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Robin Robin, Robin
Universitas Sumatera Utara
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Pengaruh Harga Dan Promosi Terhadap Keputusan Penggunaan Jasa Aplikasi Maxim Robin, Robin; Sofyan, Silvia; Kevin, Kevin
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 4 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i4.1895

Abstract

The objective of this research is to examine the impact of pricing and promotion on service use choices within the context of Maxim, serving as a case study for students majoring in STMB Multismart Management. The used research methodology is characterized by a quantitative approach. The research methodology used in this study is descriptive quantitative research, which aims to provide a comprehensive analysis of the subject matter. Additionally, the nature of this research is explanatory, as it seeks to elucidate the underlying factors and relationships associated with the observed phenomena. The population consists of students enrolled in the management major at STMB MULTISMART. The investigation used a basic random sampling approach. The sample size in this research consisted of 54 students. In order to assess the validity and reliability of the test, a sample of 54 consumers was selected from the whole population under consideration. The findings indicate that the impact of price on service utilization decisions is not statistically significant, while promotion has a partial effect on service utilization for Maxim. The coefficient of determination, which is 0.284 or 28.4%, suggests that the combined influence of price and promotion in explaining customer satisfaction is 28.4%. The remaining 71.6% of the variance may be attributed to factors outside the variables under investigation, such as user convenience, safety, and other relevant variables.
Co-Authors abdullah, akhyar Adi Saputra Afdal Afdal, Afdal Afiezan, H. Adam Agustin, Greece agustin, isnaini nuzula Ahmad Fahrul Syarif Albert Albert Albert Albert Anggara, Jesslyn Anjani, Tiara Puspa Aprilla, Enje Aranggoh, Huliyan Ardiansyah Kurniawan Arifin, Novendy Basri Basri Br Simamora, Rusdiana Chablullah Wibisono Chablullahwibisono, Chablullahwibisono Chandra, Randy Brilliant Chandra, Wenripin Christofher, Leonardo Cintia, Vidi Cung, Jimmy D L, R A Widyanti Denni, Denni Deva Djohan Devia Febrina Diana Diana Djanuarko, Djanuarko Edi Wijaya Eka Bertuah Enda Noviyanti Simorangkir Endang Bidayani Erline, Meillverrani Fachrudin Fachrudin Fawwaz, Liyana Khairunnisa Fayola, Carissa Febrianna, Maudy Ferry Hidayat Firnanda, Teguh Gresia, Silvy Hadeli Hadeli, Hadeli Hafidah, Riva Handinata, Aldrick Hangesti, Pangastuti Hendy Hendy Herlambang, Guntur Hesniati, Hesniati Hoki, Leony Hoky, Leony IKA PUSPA SATRIANNY Ikhsan Khasani Indra Indra Indriastuti, Cecilia Eny Irwadi, Irwadi Iskandar, Andri Johan, Ricky Julianti, Merline Kevin kevin Kuandi Chandra Lim, Angellyn Martin, Leo Mercy Reyne Marlina Tirayoh Miftahul Jannah Miswinda, Miswinda MMSI Irfan ,S. Kom Mohammad Mukhlis Kamal Muammar Khaddafi Muhammad Basri Naza, Fikri Nilhakim, Nilhakim NINGSIH, NINGSIH Nona Jane Onoyi Novianto, Jusky Nurcahyono, Eka Oktana, Enda Pambudi, Kukuh Panjaitan, Erwin Setiawan Pasha, Muhammad Fermi Pratama Abdi Muhammad, Nur Putri, Isra Mulia R.A. Widyanti Diah Lestari Ramadhani, Dian Eka Risa, Fitria Robet Robet Rully Hidayatullah Safitri, Destiana Sari, Widia Satriany, Ika Puspa Satriawan, Bambang Sayaza, Mas Davino Sherin, Sherin Silaban, Amon Silvina, Silvina Siti Rahmawati Sitorus, Friska Darnawaty Sofyan, Silvia Sri Wahyuni Suherman, Muhammad Tanziil Supendi, Arif Supitri, Supitri Surya, Mellitania Suyanto, Elvira Tamba, Iventura Tan, Helen Tandrean, Ronaldo Thamrin Thamrin Tjahjo Tri Hartono Toni, Nagian Trie, Triyanto Tunisa, Risma Arafah Uli Bastanta S, Citra Variani, Joanna Verry Andre Fabiani Victor Victor Wily, Wily Wisnu Yuwono Wiwik Handayani Wiyoto Wiyoto Yantri, One Yolanda, Yosy Yulizartika, Yulizartika Zambawi, Muhammad