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Journal : Journal of Consumer Science

The Influence of Product Quality, Brand Image and Promotion on Financing Decision with Customer Interest as Mediating Variable Rusmiyati, Rusmiyati; Hartono, Sri
Journal of Consumer Sciences Vol. 7 No. 1 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.1.20-33

Abstract

The competition of consumer finance companies is increasing. This condition is beneficial for consumers due to many choices from finance companies. This study was structured to analyze the effect of brand image, product quality, and promotion on financing decisions mediated by customer interest. The population was customers of company XXY of 2.810 people in Jabodetabek, with a total sample of 130 respondents selected using simple random sampling. Data analysis applied Partial Least Square (Smart-PLS) version 3.0. The results proved that brand image, product quality, and promotion had a positive and significant impact on customer interest and financing decisions. In addition, it is concluded that customer interest can mediate the influence of brand image, product quality, and promotion on customer financing decisions. Therefore, it is recommended that the company prepare customer education steps regarding the benefits or benefits obtained if they decide to use the company as a means of financing.
The Antecedents of Intention to Use Telemedicine Khotimah, Fitri Kinasih Husnul; Fahmi, Idqan; Hartono, Sri
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.97-115

Abstract

The Covid-19 pandemic has accelerated the adoption of technology in various sectors, one of which is the healthcare industry. Telemedicine users increased during the Covid-19 pandemic, but only 10% of Indonesia's population. This study aims to analyze the factors influencing the intention to use telemedicine. This research uses a descriptive quantitative method. The sampling technique used non-probability sampling with a voluntary sampling technique. Data analysis applied Structural Equation Modeling using LISREL version 8.8. Data were obtained from 225 respondents in Greater Jakarta and Greater Bandung from January to March 2022, but only 192 were included in the analysis. The results showed that the intention to use telemedicine was directly influenced by attitude (A) and indirectly influenced by interrelated variables such as trust (T), perceived ease of use (PEU), perceived usefulness (PU), information quality (IQ), service quality (SrQ), and system quality (SQ). Implications that telemedicine service providers can apply to increase the use of telemedicine are to create the best experience, user friendly, provide complete information, and increase the reliability of information systems.
Co-Authors Abrianto, Tegoeh Hari Adi Santoso Ahmad Salabi Al Aziz, Novan Hafidh Anggraini, Nur Fatmawati Ani Aning, Sri Ardianto*, Felix Arini, Chandira Arip, Yusup Arta Ekayanti, Arta Aulia Fuad Rahman Auliya Citra Awaludin, Dipa Teruna Ayuningtyas, Erma Azzahro, Afriyani Mabruka Bachtiar, Alfan Bahrur Rosyid Bambang Agus Pramuka Berlian, Sucma Chamidah, Siti Chintya Bella, Revia Damayanti, Gita DIAN ARLUPI UTAMI Diana Pramudya Wardhani DJUMALI DJUMALI, DJUMALI Durya, Ngurah Pandji Mertha Agung Dwisakti*, Vebrian Edi Santoso Eliada Herwiyanti Eny Kustiyah, Eny Fanji Farman Fatkhulloh, Amal Fatra, Fahmy Filia Icha Sukamto Fu'aidah, Alifta Luluk Nur Futaqi, Faruq Ahmad Hadi Sumarsono Hanan, Sufrin Heri Wijayanto Hidayat, Yusuf Alfian Ibnu Hajar Ida Farida Idqan Fahmi Idris, Haziq Ikram Yakin Indrayani, Eka Ismail, Kamariah Istiatin, Istiatin Istiatin, Istiatin istiqomah istiqomah Ivan Gunawan Jarwati, Jarwati Joko Suwignyo Juwita, Aulia Hapsari Kartikawati, Yona Septi Karyono Karyono Khotimah, Fitri Kinasih Husnul Kusuma, Qulud Dwitika Leila Mona Ganiem Levana, Armelia Mahardika, Hanri Dhona Mahendra, Vidorova Ardian Marsalina, Citra Anggun Marwati, Fithri Setya Marzuki Noor, Marzuki miatmaja, harjanti Muhibbuddin, Muhammad Nur Muktar, Muktar Mustopa, Arga Saiful Naning Kristiyana, Naning Nguyen, Thi Thom Thom Ningrum, Injati Aprilia Normansyah Nugroho, Ivan Setyo Nur Fu' aidah, Alifta Luluk Nurhayani Saragih Nusuki, Ina Partini Partini, Partini Prasista, Talitha Ega Pratama, Adham Rizky Prawira*, Dimas Dipa Prayitno, Ronaa Salma Putri Pristi, Eka Destriyanto Purnomo, Rochmat Aldy Purwanto, Agustinus Hariadi Dwi Putra, Dios Nugraha Putri, Siska Enjelina Quliyawan, Ariyandi Rachmadia, Rizki Ratna Damayanti Rhosid, Abdul Ristianawati, Yuyun Romi Bhakti Hartarto Rusmiyati Rusmiyati, Rusmiyati Salsabila, Yofandi Saputra, Ramadhany Nurul Dwi Sari, Cindy Afrita Sarsono Sarsono Sartika, Rebecca Cindy Setiawan, Budi Susilo Setyaningrum, Desi Setyobudi, Agus Siti Aisyah Tri Rahayu, Siti Aisyah Tri SITI MARYAM Sritrisniawati, Shella Elly Sugianti, Evi Oktobriana Sugianto - Sugianto, La Ode Sujiono Sujiono, Sujiono Sulistiyo Nugroho, Budi Suryaningsih, Novianti SUSANTO Susanto, Irvan Sutrisni Andayani, Sutrisni Tambunan, Sofyan Ahmadi Titi Rapini, Titi Tojibussabirin, Muhammad Toni Setiawan Umi Farida Veronika Veronika Wahyudiyono, Wahyudiyono Wahyuningsih, Dwi Warni Wijianto Wijianto Wulandari, Lilik Dwi Wuryani, Ella Yudha Heryawan Asnawi Yulianti, Indah Agustina Yusuf, Ramdan