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Journal : Journal of International Conference Proceedings

Innovation as an Agrotourism Competitive Excellence Strategy in Increasing Civet Coffee Product's Marketing Performance in Gianyar Pande Ketut Ribek; I Gede Rihayana
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.479

Abstract

To increase sales of Luwak coffee agrotourism, the innovation strategy is in increasing the value of its sales. Through research entitled "Innovation as a Competitive Strategy for Competitiveness of Agro Tourism in Increasing Marketing Performance of Luwak Coffee Products in Gianyar. The purpose of this study is to find out the variables that are strengths, weaknesses, opportunities and threats faced by Luwak coffee agro tourism in marketing their products. Data collection techniques are carried out using interview, observation, and documentation methods. While analysis techniques are combined with SWOT analysis. From the results of the study, it is known that Luwak coffee agro-tourism has strength, namely: technical innovation in producing products with quality choices, design changes according to customer desires, developing ideas and changes in distribution systems. Besides the complete facilities, special prices, services, strategic location, employee appearance, mastery of foreign languages, and guides. While the weaknesses (Weakness) lack of maximum promotion, and lack of mastery of technology in the production of goods. Opportunities from the external environment are indicated by conducive indicators of Bali security stability, flexible local government policies, inflation rates and the rupiah exchange rate against the US dollar. While the threat (Treats) the growth rate of agrotourism and the development of technology is getting faster. Marketing performance that is done is to improve product quality, vigorous promotions, price adjustments, best services and improve cooperative relations with various companies.
The Influence of Service Quality, Customer Trust and Word of Mouth on Customer Loyalty at Ana Motor Badung Workshop Rismayani, Ni Putu Sri Rahayu; Suardhika, I Nengah; Rihayana, I Gede
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2822

Abstract

Given the increasingly fierce level of competition and also the things that need to be strengthened so that customers remain loyal to using workshop services, therefore, it is important to conduct further studies that need to be considered by the Ana Motor workshop regarding how efforts should be made to increase customer loyalty in using workshop services. As a result, the purpose of this research is to investigate the impact of service quality, customer trust, and word of mouth on customer loyalty at the Ana Motor Workshop. This research was conducted in Badung Regency which is located at the Ana Motor Badung workshop. The method of collecting data through distributing questionnaires to 96 respondents for customers who have used repair services at the Ana Motor workshop at least 3 times. The sampling defined by Cochran was employed in this study, and the sampling method used was purposive sampling. For this study, multiple linear analysis techniques are used, which are conducted using the SPSS 25. 0 application for Windows. The results of the analysis show that service quality, customer trust, and word of mouth has a positive and significant effect on customer loyalty at the Ana Motor Badung workshop.
The Influence of Service Quality, Customer Trust and Word of Mouth on Customer Loyalty at Ana Motor Badung Workshop Rismayani, Ni Putu Sri Rahayu; Suardhika, I Nengah; Rihayana, I Gede
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2822

Abstract

Given the increasingly fierce level of competition and also the things that need to be strengthened so that customers remain loyal to using workshop services, therefore, it is important to conduct further studies that need to be considered by the Ana Motor workshop regarding how efforts should be made to increase customer loyalty in using workshop services. As a result, the purpose of this research is to investigate the impact of service quality, customer trust, and word of mouth on customer loyalty at the Ana Motor Workshop. This research was conducted in Badung Regency which is located at the Ana Motor Badung workshop. The method of collecting data through distributing questionnaires to 96 respondents for customers who have used repair services at the Ana Motor workshop at least 3 times. The sampling defined by Cochran was employed in this study, and the sampling method used was purposive sampling. For this study, multiple linear analysis techniques are used, which are conducted using the SPSS 25. 0 application for Windows. The results of the analysis show that service quality, customer trust, and word of mouth has a positive and significant effect on customer loyalty at the Ana Motor Badung workshop.
Co-Authors Adhika, Nyoman Resa Anak Agung Inten Sari Saraswati Anak Agung Sagung Ratih Astuti Apsari, Ni Nyoman Ari Putri Arsha, I Made Risma M Bagus Nyoman Kusuma Bagus Nyoman Kusuma Putra Bagus Nyoman Kusuma Putra Desak Made Febri Purnama Sari Dewa Ayu Putu Ratni Dewi Dewa Ayu Sasprita Prilia I Dewa Ayu Mas Liana Maharani I Gede Aditya Bahari I Gede Putu Kawiana I Gede Riana I Gst Ngrh Agung Eka Teja Kusuma I Gusti Agung Ngurah Gede Eka Teja Kusuma I Gusti Agung Ngurah Gede Eka Teja Kusuma I Gusti Bagus Dony Manggala S I Gusti Ngurah Eka Teja Kusuma I Kadek Ary Sedana I Kadek Kristina Adi Putra I Kadek Yayang Arta Sentana I Ketut Aris Adi Prabawa I Ketut Setia Sapta I Komang Aditya Prawira Nugraha I Made Artha Putra Duwipayana I Made Astina Yoga I Made Risma M Arsha I Made Risma M Arsha I Made Risma M Arsha I Made Risma M. Arsha I Made Surya Prayoga I Nengah Aristana I Nengah Suardhika I Nengah Suardika I Nyoman Okta Parama Yoga I Nyoman Rasmen Adi I Nyoman Resa Adhika I Nyoman Resa Adhika I Putu Andika Adi Guna I Putu Eka Putra I Putu Gd. Widnyana Putra I Putu Ngurah Rizky Andika I Putu Wahyu Dwinata JS I Wayan Ananta Pramudya I Wayan Edi Arsawan I Wayan Mendra I Wayan Pegi Andika Ida Ayu Gede Sinta Krisnayanti Ida Bagus Ketut Surya Ida Bagus Putra Jaya Iluh Devi Puspa Wati Irma Puspita Devi Jimmy Harry Putu Suarthana Kadek Juniarta Kadek Noviantika Dewi Ketut Agus Wira Adnyana Komang Ayu Claudia Christina Putri Kusuma Putra, Bagus Nyoman Kusuma, I Gusti Ngurah Agung Eka Teja Luh Putu Krisma Yanti Luh Putu Petrisia Pradnya Wulandari Made Dwiky Mahendra Kusuma Made Krisna Ari Wijaya Made Pradnyan Permana Usadi Made Santana Putra Ni Putu Sri Maya Dewi Lestari Nengah Dodi Hari Wirawan Ni Gusti Ayu Ade Dwi Yosiana Sari Ni Kadek Astuti Ni Kadek Ayu Aprilia Ni Kadek Dwi Lestari Ni Kadek Dwita Candra Ni Kadek Ita Riyanti Ni Kadek Mery Widiastuti Ni Kadek Purnama Dewi Ni Kadek Reshianawati Ni Komang Ratih Yulianita Ni Komang Sasmita Agustini Ni Luh Ellsa Mega Putri Ni Luh Gede Ayu Wertisari Ni Luh Marlina Puspita Sari Ni Made Arie Krisnayanti Ni Made Dwi Puspitawati Ni Made Puspani Ni Made Setya Cahyani Ni Nyoman Adityarini Abiyoga Vena Swara Ni Nyoman Idayutri Ni Nyoman Sudiyani Ni Nyoman Wida Sugiantari Ni Putu Julia Susanti Ni Putu Leoni Anggita Devi Ni Putu Megiyani Ni Wayan Rahayu Anjani Ni Wayan Raheni Noviantika Dewi, Kadek Pande Kadek Aprilyana Dewi Pande Ketut Ribek Pande Putu Ade Permana Putra Sugama Perdana Putra, I Made Paramahansa Yogananda Putra, Bagus Nyoman Kusuma Putu Agus Eka Rismawan Putu Agus Prayogi Putu Pradiva Putra Salain Putu Pradiva Putra Salain, Putu Pradiva Putu Wulan Ariantini Resa Adhika, I Nyoman Rismayani, Ni Putu Sri Rahayu Roy Darmawan Roy Darmawan Salain, Putu Pradiva Putra SETIAWAN JODI, I WAYAN GEDE ANTOK Sudiyani, Ni Nyoman Tiksnayana Vipraprastha Tiksnayana Vipraprastha, Tiksnayana Wirangjani, Ida Ayu Putu