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Persepsi Kemudahan dan Manfaat Aplikasi E-Grocery dalam Pembelian Pangan Gatot Wijayanto; Jushermi; Rovanita Rama; Aida Nursanti; Yutiandry Rivai
Solusi Vol. 23 No. 2 (2025): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v23i2.11895

Abstract

Penelitian ini bertujuan untuk menganalisis penerimaan konsumen Kota Pekanbaru terhadap belanja bahan makanan secara online melalui aplikasi e-grocery dengan menggunakan kerangka Technology Acceptance Model (TAM). Objek penelitian ini adalah 174 responden perempuan berusia 18 tahun ke atas yang pernah menggunakan layanan e-grocery. Pendekatan penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik purposive sampling. Data dianalisis menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa perceived ease of use (PEU) berpengaruh positif dan signifikan terhadap perceived usefulness (PU) dan attitude (ATT). PU juga terbukti berpengaruh terhadap ATT dan behavioral intention (BI). ATT memiliki pengaruh signifikan terhadap BI, namun PEU tidak berpengaruh langsung terhadap BI. Temuan ini mengindikasikan bahwa kemudahan penggunaan aplikasi belum tentu memicu niat untuk menggunakannya, namun manfaat yang dirasakan dan sikap positif terhadap aplikasi berperan penting dalam mendorong perilaku konsumen. Penelitian ini juga menemukan efek mediasi signifikan dari PU dan ATT dalam hubungan antara PEU dan BI. Keunikan penelitian ini terletak pada penerapan model TAM dalam konteks lokal dengan populasi perempuan sebagai pengambil keputusan utama dalam belanja bahan makanan. Implikasi dari studi ini memberikan wawasan strategis bagi pengembang e-grocery dalam mengoptimalkan aspek kemudahan dan manfaat guna meningkatkan niat penggunaan konsumen. Penelitian lanjutan disarankan untuk mempertimbangkan faktor eksternal seperti kepercayaan, kualitas produk, dan perilaku aktual konsumen.
Exploration of Experience-Based Marketing Strategies in Building Customer Engagement and Improving Retention: A Case Study in the Tourism and Travel Industry Wijayanto, Gatot; Bilgies, Ana Fitriyatul; Rivai, Yutiandry; Rama, Rovanita; Novandalina, Arini
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2486

Abstract

This article explores the efficacy of experience-based marketing strategies in enhancing customer engagement and retention within the dynamic landscape of the tourism and travel industry. Drawing upon a comprehensive case study analysis, this research delves into the nuanced mechanisms through which experiential marketing initiatives impact consumer behavior and loyalty. By examining diverse experiential tactics such as immersive storytelling, interactive technology integration, and personalized service offerings, this study uncovers the pivotal role of memorable experiences in fostering emotional connections and long-term relationships with customers. The findings underscore the significance of crafting unique, sensory-rich encounters that resonate with travelers' aspirations, preferences, and values. Moreover, this research elucidates the strategic implications of leveraging experiential marketing to differentiate brands, drive word-of-mouth advocacy, and sustain competitive advantage in an increasingly crowded marketplace. Insights from this study offer actionable recommendations for tourism and travel businesses to design and implement effective experience-based marketing campaigns that cultivate deep-seated connections with their target audience, engender brand loyalty, and ultimately drive business growth.
Leveraging Gamified Human Resources Platforms to Enhance Learning and Development Outcomes among Banking Employees Rivai, Yutiandry
Luxury: Landscape of Business Administration Vol. 3 No. 1 (2025): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v3i1.123

Abstract

This study aims to examine how gamified HR platforms influence learning and development outcomes among banking employees. This study employs a qualitative research approach to gain an in-depth understanding of how gamified HR platforms influence learning and development outcomes among banking employees. A case study design will be used, focusing on one or more banking institutions that have implemented gamified HR platforms for training and development. Data will be analyzed using thematic analysis. The findings demonstrate that gamification significantly improves learning engagement, motivation, and knowledge retention. Features such as progress tracking, scenario-based simulations, and leaderboards contributed to more positive learning experiences compared to traditional e-learning. Gamified HR platforms can help modernize compliance training and skill development, making them more relevant and enjoyable. Future studies can build upon this work in conduct quantitative or mixed-methods research to measure the statistical impact of gamification on learning outcomes and job performance.
A Qualitative Study on the Meaning of Employee Engagement for Employees in Sustaining Commitment to the Organization Rivai, Yutiandry
Luxury: Landscape of Business Administration Vol. 3 No. 1 (2025): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v3i1.124

Abstract

This qualitative study seeks to explore the lived experiences of employees to uncover how they perceive the meaning of engagement and how this perception influences their commitment to remain within the organization. This study employed a qualitative research design using a phenomenological approach. Phenomenology is well-suited for exploring the lived experiences and personal interpretations of individuals. Thematic analysis was used to analyze the data, following Braun and Clarke’s (2006) six-step approach. The findings reveal that employee engagement is deeply rooted in emotional connection, recognition, meaningful work, and supportive leadership. Engagement is not just a state of doing, it is a state of being. It is shaped by how employees experience their roles, relationships, and the organizational environment. For HR and Management, engagement strategies should prioritize emotional connection, purpose, recognition, and leadership development. Top-down engagement initiatives must be supplemented with authentic two-way communication. Future research could consider involving employees from different industries, countries, or generational cohorts to compare engagement perceptions.
EMPLOYEE PERFORMANCE OF PT. SUJATI SINAR SEMPURNA: THE INFLUENCE OF MOTIVATION, LEADERSHIP, AND JOB SATISFACTION Yutiandry Rivai; Hendrik Chen; Layla Hafni S; Ikas Miran; Saipul Al Sukri
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 3 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i3.4494

Abstract

This study aims to analyze the effect of motivation, leadership and job satisfaction on employee performance at PT. Sujati Sinar Sempurna either partially or simultaneously. This study uses multiple linear regression analysis using the SPSS version 21 application, with a total sample of 40 employees at PT. Sujati Sinar Smpurna. The results of the study of job satisfaction variables affect performance at PT. Sujati Sinar Sempurna, while motivation and leadership have a negative effect on performance at PT. Sujati Sinar Smpurna. The variables of motivation, leadership and job satisfaction have contributed 75.9% to the performance variable, although there is still 24.1% influence on other factors not included in the study. It is recommended that the company pay more attention to the health of its employees, dare to submit all decisions and policies about work to their subordinates and can provide work according to the strengths of each employee, to be able to improve performance in a better direction. Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, kepemimpinan dan kepuasan kerja terhadap kinerja karyawan di PT. Sujati Sinar Sempurna baik secara parsial maupun secara simultan. Penelitian ini menggunakan analisis Persamaan Regresi Linier berganda menggunakan aplikasi SPSS Versi 21, dengan jumlah sampel sebanyak 40 orang karyawan di PT. Sujati Sinar Sempurna. Hasil penelitian variabel kepuasan kerja berpengaruh terhadap kinerja di PT. Sujati Sinar Sempurna, sedangkan motivasi dan kepemimpinan berpengaruh negatif terhadap kinerja di PT. Sujati Sinar Sempurna. Variabel motivasi, kepemimpinan dan kepuasan kerja telah berkontribusi sebesar 75,9% terhadap variabel kinerja, walaupun masih terdapat 24,1% pengaruh pada faktor-faktor lain yang tidak termasuk di dalam penelitian. Disarankan kepada pihak perusahaan agar dapat lebih memperhatikan kesehatan karyawannya, berani menyerahkan semua keputusan dan kebijaksanaan tentang pekerjaan kepada bawahannya dan dapat memberikan pekerjaan sesuai dengan kelebihan masing-masing karyawan, untuk dapat meningkatkan kinerja ke arah yang lebih baik.
TEACHER SATISFACTION AND PERFORMANCE REVIEWED FROM THE PERSPECTIVE OF LEADERSHIP STYLE, WORK ENVIRONMENT, AND ORGANIZATIONAL CULTURE Rizaldi Putra; Tengku Akmaruddin; Ikas Miran; Yutiandry Rivai; Saipul Al Sukri
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 2 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i2.5094

Abstract

The purpose of this study is to examine how organizational culture, work environment, and leadership style affect teachers' job satisfaction and performance. This research is quantitative in nature. Teachers at the Kerinci Citra Kasih Foundation in Pangkalan Kerinci made up the study's population. There were 85 responders in all, and the saturated sample method was utilized for sample selection. One technique for analyzing the data was Structural Equation Modeling (SEM). The findings demonstrated that leadership style had a positive and significant impact on job satisfaction, that the work environment had a positive and significant impact on job satisfaction, that organizational culture had no considerable impact on job satisfaction, that leadership style had a positive and significant impact on teacher performance, that organizational culture had no significant impact on teacher performance, and that job satisfaction had a positive and significant impact on teacher performance. Tujuan penelitian ini adalah untuk menguji pengaruh budaya organisasi, lingkungan kerja, dan gaya kepemimpinan terhadap kepuasan kerja dan kinerja guru. Penelitian ini bersifat kuantitatif. Populasi penelitian ini adalah guru-guru di Yayasan Kerinci Citra Kasih Pangkalan Kerinci. Jumlah responden keseluruhan 85 orang, dan metode sampel jenuh digunakan untuk pemilihan sampel. Salah satu teknik analisis data adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa gaya kepemimpinan memiliki pengaruh positif dan signifikan terhadap kepuasan kerja, lingkungan kerja memiliki pengaruh positif dan signifikan terhadap kepuasan kerja, budaya organisasi tidak memiliki pengaruh yang cukup besar terhadap kepuasan kerja, gaya kepemimpinan memiliki pengaruh positif dan signifikan terhadap kinerja guru, budaya organisasi tidak memiliki pengaruh yang signifikan terhadap kinerja guru, dan kepuasan kerja memiliki pengaruh positif dan signifikan terhadap kinerja guru.
Pelatihan dan Pendampingan untuk Meningkatkan Kinerja Karyawan PT Nadhira Napoleon Perkasa Putra, Rizaldi; Miran, Ikas; Rivai, Yutiandry; Chandra, Stefani; Hocky, Agus; Fadrul, Fadrul; Estu, Ahmad Zulkarnaen; Hadi, Syukri
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v5i1.5203

Abstract

Employee performance is a key factor in supporting a company's success, particularly in the souvenir retail sector, which demands excellent service, speed, and managerial skills. PT Nadhira Napoleon Perkasa, as the largest and most comprehensive souvenir store chain in Riau, faces challenges in maintaining service quality and human resource productivity. This Community Service activity aims to improve employee performance through a structured training and mentoring program. The methods used include interactive material delivery, group discussions, hands-on practice, and intensive mentoring focused on developing work skills, work ethic, communication, and customer service. The results of the activity indicate an increase in employee understanding and ability to manage tasks and interact with customers. Furthermore, the mentoring has a positive impact on work motivation and discipline. Thus, this activity contributes to improving service quality and PT Nadhira Napoleon Perkasa's competitiveness in the souvenir retail industry. Kinerja karyawan merupakan faktor kunci dalam mendukung keberhasilan perusahaan, khususnya pada sektor ritel oleh-oleh yang menuntut pelayanan prima, kecepatan, serta keterampilan manajerial. PT Nadhira Napoleon Perkasa sebagai jaringan toko oleh-oleh terbesar dan terlengkap di Riau menghadapi tantangan dalam menjaga kualitas layanan dan produktivitas sumber daya manusia. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kinerja karyawan melalui program pelatihan dan pendampingan yang terstruktur. Metode yang digunakan meliputi penyampaian materi interaktif, diskusi kelompok, praktik langsung, serta pendampingan intensif yang berfokus pada pengembangan keterampilan kerja, etos kerja, komunikasi, dan pelayanan pelanggan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kemampuan karyawan dalam mengelola tugas serta interaksi dengan pelanggan. Selain itu, pendampingan memberikan dampak positif terhadap motivasi kerja dan kedisiplinan. Dengan demikian, kegiatan ini mampu berkontribusi pada peningkatan kualitas layanan dan daya saing PT Nadhira Napoleon Perkasa di industri ritel oleh-oleh
The Uniting Innovation and Stability: The Key to Business Flexibility Gatot Wijayanto; Arini Novandalina; Yutiandry Rivai; Jushermi
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 1 No. 01: Ambidextrous Leadership and Organizational Agility: Redefining Innovation and Efficie
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v1i01.34

Abstract

This study investigates the interconnectedness between Level of Business Innovation (LBI), Financial Stability (FS), Industry Competition Level (LIC), and Business Flexibility (BF). Utilizing Smart-PLS analysis, direct effects were affirmed, showing LBI's positive impact on LIC and BF, FS's influence on LIC, BF, and LIC's effect on BF. Additionally, indirect effects were examined, revealing LBI and FS indirectly affecting BF through LIC mediation. Results demonstrate that heightened Business Innovation fosters Industry Competition and Business Flexibility. Improved Financial Stability correlates with heightened Industry Competition, thereby impacting Business Flexibility. However, indirect impacts from LBI and FS to BF via LIC were modest but statistically significant, highlighting the mediated influence of Industry Competition. Understanding these relationships illuminates strategies leveraging innovation, stability, and industry competition for organizational adaptability. The study underscores the complexity of these linkages, guiding businesses toward enhancing adaptability and resilience in competitive markets.