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Analisis Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Kesetiaan Pelanggan pada Merek Erigo di Medan Hendy, Hendy; Robin, Robin; Aranggoh, Huliyan
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i3.1065

Abstract

This study aims to analyze the impact of product quality, brand image, and price on customer loyalty towards the Erigo brand in Medan. The research methodology used is a descriptive quantitative method. The type of data used is quantitative data, which is obtained in numerical form. Data sources include primary data and secondary data. Primary data is obtained from questionnaires distributed to respondents, while secondary data is gathered from previous data or literature studies. The population in this study comprises all Erigo consumers in Medan. The sampling technique employed is the Lemeshow formula for unknown population with a 10% tolerance, resulting in 97 respondents. Data testing is carried out through validity tests, reliability tests, classical assumptions, and hypothesis testing. The results indicate that product quality does not have a partial effect on customer loyalty. Brand image has a positive and significant partial effect on customer loyalty. Price has a positive and significant partial effect on customer loyalty. Product quality, brand image, and price have a positive simultaneous effect on customer loyalty with a coefficient of determination of 34.5%.
Strategi Nilai Perusahaan di Tengah Risiko Bisnis: Peran Moderasi Risiko Terhadap GCG, CSR, Kinerja Keuangan, dan Ukuran Perusahaan Ningsih, Ningsih; Diah Lestari, Widyanti; Robin, Robin
Jurnal Pendidikan Akuntansi (JPAK) Vol. 13 No. 2 (2025)
Publisher : Program Studi Pendidikan Akuntansi Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine whether the role of Good Corporate Governance, Corporate Social Responsibility, Financial Performance, and company size  has an impact on business assessment and risk, and whether  this can be seen if the moderating variable is used as a link. The period used is from 2019 to 2023. The sample was taken from transportation and logistics companies listed on the Indonesia Stock Exchange using STATA software. Data processing used a quantitative approach, multiple linear regression analysis, and moderation regression. The results indicate that company size has no significant impact, while GCG, CSR, and KK have a significant positive impact. Overall, the impact of these four variables is significant, with an R² value of 44.67%. When business risk is added as a moderating variable, the adjusted R² value increases to 60.74%, which means that business risk strengthens the existing model. Business risk proves that the relationship between CGC and company value produces negative moderation, while CSR and company value produce positive moderation.
KETERLIBATAN PROFESIONAL IBU PEKERJA DALAM DINAMIKA DIGITAL ROLE CONFLICT, CYBER FATIGUE, WORKLOAD, DAN BOUNDARY MANAGEMENT SKILLS DENGAN EMOTIONAL AGILITY Robin, Robin; Br Simamora, Rusdiana; Hidayat, Ferry
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 12 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i12.3944

Abstract

The digital era presents new challenges for working mothers in the formal sector, who face the complexity of multiple roles. On the one hand, they are required to demonstrate high performance and adapt to technology-based work systems, while on the other hand, family responsibilities remain a top priority. This situation often leads to digital role conflict, cyber fatigue, and excessive workload, which ultimately have a negative impact on work engagement. This study aims to analyze the influence of digital role conflict, cyber fatigue, workload, and boundary management skills on work engagement, with emotional agility as a moderating variable. The research employed a quantitative approach with an explanatory design. The sample consisted of 200 working mothers in the formal sector in Medan City, selected using the Lemeshow formula. Data were collected through a five-point Likert scale questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that digital role conflict (β = -0.31; p = 0.004), cyber fatigue (β = -0.27; p = 0.012), and workload (β = -0.22; p = 0.028) have a significant negative effect on work engagement. In contrast, boundary management skills (β = 0.37; p = 0.000) and emotional agility (β = 0.30; p = 0.001) show a significant positive effect. Moreover, emotional agility was found to play a moderating role that strengthens work engagement amid digital pressures.
Pengaruh Harga Dan Promosi Terhadap Keputusan Penggunaan Jasa Aplikasi Maxim Robin, Robin; Sofyan, Silvia; Kevin, Kevin
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 4 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i4.1895

Abstract

The objective of this research is to examine the impact of pricing and promotion on service use choices within the context of Maxim, serving as a case study for students majoring in STMB Multismart Management. The used research methodology is characterized by a quantitative approach. The research methodology used in this study is descriptive quantitative research, which aims to provide a comprehensive analysis of the subject matter. Additionally, the nature of this research is explanatory, as it seeks to elucidate the underlying factors and relationships associated with the observed phenomena. The population consists of students enrolled in the management major at STMB MULTISMART. The investigation used a basic random sampling approach. The sample size in this research consisted of 54 students. In order to assess the validity and reliability of the test, a sample of 54 consumers was selected from the whole population under consideration. The findings indicate that the impact of price on service utilization decisions is not statistically significant, while promotion has a partial effect on service utilization for Maxim. The coefficient of determination, which is 0.284 or 28.4%, suggests that the combined influence of price and promotion in explaining customer satisfaction is 28.4%. The remaining 71.6% of the variance may be attributed to factors outside the variables under investigation, such as user convenience, safety, and other relevant variables.
Digital Empowerment for Local Business: Penguatan Kapasitas dan Adaptabilitas UMKM dalam Menghadapi Dinamika Ekonomi Digital Br Simamora, Rusdiana; Robin, Robin; Melinda Sinaga, Triana; Denni, Denni; Sardina, Yessica; Hidayat, Ferry
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei : Komunitas : Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v4i2.380

Abstract

Perkembangan ekonomi digital telah mendorong perubahan pola bisnis yang menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan kapasitas dan kemampuan adaptasi terhadap pemanfaatan teknologi digital. Namun, masih banyak pelaku UMKM yang menghadapi keterbatasan dalam literasi digital, pemanfaatan media sosial, dan strategi pemasaran berbasis digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas digital dan adaptabilitas pelaku UMKM dalam menghadapi dinamika ekonomi digital melalui pelatihan digital marketing dan branding produk. Kegiatan dilaksanakan pada tanggal 9–10 Mei 2026 di Desa Pasar Bengkel, Kecamatan Perbaungan, Kabupaten Serdang Bedagai dengan melibatkan 11 pelaku UMKM dodol sebagai peserta. Metode yang digunakan adalah Participatory Training and Mentoring Approach yang meliputi observasi dan identifikasi kebutuhan, pelaksanaan pelatihan, pendampingan praktik, serta evaluasi kegiatan. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman mengenai pemanfaatan media digital sebagai sarana promosi dan komunikasi bisnis. Selain itu, peserta berhasil membuat dan mengoptimalkan akun bisnis digital yang dapat digunakan untuk memperluas jangkauan pemasaran produk. Kegiatan ini juga mendorong terbentuknya pola pikir yang lebih adaptif terhadap perubahan lingkungan bisnis sehingga mendukung peningkatan daya saing dan keberlanjutan UMKM dalam menghadapi dinamika ekonomi digital.
Does CEO popularity affect climate change disclosure? Evidence from Indonesian firms Chandra, Budi; Ramadana, Mariska; Robin, Robin; Melysa, Melysa; Surny, Surny
Jurnal Siasat Bisnis VOL 30, NO 2 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss2.art3

Abstract

Purpose – This study examines the effect of CEO popularity, including celebrity CEO (CELEB) and star CEO (STAR) on climate change disclosure (CCD) in Indonesian firms.Design/methodology/approach – This study analyzes data from 2020 to 2023, sourced from companies listed on the Indonesia Stock Exchange (IDX), and applies several statistical methods, including data panel regression to examine the relationship between CELEB and STAR to CCD, coarsened exact matching (CEM) to reduce selection bias, generalized least squares (GLS) to address heteroskedasticity and autocorrelation, and the two-stage Heckman model to mitigate endogeneity arising from sample selection bias. We further conducted a comparative analysis between firms led by STAR and NON-STAR to investigate whether the impact of CEO characteristics differs across the two groups.Findings – The empirical results show that both measures of CEO popularity are positively and significantly associated with the level of CCD. Firms led by CELEB or STAR consistently exhibit higher CCD scores compared firms led by less prominent executives. This finding indicates that CEO popularity is a meaningful explanatory factor in explaining cross-sectional variation in CCD.Research limitations/implications – This study is limited by proxy-based measures of CEO popularity, a short observation period, and its focus on Indonesian listed firms without industry-level analysis. Future research may examine broader sustainability dimensions, explore different institutional contexts, or use qualitative approaches to better understand CEOs’ perceptions of their public image in relation to environmental responsibility.Practical implications – This implies that companies can leverage CEO reputation to improve CCD and meet stakeholder expectations, while regulators may consider promoting disclosure practices that utilize executive visibility as a driver of corporate sustainability.Originality/value – This study addresses a relatively underexplored area by examining the impact of CEO popularity, as manifested through CELEB and STAR status, on CCD in Indonesia. This study makes a pioneering contribution to the literature on corporate sustainability by examining executive reputation as a driver of CCD in emerging markets.
Analisis Pengembangan Budidaya Rumput Laut di Wakatobi: Ekonomi Biru, Resiliensi Penghidupan, dan Pemberdayaan Masyarakat Pesisir Ode Mansyur, La; Taswin Munier, Muh.; Rumpa, Arham; Nasrun, Nasrun; Ikhsan, Nur; Harudin, Harudin; Hindi, Patta; Robin, Robin
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 8 No. 2 (2026): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v8i2.1679

Abstract

Study findings on seaweed cultivation commonly examine production feasibility, livelihood contributions, or blue economy governance in isolation; consequently, the mechanisms connecting policy support, community participation, technology adoption, economic resilience, and wellbeing in small-island sea-grape systems remain insufficiently explained. This study assesses the feasibility and development mechanisms of seaweed (Caulerpa sp.) cultivation and develops a Policy Participation Technology Resilience Wellbeing Framework (PPTRW) for community based blue economy implementation. A convergent mixed-methods design was employed. Quantitative data were collected through a purposive survey of 150 respondents comprising 56 fishers, 62 seaweed farmers, and 32 marine-tourism actors, while qualitative evidence was obtained from observation, in-depth interviews, and documentation. The analyses included descriptive statistics, the revenue–cost ratio, household-income contribution, Pearson correlation, break-even sensitivity analysis, thematic analysis, TOWS, and data integration using a joint display. The business recorded an R/C ratio of 1.72, an average reported income of IDR 3,150,000 per production cycle, a 22% contribution to household income, and a positive association between business experience and income (r=0.61; p<0.05). Ceteris paribus, the enterprise remains at break-even until revenue falls by approximately 41.86% or costs rise by 72%. Qualitative findings indicate that experience improves site selection, quality control, efficiency, and market access, whereas local institutions, post-harvest technology, and ecotourism integration create pathways toward resilience. The study’s novelty lies in the PPTRW framework, which integrates Blue Economy, Sustainable Livelihoods, and Community Empowerment perspectives at the small island village level. Policy implications include cultivation clusters, marketing cooperatives, cold-chain technology, educational ecotourism packages, and ecological carrying-capacity monitoring.
Co-Authors abdullah, akhyar Afiezan, H. Adam Agustin, Greece agustin, isnaini nuzula Ahmad Fahrul Syarif Albert Albert Albert Albert Anggara, Jesslyn Anjani, Tiara Puspa Aprilla, Enje Aranggoh, Huliyan Ardiansyah Kurniawan Arifin, Novendy Bambang Satriawan Basri Basri Br Simamora, Rusdiana Chablullah Wibisono Chandra, Budi Chandra, Wenripin Christofher, Leonardo Cintia, Vidi Cung, Jimmy D L, R A Widyanti Denni, Denni Deva Djohan Devia Febrina Diana Diana Djanuarko, Djanuarko Edi Wijaya Eka Bertuah Enda Noviyanti Simorangkir Endang Bidayani Erline, Meillverrani Fachrudin Fachrudin Fawwaz, Liyana Khairunnisa Fayola, Carissa Febrianna, Maudy Ferry Hidayat Firnanda, Teguh Gresia, Silvy Handinata, Aldrick Hangesti, Pangastuti Harudin, Harudin Hendy Hendy Hesniati, Hesniati Hindi, Patta Hoki, Leony Hoky, Leony IKA PUSPA SATRIANNY Ikhsan, Nur Indra Indra Irwadi, Irwadi Johan, Ricky Kevin kevin Kuandi Chandra Lim, Angellyn Mariska Ramadana Martin, Leo Melinda Sinaga, Triana Melysa, Melysa Mercy Reyne Marlina Miswinda, Miswinda MMSI Irfan ,S. Kom Muhammad Basri Nasrun Nasrun Naza, Fikri Nilhakim, Nilhakim NINGSIH, NINGSIH Nona Jane Onoyi Novianto, Jusky Nurcahyono, Eka Ode Mansyur, La Oktana, Enda Pambudi, Kukuh Pratama Abdi Muhammad, Nur Putri, Isra Mulia R.A. Widyanti Diah Lestari Robet Robet Rumpa, Arham Safitri, Destiana Sardina, Yessica Satriany, Ika Puspa Sherin, Sherin Silvina, Silvina Sitorus, Friska Darnawaty Sofyan, Silvia Sri Wahyuni Supitri, Supitri Surny, Surny Surya, Mellitania Tamba, Iventura Tan, Helen Tandrean, Ronaldo Taswin Munier, Muh. Thamrin Thamrin Toni, Nagian Variani, Joanna Verry Andre Fabiani Victor Victor Wily, Wily Wisnu Yuwono Wiwik Handayani Yantri, One Yolanda, Yosy Zambawi, Muhammad