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All Journal Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) Return : Study of Management, Economic and Bussines West Science Business and Management West Science Interdisciplinary Studies Luxury: Landscape of Business Administration West Science Interdisciplinary Studies JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Commercium: Journal of Business and Management Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization Epsilon : Journal of Management (EJoM) Journal of Management
Yutiandry Rivai
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Analisis Pengaruh Jaringan Sosial dan Word-of-mouth terhadap Keputusan Pembelian Konsumen: Studi Kasus pada Produk Teknologi Konsumen Gatot Wijayanto; Rivai, Yutiandry; Cakranegara, Pandu Adi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4654

Abstract

Artikel ini bertujuan untuk menyelidiki dampak jaringan sosial dan Word-of-mouth terhadap keputusan pembelian konsumen, khususnya dalam konteks produk teknologi konsumen. Metode yang digunakan adalah tinjauan pustaka, di mana data dari berbagai sumber literatur yang relevan dikumpulkan dan dianalisis. Temuan dari analisis menegaskan bahwa jaringan sosial memiliki peran krusial dalam penyebaran informasi dan rekomendasi produk kepada konsumen. Platform media sosial dan komunitas online menjadi wadah utama di mana interaksi sosial dan rekomendasi produk terjadi secara aktif. Di sisi lain, Word-of-mouth , baik yang berasal dari keluarga, teman, maupun ulasan online, juga memiliki pengaruh besar dalam membentuk persepsi konsumen terhadap produk dan keputusan pembelian mereka. Implikasi dari artikel ini menyoroti pentingnya mempertimbangkan strategi pemasaran yang memanfaatkan jaringan sosial dan Word-of-mouth dalam konteks produk teknologi konsumen. Menciptakan koneksi yang kuat dengan konsumen melalui platform media sosial dan mendorong testimoni positif serta rekomendasi dari konsumen yang puas dapat menjadi strategi yang efektif dalam meningkatkan penjualan dan citra merek. Oleh karena itu, pemahaman yang mendalam tentang dinamika jaringan sosial dan Word-of-mouth menjadi kunci dalam merancang kampanye pemasaran yang sukses dalam industri teknologi konsumen.
THE EFFECT OF DEBT TO ASSET RATIO, CURRENT RATIO AND SIZE ON EARNING PER SHARE: MEDIATION OF RETURN ON ASSET Rivai, Yutiandry; Angelina, Vanessa; Hafni, Layla; Miran, Ikas; Prihastuti, Asepma Hygi
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 9 No 2 (2024): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v9i2.4706

Abstract

Tujuan dalam penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Debt to Asset Ratio, Current Ratio dan ukuran perusahaan terhadap Return on Assets dan Earning Per Share. Penelitian dilakukan pada Perusahaan Sektor industri barang konsumsi selama Periode 2016-2020 yang terdaftar di Bursa Efek Indonesia (BEI). Populasi dalam penelitian ini adalah seluruh perusahaan consumer goods yang terdaftar di BEI sampai 2020 yang berjumlah 61 perusahaan, metode penentuan sampel dengan teknik purposive sampling. Sehingga menjadi populasi dalam penelitian ini adalah seluruh perusahaan consumer goods yang terdaftar di BEI sampai 2020 yang berjumlah 61 perusahaan. Analisis data menggunakan metode regresi linier berganda. Hasil penelitian menjelaskan bahwa Debt to Assets Ratio memiliki pengaruh positif dan tidak signifikan, sementara Current Ratio memiliki pengaruh positif dan signifikan dan ukuran perusahaan memiliki pengaruh negatif dan signifikan terhadap Return on Assets. Sedangkan Debt to Assets Ratio dan Current Ratio memiliki pengaruh negatif dan tidak signifikan, sementara ukuran perusahaan dan Return on Assets memiliki pengaruh positif dan signifikan terhadap Earning Per Share. Secara tidak langsung Debt to Assets Ratio, Current Ratio, dan ukuran perusahaan tidak berpengaruh terhadap Earning Per Share melalui Return on Assets. The purpose of this study is to determine and analyze the effect of Debt to Asset Ratio, Current Ratio and company size on Return on Assets and Earning Per Share. The study was conducted on Consumer Goods Industry Sector Companies during the 2016-2020 Period listed on the Indonesia Stock Exchange (IDX). The population in this study were all consumer goods companies listed on the IDX until 2020, totaling 61 companies, the sampling method used was purposive sampling technique. So that the population in this study was all consumer goods companies listed on the IDX until 2020, totaling 61 companies. Data analysis used multiple linear regression methods. The results of the study explain that Debt to Assets Ratio has a positive and insignificant influence, while Current Ratio has a positive and significant influence and company size has a negative and significant influence on Return on Assets. Whereas Debt to Assets Ratio and Current Ratio have a negative and insignificant effect, while company size and Return on Assets have a positive and significant effect on Earning Per Share. Indirectly, Debt to Assets Ratio, Current Ratio, and company size do not affect Earning Per Share through Return on Assets.
The Effect of E-commerce Platforms, Digital Marketing, and User Experience on Market Reach and Competitiveness of Indonesian MSMEs Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Novandalina, Arini; Rivai, Yutiandry
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.492

Abstract

The complex relationships between digital marketing tactics, user experience, and e-commerce platforms are examined in this study, as well as how these relationships affect MSMEs' (micro, small, and medium-sized enterprises) ability to compete in the Indonesian market. Structural Equation Modeling with Partial Least Squares (SEM-PLS) is utilized in the study to analyze survey data obtained from 150 MSMEs in Indonesia. The adoption of e-commerce and market reach, competitiveness and effective digital marketing techniques, and user experience and overall market performance are all significantly positively correlated, according to the results. The report offers detailed insights into the digital tactics influencing MSMEs' success in the Indonesian business environment. It also offers recommendations for further research and real-world applications for companies and regulators.
Influence of Dynamic Capability, Market Research, and Social Capital on Marketing Sustainability and Competitiveness of Tourism Creative Economy in Indonesia Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.500

Abstract

This study explores how market research, social capital, and dynamic capabilities interact to shape the competitiveness and sustainability of firms in Indonesia's tourism creative economy. Survey data from 215 businesses were analyzed quantitatively using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show a strong correlation between dynamic capability and competitiveness and sustainability in marketing. Likewise, social capital and market research showed favorable correlations with competitiveness and sustainability in marketing. While the structural model attained good fit indices, the measurement model proved to be valid and reliable. These results advance our knowledge of the variables affecting competitiveness and sustainable marketing strategies in the fast-paced environment of the tourism creative economy.
The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups Wijayanto, Gatot; Rama, Rovanita; Jushermi, Jushermi; Pramadewi, Arwinence; Rivai, Yutiandry; S, Deswita
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.557

Abstract

The present study examines the complex relationships that exist between pricing strategy, promotional activities, supply chain management, market research, and marketing performance within the framework of start-ups in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess data from a sample of 150 start-ups quantitatively. The findings demonstrate the interdependence of strategic choices and their influence on marketing results by pointing out important correlations between these variables. Key factors influencing marketing performance were found to be pricing strategy, advertising, supply chain management, and market research. The results offer practical advice for aspiring business owners, highlighting the significance of comprehensive and integrated marketing approaches for long-term success in the cutthroat market.
Marketing Performance and Marketing Sustainability In Msmes In Pekanbaru City: Innovation Capability, Market Orientation And Branding Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.218

Abstract

In the dynamic setting of Pekanbaru City, this study explores the complex interactions among innovation capacity, market orientation, and branding, and their effects on marketing performance and sustainability in Micro, Small, and Medium-Sized Enterprises (MSMEs). Structural Equation Modeling (SEM-PLS 4) was utilized for investigation in a quantitative method with 215 respondents. The study reveals important positive correlations between marketing performance and innovation ability, market orientation and marketing sustainability, and marketing performance and sustainability enhanced by successful branding. Additionally, the synergistic relationship among branding, market orientation, and innovation affects marketing results and sustainability. These findings have important ramifications for MSMEs, policymakers, and researchers. They offer practical guidance for improving tactics and promoting sustainability in the MSME sector of Pekanbaru City.
Upaya Meningkatkan Pelayanan Prima (Service Excellence) pada Wirausaha Muda di bidang Otomotif Sepeda Motor di Provinsi Riau Hafni, Layla; SD, Surya Safari; Amin, Amiruddin M; Swanto T, Dominicus Josephus; Rivai, Yutiandri
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i2.4853

Abstract

Semakin meningkatnya persaingan dan kompleksnya lingkungan bisnis jasa, membuat setiap perusahaan harus selalu melakukan perbaikan kualitas pelayanan secara terus menerus. Dalam menghadapi persaingan yang semakin ketat, usaha otomotif perlu melakukan peningkatan service quality dan memberikan pelayanan prima, guna meningkatkan kepuasan pelanggan dan menghasilkan benefit jangka panjang dalam bentuk market share dan profitability yang lebih besar. Diinisiasi oleh LPPT. Riau Cipta Mekanik dan didanai oleh Direktorat Kursus dan Pelatihan Ditjen Pendidikan Vokasi Kemendikbudristek RI maka dilaksanakanlah kegiatan Pendidikan Kecakapan Wirausaha (PKW) Bidang Keterampilan Teknik Otomotif Mekanik Sepeda Motor. Kegiatan ini diikuti oleh sebanyak 30 orang wirausahawan muda yang bekerja dibidang otomotif sepeda motor di Provinsi Riau. Kegiatan berjalan kondusif dan peserta sangat antusias mengikuti kegiatan dan bertanya selama sesi diskusi dan tanya jawab. Berdasarkan analisa dengan pendekatan metode Servqual yang dilakukan selama pelatihan, terdapat lima dimensi yang perlu diperhatikan yaitu Tangible (Bukti Fisik), Reliability (Kehandalan), Responsiveness (Daya Tanggap), Assurance (Jaminan) dan Empathy (Empati).
Exploration of Experience-Based Marketing Strategies in Building Customer Engagement and Improving Retention: A Case Study in the Tourism and Travel Industry Wijayanto, Gatot; Bilgies, Ana Fitriyatul; Rivai, Yutiandry; Rama, Rovanita; Novandalina, Arini
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2486

Abstract

This article explores the efficacy of experience-based marketing strategies in enhancing customer engagement and retention within the dynamic landscape of the tourism and travel industry. Drawing upon a comprehensive case study analysis, this research delves into the nuanced mechanisms through which experiential marketing initiatives impact consumer behavior and loyalty. By examining diverse experiential tactics such as immersive storytelling, interactive technology integration, and personalized service offerings, this study uncovers the pivotal role of memorable experiences in fostering emotional connections and long-term relationships with customers. The findings underscore the significance of crafting unique, sensory-rich encounters that resonate with travelers' aspirations, preferences, and values. Moreover, this research elucidates the strategic implications of leveraging experiential marketing to differentiate brands, drive word-of-mouth advocacy, and sustain competitive advantage in an increasingly crowded marketplace. Insights from this study offer actionable recommendations for tourism and travel businesses to design and implement effective experience-based marketing campaigns that cultivate deep-seated connections with their target audience, engender brand loyalty, and ultimately drive business growth.
Leveraging Gamified Human Resources Platforms to Enhance Learning and Development Outcomes among Banking Employees Rivai, Yutiandry
Luxury: Landscape of Business Administration Vol. 3 No. 1 (2025): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v3i1.123

Abstract

This study aims to examine how gamified HR platforms influence learning and development outcomes among banking employees. This study employs a qualitative research approach to gain an in-depth understanding of how gamified HR platforms influence learning and development outcomes among banking employees. A case study design will be used, focusing on one or more banking institutions that have implemented gamified HR platforms for training and development. Data will be analyzed using thematic analysis. The findings demonstrate that gamification significantly improves learning engagement, motivation, and knowledge retention. Features such as progress tracking, scenario-based simulations, and leaderboards contributed to more positive learning experiences compared to traditional e-learning. Gamified HR platforms can help modernize compliance training and skill development, making them more relevant and enjoyable. Future studies can build upon this work in conduct quantitative or mixed-methods research to measure the statistical impact of gamification on learning outcomes and job performance.
A Qualitative Study on the Meaning of Employee Engagement for Employees in Sustaining Commitment to the Organization Rivai, Yutiandry
Luxury: Landscape of Business Administration Vol. 3 No. 1 (2025): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v3i1.124

Abstract

This qualitative study seeks to explore the lived experiences of employees to uncover how they perceive the meaning of engagement and how this perception influences their commitment to remain within the organization. This study employed a qualitative research design using a phenomenological approach. Phenomenology is well-suited for exploring the lived experiences and personal interpretations of individuals. Thematic analysis was used to analyze the data, following Braun and Clarke’s (2006) six-step approach. The findings reveal that employee engagement is deeply rooted in emotional connection, recognition, meaningful work, and supportive leadership. Engagement is not just a state of doing, it is a state of being. It is shaped by how employees experience their roles, relationships, and the organizational environment. For HR and Management, engagement strategies should prioritize emotional connection, purpose, recognition, and leadership development. Top-down engagement initiatives must be supplemented with authentic two-way communication. Future research could consider involving employees from different industries, countries, or generational cohorts to compare engagement perceptions.
Co-Authors AA Sudharmawan, AA Agnes Alvionita Aida Nursanti Alvionita, Agnes Amin, Amiruddin M Ana Fitriyatul Bilgies, Ana Fitriyatul Angelina, Vanessa Archristhea Amahoru, Archristhea Arini Novandalina Arini Novandalina Arini Novandalina Arwinence Pramadewi Bob Novitriansyah Cakranegara, Pandu Adi Chandra, Stefani Darmasari, Ria David David Dominicus Josephus Swanto Dominicus Josephus Swanto T Estu, Ahmad Zulkarnaen Fadrul, Fadrul Gatot Wijayanto Hadi, Syukri Hendrik Chen Henni Noviasari Henni Noviasari Hocky, Agus Ida Bagus Made Wisnu Parta Ilyas Ilyas Jusatria, Jusatria Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Layla Hafni Layla Hafni S Marzolina Marzolina, Marzolina Maulana Rezfajri S Miran, Ikas Peri Akri Prihastuti, Asepma Hygi Rizaldi Putra Roesdi, Rosnelly Rovanita Rama Rusilawati, Ermina S, Deswita Saipul Al Sukri Sehani Sehani Sehani Sehani Sri Wahyuni Wildah Surya Safari SD Swanto T, Dominicus Josephus Syahputra, Hidayat Teddy Chandra Tengku Akmaruddin Tjahjana, Dominicus Josephus Swanto