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All Journal International Journal of Power Electronics and Drive Systems (IJPEDS) Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Jasmani Jurnal Ilmu Manajemen (JIM) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Penelitian Humaniora Jurnal Manajemen Teori dan Terapan Jurnal Ekonomi Syariah Teori dan Terapan JURNAL EKONOMI DAN BISNIS AIRLANGGA Jurnal Ekonomi dan Bisnis Islam al-Uqud : Journal of Islamic Economics Civil Engineering Journal Albacore : Jurnal Penelitian Perikanan Laut Jurnal Ekonomi & Keuangan Islam Conference SENATIK STT Adisutjipto Yogyakarta Management and Economics Journal (MEC-J) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Berdaya Mandiri BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Pariwisata Airlangga Journal of Innovation Management Airlangga International Journal of Islamic Economics and Finance Yumary: Jurnal Pengabdian kepada Masyarakat Abdi Masya Jurnal Pengabdian Teknologi Tepat Guna Unnes Journal of Mathematics Education PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Manajemen dan Perbankan (JUMPA) The Indonesian Journal of Gastroenterology, Hepatology and Digestive Endoscopy International Journal of Emerging Issues in Islamic Studies Southeast Asian Business Review Journal of Community Services and Engagement: Voice of Community (VOC) eJEBA
Ari Prasetyo
Departemen Ekonomi Syariah - Fakultas Ekonomi Dan Bisnis - Universitas Airlangga
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THE EFFECT OF DEBT TO EQUITY RATIO, DIVIDEND PAYOUT RATIO AND RETURN ON ASSET ON SHARIA STOCK PRICE Elnissa Hanifah Onggrasari; Ari Prasetyo
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 7 No. 9 (2020): September-2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol7iss20209pp1670-1683

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh DER, DPR, dan ROA terhadap harga saham syariah. Metode yang digunakan adalah Regresi Data Panel dengan populasi penelitian pada perusahaan yang terdaftar di Jakarta Islamic Index periode 2013-2017. Sampel dari penelitian ini terdiri dari 9 perusahaan dengan menggunakan teknik purposive sampling dan data yang digunakan dalam penelitian ini diperoleh dari annual report perusahaan yang terdaftar di JII. Hasil penelitian menunjukkan bahwa secara parsial Dividen Payout Ratio dan Return On Asset memiliki hubungan positif dan signifikan terhadap Harga Saham sedangkan Debt to Equity Ratio tidak memiliki hubungan signifikan terhadap Harga Saham. Dan secara simultan Debt to Equity Ratio, Dividen Payout Ratio dan Return On Asset memiliki hubungan positif dan signifikan tehadap Harga Saham.Kata kunci: Harga Saham, Debt To Equity Ratio, Dividend Payout Ratio, Return On Asset ABSTRACTThis study aims to determine the effect of DER, DPR and ROA on sharia Stock Price. The method used in this study is the Panel Data Regression with the study population of companies registered in the Jakarta Islamic Index between 2014-2018 period. The sample of this study consists of 9 companies by purposive sampling and the data in this study were obtained from the company's annual report and listed in Jakarta Islamic Index. The results showed that partially Dividend Payout Ratio and Return On Asset has a positive and significant effect on the stock price. Meanwhile, Debt to Equity Ratio has no significant effect on the stock price. And simultaneously Debt to Equity Ratio, Dividend Payout Ratio and Return On Asset have a positive and significant effect on the stock price.Keywords:  Stock Price, Debt To Equity Ratio, Dividend Payout Ratio, Return On Asset
INTELLECTUAL CAPITAL, COMPETITIVE ADVANTAGE, AND RETURN ON ASSETS OF SHARIA BANKS IN INDONESIA FOR DURING THE Q1 2017-Q4 2018 PERIOD Yanti Andiani; Ari Prasetyo
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 7 No. 10 (2020): Oktober-2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol7iss202010pp1887-1902

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh intellectual capital terhadap return on assets dengan competitive advantage sebagai variabel intervening pada bank umum syariah di Indonesia periode Q1 2017-Q4 2018. Sampel dalam penelitian ini adalah bank umum syariah di Indonesia selama periode 2017-2018. Data dikumpulkan menggunakan metode purposive sampling dan memperoleh 10 bank umum syariah. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan teknik analisis jalur (path analysis) dan menggunakan software SPSS. Hasil penelitian ini menunjukkan bahwa: 1) intellectual capital berpengaruh positif dan signifikan terhadap competitive advantage bank umum syariah. 2) intellectual capital berpengaruh positif dan signifikan terhadap return on assets bank umum syariah. 3)competitive advantage berpengaruh positif signifikan return on assets bank umum syariah. 4) competitive advantage memediasi hubungan intellectual capital terhadap return on assets pada bank umum syariah.Kata Kunci: Intellectual Capital, Competitive Advantage, Return on Assets, Bank Umum Syariah ABSTRACTThis study aims to determine the effect of intellectual capital on return on assets with competitive advantage as an intervening variable in Islamic commercial banks in Indonesia in the period Q1 2017-Q4 2018. The sample in this study is Islamic commercial banks in Indonesia during the period 2017-2018. Data were collected using a purposive sampling method and obtained 10 Islamic commercial banks. The approach used is a quantitative approach with path analysis techniques (path analysis) and using SPSS software. The results of this study indicate that: 1) intellectual capital has a positive and significant effect on the competitive advantage of Islamic banks. 2) intellectual capital has a positive and significant effect on return on assets of Islamic banks. 3). competitive advantage has a significant positive effect on Islamic banks' return on assets. 4) competitive advantage mediates the relationship of intellectual capital to return on assets in Islamic commercial banks.Keyword: Intellectual Capital, Competitive Advantage, Return on Assets, Sharia General Bank
THE EFFECT OF RETURN ON ASSETS, DEBT TO EQUITY RATIO, AND CURRENT RATIO ON STOCK RETURNS OF COMPANIES LISTED IN INDONESIA’S SHARIA STOCK INDEX Abdul Hafid Martak; Ari Prasetyo
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 7 No. 12 (2020): Desember-2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol7iss202012pp2339-2360

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh Return on Assets (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), dan total asset turnover secara parsial terhadap return saham industri barang dan konsumsi perusahaan yang tergabung dalam Saham Syariah Indonesia. Periode indeks 2014-2018. Metode yang digunakan dalam penelitian ini adalah analisis regresi data panel karena data yang digunakan memiliki karakteristik gabungan antara time series dan cross section. Analisis statistik yang digunakan adalah software Econometric Views (EViews) 6.0. Populasi yang digunakan dalam penelitian ini adalah Indeks Saham Syariah Indonesia. Sampel yang digunakan dalam penelitian ini sebanyak 41 perusahaan barang dan konsumsi yang memenuhi kriteria sampel. Periode observasi penelitian dari tahun 2014 hingga 2018.Keywords: Return On Assets, Debt to Equity Ratio, Current Ratio, Return. ABSTRACTThis study aims to determine the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), and total assets turnover partially on the stock returns of industrial goods and consumption companies incorporated in the Indonesian Sharia Stock Index period 2014-2018. The method used in this study is panel data regression analysis because the data used has the characteristics of a combination of time series and cross section. The statistical analysis used was Econometric Views (EViews) 6.0 software. The population used in this study is the Indonesian Syariah Stock Index. The sample used in this study were 41 goods and consumption companies that met the sample criteria. The research observation period is from 2014 to 2018.Keywords: Return On Assets, Debt to Equity Ratio, Current Ratio, Return.
BENCANA ALAM DAN BI RATE TERHADAP PENGHIMPUNAN DANA ZIS DENGAN INFLASI SEBAGAI VARIABEL INTERVENING PADA BAZNAS INDONESIA Halimatussa'idah Halimatussa'idah; Ari Prasetyo
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 8 No. 1 (2021): Januari-2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol8iss20211pp32-42

Abstract

ABSTRAKIndonesia memiliki jumlah masyarakat muslim yang besar. Maka dari itu, besarnya penerimaan ZIS harus dimaksimalkan dan agar dapat membantu perekonomian negara. Penelitian ini bertujuan untuk menganalisis dampak bencana alam, BI Rate terhadap penghimpunan dana Zakat, Infaq dan Shadaqah (ZIS) di BAZNAS Indonesia dari Januari 2016 hingga Desember 2019. Penelitian ini menggunakan pendekatan kuantitatif dan metode analisis yang digunakan dalam penelitian ini adalah analisis jalur. Hasil penelitian ini menemukan bahwa BI Rate berpengaruh positif dan signifikan, bencana alam berpengaruh negatif dan signifikan, Inflasi berpengaruh negatif dan signifikan terhadap ZIS. Faktor yang paling berpengaruh terhadap ZIS adalah inflasi. Kedua, bencana alam dan ketiga adalah BI Rate.Kata Kunci: Zakat Infaq Shadaqah (ZIS), BI Rate, Inflasi, Bencana Alam, Analisis Jalur. ABSTRACTIndonesia has a large number of Muslim communities. The amount of ZIS revenue should be maximized and can help the country's economy. This research is to analyze the impact of natural disaster, BI Rate towards collection of Zakat, Infaq and Shadaqah fund at BAZNAS Indonesia from January 2016 to December 2019. This research uses quantitative approach and the analytical method used in this study is path analysis. This research found that BI Rate has positive and significant, natural disaster has negative and significant, Inflation has negative and significant towards ZIS. The factor that has the most influence on ZIS is inflation. Second, natural disasters and the third is the BI Rate.Keyword: Zakat Infaq Shadaqah (ZIS), BI Rate, Inflation, Natural Disaster, Path Analysis. DAFTAR PUSTAKAAfendi, A. (2018). Pengaruh variabel makroekonomi terhadap jumlah penghimpunan zakat di Badan Amil Zakat Nasional (Baznas) pusat tahun 2012 – 2016. Muqtasid, 9(1), 54-69.Armina, S. H. (2019). Pengaruh inflasi, kurs dollar, dan BI 7-Day repo rate terhadap penghimpunan zakat (Periode 2015-2018).  Al-Iqtishadiyah: Jurnal Ekonomi Syariah dan Hukum Ekonomi Syariah, 5(2).Assa, R. H. (2020). Analisis kebijakan moneter terhadap inflasi di Indonesia periode: 2006.1 – 2019-2. Jurnal Berkala Ilmiah Efisiensi, 20(1).Atmaja, Adwin S. (1999). Inflasi di Indonesia: Sumber-sumber penyebab dan pengendaliannya. Jurnal Akuntansi dan Keuangan, 1(1), 54-67.Dyahrini, W. R. (2012). Pengaruh inflasi terhadap perekonomian di kotamadya dan kabupaten Bandung berdasarkan persepsi produsen dan konsumen. Bandung: Universitas Widyatama.Irawan, A. (2019). Pengaruh faktor-faktor moneter terhadap inflasi di Indonesia pada tahun 2012-2017 dalam perspektif ekonomi Islam. Skripsi tidak dipublikasikan. Lampung: Universitas Islam Negeri Raden Intan Lampung.Isa, M. (2016). Bencana alam: Berdampak positif atau negatif terhadap pertumbuhan ekonomi. Surakarta: Universitas Muhammadiyah Surakarta.Mankiw, N. G. (2007). Makroekonomi, edisi ke-6. Terjemahan Liza F, Nurmawan I. Erlangga: Jakarta.Noviyanti. (2018).  Analisis pengaruh variabel makro terhadap penghimpunan zakat, infak, dan sedekah (ZIS) Dompet Dhuafa periode 2005-2015. Skripsi tidak dipublikasikan. Bogor: Institut Pertanian Bogor.Saad, R. A. J.  (2014). Determinants of zakah (Islamic tax) compliance behavior. Journal of Islamic Accounting and Business Research, 5(2).Saadillah, R. (2019). Impact of inflation, interest rate, and industrial production index (IPI) on the amount of zakat in central baznas period 2011-2017. The 2nd International Conference on Islamic Economics, Business, and Philanthropy (2nd ICIEBP) / Pages 1371–1385.Shihab, M. Q. (2009). Tafsir Al-Mishbah pesan, kesan dan keserasian Al-Qur'an, Volume 11, Surah Ar-Ruum. Jakarta: Lentera Hati.Samuelson, P. A., & Nordhaus, W. D. (2001). Ilmu makroekonomi. Terjemahan Gretta, Tanoto T, Carvallo B, Elly A. Jakarta (ID): MediaGlobal Edukasi.Santoso, S. (2000). Buku latihan SPSS: Statistik parametrik. Jakarta: PT. Elex Media Komputindo.Sugiyono.  (2015). Metode penelitian kuantitatif, kualitatif & RD. Bandung: Alfabeta.Undang-Undang Republik Indonesia Nomor 24 Tahun 2007 tentang Penanggulangan Bencanawww.bi.go.id Diakses pada 18 Februari 2020.https://baznas.go.id/laporan Diakses pada 18 Februari 2020.http://bnpb.cloud/dibi/tabel1a Diakses pada 18 Februari 2020.
THE EFFECT OF OWNERSHIP STRUCTURE, PROFITABILITY, AND FIRM SIZE ON CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE Dea Yovita Purnomo; Ari Prasetyo
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 8 No. 2 (2021): Maret-2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol8iss20212pp203-210

Abstract

ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh Struktur Kepemilikan, Profitabilitas dan Ukuran Perusahaan terhadap Corporate Social Responsibility. Teknik analisis yang dipilih merupakan analisis regresi data panel menggunakan Eviews 9,  pada 13 perusahaan yang terdaftar dalam Jakarta Islamic Index (JII) tahun 2015-2019 sebagai sampel dengan kriteria tertentu. Variabel struktur kepemilikan dibagi menjadi kepemilikan domestik dan asing yang diukur dengan presentase kepemilikan saham di perusahaan, profitabilitas dihitung dengan ROA, ukuran perusahaan diukur dengan ln (logaritma natural) total aset dan pengungkapan CSR dihitung menggunakan ISR dengan cara presentase pengungkapan perusahaan dibagi dengan jumlah maksimum pengungkapan tanggung jawab sosial. Hasil olah data menemukan secara statistik kepemilikan domestik memiliki hubungan negatif signifikan terhadap pengungkapan CSR. Ukuran perusahaan secara statistik memiliki hubungan positif signifikan terhadap pengungkapan CSR. Sebaliknya profitabilitas dan kepemilikan asing secara statistik memiliki hubungan positif tidak signifikan terhadap pengungkapan CSR. Secara simultan, hasil olah data menunjukkan bahwa struktur kepemilikan yang dibagi menjadi kepemilikan domestik dan asing, profitabilitas dan ukuran perusahaan berpengaruh terhadap pengungkapan CSR pada 13 perusahaan yang terdaftar di JII tahun 2015-2019.Kata Kunci: Pengungkapan Corporate Social Responsibility, Ukuran Perusahaan, Islamic Social Reporting, Kepemilikan Asing, Kepemilikan Domestik, Pofitabilitas, Struktur Kepemilikan. ABSTRACTThe purpose of this study is to examine the effect of ownership structure, profitability, and firm size on corporate social responsibility. The analysis technique chosen is panel data regression analysis using Eviews 9, on 13 companies listed in the Jakarta Islamic Index (JII) 2015-2019 as samples with certain criteria. The variable of ownership structure divided into domestic and foreign ownership calculated using percentage of share ownership in the company, profitability is calculated by ROA, company size is calculated using ln (natural logarithm) total assets and CSR disclosure is calculated using ISR index by percentage of company disclosures divided by the number of social responsibility disclosures. The results of data processing found that statistically domestic ownership has a significant negative relationship to CSR disclosure. Firm size has a statistically significant positive relationship to CSR disclosure. On the other hand, profitability and foreign ownership have a statistically insignificant positive towards CSR disclosure. Simultaneously, the results show the ownership structure divided by domestic and foreign ownership, profitability and company size affects the CSR disclosure in 13 companies listed in JII 2015-2019.Keywords: Corporate Social Responsibility Disclosure, Islamic Social Reporting, Ownership Structure, Domestik Ownership, Foreign Ownership, Profitability, Company Size.DAFTAR PUSTAKAAkbar, D. (2017). Investigation of intellectual capital impact and firm size to islamic social reporting with profitability as mediation on sharia banks in Indonesia. Man in India, 97(24), 413–438.Amran, A. (2008). The impact of government and foreign affiliate influence on corporate social reporting: The case of Malaysia. Managerial Auditing Journal, 23(4), 386–404.Astuti, T. (2013). Pengaruh profitabilitas, likuiditas dan leverage terhadap pengungkapan islamic social reporting (Studi empiris pada perusahaan yang terdaftar di bursa efek Indonesia). Jurnal Universitas Islam Negeri Syarif Hidayatullah Jakarta, 1-20.Cahyani, C., & Suryaningsih, R. (2016). The effect of leverage, board of commissioner, foreign ownership, company age, and company size towards the disclosure of corporate social responsibility (CSR) implementation. Accounting and Finance Review, 1(1), 27–33.Freeman, R. E. (1999). Response: Divergent stakeholder theory. Academy of Management Review, 24(2), 233–236.Haniffa, D. R. M., & Hudaib, D. M. A. (2002). A theoretical framework for the development of the Islamic perspective of accounting. Accounting, Commerce & Finance: The Islamic Perspective Journal, 6, 1–71.Hossain, M., Marks, B. R., & Mitra, S. (2006). Stock ownership structure and voluntary disclosure of quarterly foreign sales data of U.S. multinational corporations. The Multinational Business Review, 14(3), 71–94. https://doi.org/10.1108/1525383X200600014Irmadariyani, R., Fadah, I., Tobing, D. S. K., & Wardayati, S. M. (2019). Empirical investigation of the role of Sharia’s corporate social responsibility on the relationship between firm size and profitability. International Journal of Scientific and Technology Research, 8(7), 18–22.Liu, A. M., Irwansyah., & Fakhroni, Z. (2016). Peran agency cost reduction dalam memediasi hubungan antara corporate social responsibility dengan nilai perusahaan. Jurnal Ekonomi, Manajemen dan Akuntansi, 18(2), 141–156.Nohong, M. (2019). Islamic Social Reporting disclosure and firm value: Empirical study of firms listed in Jakarta Islamic Index. Proceedings of the International Conference on Industrial Engineering and Operations Management, 2458–2494.Othman, Rohana., Thani, A. M., & Ghani, E. K. (2009). Determinants of Islamic social reporting among top shariah-approved companies in Bursa Malaysia. Research Journal of International Studies, 12(12), 4–20.Othman, Rohana., & Thani, A. M. (2010). Islamic social reporting of listed companies in Malaysia. International Business & Economics Research Journal (IBER), 9(4), 135–144.Prado-Lorenzo, J. (2009). Stakeholder engagement and corporate social responsibility reporting: The ownership structure effect. Corporate Social Responsibility and Environmental Management, 16(2), 94–107.Putra, W. E., Yuliusman., & Setiawan, D. (2011). Pengaruh size, profitabilitas, leverage, kepemilikan dalam negeri dan kepemilikan asing terhadap pengungkapan tanggung jawab sosial perusahaan. Jurnal Penelitian Universitas Jambi Seri Humaniora, 13(2), 37–48.Said, R., Zainuddin, Y. H., & Haron, H. (2009). The relationship between corporate social responsibility disclosure and corporate governance characteristics in Malaysian public listed companies. Social Responsibility Journal, 5(2), 212–226.Suto, M., & Takehara, H. (2012). Stock ownership structure and corporate social performance: Evidence from Japan. Diakses dari https://studylib.net/doc/6916206/stock-ownership-structure-and-corporate-social-performanceTokas, K. (2020). Foreign ownership and corporate social responsibility: The case of an emerging market. Global Business Review, 1-24.  https://doi.org/10.1177/0972150920920444Xu, B. (2016). Profitability, state ownership, tax reporting and corporate social responsibility: Evidence from chinese listed firms. Social Responsibility Journal, 12(1), 23–31.
ANALYSIS OF THE IMPACT OF CUSTOMER SATISFACTION IN THE RELATIONSHIP BETWEEN SERVICE ORIENTATION AND SERVICE QUALITY ON CUSTOMER LOYALTY OF MUSLIMAH SALON Ibnu Jauzi; Ari Prasetyo
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 8 No. 3 (2021): Mei-2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol8iss20213pp297-304

Abstract

ABSTRAKLoyalitas pelanggan merupakan hal yang harus diutamakan perusahaan jasa dalam menjalankan bisnisnya. Tanpa adanya pelanggan yang loyal terhadap perusahaan maka sustainbility perusahaan tersebut akan terancam. Penelitian ini bertujuan untuk meneliti dampak orientasi pelayanan dan kualitas pelayanan terhadap loyalitas pelanggan melalui kepuasan pelanggan pada salon muslimah di Kota Kediri. Apakah dalam mencapai loyalitas pelanggan harus melalui kepuasan pelanggan atau tidak. Penelitian ini menggunakan pendekatan kuantitatif dengan metode SEM PLS. Pengujiannya dilakukan menggunakan aplikasi SmartPLS 3.0 dengan kategori responden yaitu pelanggan yang telah merasakan produk salon muslimah di Kota Kediri. Hasil penelitian menunjukkan adanya efek moderasi kepuasan pelanggan dalam hubungan orientasi dan kualitas pelayanan terhadap loyalitas pelanggan.Hal tersebut mengindikasikan bahwa orientasi dan kualitas pelayanan yang dilakukan oleh salon muslimah di Kota Kediri bisa dikategorikan baik sehingga membuat para pelanggannya menjadi loyal.Kata Kunci: Loyalitas Pelanggan, Orientasi Pelayanan, Kualitas Pelayanan, Kepuasan Pelanggan, Salon Muslimah. ABSTRACTCustomer loyalty is something that must be prioritized by service companies in running their business. Without customers who are loyal to the company, the company's sustainability will be threatened. This study aims to examine the impact of service orientation and service quality on customer loyalty through customer satisfaction at Muslimah salons in Kediri. Whether to achieve customer loyalty must go through customer satisfaction or not. This study uses a quantitative approach with the SEM PLS method. The test was carried out using the SmartPLS 3.0 application with the respondent category, namely customers who have experienced Muslim salon products in Kediri. The results showed that there was a moderating effect of customer satisfaction in the relationship between orientation and service quality on customer loyalty. This indicates that the orientation and quality of service carried out by muslimah salons in Kediri City can be categorized as good so that it makes its customers loyal.Keywords: Customer Loyalty, Service Orientation, Service Quality, Customer Satisfaction, Muslimah Salon.DAFTAR PUSTAKACanalejo, A. M. C., & del Rio, J. A. J. (2018). Quality, satisfaction and loyalty indices. Journal of Place Management and Development, 11(4), 428-446. https://doi.org/10.1108/JPMD-05-2017-0040Ferreira, F. A. F., Jalali, M. S., Kavaliauskiene L. M., & Viana, B. A. C. P. (2015). A metacognitive decision making based-framework for bank customer loyalty measurement and management. Technological and Economic Development of Economy, 21(2), 280–300. https://doi.org/10.3846/20294913.2014.981764Giovanis, A., Athanasopoulou, P., & Tsoukatos, E. (2015). The role of service fairness in the service quality – relationship quality – customer loyalty chain. Journal of Service Theory and Practice, 25(6), 744-776. https://doi.org/10.1108/JSTP-11-2013-0263Kandampully, J., Zhang, T. C., & Bilgihan, A. (2015). Customer loyalty: A review and future directions with a special focus on the hospitality industry. International Journal of Contemporary Hospitality Management, 27(3), 379–414. https://doi.org/10.1108/IJCHM-03-2014-0151Makanyeza, C., & Chikazhe, L. (2017). Mediators of the relationship between service quality and customer loyalty. International Journal of Bank Marketing, 35(3), 540–556. https://doi.org/10.1108/IJBM-11-2016-0164Mandung, F., Modding, B., Hasan, S., & Ella, H. (2018). Effect of market orientation, service quality and service orientation on semen tonasa customer satisfaction and loyalty in Makassar city. International Journal Of Scientific & Technology Research, 7(12), 144-153.Mathe, K., Halsell, S. S., & Roseman, M. (2016). The role of customer orientation in the relationship between manager communications and customer satisfaction. Journal of Hospitality & Tourism Research, 40(2), 198–209. https://doi.org/10.1177%2F1096348013496278Pattanayak, D., Koilakuntla, M., & Punyatoya, P. (2017). Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector. International Journal of Quality & Reliability Management, 34(3), 362–377. https://doi.org/10.1108/IJQRM-04-2015-0057Rajeswari, S., Srinivasulu, Y., & Thiyagarajan, S. (2017). Relationship among service quality, customer satisfaction and customer loyalty: With special reference to wireline telecom sector (DSL Service). Global Business Review, 18(4), 1041–1058. https://doi.org/10.1177%2F0972150917692405Ratnasari, R.T., Rusmita, S. A., Gunawan, S., & Prasetyo, A. (2019). Halal food certification to improve the competitiveness of east and middle business in Indonesia. 2nd International Conference on Islamic economics, Business and Philantropy, 1044-1056. Surabaya: KnE Social Sciences.Solimun, & Fernandes, A., A., R. (2018). The mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty. Journal of Management Development, 37(1), 76-87. https://doi.org/10.1108/JMD-12-2016-0315Sugiyono. (2009). Metode penelitian bisnis. Bandung: CV. Alfabeta.Zameer, H., Tara, A., Kausar, U, & Mohsin, A. (2015). Impact of service quality, corporate image and customer satisfaction towards customers’ perceived value in the banking sector in Pakistan. International Journal of Bank Marketing, 33(4), 442–456. https://doi.org/10.1108/IJBM-01-2014-0015
The Effect of E-WOM and Brand Image on Online Purchase Intention of Muslim Fashion in Millenials in Surabaya Virda Yusniawati; Ari Prasetyo
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 9 No. 1 (2022): Januari-2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol9iss20221pp131-139

Abstract

ABSTRAK Tujuan penelitian ini dilakukan guna menguji pengaruh e-WOM dan brand image terhadap online purchase intention fashion muslim secara parsial dan simultan. Populasi dalam penelitian ini adalah milenial muslim di Kota Surabaya yang tidak pernah belanja fashion muslim secara online. Sampel yang diambil dengan teknik nonprobability sampling serta metode purposive sampling. Pengumpulan data dalam penelitian ini menggunakan data primer dengan menyebarkan kuesioner secara online. Dalam penelitian ini menggunakan sampel yang sesuai dengan kriteria penelitian sebanyak 70 responden. Penelitian ini menggunakan teknik analisis dengan uji deskriptif, uji instrumen, uji asumsi klasik, uji model dan uji hipotesis. Dalam melakukan pengujian tersebut dalam mengolah datanya penelitian ini menggunakan SPSS versi 26. Setelah dilakukan pengujian terhadap variabel-variabel yang diteliti maka hasil yang didapatkan adalah (1) e-WOM dan brand image secara parsial berpengaruh signifikan terhadap online purchase intention. (2) Variabel e-WOM lebih dominan terhadap online purchase intention. (3) e-WOM dan brand image secara simultan berpengaruh terhadap online purchase intention. Kata Kunci: E-WOM, Brand image, Online Purchase Intention, Fashion Muslim.   ABSTRACT The purpose of this study was conducted to test the influence of e-WOM and brand image on online purchase intention fashion Muslim partially and simultaneously. The population in this study is Muslim millennials in Surabaya who have never shopped for Muslim fashion online. Samples taken with nonprobability sampling techniques as well as purposive sampling methods. The data collection in this study used primary data by disseminating questionnaires online. In this study, we used samples that matched the research criteria of 70 respondents. This study uses analytical techniques with descriptive tests, instrument tests, classic assumption tests, model tests and hypothesis tests. In conducting such tests in processing the data this research uses SPSS version 26. After testing the variables studied, the results obtained are (1) e-WOM and brand image partially affects online purchase intention. (2) e-WOM variables are more dominant against online purchase intention. (3) e-WOM and brand image simultaneously affect online purchase intention. Keywords: E-WOM, Brand image, Online Purchase Intention, Muslim Fashion.   DAFTAR PUSTAKA Agatha, C., Tumbel, A., & Soepeno, D. (2019). Pengaruh brand image dan electronic word of mouth terhadap minat beli konsumen oriflame di Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 7(1), 131-140. https://doi.org/10.35794/emba.v7i1.22291 APJII. (2018). Laporan survey penetrasi dan profil perilaku pengguna internet Indonesia. Jakarta: Asosiasi Penyelenggara Jasa Internet Indonesia. ______. (2017). Infografis penetrasi & perilaku pengguna internet Indonesia 2017. Jakarta: Asosiasi Penyelenggara Jasa Internet Indonesia. Bambauer-Sachse, S., & Mangold, S. (2011). Brand equity dilution through negative online word-of-mouth communication. Journal of retailing and consumer services, 18(1), 38-45. https://doi.org/10.1016/j.jretconser.2010.09.003 Day, G. S. (1976). A two-dimensional concept of brand loyalty. In Mathematical models in marketing (pp. 89-89). Heidelberg, Berlin: Springer. Huda, N., Hudori, K., Fahlevi, R., Mazaya, D., & Sugiarti, D. (2017). Pemasaran syariah: Teori & aplikasi. Jakarta: Kencana. Jalilvand, M. R., & Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran. Marketing Intelligence & Planning, 30(4), 460-476. https://doi.org/10.1108/02634501211231946 Salisbury, W. D., Pearson, R. A., Pearson, A. W., & Miller, D. W. (2001). Perceived security and World Wide Web purchase intention. Industrial Management & Data Systems, 101(4), 165-177. https://doi.org/10.1108/02635570110390071 Schiffman, L. G., & Kanuk, L. L. (2000). Consumer behavior. New Jersey: Prenhallindo. Wibowo, A. (2015). Pengaruh elektronik word of mouth dan brand image terhadap purchase intention pada konsumen smartphone samsung yang berbasis android. Jurnal Ilmu Manajemen, 12(1), 71-88. http://dx.doi.org/10.21831/jim.v12i1.11743
THE EFFECT OF SERVICE QUALITY AND SATISFACTION ON LOYALTY IN MEMBERS OF “KSPPS BMT MANDIRI SEJAHTERA JAWA TIMUR” Ferdian Dwi Krismonicha; Ari Prasetyo
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 8 No. 5 (2021): September-2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol8iss20215pp548-558

Abstract

ABSTRAKPenelitian bertujuan mengetahui kualitas pelayanan dan kepuasan berpengaruh terhadap loyalitas anggota “KSPPS BMT Mandiri Sejahtera Jawa Timur” secara parsial dan simultan dengan data dari hasil kuisioner secara aksidental dengan sampel 100 anggota BMT dan diuji instrumen. Pengujian regresi berganda Y = a + b1.x1 +b2.x2 menghasilkan persamaan regresi berganda Y = 3,793 + 0,316 + 0,477, uji asumi klasik (normalitas multikoliniearitas, heteroskedastistas), dan uji hipotesis berdasar uji T ditemukan hipotesis pertama dan kedua diterima, kualitas pelayanan dan kepuasan masing-masing memengaruhi loyalitas dengan kualitas pelayanan lebih dominan mempengaruhi loyalitas. Hasil simultan hipotesis uji F kedua variabel bersama-sama berpengaruh terhadap loyalitas.Kata Kunci: Kualitas Pelayanan, Kepuasan, Loyalitas, Baitul Maal Tamwil. ABSTRACTThe purpose of the study is to find out whether service quality and satisfaction affect the loyalty of members of "KS PPS BMT Mandiri Sejahtera East Java" partially and simultaneously with data from the accidental questionnaire results, with a sample of 100 BMT members and tested by using some instruments. The multiple regression test of Y = a + b1.x1 +b2.x2 gave the multiple regression equation of Y = 3.793 + 0.316 + 0.477, and classic assumption test (multicollinearity normality, heteroscedasticity), and hypothesis testing based T- test found that the first and second hypotheses are accepted, and service quality and satisfaction each influence loyalty with service quality more dominantly affects loyalty. The simultaneous results of the two variables of F test hypothesis together have an effect on loyalty.Keywords: Service Quality, Satisfaction, Loyalty, Baitul Maal Tamwil REFERENCESAnshori, M., & Iswati, S. (2009). Metodologi penelitian kuantitatif. Surabaya: Airlangga University Press (AUP).Berry, L. L., Parasuraman, A., & Zeithaml, V. A. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.Fida, B. A., Ahmed, U., Al-Balushi, Y., & Singh, D. (2020). Impact of service quality on customer loyalty and customer satisfaction in Islamic banks in the Sultanate of Oman. SAGE Open, 10(2). https://doi.org/10.1177/2158244020919517Griffin, J. (2002). Customer loyalty. Jakarta: Erlangga.Huda, N., & Heykal, M. (2010). Lembaga keuangan Islam, Jakarta: Kencana.Ilieska, K. (2013). Customer satisfaction index – as a base for strategic marketing management. TEM Journal, 2(4), 327–331.Kotler, P., & Keller, K. L. (2008). Manajemen pemasaran. Jakarta: Penerbit Erlangga.Leninkumar, V. (2017). The relationship between customer satisfaction and customer trust on customer loyalty. International Journal of Academic Research in Business and Social Sciences, 7(4), 450–465. https://doi.org/10.6007/ijarbss/v7-i4/2821Omoregie, O. K., Addae, J. A., Coffie, S., Ampong, G. O. A., & Ofori, K. S. (2019). Factors influencing consumer loyalty: Evidence from the Ghanaian retail banking industry. International Journal of Bank Marketing, 37(3), 798–820. https://doi.org/10.1108/IJBM-04-2018-0099Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41. https://doi.org/10.2307/1251430Sunyoto, D. (2012). Dasar-dasar manajemen pemasaran. Yogyakarta: CAPS.Yap, B. W., Ramayah, T., & Wan Shahidan, W. N. (2012). Satisfaction and trust on customer loyalty: A PLS approach. Business Strategy Series, 13(4), 154–167. https://doi.org/10.1108/17515631211246221Zeithaml, V. A. (2000). Service quality, profitability, and the economic worth of customers: What we know and what we need to learn. Journal of the Academy of Marketing Science, 28(1), 67–85. https://doi.org/10.1177/0092070300281007Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46. https://doi.org/10.2307/1251929
THE EFFECT OF SOURCE OF FASHION KNOWLEDGE AND FASHION CONSCIOUSNESS ON PURCHASE INTENTION HIJAB FASHION ON MUSLIM STUDENTS IN SURABAYA Qoidah Weka Aristawati; Ari Prasetyo
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 8 No. 4 (2021): Juli-2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol8iss20214pp451-461

Abstract

ABSTRAKWanita muslim saat ini lebih sadar akan citra diri dan identitas sosial mereka, dan kesadaran ini mempengaruhi konsumsi mereka termasuk hijab fashion. Dalam niat pembelian produk hijab fashion,sumber informasi tentang fashion hijab dan kesadaran seorang muslim menjadi faktor penting. Mahasiswi muslimah mencari informasi tentang fashion hijab yang sedang trend saat ini dari relasi, media sosial maupun media cetak. Penelitian ini bertujuan untuk menganalisis source of fashion knowledge dan fashion consciousness terhadap hijab fashion purchase intention mahasiswi muslim di Surabaya. Penelitian ini melibatkan 140 mahasiswi yang mengenakan hijab di 16 perguruan tinggi di Surabaya. Hasil penelitian ini menunjukkan bahwa source of fashion knowledge dan fashion consciousness berpengaruh signifikan terhadap hijab purchase intention. Kata Kunci: Hijab, Fashion, Fashion Consciousness, Hijab Purchase Intention, Source of fashion knowledge, mahasiswa muslimah surabaya. ABSTRACTToday's Muslim women are more aware of their self-image and social identity, and this awareness affects their consumption including hijab fashion. In the intention of purchasing hijab fashion products, sources of information about hijab fashion and the awareness of a Muslim are important factors. Muslim female students seek information about the current trend of hijab fashion from relationships, social media and print media. This study aims to analyze the source of fashion knowledge and fashion consciousness on the hijab fashion purchase intention of Muslim students in Surabaya. This study involved 140 female students who wore the hijab at 16 universities in Surabaya. The results of this study indicate that the source of fashion knowledge and fashion consciousness has a significant effect on hijab purchase intention.Keywords: Hijab, Fashion, Fashion Consciousness, Hijab Purchase Intention, Source of fashion knowledge, Muslimah Surabaya students.DAFTAR PUSTAKAAnshori, M., & Iswati, S. (2009). Metodologi penelitian kuantitatif. Surabaya: Airlangga University Press (AUP).Cass, A. O., Jin, W., Vida, L., Cass, A. O., Lee, W. J., & Siahtiri, V. (2013). Can Islam and status consumption live together in the house of fashion clothing? Journal of Fashion Marketing and Management, 17(4), 440-459. https://doi.org/10.1108/JFMM-03-2013-0023Ghozali, I. (2011). Aplikasi analisis multivariate dengan program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.Hassan, S. H., & Harun, H. (2016). Factors influencing fashion consciousness in hijab fashion consumption among hijabistas. Journal of Islamic Marketing, 7(4), 476–494. https://doi.org/10.1108/JIMA-10-2014-0064Jun, S., Yoyok, S., & Chendra, W. S. (2020). Antecedents of consumer buying intention on the products of hijab SMEs in Gresik. HOLISTICA – Journal of Business and Public Administration, 11(1), 1–12. https://doi.org/10.2478/hjbpa-2020-0001Nam, J., Hamlin, R., Gam, H. J., Kang, J. H., Kim, J., Kumphai, P., Starr, C., & Richards, L. (2007). The fashion-conscious behaviours of mature female consumers. International Journal of Consumer Studies, 31(1), 102–108. https://doi.org/10.1111/j.1470-6431.2006.00497.xRahman, O., & Kharb, D. (2018). Fashion innovativeness in India: Shopping behaviour, clothing evaluation and fashion information sources. International Journal of Fashion Design, Technology and Education, 11(3), 287–298. https://doi.org/10.1080/17543266.2018.1429498Sugiyono (2011). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: CV. Alfabeta.
The Influence of Halal Knowledge on the Attitude of Syar'i Fashion Consumers in Surabaya Auliya Walidani Syafitri; Ari Prasetyo
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 9 No. 2 (2022): Maret-2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol9iss20222pp203-212

Abstract

ABSTRAK Perilaku konsumen muslim dalam mengonsumsi suatu produk, hendaknya melihat pada sisi kehalalan atau syariat Islam, termasuk dalam hal pakaian. Penelitian ini bertujuan untuk mengetahui bagaimana hubungan antara pengetahuan halal terhadap sikap konsumen muslim di Surabaya atas konsumsi fesyen syar'i. Metode kuantitatif penelitian ini menggunakan pendekatan korelasi dan menggunakan PLS. Hasil pada penelitian ini adalah pengetahuan berpengaruh positif signifikan terhadap sikap konsumen fesyen syar’i di Surabaya. Sehingga, produsen dan pemasar harus memperhatikan kehalalan dalam memproduksi dan memasarkan produknya. Kata Kunci: Fesyen Syar’i, Pengetahuan Halal, Sikap, Perilaku Konsumen.   ABSTRACT Muslim consumer behavior in consuming a product should look at the halal side or Islamic law, including in terms of fashion. This research aims to find out how the relationship between halal knowledge to Muslim consumer attitudes in Surabaya over the consumption of syar'i fashion. The quantitative method of this research uses a correlation approach with PLS. The result of this study is that knowledge has a significant positive effect on the attitude of consumers of syar'i fashion in Surabaya. Thus, manufacturers and marketers should pay attention to halalness in producing and marketing their products. Keywords: Fashion Syar’i, Halal Knowledge, Attitude, Consumer Behavior.   DAFTAR PUSTAKA Abuznaid, S. (2012). Islamic marketing: Addressing the muslim market. Humanities, 26(6), 1473–1503. Adiba, E. M., & Wulandari, D. A. (2018). Pengaruh halal knowledge, islamic religiosity, dan attitude terhadap behavior konsumen muslim generasi y pengguna kosmetik halal di Surabaya. Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 1(3), 357–369. https://doi.org/10.31842/jurnal-inobis.v1i3.42 Amanda, F., Possumah, B. T., & Firdaus, A. (2018). Consumerism in personal finance: An Islamic wealth management approach. Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah, 10(2), 325–340. https://doi.org/10.15408/aiq.v10i2.5518 Amin, H., Rahman, A. R. A., Razak, D. A., & Rizal, H. (2017). Consumer attitude and preference in the Islamic mortgage sector: A study of Malaysian consumers. Management Research Review, 40(1), 95–115. https://doi.org/10.1108/MRR-07-2015-0159 BPS Kota Surabaya. (2020). Surabaya municipality in figures 2020. Surabaya: BPS Kota Surabaya. https://doi.org/1102002.3578 Divianjella, M., Muslichah, I., & Ariff, Z. H. A. (2020). Do religiosity and knowledge affect the attitude and intention to use halal cosmetic products? Evidence from Indonesia. Asian Journal of Islamic Management (AJIM), 2(2), 71–81. https://doi.org/10.20885/ajim.vol2.iss2.art1 Dwiastuti, R., Shinta, A., & Isaskar, R. (2012). Ilmu perilaku konsumen. Malang: UB Press. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1994). Perilaku konsumen. Surabaya: Binarupa Aksara. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Perilaku konsumen. Surabaya: Binarupa Aksara. Farlina, N., Shafii, Z., & Shahwan, S. (2015). Awareness and perception of muslim consumers on halal cosmetics and personal care products. International Journal of Business, Economics and Management, 2(1), 1–14. http://dx.doi.org/10.18488/journal.62/2015.2.1/62.1.1.14 Firmansyah, M. A. (2018). Perilaku konsumen. Jakarta: Deepublish. Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks: Sage. Hair, Joseph F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203 Harun, T. W. R., Rashid, R. A., & Hamed, A. B. (2015). Factors influencing products’ knowledge of Islamic banking employees. 3(1), 23–33. https://doi.org/10.15640/jisc.v3n1a4 Haryono, S. (2016). Metode SEM untuk penelitian manajemen dengan AMOS LISREL PLS. Bekasi: Intermedia Personalia Utama. Karim, A. (2014). Ekonomi mikro Islami. Rajawali Pers. Karim, M. A. (2013). Perilaku komunitas muslim perkotaan dalam mengonsumsi produk halal. Jakarta: Kementerian Agama RI. Kementerian Agama Republik Indonesia. (2017). Qur’an Kemenag. Jakarta: LPMQ. https://quran.kemenag.go.id/ Khan, M. A. (2020). Theory of consumer behavior: An Islamic perspective. Retrieved from https://mpra.ub.uni-muenchen.de/id/eprint/104208 Kotler, P., & Keller, K. L. (2008). Manajemen pemasaran. Jakarta: Erlangga. Maichum, K., Parichatnon, S., & Peng, K. C. (2017). The Influence of attitude, knowledge and quality on purchase intention towards halal food: A case study of young non-muslim consumers in Thailand. IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 6(3), 354. https://doi.org/10.21013/jmss.v6.n3.p3 Muslichah, I., & Sanusi, S. (2019). The effect of religiosity and financial literacy on intention to use Islamic banking products. Asian Journal of Islamic Management (AJIM), 1(2), 85–92. https://doi.org/10.20885/ajim.vol1.iss2.art2 Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220 Pickens, J. (2005). Attitudes and perceptions. In Organizational behavior in health care (pp. 43–76). Sudbury: Jones and Bartlett Publishers. https://doi.org/10.1007/978-94-009-4978-2_11 Rahman, A. A., Asrarhaghighi, E., & Rahman, S. A. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068 Sadeeqa, S., Sarriff, A., Masood, I., Atif, M., & Farooqi, M. (2013). Evaluation of knowledge, attitude, and perception regarding halal pharmaceuticals, among general medical practitioners in Malaysia. Archives of Pharmacy Practice, 4(4), 139. https://doi.org/10.4103/2045-080x.123209 Simanjuntak, M., & Dewantara, M. M. (2014). The effects of knowledge, religiosity value, and attitude on halal label reading behavior of undergraduate students. ASEAN Marketing Journal, 6(2), 65–76. https://doi.org/10.21002/amj.v6i2.4216 Treiger, A. (2012). Inspired knowledge in Islamic thought: Al-Ghazali’s theory of mystical cognition and its Avicennian foundation. UK: Routledge. Utami, I. W. (2017). Perilaku konsumen: Analisis perilaku konsumen terhadap keputusan pembelian. Sukoharjo: CV Pustaka Bengawan. Wilson, J. A. J., & Liu, J. (2011). The challenges of Islamic branding: Navigating emotions and halal. Journal of Islamic Marketing, 2(1), 28–42. https://doi.org/10.1108/17590831111115222  
Co-Authors Abdul Hafid B Abdul Ngalim Abdurrahman, Zakaria Husein Achmad Nur Iman Achmad Zaini Adhyaksari, Apriliana Adika, Dimas Aditya Saputra Agus Santoso Ahmad Rizki Sridadi Akbar, Hammar Ilham Al Mustofa, Muhammad Ubaidillah Alfina Taswirul Fanni Altair, Garin Rachmad Amanda Maulidiyah Firdaus Amri, Husnia Sholihatin Anantika Hanum Pratiwi Anantika Hanum Pratiwi, Anantika Hanum Andriyanto, Solikin Angga Bayu Pradhana Angga Bayu Pradhana, Angga Bayu Angga Dharmawan Anggraeni Dwi Briliantini Anugrahadi, Yoga Dwi Aprilia Kinasih Putri Ramadhani Aprilia Kinasih Putri Ramadhani, Aprilia Kinasih Putri Ari Prasetyo Arief Sabda Pietra Mukti Sutikno Armeita Maya Shanty Auliya Walidani Syafitri Awaludin, Azrul Afrillana Azhar Alam Barinta, Dunga Dwi Berliandaldo, Mahardhika Bhaskoro, Begawan Hero Bhirawa Anoraga Bhirawa Anoraga, Bhirawa Budiana, Eko P. Danardono Danardono Darmayani, Aritantri Dea Yovita Purnomo Dhedi Widihartanto Diah Ayu Legowati Didik Prasetyo Dimas Rahadian Aji Muhammad, Dimas Rahadian Aji Dody Ariawan Dzakiy Pradana, Defasta Eko Sri Wiyono Elnissa Hanifah Onggrasari Emi Widiyanti Fardan, Muhammad Faris Farida, Rahma Afifah Nur Febriani, Falentina Ferdian Dwi Krismonicha Gusti Fauza, Gusti Halimatussa'idah Halimatussa'idah Hamid Abdillah Hanifa Nurhidayati Harjanto Saputro Harjanto Saputro, Harjanto Harsito, Catur Hendratmi, Achsania Hendratmi Hidayatullah, Taufiq Asy'ari Hilmi Nabila, Talitha Ibnu Jauzi Ilham Akbar, Hammar Imron Mawardi Indra Rahmadi Indra Rahmadi, Indra Intan Kusuma Pratiwi Intan Sari, Ayu Iqbal Ramadhan, Musyaffa Iwan junaedi Jati, Raditya Prawita Joko Riyanto Kartika, Nurullaily Khairunnisa Khairunnisa Kinan Bahuweda Maulana Kinan Bahuweda Maulana, Kinan Bahuweda Kusumaningdyah N.H Lee, See Young Lenga, Karolina Wako Lenggana, Bhre Wangsa Lidia Ralina Lutfi, Bintang Aulia M Iqbal Taufiqurrahman Sunariya Majid, Imam Abdul Markhamah Marlida, Salma Mawahyudi Maziyah Mazza Basya Mega Ayuning Tyas Mega Ayuning Tyas, Mega Ayuning Milla Rahma Fiqhyany Milla Rahma Fiqhyany, Milla Rahma Mochammad Nuril Misbach Mochammad Soleh Muhamad Nafik Hadi Ryandono, Muhamad Nafik Muhammad Muinudinillah Basri, Muhammad Muinudinillah Muhammad Nurul Qomaruddin Muhammad Rifqi Muhammad Ubaidillah Al Mustofa Muji Rahayu Munifatussaidah, Asma Muslim, Riyadi Nanda Shelia Naufal, Enrikko Ahmad Nimas Anggita Iddo Driantami Nirbita Muhammad, Dynoviar Niswatul Ma'azah Notonugroho, Anung Novandi Arif Pratama Novandi Arif Pratama, Novandi Arif Novita Andriana Nur Shofa Barkhiyyah Nurkaromah Dwidayati, Nurkaromah Nurrahmani, Rania Divia Nurul Hidayati Nurul Muhayat OKID PARAMA ASTIRIN Okid Parama Astirin Pambudi, Ganjar Patricia, Enina Prabowoputra, Dandun M. Pramudi, Ganjar Qoidah Weka Aristawati Qomaruddin, Muhammad Nurul Raditya Prawita Jati Rahmadi, Dinda Putri Rahmawati, Estina Ranty, Stefanus Satrio Ratanachu-ek, Thawee Reynanda A.R Reza Maulana Ririn Tri Ratnasari Risky Okta Dwi Putra Rizky Aprilian Kusuma Dewi Robertus Bellarminus Krisna Wijaya Rokhmaniyah Rokhmaniyah, Rokhmaniyah Rovianto, Eki Sabila Wardatussa'adah, Hilya Sabrina Hanun Sakti, Viky Pemuda Indra Saputra, Deky Chandra Sarah Aulia Rahma Septiyanto, Muhamad D. Septiyanto, Muhamad Dwi Setiawan, Ilyas Nur Setyaningrum, Desy Shanty, Armeita Maya Shinta Puspitasari Hidayat Soraya Rizky Widyanti Subagio Saputro, Wahyu Suhartono Syamsul Hadi Tatik Mursiah, Tatik Thomas Prasetyo, Thomas Tika Widiastuti Tisof Amri Izar Aminulloh Titis Srimuda Pitana, Titis Srimuda Triyanta Yuli Pramana Tuwanku Aria Auliandri Tuwanku Aria Auliandri, Tuwanku Aria Universitas Airlangga, Indonesia, Hinanda Tomi Adikoro Virda Yusniawati Wahyu Maulana Ibrahim Wednesdayanti Angelia Putri Wednesdayanti Angelia Putri, Wednesdayanti Angelia Wianto, Ardian Ozzy Widihartanto, Dhedi Widyanti, Soraya Rizky widyantoro, satrio Winarto, Mikhael Bima Yan Putra Timur Yanti Andiani Yetty Dwi Lestari Yoga Dwi Anugrahadi Yoga Dwi Anugrahadi Yusril Yusril Zakik, Zakik