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All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business Business and Investment Review Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Administrasi Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Pengabdian Masyarakat IIJSE Journal of Economics, Assets, and Evaluation Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat Journal Pemberdayaan Ekonomi dan Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Micro, Small and Medium Enterprises ManBiz: Journal of Management and Business Journal of Ekonomics, Finance, and Management Studies As-Syirkah: Islamic Economic & Financial Journal
Rusdi Hidayat Nugroho
Fakultas Ilmu Sosial Dan Ilmu Politik, Program Studi Administrasi Bisnis Universitas Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Inovasi Layanan dan Kualitas Produk Terhadap Loyalitas Pelanggan pada Pelanggan Provider XL AXIATA di Sidoarjo Nadia Putri Prasetianto; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8517

Abstract

A company can enhance customer satisfaction, which ultimately leads to customer loyalty, by consistently providing excellent services and innovations. Customer satisfaction can be achieved through the innovations and services offered by the company, as well as through the quality of its products, which foster customer trust and loyalty. This study aims to examine the influence of service innovation and product quality on customer loyalty, both partially and simultaneously, among XL provider customers in Sidoarjo. This research uses a quantitative method with data collection through questionnaires. The population consists of all XL provider customers in Sidoarjo, totaling 135 people. The sampling technique used is simple random sampling, resulting in 57 respondents as the sample. Data analysis techniques include instrument testing, classical assumption tests, and hypothesis testing. The results show that: (1) the service innovation variable has a t-value of 7.417 > t-table value of 1.67203, with a significance level of 0.000 < 0.05, indicating a positive and significant partial influence on customer loyalty; (2) the product quality variable has a t-value of 2.825 > 1.67203 and a significance level of 0.007 < 0.05, also indicating a positive and significant partial influence on customer loyalty; and (3) simultaneously, service innovation and product quality have a significant effect on customer loyalty, as evidenced by an F-value of 77.762 > F-table value of 2.77 and a significance level of 0.000 < 0.05.
Meningkatnya Penjualan UMKM Kabupaten Tuban : Dipengaruhi oleh Promosi, Harga, dan Kemampuan Beradaptasi dengan Teknologi Pemasaran : Studi pada UMKM yang Mendaftar di Aplikasi Grabfood Yahyaningtyas, Errina Eka; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1402

Abstract

Promotion carried out online is one of the effective marketing activities. Online promotions are currently growing rapidly in Indonesia, business people are starting to carry out online promotions by connecting with online marketing applications. One of the online applications currently being developed in Indonesia is the Grab application. Price is one component that can influence the sales of a product. The price of a product is seen from the quality of the product itself. By adapting to using online marketing applications, you can build and improve your business and maintain the reputation of your digital business. Increasing sales is what business people want. MSME business actors in Tuban Regency realize the importance of innovating new marketing strategies using digital-based technology which is increasingly being used effectively to expand market share. This research uses a quantitative approach. The sample in this study was the entire population, namely 141 respondents. The research method used was distributing questionnaires. Data analysis techniques using multiple linear regression analysis include analysis of validity, reliability, normality, multicollinearity, heteroscedasticity, R2 determination test, F test and T test, using SPSS 26 to process the data. These results show t-values ​​of 2.721 for promotion (<t-table 1.977), 2.632 for price (<t-table 1.977), 6.013 for adaptability to marketing technology (<t-table 1.977). ). All with significance less than 0.05. Therefore, Promotion, Price, Ability to Adapt to Marketing Technology have a significant positive effect on increasing sales. The F test produces an F value of 99.131 (>f-table 2.671) with a significance of 0.000 <0.05. Therefore simultaneously Promotion, Price, and Ability to Adapt to Marketing Technology have a significant effect on increasing sales. The conclusion of this research is that the independent variables promotion, price, adaptability of marketing technology partially have a significant positive effect on the dependent variable of increasing sales. Simultaneously promotion, price, and the ability to adapt to marketing technology have a significant effect on increasing sales.
Strategi Pemasaran Soe Studio Jombang Melalui Marketing Mix 4p Guna Meningkatkan Keputusan Pembelian Rizky Amalia; Nugroho, Rusdi Hidayat
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1410

Abstract

The increasingly sophisticated development of world technology means that all countries in the world must be able to keep up with the times. One area that is currently being intensively developed is the economic sector. The development of the Indonesian economy is currently experiencing quite a significant increase. MSMEs are one of the economic sectors that have an important role in the development of the Indonesian economy. Before going any further, every company must determine the marketing strategy that will be used to run its business. This research aims to help Soe Studio Jombang MSMEs to analyze the application of the 4P marketing mix to Soe Studio Jombang consumer purchasing decisions. In this research, the type of research used is associative research with a quantitative approach. The population and sample in this research are Soe Studio Jombang consumers with a population of 1,500 with ages <25 years - >45 years. The sampling technique used in this research was nonprobability sampling with a purposive sampling method. The types of data used in this research are primary data and secondary data. The data collection method in the research used a questionnaire. The analysis technique used was multiple linear regression analysis. The research results show that the F test calculation simultaneously shows that the significant value is 0.000 < 0.05 and the calculated F value is 39.854 > F table 2.466, meaning there is an influence on purchasing decisions. In the partial t test calculation, it is known that the Sig value for the influence of X1 on Y is 0.000 < 0.05 and the calculated t value is 4.777 > t table 1.985 so it can be concluded that there is an influence. The Sig value for the influence of X2 on Y is 0.823 > 0.05 and the calculated t value is -0.225 < t table 1.985 so it can be concluded that there is no influence. The Sig value for the influence of X3 on Y is 0.000 < 0.05 and the calculated t value is 5.845 > t table 1.985 so it can be concluded that there is an influence. The Sig value for the influence of X4 on Y is 0.715 > 0.05 and the t value is 0.715 < t table 1.985 so it can be concluded that there is no influence. Simultaneously the independent variables product, price, promotion, place have a significant effect on the dependent variable on purchasing decisions. Partially, the independent variable product has a significant effect on the dependent variable on purchasing decisions. Partially, the independent variable price does not have a significant effect on the dependent variable on purchasing decisions. Spatially, the independent variable promotion has a significant effect on the dependent variable on purchasing decisions. Partially, the independent variable place has no significant effect on the dependent variable on purchasing decisions.
Penerapan Sistem Informasi Bisnis dalam Proses Pengelolaan Arsip Secara Digital di PT Pelindo Terminal Petikemas Alsya Puteri Pradanti; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1434

Abstract

The development of technology and information in the business world has experienced rapid progress due to globalization. Technological developments are utilized in various sectors of life, one of which is the implementation of a business archive system. PT Pelindo Terminal Petikemas uses digital archive management in document/archive management to improve the quality of company administration. As an intern, the writer has an obligation to help with document management, inventory operations and reporting as well as the implementation of information technology. Apart from that, the MyInvent application is also used in the company's daily operations. The methods used in this research are direct observation, interviews, direct and active involvement and literature review. The results that the author got regarding the obstacles that occurred at PT Pelindo Terminal Petikemas were the lack of employee understanding of the new system which caused employees to have to adapt to the system and increase their skills
Analisis SWOT Strategi Pemasaran dalam Meningkatkan Layanan Pembayaran pada PT. Pos Indonesia (Persero) Surabaya Selatan 60300 Syafira Widya Uni Putri; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1449

Abstract

Marketing is an activity carried out by companies to improve their business. In today's increasingly competitive business world, every company that wants to survive in its competition needs to pay attention and organize its marketing strategy properly. This SWOT analysis of marketing strategies aims to understand and analyze what strategies are suitable for PT Pos Indonesia to market the payment services available at PT Pos Indonesia. Marketing can be done by offering these services using the mouth by mouth or upselling method. In this study using qualitative methods, the technique of collecting data through interviews. In analyzing the results obtained, namely seeking price and quality of service in order to improve and establish good relations with customers. Increase innovation in marketing and other services that can attract public interest. Improve, analyze what consumers need in life and develop service marketing activities and take advantage of digitalization to compete with other competitors.
Persepsi Wajib Pajak di KPP Pratama Gresik terhadap Penggunaan Nomor Induk Kependudukan (NIK) Sebagai Pengganti Nomor Pokok Wajib Pajak (NPWP) dalam Proses Pelayanan dan Administrasi Perpajakan Vania Adella Margaretta; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1528

Abstract

This research aims to explore the perceptions of Taxpayers registered at the Tax Service Office (KPP) Pratama Gresik regarding the use of the National Identification Number (NIK) as an alternative to the Taxpayer Identification Number (NPWP) in the tax administration process. With the new policy allowing the use of NIK as a substitute for NPWP in tax transactions, understanding the response and attitudes of taxpayers towards the implementation of this policy is crucial. This research employs a qualitative approach utilizing in-depth interview techniques with a diverse range of taxpayers representing various professions and income levels. The findings from this analysis reveal variations in taxpayers' perceptions concerning the practicality, security, and convenience of using NIK in tax transactions
Pengaruh Inovasi Produk, Promosi dan Harga Terhadap Kepuasan Pelanggan Abqkebab Surabaya Loqman Ananta Azaria; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1970

Abstract

The main issue in this study is examining how product innovation, promotion, and pricing influence customer satisfaction at Abkebab Surabaya. The research sample consists of 131 participants who are Abkebab visitors. This study employs quantitative techniques and secondary data obtained from various sources such as books, journals, and other documents related to the subject matter, specifically the impact of product innovation, promotion, and pricing on customer satisfaction at Abkebab Surabaya. The data analysis methods include descriptive analysis, instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing, partial and simultaneous tests. The data processing tool used is SPSS version 26. The results of the study indicate a positive and significant partial influence of both product innovation and promotion, as well as pricing, on customer satisfaction. There is also a combined influence of product innovation, promotion, and pricing on customer satisfaction.
Optimalisasi Strategi Segmentation, Targeting And Positioning dalam Meingkatkan Keunggulan Bersaing pada Franchise Teh Poci Bella Mega Riswanti; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2322

Abstract

Teh Poci Franchise is growing to meet the demand of the community. To date, thousands of franchise brands and thousands of stores have spread throughout Indonesia. Pot Tea Franchise entrepreneurs must continue to innovate and improve shortcomings so that customers do not switch to other products because many rivals appear over time. Based on the results of this study, it is found that (1) Geographic segmentation, in its marketing, the products offered are not only spread in the UPN Veteran East Java area but spread in the East Surabaya area as a potential area in targeting the target market to meet consumer wants and needs. (2) Age 15 - 60 years targeting students who need a refreshing cold drink for activities on campus. (3) Teh Poci positions itself compared to other competitors in terms of taste quality and affordable prices. (4) The existence of several dominant teapot franchises around the UPN Veteran East Java campus can show that the teapot franchise is still superior to several existing competitors.
Pengaruh Proses Rekrutmen dan Seleksi Terhadap Kinerja Karyawan Novatama Bagus Kuntjoro; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2530

Abstract

Recruitment and selection system within PT Panca Putera Cipta Perkasa. not only producing employees whose status is permanent employees, but to increase the company's effectiveness, PT Panca Putera Cipta Perkasa. also uses labor that comes from outsourcing. The purpose of this research is to determine the effect of the recruitment and selection process on employee performance at PT Panca Putera Cipta Perkasa. This research is quantitative research, the population in this research is employees of PT Panca Putera Cipta Perkasa who are still actively working, totaling 52 employees. The sample in this study was 52 people. Data collection methods through observation, interviews and documentation. Data analysis methods use multicollinearity test, normality test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing. The research results show that together (simultaneously) the recruitment and selection process has a significant effect on employee performance. Separately (partially) the recruitment process does not have a significant effect on employee performance. Meanwhile, the selection variable has a significant effect on employee performance.
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Alya Hastin Nafisah Amalia, Desita Nur Andarini, Sonja Andika Yuda Prasetya Andini, Bunga Putri Anggrainy, Nuria Puspita Anggreani, Silvia Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Bahri, Ahmad Yanuar Banin, Citra Niqris Bella Mega Riswanti Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Cindi Fatikah Dammandtyo Tegar Desi Anila Devira Elsa Mei Shella Devira Elsa Mei Shella Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Evan Aprillio, Dandy Faisal Pratana Putra Farhan N. H, M. Arif Faumara, Bebyzanna Bella Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fortuna, Aurelia Tari Frastystyandarum, Fhaya Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Indah Respati Kusumasari Indra Kusuma S Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kurniawan, Rafika Athiyah Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulidha, Najwa Sekar Meisha Farah Widyaningrum Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Novatama Bagus Kuntjoro Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prastika, Risa Bonani Pratiwi, Visi Ari Prithvi Angginy Kusdayanti Priyanto, Anisa Inka Maulidini Putra, Ahmad Dhani Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rahmadani, Fitria Rasyidah, Resa Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rihidima, Lidya Veronica Shristy Rinjani, Syavirca Putri Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Amalia Rizky Tri Syah Putra Rosianti, Dewi Azizah Rusadi, Putri Mahardika Sabiila, Hadaana Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Desy Nirmala Selvia Shinta Kumalasari Siti Amilia Marpaung Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Sonja Andarini Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Yahyaningtyas, Errina Eka Yasah, Aulya Difta Yeni Khoirotul Janah Yogi Surya Bhakti Yulianti, Vanny Rahma Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul