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Dedi Junaedi, Dedi
Kekhususan Ekonomi dan Keuangan Syariah, Program Studi Kajian Timur Tengah dan Islam, Fakultas Pascasarjana Universitas Indonesia, Jakarta
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Journal : New Economy

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Peran Media Sosial Dalam Meningkatkan Preferensi Konsumen Mie Samyu Di Kecamatan Pakuniran Kabupaten Probolinggo junaedi, dedi; Nur Lathifa, Anisa; Fitriyah, Azizatul; Nur Fadilah, Desi; Mardatillah, Fitri; Wulan Anggraini, Nur
New Economy Vol. 1 No. 1 (2025)
Publisher : CV. Akira Java Bulu

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Abstract

This research discusses the role of social media in increasing consumer preferences for Mie Samyu in the Pakuniran area, Probolinggo Regency. With advances in digital technology, marketing via social media such as Instagram and Facebook has become an important strategy for micro, small and medium enterprises (MSMEs) to interact with customers and build brand awareness. In this context, this research uses the literature review method to analyze three journals that discuss the influence of social media on consumer behavior. The results show that the credibility of influencers on Instagram, interactive features on social media platforms, and content quality greatly influence consumer purchasing decisions. Mie Samyu, which is known for its distinctive taste, has succeeded in utilizing social media to expand market reach and increase customer loyalty. These findings emphasize the importance of adaptive and creative marketing strategies for MSMEs in facing competition in the digital era.
Co-Authors Adi Ali Fikri, Romadlon Agus Ruswandi Ahmad Sarbini, Ahmad Alamsyah, Prayudi Juni Amalia, Rika Sri Aman Aman Ari Abdul Kohar Rahmatullah Arifin, Bambang Samsul Arifin, Bambang Syamsu Ariyanti , Jeny Mellysa Arman Paramansyah Arsyad, M. Rizal Arsyad, Muhammad Rizal ArsyadArsyad, Muhammad Rizal Asror, Moh Assagaf, Idrus Assagaf, Indrus Azrilia, Siti Badrudin Budiono Budiono Dessy Damayanti, Dessy Dian Rahmawati Efrita Norman Eka Safitri Enung Nurhayati, Enung Evi Novita Fathuloh, Fathuloh Fikri, M. Chairil Firmansyah, Ahmad Fitriyah, Azizatul Hadi, Sholikul Hakim, Abdurrahman Hasan Basri Haspada, Deny Hendaryan, Dudi Hermaliana, Mia Hermansyah Hermansyah Hermawan, Ludi Ike Anita, Ike Immanuel, Ericsson Irwan, Sendrika Devis Iskandar, Nandang Ita, Nofrita Jusdijachlan, R Kamaludin, Tam-Tam Komarudin Mahmud Mahmud Mardatillah, Fitri Maulana, Ihsan Moch. Sholeh, Moch. Mujahid, Muhammad Fathan Murtafiah, Fifih Nashrullah, Nashrullah Nur Fadilah, Desi Nur Lathifa, Anisa Nurlaela, Ela Nurul Fauzia, Azni Nurwenda, Mirna Paramahsyah, Arman Permana, Yandi Dwi Putra, Sandy Pratama Putri, Sardiani Qiqi Yuliati Zaqiah, Qiqi Yuliati Qomaruzzaman, Bambang Ramadan, Pariz Ramdhany, Deny M. Ratri Istania REZA PAHLEVI Ridwan, S Rima Irmayanti, Rima Riyanto Riyanto Rizal Arsyad, Muhammad ROMLI, MOH Rosidawati Wiradirja, Imas Rostandi, Usep Dedi Rukanda, Nandang Ruswandi, Uus Ruzakki, Hasan Sa’diah, Titin Sahliah Sahliah, Sahliah Salistia, Faisal Santoso, Akhmad Sa’diah, Titin Sa’diyah, Titin Siti Fatimah Siti Hajar Siti Khoiriyah SITI MARIAM Sitorus, Gerald Yohanes Somantri, Fikri indriana Sopian sopian Supriyatna, Rio Kartika Tamtam Kamaluddin, Tamtam Wijaya, Siska Putri Wulan Anggraini, Nur Yuliati Zaqiah, Qiqi Zumailah, Elly Zumaillah, Eli