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All Journal Jurnal Sosial Ekonomi Pertanian JDM (Jurnal Dinamika Manajemen) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Dinamika Pengabdian (JDP) Jurnal Bisnis, Manajemen, dan Informatika Jurnal Mirai Management Hasanuddin Economics and Business Review Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Accounting Profession Journal (APAJI) HASANUDDIN JOURNAL OF BUSINESS STRATEGY Enrichment : Journal of Management Paulus Journal of Accounting (PJA) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Scientium Management Review Economics and Business Journal Journal of Business Issues The Scientia Journal of Economics Issues Journal of Entrepreneurship and Financial Technology The Scientia Journal of Financial issues
Nurdjanah Hamid
Economics And Business Faculty, Hasanuddin University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : The Scientia Journal of Financial issues

 1 
ANALYSIS OF THE INFLUENCE OF PSYCHOGRAPHIC MARKET SEGMENTATION ON LOCAL RICE PURCHASE DECISIONS IN MODERN MARKET: A CASE STUDY OF CARREFOUR PENGAYOMAN MAKASSAR Muslimah, Cantika Dara; Brasit, Nurdin; Hamid, Nurdjanah
The Scientia Journal of Financial issues Vol. 1 No. 2 (2022): The Scientia Journal of Financial issues
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/sfr.v1i2.526

Abstract

The background of this research aims to understand the impact of market segmentation strategies on consumer purchasing decisions for local rice, which is typically bought in traditional markets but is now examined in modern markets. Companies need to know where they should target their market segmentation. Consumers have different ideas and thought patterns, and to continue meeting their needs, psychographic segmentation is necessary. The variables studied are psychographic variables and their influence on local rice purchase decisions in modern markets. To determine the extent of the influence of demographic market segmentation variables on purchasing decisions, this study uses a sample of 50 respondents who are local rice consumers at Carrefour Pengayoman Makassar Modern Market. The sampling method used is purposive sampling. The analysis technique used in this research is descriptive testing. The results show that psychographic market segmentation affects the purchasing decisions of local rice in modern markets.
Co-Authors A Ratna Sari Dewi A Ratna Sari Dewi A.Ratna Sari Dewi Abdul Kadir Abdul Razak Munir Agus Yulianto Ahmad Ramadhan Siregar Ahmad Ramadhan Siregar Alfiana Alfiana Alfiana Amiruddin Amrullah Amiruddin Amrullah, Amiruddin Anak Agung Gede Sugianthara Andi Farid Andi Kusumawardani Andi Kusumawati Andi Nadya Nurul Faqihah Andi Nanda Jeihan Fatihah Andi Reni Andimas Putra, Brian Annidar Eka Saputri Annidar Eka Saputri Ardiansyach Ardiansyach Arham Haryadi Arief Fajar Kurniawan Ayudini Samudri Baharuddin Patandjengi Baja, Wa Ode Nurlintang Bambang Asmoro Citta, Andi Batary Deasy Ariati Dewantara, I Wayan Gede Suharta Dewi, A Ratna Sari Dewi, Andi Ratna Sari Djabir Hamzah Djabir Hamzah Eka Afnan Troena Erlina Pakki Eva Yuniarti Utami Faisal Tasbih Faisal Tasbih Fatimah Nurhudasari Fauziah Umar, Fauziah Francisco Soares de Jesus Gustria Emanuela H Djabir Hamzah Hakim, Muh Haidir Hakim, Wardani Hariyono Gunawan Hasnidar Helmi Ali Heri Setiawan Heri setiawan Idayanti Nursyamsi Indriyanti Sudirman irayani Isabella Ishak Ismail Jusni Ambo Upe Kartini AS Maat Pono Maat Pono Maat Pono Maming, Jumidah Marliati Marliati Marlina Ulfa Merlin Pairi MUH ASDAR Muh Haidir Hakim Muhammad Al Ghozali Muhammad Asdar Muhammad Idrus Taba Muhammad Taufiq Muhammad Toaha Muhammad Yunus Amar Muslimah, Cantika Dara Musran Munizu Muzakkar Zul Fuadi Nabila Mutiasari Yunus Nurdin Brasit Nurqamar, Insany Fitri Osman, Isnawati Otto R Payangan Rei Restu Asyari RIA MARDIANA Ria Mardiana Ria Mardiana Ria Mardiana Yusuf Ria Mardiana Yusuf Ria Mardiana Yusuf Samsinar Samsinar Siti Haerani Siti Haerani Siti Haerani Siti Nurjannah Saleba Sitti Aisyah Muthmainna K. Samma Slamet Riyadi Sri Wahyuningsi Sumardi Sumardi . Syamsu Alam Tikson, Shinta Dewi Sugiharti Tri Asmoro Ady Usmia, Sitti Utami, Eva Yuniarti Wahda Rasyid Wahda, Wahda Wahyudi Yunus Amar Yunus Amar