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Journal : IIJSE

Strategic Formulation to Increase Room Occupancy Rate at Bali Palms Tabanan Bali Christina Rosalia Sulestiyorini; Yeyen Komalasari; Christimulia Purnama Trimurti; R. Tri Priyono Budi Santoso
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7349

Abstract

This research aims to create a strategic plan for developing the potential occupancy rate at Bali Palms Tabanan Bali. This research was conducted to identify and analyze strengths, weaknesses, opportunities, and threats, as well as to determine the appropriate strategies for developing the occupancy rate potential at Bali Palms. The research was conducted through a survey. The formulation of the strategy is based on three stages: the input stage, the matching stage, and the decision stage. The analytical tools used are as follows: (1) Input stage: using External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix, and Competitive Profile Matrix (CPM); (2) Matching Stage: Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, SPACE Matrix, BCG Matrix, IE Matrix; and Decision Stage using the Quantitative Strategic Planning Matrix (QSPM). The results of the research indicate that 4 priority strategies can be implemented, namely: Intensifying social media campaigns and collaborating with influencers to increase brand awareness of Bali Palms Tabanan; Conducting foreign language courses for local staff as part of a sustainable training program (CSR); Providing new and unique products that are different from competitors; and Developing a local supplier network to reduce additional costs and empower the local economy.
Co-Authors A A A Putri Permatasari Adinegara, I Gusti Ngurah Joko AMANDA S, E. S. Ghea Antara, I Ketut Ady Merta Arsana, I Nyoman Eri Artawan, I.K Aryawan, I Putu Agus Budi Santoso, R Tri Priyono Christimulia Purnama Trimurti Christimulia Purnama Trimurti Christina Rosalia Sulestiyorini Christina Rosalia Sulestiyorini Dewa Putu Oka Prasiasa DEWI, Dewa Ayu Dwi Sukma Dewi, I Gusti Ayu Fitri Puspita Dewi, Kadek Christina Oktavia Dewi, Kadek Christina Oktavia Dewi Dewi, Ni Made Rai Kristiana Dewi, Putu Indah Astri Efriliana, Dian Efriliana, Ni Putu Dian Eka Putri Suryantari Eko Sulistyo Gilbert Nainggolan GN Joko Adinegara Gusti Ngurah Joko Adi Negara Handayani, Ni Putu Lely I Gde Ary Wirajaya I Gede Dharma Putra I Gede Dharma Putra, I Gede Dharma I Gede Ngurah Wira Pratama I Gede Victor H. Hampatra I Gusti Bagus Rai Utama I Ketut Ady Merta Antara I Ketut Sirna I Made Mika Priyadi I Nyoman Tingkes I Putu Darmawijaya I Wayan Benyamin Eddy Yulianto I Wayan Ruspendi Junaedi IWK Teja Sukmana Joko Adinegara, Gusti Ngurah Joko Adinegara, I Gusti Ngurah Kadek Dwi Merlina Yani Kadek Fransiska Kharisma Kadek Fransiska Kharisma Oktarina Kadek Fransiska Kharisma Oktarina Kadek Lina Mariani Krismawintari, N.P.D. Lestari, Ni Kadek Dewi Maya MANURUNG, Verasea Marhaendra, Tjokorda Bagus Putra Maria Antonia Jehanu Maria Meiatrix Ratna Sari MARIANI, Kadek Lina Marina, Ida Ayu Putu Anandita Martini, Ni Ketut MARTINIASIH, Putu Mas Nainggolan, Gilbert Nanut, Senita Negara, Gusti Ngurah Joko Adi Ngurah Indra Kusuma Ni Kadek Ari Separsini Ni Kadek Ayu Asri Azhari Ni Kadek Dwi Julianingsih Ni Kadek Theressa Putri Ni Ketut Martini Ni Luh Putu Ari Santi Dewi Ni Luh Putu Govi Gayatri Ni Luh Putu Suarmi Sri Patni Ni Made Rai Kristiana Dewi Ni Putu Eka Wulandari Ni Putu Nova Sovyanti Ogi, Igenasius Prakasa, Made Bagus Pratama, I Gede Ngurah Wira Purnama Trimurti, Christimulia PUTRI, Ni Kadek Theressa Putu Ayu Windayanti Putu Brigita Ayu Melani Putu Chris Susanto Putu Dicky Fernaldi Setiawan Putu Dicky Fernaldi Setiawan Putu Mas Martiniasih Putu Michael Uryana R Tri PriyonoBudi Santoso R. Tri Priyono Budi Santoso R. Tri Priyono Budi Santoso Rai Gina Artaningrum SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi SANTOSO, Raden Tri Priyono Budi Sirna, Ketut Sukaeni, Ni Putu Ayu Sukmawati, Mia Dana Tjokorda Bagus Putra Marhaendra Trimurti, Christimulia P. Tude Jahoses Verasea Manurung Widari, Dewa Ayu Diyah Sri Wijaya, I Kadek Dwi Guna Windayanti, Putu Ayu Wirnawan, I Wayan Agus