelli Trisusanti Yengki Eka Wijaya Yeni Marlina Yoranda, Putriany Yulianti, Tari Yuly Meta Agustin Pasaribu Yusuf, Bibi Noraini Mohd Zainol Fuady Zakiyah Ulfa Aryani Zulkarnaini Zulkarnaini