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Filda Rahmiati
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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The Body Shop's Preparedness for Post-Pandemic Survivability: The Participation in Society and Environmental Issues Rahmiati, Filda; Pertiwi, Fadillah Anugrah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2022): June 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.533

Abstract

The existence of the Covid-19 pandemic has dramatically changed the conditions of the beauty industry. The beauty industry is a very interactive process with people trying, testing, and smelling the product. After the lockdown is enforced, like it or not, beauty products have to change direction into online selling. Online experience, sending out free samples, re-writing product descriptions, and improving images to encourage people to buy online. Additionally, the products offered should also be products that are safe to use, naturally-derived ingredients. Theory of Social Exchange Theory is used in this research to support the value chain of The Body Shop as a corporate campaign in society and environmental issues in pandemic.This research will emphasize one of the world's beauty products with the tagline "Enrich our Planet," The Body Shop. The method is qualitative research, where the researchers evaluate the Values Chain of The Body Shop. This study proves The Body Shop's readiness to face the post-pandemic survivability as posted strong revenue growth though during the Covid-19 pandemic. It can ensure that it survives because it pays great attention to society and its products' environmental issues.
Co-Authors AA Sudharmawan, AA Adam Raihan Rianthomy Adinata Wijaya, Jason Advincula, Geraldine B. Afner Khrisna Hidayat Ahmad Nur Dani Ahmad Rizal Solihudin Amin, Grace Amin, Grace Andianto, Jonathan Andrean Winata Anwar Novianto, Anwar B.M.A.S. Anaconda Bangkara Bairuroh, Ickbal Hofifi Bakri, Mohammed Hariri Bayu Mangkurat Chairy Chairy Chong Mi An Daniela, Lerissa Dedi Rianto Rahadi Dewi, Putu Gede Lila Gargamunih Dhiyaa Alyaa Chani Wudd Dian Rachmawati Afandi Dimaz Ramananda Dwi Larso Dwi Larso Dwi Larso Elda Octaffiana Emilius German Fadillah Anugrah Pertiwi Fahera, Nabila Fajarsari, Anita Rizki Felix Goenadhi Filson Maratur Sidjabat Fiqih Maria Rabiatul Hariroh Firdaus, Fery Muhamad Firmansyah Firmansyah Genoveva, Genoveva Geonadhi, Felix Goenadhi, Felix Gumelar, Bagus Hairiah, Fiqih Maria Rabiatul Hally Hanafiah Hanafiah, Hally Hanif Adinugroho Widyanto Hariri Bakri, Mohammed Hariri, Mohammed Hariroh, Fiqih Maria Rabiatul harisandi, Prasetyo Ida Ayu Putu Sri Widnyani Intan Syafinatun Nida Irfan Rafie Jamal, Fauziah Nur Jamal, Fauziyah Nur Jean Richard Jokhu Jean Richard Jokhu Jonathan Andianto Jonathan Lampatar Siregar Kristianto, Fennieka Kusumawati, Hilma Lampatar, Jonathan Lerissa Daniela Lubis, Muhammad Faikar Thaufan M. Hanggara Abirawa M. Noor Hanafie Zain Madden, Ketwadee Mangkurat, R. S. Bayu Mangkurat, R. Stevanus Bayu Marbun, Nency Mastura Roni Matnur Syuryadi Miranda, Putri Natasya Stefanny Naufal Armanditya Nida, Intan Syafinatun Nining Yuningsih Norfaridatul Akmaliah Othman Norfaridatul Othman Novi Fitria Hermiati Othman, Norfaridatul Othman, Norfaridatul Akmaliah Othman, Norfaridatul Akmaliah Pangestu, Rangga Alfaro Pertiwi, Fadillah Anugrah Prasetyo Hari Sandi Prayoga, Tasya Zahwa Pupung Purnamasari Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri Permata Sari Putu Gilang Wardana Putri R. Stevanus Bayu Mangkurat Rabulizat, Tritanio Nizar Rafie, Irfan Rahmi, Mustika Remond Waworuntu, Stephanus Rendika Nugraha Rianthomy, Adam Raihan Richard Jokhu, Jean Ridha Suci Anzani Rika Misnawati Roszi Naszariah Nasni Naseri Sandi, Prasetyo Hari Septiani, Jerni Sari Sesri Sellina Setyarini Santosa Simatupang, Togar Siregar, Jonathan Lampatar Siregar, Veronika Angel Siska Purnama Manurung Sitorus, Yohana Sunanti, Meilisa Audina Putri Sutisna, Nanang Ali Syafei, M. Yani Tahnia C. Heidra Tanzares, Jordan Tasya Zahwa Prayoga Tikaromah, Oom Togar Simatupang Togar Simatupang Usman, Meiske Aulia Utami, Ajeng Sekar Utami, Dwi Puspita Sari Vincent Bonavisi Wagino, Azzah Al-afnan Wibowo, Indi Deli Wuri Wuryandani Yahya, Adibah Yulia Andriani, Yulia Yunita Ismail, Yunita Yustina, Andi Ina Zaky, Yazid Ilham Zilaela Yasin Ziliwu, Metani Nibeli