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Mapping Publication Trends of Influencer Marketing and Digital Political Campaigns: A Bibliometric Analysis Nyssa, Andi Visca Irfa; Suswanta; Sari, Inrinofita
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4647

Abstract

This paper aims to identify trends and map research on the role of influencer marketing in digital political campaigns, which has been a focus among academics and practitioners. The method used in this study is qualitative research with a literature review approach. The study found that influencer marketing has increased significantly between 2019 and 2023, successfully building credibility and reaching a wider audience on social media platforms. However, challenges include the spread of false information and the polarization of public opinion. The study concludes that influencer marketing can encourage voter participation and improve political literacy, but ethics and transparency are crucial to maintaining public trust. This research provides strategic insights for maximizing inclusive, data-driven digital political campaigns.
National government and special capital government relations in covid-19 crisis communication Suswanta, Suswanta; Setiawan, Anang; Widayat, Rossi Maunofa
Otoritas : Jurnal Ilmu Pemerintahan Vol. 15 No. 2 (2025): (August 2025)
Publisher : Department of Government Studies, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ojip.v15i2.17504

Abstract

This study aims to analyze the phenomenon of miscommunication between the central government and the Special Capital Region of Jakarta in handling the COVID-19 pandemic, using the lens of Situational Crisis Communication Theory (SCCT). The COVID-19 crisis in Indonesia revealed significant inconsistencies in policy communication, particularly through social media, leading to confusion in public understanding and response. This research focuses on Twitter as a critical platform used by both the Ministry of Health and the Jakarta government. Employing a descriptive qualitative method, the study analyzed social media content from June to September 2021 using NVivo 12 Plus software. The findings demonstrate that while both institutions engaged in digital communication, the Ministry of Health adopted a more centralized, formal approach, whereas the Jakarta government employed a localized and interactive strategy. Despite these efforts, coordination was often reactive and lacked synchronization, resulting in fragmented messaging and weakened public trust. Word cloud and cluster analyses reveal that terms like “Indonesia,” “COVID,” and “WE” were frequently used to evoke unity, but were insufficient to bridge the rhetorical-practical gap in crisis management. The study concludes that although Twitter has potential as a tool for crisis communication, the absence of coherent strategy and coordination between central and regional governments undermined its effectiveness. Improved integration of SCCT principles and harmonized communication frameworks are essential to strengthen future governmental responses in public health emergencies.
Environmental Conflict and Human Rights: Indigenous Peoples' Struggle Against Land Exploitation in Papua Rimordiaz, Alexa; Suswanta, Suswanta
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i2.91563

Abstract

Environmental conflict in Papua represents a complex intersection of land dispossession, ecological degradation, and the systemic violation of indigenous rights. While substantial research has addressed agrarian conflict in Papua, much of it remains concentrated on historical and structural dimensions particularly the legacy of colonialism in facilitating land exploitation. However, limited attention has been paid to how digital media frames these conflicts and the implications such portrayals have on public perception and the political agency of indigenous communities. This study fills that gap by analyzing how environmental conflicts in Papua are represented in online media and how these representations shape discourses around human rights and indigenous resistance. This research Using a qualitative content analysis, this research draws on secondary data from two major Indonesian news platforms, detik.com and kumparan.com, covering a specific period to ensure contextual relevance. The data comprising news reports, opinion pieces, and analytical articles were analyzed using NVivo 12 Plus to examine sentiment patterns, actor dynamics, and framing mechanisms. Social conflict theory and the principle of Free, Prior and Informed Consent (FPIC) were applied to interpret findings within a rights-based framework. Results reveal a dominant narrative centered on resource exploitation and indigenous opposition, with favorable framing of state and corporate actors and minimal attention given to indigenous perspectives. This framing bias obscures the structural roots of the conflict and undermines public understanding of its multidimensional nature. The study highlights the media’s dual role in shaping discourse and calls for more equitable communication strategies that affirm indigenous participatory rights within sustainable development agendas aligned with human rights and FPIC standards.
The Importance of Maintaining the Neutrality of State Civil Apparatus Based on the Values of the Malay Culture Rafi, M.; Suswanta, Suswanta; Wicaksono, Baskoro
Jurnal Ilmiah Peuradeun Vol. 9 No. 2 (2021): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v9i2.540

Abstract

This article described the various phenomena of violations by the State Civil Apparatus in the momentum of the democratic party in Indonesia and aimed to determine the extent to which Malay Cultural Values ​​can maintain the neutrality of the State Civil Apparatus. This study used an exploration-oriented literature review method. Then, data were obtained through documentation techniques by reviewing and exploring several journals, books, and other related documents. To analyze the data, the content analysis method was used to get valid conclusions based on the context. The results showed that some Malay cultural values ​​that must be possessed by the State Civil Apparatus were the principles of honesty, justice and truth, hard work and perseverance, shame, and compassion. All the principles taught can maintain the neutrality of the State Civil Apparatus if each individual has high awareness and commitment to do so. Thus, the values ​​taught by the Malay Culture have an essential meaning in maintaining the neutrality of the State Civil Apparatus.
Twitter Media Activities: Virtual Activism Related To China Uighur Muslim Problems Buntoro, Kukuh; Suswanta, Suswanta; Nurmandi, Achmad; Setiawan, Anang; Saputra, Herdin Arie
Jurnal Tarbiyatuna Vol 12 No 1 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/tarbiyatuna.v12i1.4115

Abstract

Cases of human rights violations against Uighur Muslims in China have generated various condemnations from the international community. Various forms of protest, ranging from taking to the streets, complaints in mass media, and on social media. Several countries officially submitted objections to the Chinese government, including the superpower country of the United States. This research wants to see how the forms of protest in social media Twitter analyze the network patterns and relationships between the formed actors and the possibility of a new social movement. Through the hashtag feature on Twitter, researchers can analyze networks, messages, and protest delivery distribution using the Social Network Analysis (SNA) method. This study uses qualitative research methods, data collection by analyzing Twitter media activity, which is used as a protest to the Chinese government. The data was processed using NVivo 12 Plus software. The results showed that the relationship between actors in the use of social media Twitter has pressure on public opinion in parts of the world, the network pattern that connects countries in response to the issue of intimidation by the Uighur Muslim community, social protests that are always given by Twitter users as a place to pressure the Chinese government, and created a new social movement carried out by countries that support the resistance to intimidation by the Uighur people in Xinjiang.
Co-Authors Abdul Aziz Achmad Nurmandi Achmad Nurmandi Achmad Nurmandi' Afisa, Afisa Agung Kurniawan AHMAD JUNAEDI Ahmad Syukri Akbar Fajari Akbar, Paisal AL Hamdi, Ridho Al-Muhsi, Muhammad Hafizd Alexander, Iham Arifin Alfian Nurochman Alifya, Yafi Rizal Alkayyisa, Frida Althof, Muammar Anang Setiawan Anang Setiawan Andika Yasa Andriyani, Esti Anggara, Reksi Anggit Kurnia Prihasta Anggraini, Virliza Shafa Anindya Sabila Maghriza Anismar Anismar Ardi, Wahyu Herianto Arief Bakhtiar Darmawan Arissy Jorgi Sutan Aulia Nur Kasiwi Aulia Rahma Annisa Bambang Eka Cahya Widodo Baskoro Wicaksono, Baskoro Budiman Budiman Budiman Budiman Buntoro, Kukuh Bustami Usman, Bustami Bustamil Muhidin Bustamil Muhidin Cici Sundari Danang Eko Prastya Danang Kurniawan Danang Kurniawan Danang Kurniawan David Efendi David Efendi Delila Putri Sadayi Deni Setiawan Deni Setiawan Diah Wahyuningsih Dian Eka Rahmawati, Dian Eka Dinda Rosanti Salsa Bela Dwianto, Fajar Dyah Mutiarin, Dyah Eka Rahmawati, Dian Eko Priyo Purnomo Eko Priyo Purnomo Eko Priyo Purnomo Elpeni Fitrah Elsa Septia Elsa Septia Elsa Septia Fajar Rahmanto Fajar Rahmanto Fauzia, Gefira Afra Gul, Hajira Gustiawan, Randa Hadmar, Ahmad Muhardin Hafizh, Faishal Nur Haliza, Alvera Violeta Nur Hanif, Nita Aribah Herpita Wahyuni Ibrahim Shah Ifa Frisca Rahmatillah Inggi Miya Febty Inrinofita Sari Isbandi, Fitri Susiswani Jujur Prasetya Juliati, Santi Khairina, Etika Khakim, Muhammad Lukman Khalida Ulfa Kholil, Syukur Linayati Lestari, Linayati M. Rafi M. Rafi Madani, Afifah Hanun Maisarah Mitra Adrian Maisarah Mitra Adrian Matza, Salmawati Misran Misran Moch. Rifqi Mei Redha Mochammad Iqbal Fadhlurrohman Mochammad Iqbal Fadhlurrohman Muchamad Zaenuri Muchamad Zaenuri Muchamad Zaenuri Muchamad Zaenuri Muchamad Zaenuri, Muchamad Muhammad Habibi Muhammad Habibi Muhammad Hazim Khabir Muhammad Iqbal Muhammad Lukman Khakim Muhammad Rizki Muhammad Rizki Ramadhan Muhammad Syaifuddin Muhammad Younus Nambassa, Gloria Niken Nurmiyati Nita Aribah Ni’ami, Addi Azka Noorzain, Tarina Putri Nopriono Nopriono Nopriono, Nopriono Nugroho, Muhammad Fajar Nursani Budiarti Nurul Isnaini Nuryanti Mustari Nuryanti Mustari Nyssa, Andi Visca Irfa Perhat Alfaz Permatasari, Rachma Wahyu Pranata, Yengki Pribadi, Denny Ardiansyah Purwaningsih, Titin Puspitaningtyas, Dyah Ayu Putri Ramadhani Rafzan, Rafzan Rahmad Agus Dwianto Rahman, Denda Gita Ramadhan, Sukma Aditya Ramadhani Ramadhani Ramadhani Ramadhani Ramadhani, Bumi Ramadhani, Putri Ramaini Ramaini Resky Eka Rachmandani Ridho Al-Hamdi Ridho Al-Hamdi Rimordiaz, Alexa Rizqi, Zaidan Salma Ropawandi, Doni Rosdiana Sugeha Rossi Maunofa Widayat Ruhullah, Mohammad Eisa Salahudin Salahudin Salahudin Salahudin Salmawati Matza Saputra, Herdin Arie Saputra, Rivaldi Alan Sari, Inrinofita Sri Andri Yani Subekti, Dimas Sundari, Cici Sungkawa, Janur Dikya Syahnaz Oriza Keumala Syahrial Shaddiq Syamsul Bahri Abd. Rasyid Tengku Imam Syarifuddin Tengku Riza Zarzani N Trapsi Haryadi TUNJUNG SULAKSONO Ulfandari, Febrianti Ulung Pribadi, Ulung Utami Nur Wahdania Suardi Wahyuning A, Charisma Yogi Wiranda, Zahra Wiyono Wiyono Yahya Pandega Putra Younus, Muhammad Yuliantini, Lisa Sophia Yusuf Fadli, Yusuf ZA, Safrizal Zulfa Harirah MS