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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Atma Jaya Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat The Asian Journal of Technology Management (AJTM) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Applied Sciences in Tourism and Events Journal of Secretary and Business Administration JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Share : Journal of Service Learning Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Journal of Industrial Engineering Agro Bali: Agricultural Journal International Journal of Business Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat International Journal of Industrial Optimization (IJIO) Jurnal Fokus Manajemen Bisnis SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Ilomata International Journal of Social Science IJORER : International Journal of Recent Educational Research Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Manajemen Indonesia Jurnal Manajemen Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IDEAS: Journal of Management & Technology IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) International Journal of Applied Business and International Management Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) EcoProfit : Sustainable and Environtment Business Journal of Character and Environment Interaction, Community Engagement, and Social Environment Bioculture Journal Jurnal Pengabdian UMKM Samakta: Jurnal Pengabdian Kepada Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Sekretaris & Administrasi Bisnis
Filda Rahmiati
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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Marketing Strategy for Griya's Micro-small Medium Enterprises' Product in Tanjung Jaya Village Felix Goenadhi; Ajeng Sekar Utami; Meiske Aulia Usman; Tasya Zahwa Prayoga; Filda Rahmiati
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1630

Abstract

Marketing mix is a tool to increase enterprise sales and engage consumer to purchase the products. The purpose of this study is to analyze the internal assessment and the relevant marketing mix strategy's application to boost sales at Griya in Tanjung Jaya Village. This study employs a qualitative descriptive analytic approach, gathering information from the firm directly through observations and interviews tailored to the research topic. The results of this study indicates that the strategy applied by Griya products in Tanjung Jaya Village has been going well, where the four marketing strategy elements play distinct marketing roles while supporting and complementing one another. It is better if the Griya MSME in Tanjung Jaya Village are improved with the marketing mix that has been implemented. Given that many of the company's rivals are releasing goods that are comparable to its own, the company's approach is solid and many contributing marketing aspects should be re-examined in order to increase the number of consumer as well as maintain sales and increase their consumer intention to purchase the services.
Trust-Mediated Technology Acceptance in Digital Payment: Educational Implications for Financial Literacy Halimah, Helly Siti; Gaffar, Vanessa; Hurriyati, Ratih; Sultan, Adib Mokh; Rahmiati, Filda
IJORER : International Journal of Recent Educational Research Vol. 7 No. 3 (2026): May
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i3.1399

Abstract

Objective: This study investigated the mediating role of customer trust in linking perceived usefulness and ease of use to reuse intention among digital payment users, providing implications for financial technology education curriculum development. Method: A quantitative survey involving 600 Pospay users was conducted using seven-point Likert scale questionnaires. Structural Equation Modeling with Partial Least Squares (PLS-SEM) was employed for analysis with bootstrapping (5,000 resamples) to test direct and indirect effects. Results: Perceived usefulness most strongly influenced customer trust (β = 0.611, p < 0.001), followed by perceived ease of use (β = 0.359, p < 0.001). Customer trust significantly predicted reuse intention (β = 0.447, p < 0.001) and fully mediated both pathways. The model explained 86.8% of trust variance and 82% of reuse intention variance. Novelty: This research extends the Technology Acceptance Model by identifying trust as the key psychological mechanism linking perceived usefulness and ease of use to reuse intention. More importantly, it highlights a pedagogical shift in financial technology education by emphasizing that financial literacy programs should integrate trust-building competencies alongside technical operational skills.
Co-Authors AA Sudharmawan, AA Adam Raihan Rianthomy Adinata Wijaya, Jason Afner Khrisna Hidayat Ahmad Nur Dani Ahmad Rizal Solihudin Ajeng Sekar Utami Amin, Grace Amin, Grace Andianto, Jonathan Andrean Winata Anwar Novianto, Anwar Azzah Al-afnan Wagino B.M.A.S. Anaconda Bangkara Bairuroh, Ickbal Hofifi Bakri, Mohammed Hariri Bayu Mangkurat Budi Prakoso, Budi Chairy Chairy Chong Mi An Dani Lukman Hakim Daniela, Lerissa Dedi Rianto Rahadi Dhiyaa Alyaa Chani Wudd Dian Rachmawati Afandi Dimaz Ramananda Dwi Larso Dwi Larso Dwi Larso Elda Octaffiana Emilius German Fadillah Anugrah Pertiwi Fahera, Nabila Fajarsari, Anita Rizki Felix Goenadhi Filson Maratur Sidjabat Fiqih Maria Rabiatul Hariroh Fiqih Maria Rabiatul Hariroh Firdaus, Fery Muhamad Firmansyah, Firmansyah Genoveva, Genoveva Geonadhi, Felix Geraldine B. Advincula Goenadhi, Felix Gumelar, Bagus Hairiah, Fiqih Maria Rabiatul Halimah, Helly Siti Hally Hanafiah Hanafiah, Hally Hanif Adinugroho Widyanto Hariri Bakri, Mohammed Hariri, Mohammed Hariroh, Fiqih Maria Rabiatul harisandi, Prasetyo Ida Ayu Putu Sri Widnyani Intan Syafinatun Nida Irfan Rafie Jamal, Fauziah Nur Jamal, Fauziyah Nur Jean Richard Jokhu Jean Richard Jokhu Jonathan Andianto Jonathan Lampatar Siregar Ketwadee Madden Kristianto, Fennieka Kusumawati, Hilma Lampatar, Jonathan Lerissa Daniela Lubis, Muhammad Faikar Thaufan M. Hanggara Abirawa M. Noor Hanafie Zain Mangkurat, R. Stevanus Bayu Marbun, Nency Mastura Roni Matnur Syuryadi Meiske Aulia Usman Natasya Stefanny Naufal Armanditya Nida, Intan Syafinatun Nining Yuningsih Norfaridatul Akmaliah Othman Norfaridatul Othman Novi Fitria Hermiati Othman, Norfaridatul Othman, Norfaridatul Akmaliah Pangestu, Rangga Alfaro Prasetyo Hari Sandi Prayoga, Tasya Zahwa Pupung Purnamasari Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri Miranda Putri Permata Sari Putu Gede Lila Gargamunih Dewi Putu Gilang Wardana Putri R. S. Bayu Mangkurat R. Stevanus Bayu Mangkurat Rabulizat, Tritanio Nizar Rafie, Irfan Rahmi, Mustika Ratih Hurriyati Remond Waworuntu, Stephanus Rendika Nugraha Richard Jokhu, Jean Ridha Suci Anzani Rika Misnawati Roszi Naszariah Nasni Naseri Sandi, Prasetyo Hari Septiani, Jerni Sari Sesri Sellina Setyarini Santosa Simatupang, Togar Siregar, Jonathan Lampatar Siregar, Veronika Angel Siska Purnama Manurung Sultan, Adib Mokh Sunanti, Meilisa Audina Putri Sutisna, Nanang Ali Syafei, M. Yani Tahnia C. Heidra Tanzares, Jordan Tasya Zahwa Prayoga Tikaromah, Oom Togar Simatupang Togar Simatupang Usman, Meiske Aulia Utami, Ajeng Sekar Utami, Dwi Puspita Sari Vanessa Gaffar Vincent Bonavisi Wagino, Azzah Al-afnan Wibowo, Indi Deli Wuri Wuryandani Yahya, Adibah Yohana Sitorus Yulia Andriani, Yulia Yunita Ismail, Yunita Yustina, Andi Ina Zaky, Yazid Ilham Zilaela Yasin Ziliwu, Metani Nibeli