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Salman Al Farisi, Salman
SMART Consulting
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Journal : Jurnal Pengabdian Masyarakat Tjut Nyak Dhien

 1 
Pendampingan Strategi Digital Marketing dalam Meningkatkan Penjualan Produk pada UMKM Spesial Bintang Aeng Baja Raja Bluto Sumenep Rohmatullah, M. Akromi; Abrar, Unsul; Susantin, Nilli; Al Farisi, Salman; Susiyawati, Endang; Alif Qintari, Dina Aprilia; Fajriyah, Fani; Surur, Miftahus
ABDIMASKU : Jurnal Pengabdian Masyarakat UTND Vol 4 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jpmtnd.v4i2.1819

Abstract

This community service activity aims to enhance the digital marketing capacity of the Spesial Bintang MSME in Aeng Baja Raja Village, Bluto Sub-district, Sumenep Regency. A descriptive qualitative approach was used, with data collected through observation, interviews, and documentation. The results of the activity show that the use of social media as part of a digital marketing strategy can increase business actors' knowledge of digital promotion, create consistent branding, and expand market reach. Implementation was carried out through mentoring and technical training, such as business account setup, content creation, and online interaction management. The final evaluation showed an increase in the MSME actors' understanding of digital marketing and a hope for continued assistance in the future. This program has proven effective in promoting sustainable marketing transformation for MSMEs and contributes to enhancing their competitiveness in the digital economy era.
Co-Authors Aam Slamet Rusydiana, Aam Slamet Abd. Moqsith Ghazali Achmad Soeharto Addi Syirfan, Muhammad Afryaningsih, Yunika Ahmad Makki Hasan Ainun Nisa, Afrakh Alif Qintari, Dina Aprilia Amalia M.Si SE. Ilmiani Ameviasari, Putri Faizah Andi Andi Andi Kushermanto Andika, Yunilis Andika Angreni, Siska Anjarwati, Sri Annas, Nirwana Ardiansah, Eko Azkiya, Nadia Dina Bagastio, Andrew Bahrul Ulum Basalamah, Muhammad Ridwan Catur Ragil Sutrisno Chasanah, Salma Alvie Dedi Sastradika Dewinta, Hikmah Dini Apriani, Dini Eko Sugiharto Fadhilah Fadhilah Faisal Rafiif, Mohammad Fajriyah, Fani Fathonah, Iir Nikhmatul Fatkur Huda Fatmawati, Risdiana Andika Fuja Novitra Hadiana, Fakhry Halin, Hamid Hasbi Indra Hidayana, Rika Hilman, Muhammad Ridho Jannah, Nailly Hurriyatil Juliana, Putri Khoiri, Habib Kosim, Ahmad  Mulyadi Kusumawandira, Irawanti Ayu la aso, La Aso Laksamana, Agil M Febriyanto Firman Wijaya Mahardian, Rhafi Dhanar Dedeary Manaafi, Raden Afwah Dimas Maqfiroh, Siti Marhamah Marhamah Mas'oed, Mochtar Masrini, Masrini Miftahus Surur, Miftahus Milzam, Muhammad Ms. Rasiah, Ms. Muhadjir Darwin Muhammad Kurniawan Nabil, Nadliroh Nadia Nadia Nadid, Erdin Neliwati Novianty, Astri Noviyanti, Adinda Adzkia Nur Fitria, Rofidah Nuraeni Nuraeni Nurika Khalila Daulay, Nurika Khalila Nurul Hikmah Nurwanti, Sri Paundra, Fajar Pranajaya, Rangga Bayu Praptiningsih, Praptiningsih Prasetya, Nanda Agung Pratomo, Dimas Purba, Leonardo Dicaprio Qotrunnada, Zannuba Assyifa Radhia Jatu Noviarsita Sakti Ratandari, Luluk Dwi Risnita Risnita Rohmatullah, M. Akromi Salsabilla, Salma Nadia Sami'an, Sami'an Sami’an, Sami’an Sauri, Achmad Septiani, Melda Setianingsih , Casi Setiawan, M Irvin Setyowati, Dessy Sidqi, Hisam Sitti Safiatus Riskijah Slipilia, Intan Sri Pujiningsih Sukamdi Susantin, Nilli Susiyawati, Endang Suyuti, Nasruddin Syahminan Syahminan Syarifah Gustiawati Mukri Taufiq Hidayat, Fiqanda Thoat Stiawan Trisna, Devina Ayu Ulfa, Maulida Ulya, Adzkia Hanifiyatul Ulya Hanifiyatul Unsul Abrar Utami Helisarah, Desi Wahyudin Nur Nasution, Wahyudin Nur Wahyuningsih, Risa Aprillia Widyastuti, Wahyu Tri Yuliana, Rahma Zaenal Arifin, Mukhamad Zhalza, Andi Nayla