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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Almana : Jurnal Manajemen dan Bisnis Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Jurnal Administrasi dan Manajemen Jurnal Mantik Value: Jurnal Manajemen dan Akuntansi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Manajemen dan Bisnis Kreatif Journal of Management and Bussines (JOMB) ETNIK : Jurnal Ekonomi dan Teknik Jurnal Ekonomi International Journal of Applied Finance and Business Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Bulletin of Management and Business Jurnal Buana Pengabdian Jurnal Pijar : Studi Manajemen dan Bisnis Enrichment: Journal of Multidisciplinary Research and Development JEBD Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Signaling
Enjang Suherman
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH BUZZER MARKETING DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE DAVIENA (Studi Pada Mahasiswa Program Studi Manajemen Angkatan 2021 UBP Karawang) Akmaliyah, Siti Sa'adah; Suherman, Enjang; Khalida, Laras Ratu
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.6137

Abstract

This study aims to examine the influence of buzzer marketing and brand trust on purchasing decisions for Daviena Skincare products by students of the Management Research Program Class of 2021, Universitas Buana Perjuangan Karawang. The focus of this study includes buzzer marketing activities on social media and excessive claims from Daviena that have the potential to damage customer trust. The research method used is quantitative with a survey technique through a Likert scale-based questionnaire, involving 100 respondents selected by purposive sampling. Data analysis used multiple linear regression. The results of the study showed that buzzer marketing had a moderate effect on purchasing decisions, while brand trust had a stronger and more significant effect. Simultaneously, these two variables were proven to influence purchasing decisions for Daviena Skincare products. These findings indicate that in the competitive skincare industry, effective buzzer marketing strategies and efforts to build brand trust can increase consumer purchasing interest. Therefore, companies are advised to maintain customer trust while continuing to utilize social media positively.
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA AFIFAH MAKE UP Nurlaela, Siti Alifiya; Suherman, Enjang; Khalida, Laras Ratu
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.6138

Abstract

This research examines how service quality and pricing perception affect Afifah Makeup purchases. In early 2024, internal restrictions caused a severe reduction in service and price-influenced purchase choices. This quantitative research uses multiple linear regression. Purposive sampling chose 111 clients who had utilized the service at least once for the study. SPSS 15 analyzed Likert scale questionnaire data. The findings revealed that service quality and pricing influenced perception purchases. Price dominates perception of service quality, with a regression coefficient of 0.731 against 0.263. The R Square score of 0.892 shows that these two factors explain 89.2% of purchase choices. This survey suggests Afifah Makeup enhance service and pricing transparency to attract more clients.
Efektivitas Program Magang Studi Independen Bersertifikat (MSIB) Kampus Merdeka Dalam Mengembangkan Kompetensi Mahasiswa di Social Economic Acceleator Lab (SEAL) Rosalina, Sarah; Suherman, Enjang; Khalida, Laras Ratu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4192

Abstract

This study aims to evaluate the effectiveness of the Certified Independent Study Internship Program (MSIB) in developing students' competencies at the Social Economic Accelerator Lab (SEAL). The identified phenomenon indicates a mismatch between the majors chosen by students and their interests and abilities, which can hinder the learning process. The research method employed is descriptive qualitative, involving data collection through interviews and observations of students, mentors, and representatives from the Merdeka Campus.The results of the study indicate a significant improvement in students' skills after participating in the internship program, with average scores increasing from 66.30 to 86.139. Additionally, participants reported a high level of satisfaction with their internship experiences, while mentors noted that students were able to apply the skills acquired in the workplace. This research confirms that the MSIB program is effective in bridging the gap between higher education and industry needs, as well as providing practical experiences that enhance students' job readiness. Recommendations for program improvement include increasing support for mentors and providing initial training for students before entering the workforce.
Pengaruh Beban Kerja dan Kompensasi Terhadap Kinerja Karyawan PT Nico Jaya Pratama Fahmi, Siti Nurfadhilah; Suherman, Enjang; Khalida, Laras Ratu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4197

Abstract

The purpose of this research is to understand the effect of workload and compensation on employee performance either partially or simultaneously at PT Nico Jaya Pratama. A descriptive quantitative approach is applied in this study. The population involved in this study is all employees of PT Nico Jaya Pratama, especially 185 people who work in the E Assembly department plant. The simple random sampling method in the probability sampling technique is applied in selecting samples in this study. namely all employees of PT Nico Jaya Pratama with a random system. The Slovin formula with a level of 5% is used to collect samples of 127 employees. Employee Performance is the Dependent Variable, Workload is the Independent Variable, and Compensation is the Independent Variable. Using SPSS Statistic 26 software. Based on the results of the study, it was revealed that the workload is classified as high, with the highest value of 86.92 on the overload work task indicator. Compensation is classified as appropriate, with the highest TCR value of 86.92 on the insurance indicator. Performance is classified as good, with the highest TCR value of 86.92 on the ability to work together indicator. Workload directly plays a positive and significant role in the performance of PT Nico Jaya Pratama employees because it has a regression coefficient value of the workload variable (X1) which will increase employee performance (Y) by 0.632. Compensation directly has a positive and significant impact on employee performance at PT Nico Jaya Pratama because it has a regression coefficient of compensation variable (X2) which will increase employee performance (Y) by 0.415. Simultaneously, workload and compensation have a positive and significant impact on employee performance in the determination coefficient R2 of 0.899 proving that 89.9% of the variation in employee performance can be explained by workload and compensation.  
Co-Authors Ade Mubarok Adetya Herman Pelani Afiqih Zulfa Fadillah Agit Riyadi Ahmad Sobandi Akmaliyah, Siti Sa'adah Ali Fahmi Syahputra Asep Darojatul Romli Asep Irawan Atty Tri Juniarti Ayuni Adzahra Bintang Dwi Cahya Citra Savitri Citra Savitri Dandi Rizaldi Davyna Salsabila Dede Wahyudin Devi Puspita Sari Dicky Sulistiya Harta Wijaya Dika Ariyatna Dikha Septiani Dewi Dina Nurlia Fajar Dinda Roro Tiara Dwi Epty Hidayati Dwi Epty Hidayaty Dwi Rahmadia Putri Dwi Yasmita Fahmi Farhan Fahmi, Siti Nurfadhilah Fahmiyatu Rizqiya Flora Fatricia Anggela Flora Patricia Angela Flora Patricia Angela Flora Patricia Anggela Flora Patricia Anggela Flora Patricia Anggela Flora Patricia Anggela Galuh Permadi Haryani, Delimawar Ihsan Nasihin Imam Wahyudi Iman Sudirman Indry Aulia Rahmawati Intan Noviantika Saleh Khalida, Laras Ratu Lalas Ade Lia Laras Ratu Khalida Leni Herdiani Lucky Hasim Maharani Aulia Anggraeni Mega Putra Atmana Negara Melia Putri Mia Destia Mia Destia Mila Amalia Firdaus Mohammad Irfan Septiawan Muhammad Naufal Ridho Naning Yuliati Neni Sumarni Neni Sumarni Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Netti Nurlenawati Novia Novia Nurlaela, Siti Alifiya Nursulnah Harahap Oviligiar Sugiharto Rena Suci Kusmiati Resa Amanda Ricky Prayoga Rievansyah Adhitiasaputra Riyan Irawan Rizky Wahyu Pratama Rohayat Rohayat Rosalina, Sarah Sefina Titi Aisa Silviana Nur Yuniawati Siti Naziatul Zanah Siti Sabira Azzahra Janah Siti Syaadah Muplihat Sukajie, Bambang Suroso Suroso Suroso Suroso Suroso Suroso Suroso Suroso Suroso Suroso Talia Anggraeni Tasya Kamilannisa Tia Azzahra Oktaviani Umi Nurjanah Uus Mohammad Darul Fadli Uus Mohammad Darul Fadli Vivi Putri Haryani Wike Pertiwi Winda Suci Oktavia Wiyanda Wahyu Ristiyani Yayat Febriyanti Yeni Sari Wulandari Zahra Aji Muqodimatul Janah Zalfa Salsabila Nurdin Zenita Apriani Zulfa Fauziah