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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Almana : Jurnal Manajemen dan Bisnis Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Jurnal Administrasi dan Manajemen Jurnal Mantik Value: Jurnal Manajemen dan Akuntansi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Manajemen dan Bisnis Kreatif Journal of Management and Bussines (JOMB) Jurnal Ekonomi International Journal of Applied Finance and Business Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Jurnal Buana Pengabdian Jurnal Pijar : Studi Manajemen dan Bisnis JEBD Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Enjang Suherman
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Live Streaming Tiktok dan Impulse Buying Terhadap Keputusan Pembelian Sunscreen Facetology Vivi Putri Haryani; Enjang Suherman; Laras Ratu Khalida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7910

Abstract

Perkembangan industri Skincare di Indonesia telah melahirkan persaingan yang semakin ketat antara berbagai merek. Banyak perusahaan Skincare berinovasi dan meningkatkan kualitas produk serta menjalankan strategi digital untuk mempertahankan eksistensi dan reputasi mereka ditengah banyaknya pesaing. Penelitian ini bertujuan untuk menganalisis pengaruh live streaming tiktok dan impulse buying terhadap keputusan pembelian produk skincare Facetology di kalangan mahasiswa Program Studi Manajemen Universitas Buana Perjuangan Karawang. Dengan menggunakan metode kuantitatif dan teknik purposive sampling, data dikumpulkan dari 100 responden mahasiswa Data dikumpulkan melalui kuisoner berbasis skla Likert. Hasil penelitian menunjukkan bahwa live streaming TikTok dan perilaku impulsif memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan Live streaming dan Impulse buying berpengaruh signifikan terhadap keputusan pembelian pada skincare Facetology. Karena nilai f-hitung memiliki nilai 166,876 f-tabel 3,09. Dan berpengaruh Live streaming dan Impulse buying terhadap keputusan untuk membeli.
ANALISIS PELAYANAN PURNA JUAL RUMAH DI PERUMAHAN GLASS HOUSE KARAWANG Mohammad Irfan Septiawan; Uus MD Fadli; Enjang Suherman
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.7563

Abstract

Jumlah orang Indonesia yang mencari perumahan semakin meningkat. Berbagai penawaran dari keunggulan setiap developer menjadi daya tarik bagi konsumen, salah satunya yakni dengan pelayanan purna jual. PT Gala Huma merupakan salah satu developer yang memiliki kesadaran dalam berkompetetif dengan pesaingnya, salah satu upayanya yakni melalui pelayanan purna jual. Tujuan penelitian adalah untuk mengetahui dan menganalisis pelayanan purna jual perumahan Glass House Karawang. Pelaksanaan penelitian menggunakan metode deskriptif kualitatif, ditunjang melalui studi lapangan, instrument penelitian kuesioner wawancara dan studi pustaka untuk mendapatkan data primer serta sekunder. Total sampling merupakan teknik pengambilan sampel yakni sebanyak 4 responden. Peneliti menganalisis secara deskriptif dengan penggunaan alat bantu wawancara secara langsung. Garansi merupakan nilai utama untuk menarik konsumen agar memiliki rumah impian dan menjadi trand positif bagi keseluruhan perumahan lainnya. Aksesoris juga merupakan suatu kelengkapan dari terjadinya kesalahan pemasangan kemudian akan diganti secepatnya. Pemeliharan dan perbaikan adalah salah satu tanggung jawab konsumen dan tukang di rumahnya masing-masing agar selalu terjaga dengan baik dan jika ada kerusakan maka segera perbaikan. Fasilitas dan perlengkapan jadi satu yang pasti harus ada karena nilai tambahnya di rumah dan warga sekitar agar bisa memanfaatkan fasilitas umum dengan taman bermain, kumpul warga, olahraga dan masjid.
Evaluasi Tingkat Kepuasan Pasien JKN (Studi Pengguna Aplikasi JKN Mobile di Karawang) Suherman, Enjang; Suroso, Suroso; Sumarni, Neni
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni (In Press)
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i1.6074

Abstract

The purpose of this study is to evaluate the satisfaction level of patients using the Mobile JKN application in Karawang. The research method uses a descriptive quantitative approach with the population consisting of patients who use the Mobile JKN application in Karawang. The sampling technique applied is Snowball sampling, where respondents refer other respondents, gradually increasing the sample size. This sampling method was chosen due to the unknown population of patients using the JKN application. Data analysis was conducted using the Importance-Performance Analysis (IPA) method and a 1-5 scale for the survey. The research results showed that the overall satisfaction level of users of the Mobile JKN application reached 94%, with the most satisfying indicator being the ease of accessing the application through various internet service providers (103%), and the lowest indicator being the ease of obtaining information about doctor schedules and inpatient services (83%). Based on the Cartesian diagram analysis, there are four quadrants illustrating the service improvement priorities: (1) Priority for improvement, (2) Maintain performance (meets expectations), (3) Low priority, and (4) Overperformed. The findings show that although most users are satisfied with the application, some aspects, such as information on schedules and inpatient rooms, need improvement.
PENGARUH BUZZER MARKETING DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE DAVIENA (Studi Pada Mahasiswa Program Studi Manajemen Angkatan 2021 UBP Karawang) Akmaliyah, Siti Sa'adah; Suherman, Enjang; Khalida, Laras Ratu
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.6137

Abstract

This study aims to examine the influence of buzzer marketing and brand trust on purchasing decisions for Daviena Skincare products by students of the Management Research Program Class of 2021, Universitas Buana Perjuangan Karawang. The focus of this study includes buzzer marketing activities on social media and excessive claims from Daviena that have the potential to damage customer trust. The research method used is quantitative with a survey technique through a Likert scale-based questionnaire, involving 100 respondents selected by purposive sampling. Data analysis used multiple linear regression. The results of the study showed that buzzer marketing had a moderate effect on purchasing decisions, while brand trust had a stronger and more significant effect. Simultaneously, these two variables were proven to influence purchasing decisions for Daviena Skincare products. These findings indicate that in the competitive skincare industry, effective buzzer marketing strategies and efforts to build brand trust can increase consumer purchasing interest. Therefore, companies are advised to maintain customer trust while continuing to utilize social media positively.
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA AFIFAH MAKE UP Nurlaela, Siti Alifiya; Suherman, Enjang; Khalida, Laras Ratu
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.6138

Abstract

This research examines how service quality and pricing perception affect Afifah Makeup purchases. In early 2024, internal restrictions caused a severe reduction in service and price-influenced purchase choices. This quantitative research uses multiple linear regression. Purposive sampling chose 111 clients who had utilized the service at least once for the study. SPSS 15 analyzed Likert scale questionnaire data. The findings revealed that service quality and pricing influenced perception purchases. Price dominates perception of service quality, with a regression coefficient of 0.731 against 0.263. The R Square score of 0.892 shows that these two factors explain 89.2% of purchase choices. This survey suggests Afifah Makeup enhance service and pricing transparency to attract more clients.
Efektivitas Program Magang Studi Independen Bersertifikat (MSIB) Kampus Merdeka Dalam Mengembangkan Kompetensi Mahasiswa di Social Economic Acceleator Lab (SEAL) Rosalina, Sarah; Suherman, Enjang; Khalida, Laras Ratu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4192

Abstract

This study aims to evaluate the effectiveness of the Certified Independent Study Internship Program (MSIB) in developing students' competencies at the Social Economic Accelerator Lab (SEAL). The identified phenomenon indicates a mismatch between the majors chosen by students and their interests and abilities, which can hinder the learning process. The research method employed is descriptive qualitative, involving data collection through interviews and observations of students, mentors, and representatives from the Merdeka Campus.The results of the study indicate a significant improvement in students' skills after participating in the internship program, with average scores increasing from 66.30 to 86.139. Additionally, participants reported a high level of satisfaction with their internship experiences, while mentors noted that students were able to apply the skills acquired in the workplace. This research confirms that the MSIB program is effective in bridging the gap between higher education and industry needs, as well as providing practical experiences that enhance students' job readiness. Recommendations for program improvement include increasing support for mentors and providing initial training for students before entering the workforce.
Pengaruh Beban Kerja dan Kompensasi Terhadap Kinerja Karyawan PT Nico Jaya Pratama Fahmi, Siti Nurfadhilah; Suherman, Enjang; Khalida, Laras Ratu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4197

Abstract

The purpose of this research is to understand the effect of workload and compensation on employee performance either partially or simultaneously at PT Nico Jaya Pratama. A descriptive quantitative approach is applied in this study. The population involved in this study is all employees of PT Nico Jaya Pratama, especially 185 people who work in the E Assembly department plant. The simple random sampling method in the probability sampling technique is applied in selecting samples in this study. namely all employees of PT Nico Jaya Pratama with a random system. The Slovin formula with a level of 5% is used to collect samples of 127 employees. Employee Performance is the Dependent Variable, Workload is the Independent Variable, and Compensation is the Independent Variable. Using SPSS Statistic 26 software. Based on the results of the study, it was revealed that the workload is classified as high, with the highest value of 86.92 on the overload work task indicator. Compensation is classified as appropriate, with the highest TCR value of 86.92 on the insurance indicator. Performance is classified as good, with the highest TCR value of 86.92 on the ability to work together indicator. Workload directly plays a positive and significant role in the performance of PT Nico Jaya Pratama employees because it has a regression coefficient value of the workload variable (X1) which will increase employee performance (Y) by 0.632. Compensation directly has a positive and significant impact on employee performance at PT Nico Jaya Pratama because it has a regression coefficient of compensation variable (X2) which will increase employee performance (Y) by 0.415. Simultaneously, workload and compensation have a positive and significant impact on employee performance in the determination coefficient R2 of 0.899 proving that 89.9% of the variation in employee performance can be explained by workload and compensation.  
Analisis Penyaluran Kerja Perusahaan LPK Monas Edukasi Indonesia Kepada PT. Kyoraku Blowmolding Indonesia Anzar Nurrafli; Enjang Suherman; Laras Ratu Khalida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7939

Abstract

Currently, Job Training Institutions are often carried out intentionally to reduce training costs within the company with the protection and work conditions provided. The role of the Job Training Institution company as a facilitator of workforce distribution is crucial in connecting job seekers with various available job vacancies. The aim of this research is to examine the methods involved in hiring, choosing, and allocating employees from LPK Monas Edukasi to PT. Kyoraku Blowmolding.. Kyoraku Blowmolding. This study uses a Qualitative Descriptive methodology by conducting interviews, observations, and documentation on the research data. The results of this study are that the job distribution process carried out by LPK Monas Edukasi Indonesia is running quite well. LPK has tried to connect job seekers with companies, starting from recruitment, selection, to job placement. However, there are still obstacles such as the lack of administrative readiness of applicants and the gap between the expectations of workers and the reality in the company. The company has requirements in the form of documents for them to fulfill, and for the selection itself, several tests are carried out, namely academic tests and interview tests after passing a letter of agreement is made from the company as proof of being accepted to work at the company they are applying for.
Pengaruh Motivasi Kerja Terhadap Retensi Mitra Grab Driver di Kabupaten Karawang Azhi Fadlih Saputra; Enjang Suherman; Rena Augia Putrie
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8017

Abstract

Technological advances in the transportation sector have driven economic growth in Indonesia, one of which is the presence of application-based transportation platforms such as Grab. This research aims to analyze the influence of work motivation on the retention of Grab Driver partners in Karawang Regency. Work motivation is the main factor that can influence the sustainability of the partnership between drivers and companies. Factors such as physical needs, security and safety needs, social needs, the need for recognition according to one's abilities and the need for self-actualization. This research uses a quantitative approach with a survey method of 96 respondents who are Grab Driver partners in Karawang Regency. Data were analyzed using simple linear regression techniques with the help of the SPSS version 30 program. The research results showed that work motivation had a positive and significant influence on partner retention. Partially, work motivation has a significant effect on the retention of grab driver partners in Karawang district. Simultaneously, work motivation and other supporting factors contribute to the retention of Grab Driver partners, with a significant influence based on the results of statistical analysis. The implications of this research theoretically reveal that there is a positive and significant relationship between work motivation and retention of Grab Driver partners in Karawang Regency.
Co-Authors Ade Mubarok Adetya Herman Pelani Afiqih Zulfa Fadillah Agit Riyadi Ahmad Sobandi Akmaliyah, Siti Sa'adah Ali Fahmi Syahputra Anzar Nurrafli Asep Irawan Atty Tri Juniarti Ayuni Adzahra Azhi Fadlih Saputra Citra Savitri Citra Savitri Davyna Salsabila Dwi Epty Hidayati Dwi Epty Hidayaty Dwi Yasmita Fahmi Farhan Fahmi, Siti Nurfadhilah Fahmiyatu Rizqiya Flora Fatricia Anggela Flora Patricia Angela Flora Patricia Angela Flora Patricia Anggela Flora Patricia Anggela Galuh Permadi Haryani, Delimawar Imam Wahyudi Iman Sudirman Indry Aulia Rahmawati Khalida, Laras Ratu Lalas Ade Lia Laras Ratu Khalida Leni Herdiani Lucky Hasim Mega Putra Atmana Negara Melia Putri Mohammad Irfan Septiawan Muhammad Naufal Ridho Naning Yuliati Neni Sumarni Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Novia Novia Nurlaela, Siti Alifiya Oviligiar Sugiharto Rena Augia Putrie Rena Suci Kusmiati Ricky Prayoga Riyan Irawan Rizky Wahyu Pratama Rohayat Rohayat Rosalina, Sarah Silviana Nur Yuniawati Siti Naziatul Zanah Siti Syaadah Muplihat Sukajie, Bambang Suroso Suroso Suroso Suroso Suroso Suroso Talia Anggraeni Umi Nurjanah Uus Mohammad Darul Fadli Uus Mohammad Darul Fadli Vivi Putri Haryani Winda Suci Oktavia Wiyanda Wahyu Ristiyani Yayat Febriyanti Yeni Sari Wulandari Zahra Aji Muqodimatul Janah Zalfa Salsabila Nurdin Zenita Apriani Zulfa Fauziah