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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK International Journal of Applied Business Research Jurnal Logistik Indonesia Jurnal Pengabdian Al-Ikhlas Jurnal Ekonomi Manajemen Sistem Informasi JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat The Avicenna Medical Journal Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Sahabat Sosial: Jurnal Pengabdian Masyarakat Influence: International Journal of Science Review Pasundan Community Service Development JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Engagement: Jurnal Pengabdian Kepada Masyarakat Public Sphere: Jurnal Sosial Politik, Pemerintahan dan Hukum Alamtana Ta'allum: Jurnal Pendidikan Islam Logistica : Journal of Logistic and Transportation
Muhammad Iqbal FIrdaus, Muhammad
STMT Trisakti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : International Journal of Applied Business Research

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Revolutionizing Commutes: Unraveling Consumer Citizenship Behavior through Value Co-creation in Public Transportation Firdaus, Muhammad Iqbal; Lesmini, Lis; Rahman, Nor Aida Abdul
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.461

Abstract

The service-dominant logic paradigm underscores the significance of consumer participation in co-creating value. Co-creation serves as a source of competitive advantage for companies, even those oriented towards public services. This study aims to analyze the factors motivating public transportation users to engage in co-creation behavior, intending to foster the development of their citizenship behavior for the benefit of other stakeholders. To address the research questions, an electronic survey was conducted among MRT Jakarta users, employing purposive sampling techniques and successfully gathering 201 valid samples. Partial least square structural equation modeling (PLS-SEM) was employed to test the relationships between variables in the study. The findings indicate that co-creation behavior is influenced by users’ identification with MRT Jakarta brand and their positive attitude. Subsequently, this co-creation behavior motivates users to engage in consumer citizenship behavior, representing going the extra mile. This study encourages service providers to establish more open communication channels between service providers and passengers, including empowering passengers to provide input, suggestions, or even participate in service development programs.
Co-Authors Abidin, Zainil Ade Suryobuwono, Abdullah Agustina, Nur Aini Amalia Dinda Agustini, Dian Ainur Rofiq Aisyah Rahmawati Akbar, Ghifari Maulana Anashkina, Nataliia Andri Warman, Andri Asep Ali Thabah, Asep Ali Charles AN, Charles Danny Abrianto Della Ayu Lestari Edi Saputra Eppy Yuliani, Eppy Fadillah, Hari Hikmatul Farida, Muthia Geradi Yudhistira Ghafar, Abdul Guritno, Raden Bagus Pandan Hasti Widyasamratri, Hasti Imam Kurniawan, Imam Indrawan, Rully Indrayanti, Sri Indri Yusnita, Indri Irfansyah, Muhammad Dafa Irwan Chairuddin Jakfar Junanah, Junanah Junanah Kesi, Reval Bani Kuswanto, Teguh Junian Lailia Nur Rachma Lelono, Satrio Lermatan, Edwin Lermatan, Esterlinus Edwin Lestiyadi, Ayu Puspa Lira Agushinta, Lira Lis Lesmini Mahalisa, Galih Marbun, Ardon Maulani, Jauhari Mayang Sari Mudjiardjo, Mudjiardjo Muhammad Amin Muhammad Rifni, Muhammad Musdiyanto Mustika Sari, Mustika Nadiya Hijriana, Nadiya Nanggali, Bryka Vian Nasution, Khairil Anwar Nasution Nursery Alfaridi S Nasution Octaviani, Reni Dian Octaviani, Reni Dian Pratama, Agus Kurniawan Pratiwi, Sekar Widyastuti Purwoko, Harry Putra, Ekananda Sulistyo Putri Wulan Akbar Rafbani, Burhannuddin Rahman, Nor Aida Abdul Rahmayanti, Destya Ramadani, Buhari Ridho, Ihda Innar Rizal Abdullah, Rizal Rochmad, Alif Nur Rokhim, Imam Nur RR. Ella Evrita Hestiandari Salsabila, Maulidia Sandra, Jana Solehudin, Solehudin Suprapto Suprapto Syabanasyah, Inas Syafarina, Gita Ayu Wafi, Akhdan Al Wasil, Mohammad Widiyanto, Prima Widyanto, Prima Wynd Rizaldy Yuliantini Yuliantini Zainabur Rahmah Zamilah, Ervica