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All Journal Jurnal Sosial Ekonomi Pertanian JDM (Jurnal Dinamika Manajemen) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Dinamika Pengabdian (JDP) Jurnal Bisnis, Manajemen, dan Informatika Jurnal Mirai Management Hasanuddin Economics and Business Review Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Accounting Profession Journal (APAJI) HASANUDDIN JOURNAL OF BUSINESS STRATEGY Enrichment : Journal of Management Paulus Journal of Accounting (PJA) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Scientium Management Review Economics and Business Journal Journal of Business Issues The Scientia Journal of Economics Issues Journal of Entrepreneurship and Financial Technology The Scientia Journal of Financial issues
Nurdjanah Hamid
Economics And Business Faculty, Hasanuddin University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : BISNIS

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Employer Branding as a Strategy to Attract Potential Workforce Tikson, Shinta Dewi Sugiharti; Hamid, Nurdjanah; Mardiana, Ria
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 25, No. 3
Publisher : UI Scholars Hub

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Abstract

This research analyzes the effect of PT. Citibank Indonesia employer branding with organizational attractiveness. The organizational attractiveness that is studied in this paper are divided into two category, such as instrumental attribute and symbolic attribute. These attributes are tested further by examining the workforces’ gender and level of education. Research data is obtained through surveys, literature study, and observation. To test the hypothesis, this study uses bivariate chi square and descriptive quantitative method. Samples consist of 94 workforces which are students from three universities (Universitas Hasanuddin, Universitas Negeri Makassar, and Universitas Muslim Indonesia) in Makassar, South Sulawesi. Research shows that PT. Citibank Indonesia employer branding which consists of two organizational attractiveness (instrumental attribute and symbolic attribute) have a significant effect to attract workforce in Makassar (by gender and level of education).
Co-Authors A Ratna Sari Dewi A Ratna Sari Dewi A.Ratna Sari Dewi Abdul Kadir Abdul Razak Munir Agus Yulianto Ahmad Ramadhan Siregar Ahmad Ramadhan Siregar Alfiana Alfiana Alfiana Amiruddin Amrullah Amiruddin Amrullah, Amiruddin Anak Agung Gede Sugianthara Andi Farid Andi Kusumawardani Andi Kusumawati Andi Nadya Nurul Faqihah Andi Nanda Jeihan Fatihah Andi Reni Andimas Putra, Brian Annidar Eka Saputri Annidar Eka Saputri Ardiansyach Ardiansyach Arham Haryadi Arief Fajar Kurniawan Ayudini Samudri Baharuddin Patandjengi Baja, Wa Ode Nurlintang Bambang Asmoro Citta, Andi Batary Deasy Ariati Dewantara, I Wayan Gede Suharta Dewi, A Ratna Sari Dewi, Andi Ratna Sari Djabir Hamzah Djabir Hamzah Eka Afnan Troena Erlina Pakki Eva Yuniarti Utami Faisal Tasbih Faisal Tasbih Fatimah Nurhudasari Fauziah Umar, Fauziah Francisco Soares de Jesus Gustria Emanuela H Djabir Hamzah Hakim, Muh Haidir Hakim, Wardani Hariyono Gunawan Hasnidar Helmi Ali Heri Setiawan Heri setiawan Idayanti Nursyamsi Indriyanti Sudirman irayani Isabella Ishak Ismail Jusni Ambo Upe Kartini AS Maat Pono Maat Pono Maat Pono Maming, Jumidah Marliati Marliati Marlina Ulfa Merlin Pairi MUH ASDAR Muh Haidir Hakim Muhammad Al Ghozali Muhammad Asdar Muhammad Idrus Taba Muhammad Taufiq Muhammad Toaha Muhammad Yunus Amar Muslimah, Cantika Dara Musran Munizu Muzakkar Zul Fuadi Nabila Mutiasari Yunus Nurdin Brasit Nurqamar, Insany Fitri Osman, Isnawati Otto R Payangan Rei Restu Asyari Ria Mardiana RIA MARDIANA Ria Mardiana Ria Mardiana Yusuf Ria Mardiana Yusuf Ria Mardiana Yusuf Samsinar Samsinar Siti Haerani Siti Haerani Siti Haerani Siti Nurjannah Saleba Sitti Aisyah Muthmainna K. Samma Slamet Riyadi Sri Wahyuningsi Sumardi Sumardi . Syamsu Alam Tikson, Shinta Dewi Sugiharti Tri Asmoro Ady Usmia, Sitti Utami, Eva Yuniarti Wahda Rasyid Wahda, Wahda Wahyudi Yunus Amar Yunus Amar