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All Journal Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) Return : Study of Management, Economic and Bussines West Science Business and Management West Science Interdisciplinary Studies Luxury: Landscape of Business Administration West Science Interdisciplinary Studies JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Commercium: Journal of Business and Management Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization Epsilon : Journal of Management (EJoM) Journal of Management
Yutiandry Rivai
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Uniting Innovation and Stability: The Key to Business Flexibility Gatot Wijayanto; Arini Novandalina; Yutiandry Rivai; Jushermi
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 1 No. 01: Ambidextrous Leadership and Organizational Agility: Redefining Innovation and Efficie
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v1i01.34

Abstract

This study investigates the interconnectedness between Level of Business Innovation (LBI), Financial Stability (FS), Industry Competition Level (LIC), and Business Flexibility (BF). Utilizing Smart-PLS analysis, direct effects were affirmed, showing LBI's positive impact on LIC and BF, FS's influence on LIC, BF, and LIC's effect on BF. Additionally, indirect effects were examined, revealing LBI and FS indirectly affecting BF through LIC mediation. Results demonstrate that heightened Business Innovation fosters Industry Competition and Business Flexibility. Improved Financial Stability correlates with heightened Industry Competition, thereby impacting Business Flexibility. However, indirect impacts from LBI and FS to BF via LIC were modest but statistically significant, highlighting the mediated influence of Industry Competition. Understanding these relationships illuminates strategies leveraging innovation, stability, and industry competition for organizational adaptability. The study underscores the complexity of these linkages, guiding businesses toward enhancing adaptability and resilience in competitive markets.
Pelatihan Teknis Penggunaan Aplikasi Artificial Inteligences (AI) Mentimeter Bagi Dosen Pemula Untuk Meningkatkan Kualitas Perkuliahan Yang Interaktif Dan Inovatif Wijayanto, Gatot; Rivai, Yutiandry; Jusatria, Jusatria; Parta, Ida Bagus Made Wisnu; Amahoru, Archristhea
Journal Of Human And Education (JAHE) Vol. 3 No. 3 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i3.328

Abstract

Pelatihan teknis penggunaan aplikasi Mentimeter dengan kecerdasan buatan (AI) untuk para dosen pemula ialah langkah yang diambil untuk meningkatkan kualitas pembelajaran di perguruan tinggi menjadi lebih interaktif dan inovatif. Di era pendidikan digital, aplikasi AI seperti Mentimeter menjadi alat yang efektif untuk mendukung pembelajaran yang berfokus pada partisipasi siswa. Kajian ini bertujuan untuk mengeksplorasi metode dan manfaat dari pelatihan ini dalam meningkatkan kualitas pembelajaran di lingkungan perguruan tinggi. Pelatihan mencakup pemahaman dasar tentang Mentimeter, cara praktis dalam mengintegrasikannya dalam pembelajaran, serta strategi untuk memanfaatkannya dalam metode pengajaran. Dosen pemula diberikan kesempatan untuk berlatih, memahami fitur-fitur AI yang relevan, serta merancang sesi pembelajaran interaktif yang melibatkan mahasiswa. Hasil kajian memperlihatkan jika pelatihan ini terbukti efektif dalam meningkatkan kemampuan dosen pemula dalam menciptakan pengalaman belajar yang lebih interaktif dan inovatif. Aktivitas interaktif mahasiswa melalui Mentimeter meningkat, yang pada gilirannya meningkatkan pemahaman mereka serta tingkat partisipasi. Pelatihan ini juga mendorong dosen pemula untuk mengadopsi teknologi AI dalam metode pengajarannya. Oleh karenanya, pelatihan teknis AI Mentimeter memiliki peran penting dalam meningkatkan kualitas pendidikan tinggi dengan menyediakan alat yang mendukung pembelajaran yang lebih interaktif dan inovatif di lingkungan akademik.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
Persepsi Kemudahan dan Manfaat Aplikasi E-Grocery dalam Pembelian Pangan Gatot Wijayanto; Jushermi; Rovanita Rama; Aida Nursanti; Yutiandry Rivai
Solusi Vol. 23 No. 2 (2025): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v23i2.11895

Abstract

Penelitian ini bertujuan untuk menganalisis penerimaan konsumen Kota Pekanbaru terhadap belanja bahan makanan secara online melalui aplikasi e-grocery dengan menggunakan kerangka Technology Acceptance Model (TAM). Objek penelitian ini adalah 174 responden perempuan berusia 18 tahun ke atas yang pernah menggunakan layanan e-grocery. Pendekatan penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik purposive sampling. Data dianalisis menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa perceived ease of use (PEU) berpengaruh positif dan signifikan terhadap perceived usefulness (PU) dan attitude (ATT). PU juga terbukti berpengaruh terhadap ATT dan behavioral intention (BI). ATT memiliki pengaruh signifikan terhadap BI, namun PEU tidak berpengaruh langsung terhadap BI. Temuan ini mengindikasikan bahwa kemudahan penggunaan aplikasi belum tentu memicu niat untuk menggunakannya, namun manfaat yang dirasakan dan sikap positif terhadap aplikasi berperan penting dalam mendorong perilaku konsumen. Penelitian ini juga menemukan efek mediasi signifikan dari PU dan ATT dalam hubungan antara PEU dan BI. Keunikan penelitian ini terletak pada penerapan model TAM dalam konteks lokal dengan populasi perempuan sebagai pengambil keputusan utama dalam belanja bahan makanan. Implikasi dari studi ini memberikan wawasan strategis bagi pengembang e-grocery dalam mengoptimalkan aspek kemudahan dan manfaat guna meningkatkan niat penggunaan konsumen. Penelitian lanjutan disarankan untuk mempertimbangkan faktor eksternal seperti kepercayaan, kualitas produk, dan perilaku aktual konsumen.
The Influence of Social Media on Purchasing Decisions Gatot Wijayanto; Jushermi Jushermi; Arwinence Pramadewi; Arini Novandalina; Yutiandry Rivai
Epsilon Journal of Management Vol. 2 No. 1 (2024): April : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v2i1.98

Abstract

Consumer decision-making is an integration process that uses information to assess and choose one of two or more alternative actions. This integration process yields a choice, which is presented cognitively as a desire to act. The fall in sales over the last two years undermines this study. This drop in sales is attributed to the absence of social media, which corresponds to the 6C: context, content, community, customization, communication, commerce, and connection, as well as changes in consumer perception of product quality, which leads to a decrease in purchasing decisions.According to the findings of this study, customers rate the usage of social media and product quality as pretty excellent, and they
DIGITAL MARKETING STRATEGY: CASE STUDY AND BEST PRACTICE FOR MSMEs IN RIAU PROVINCE IN THE DIGITAL ERA Alvionita, Agnes; Rama, Rovanita; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11642

Abstract

This research is motivated by the importance of digital marketing strategies in the digital era in increasing product sales to MSMEs in Riau Province. This research aims to explain digital marketing strategies for MSMEs in Riau Province in the digital era. This research uses qualitative methods using Miles and Huberman analysis. This research was conducted on MSMEs in Riau Province where the informants were owners, employees and customers who were determined using purposive sampling. Data collection techniques were carried out using observation, in-depth interviews and documentation. The research was carried out for one month, where the research will be analyzed using the Miles and Huberman method, namely: collecting data, data reduction, data display, and verification. The results of this research explain 1) A case study of digital marketing strategies for MSMEs in Riau Province in the digital era explains that the strategies implemented are marketing via social media, quality content, special promotions on social media, collaboration with local influencers and active customer service, and 2 ) Best practice digital marketing strategies for MSMEs in Riau Province in the digital era include understanding target markets, building online marketing, social media marketing, content marketing, collaboration with local influencers and email marketing.
Internet Marketing On Buying Decisions Wijayanto, Gatot; Jushermi; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to ascertain the ways in which customer choices to purchase a range of items from Anna Collection on Anna Collection were impacted by online marketing and product quality. The population of this study, which included 138 participants using purposive and non-probability selection, consists of Anna Collection consumers who are residents of the collection. The partial least square is a technique for data analysis in this research, while the survey method is utilized to gather data. The results of research show that internet marketing has a major beneficial influence on purchase choices in addition to the quality of items having a big and positive effect. The study's conclusion is that although purchase choices are more worthwhile, internet marketing is getting more beneficial. Additionally, the quality of the Anna Collection objects improves with the choice to buy them
TEACHER SATISFACTION AND PERFORMANCE REVIEWED FROM THE PERSPECTIVE OF LEADERSHIP STYLE, WORK ENVIRONMENT, AND ORGANIZATIONAL CULTURE Rizaldi Putra; Tengku Akmaruddin; Ikas Miran; Yutiandry Rivai; Saipul Al Sukri
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 2 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i2.5094

Abstract

The purpose of this study is to examine how organizational culture, work environment, and leadership style affect teachers' job satisfaction and performance. This research is quantitative in nature. Teachers at the Kerinci Citra Kasih Foundation in Pangkalan Kerinci made up the study's population. There were 85 responders in all, and the saturated sample method was utilized for sample selection. One technique for analyzing the data was Structural Equation Modeling (SEM). The findings demonstrated that leadership style had a positive and significant impact on job satisfaction, that the work environment had a positive and significant impact on job satisfaction, that organizational culture had no considerable impact on job satisfaction, that leadership style had a positive and significant impact on teacher performance, that organizational culture had no significant impact on teacher performance, and that job satisfaction had a positive and significant impact on teacher performance. Tujuan penelitian ini adalah untuk menguji pengaruh budaya organisasi, lingkungan kerja, dan gaya kepemimpinan terhadap kepuasan kerja dan kinerja guru. Penelitian ini bersifat kuantitatif. Populasi penelitian ini adalah guru-guru di Yayasan Kerinci Citra Kasih Pangkalan Kerinci. Jumlah responden keseluruhan 85 orang, dan metode sampel jenuh digunakan untuk pemilihan sampel. Salah satu teknik analisis data adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa gaya kepemimpinan memiliki pengaruh positif dan signifikan terhadap kepuasan kerja, lingkungan kerja memiliki pengaruh positif dan signifikan terhadap kepuasan kerja, budaya organisasi tidak memiliki pengaruh yang cukup besar terhadap kepuasan kerja, gaya kepemimpinan memiliki pengaruh positif dan signifikan terhadap kinerja guru, budaya organisasi tidak memiliki pengaruh yang signifikan terhadap kinerja guru, dan kepuasan kerja memiliki pengaruh positif dan signifikan terhadap kinerja guru.
EMPLOYEE PERFORMANCE OF PT. SUJATI SINAR SEMPURNA: THE INFLUENCE OF MOTIVATION, LEADERSHIP, AND JOB SATISFACTION Yutiandry Rivai; Hendrik Chen; Layla Hafni S; Ikas Miran; Saipul Al Sukri
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 3 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i3.4494

Abstract

This study aims to analyze the effect of motivation, leadership and job satisfaction on employee performance at PT. Sujati Sinar Sempurna either partially or simultaneously. This study uses multiple linear regression analysis using the SPSS version 21 application, with a total sample of 40 employees at PT. Sujati Sinar Smpurna. The results of the study of job satisfaction variables affect performance at PT. Sujati Sinar Sempurna, while motivation and leadership have a negative effect on performance at PT. Sujati Sinar Smpurna. The variables of motivation, leadership and job satisfaction have contributed 75.9% to the performance variable, although there is still 24.1% influence on other factors not included in the study. It is recommended that the company pay more attention to the health of its employees, dare to submit all decisions and policies about work to their subordinates and can provide work according to the strengths of each employee, to be able to improve performance in a better direction. Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, kepemimpinan dan kepuasan kerja terhadap kinerja karyawan di PT. Sujati Sinar Sempurna baik secara parsial maupun secara simultan. Penelitian ini menggunakan analisis Persamaan Regresi Linier berganda menggunakan aplikasi SPSS Versi 21, dengan jumlah sampel sebanyak 40 orang karyawan di PT. Sujati Sinar Sempurna. Hasil penelitian variabel kepuasan kerja berpengaruh terhadap kinerja di PT. Sujati Sinar Sempurna, sedangkan motivasi dan kepemimpinan berpengaruh negatif terhadap kinerja di PT. Sujati Sinar Sempurna. Variabel motivasi, kepemimpinan dan kepuasan kerja telah berkontribusi sebesar 75,9% terhadap variabel kinerja, walaupun masih terdapat 24,1% pengaruh pada faktor-faktor lain yang tidak termasuk di dalam penelitian. Disarankan kepada pihak perusahaan agar dapat lebih memperhatikan kesehatan karyawannya, berani menyerahkan semua keputusan dan kebijaksanaan tentang pekerjaan kepada bawahannya dan dapat memberikan pekerjaan sesuai dengan kelebihan masing-masing karyawan, untuk dapat meningkatkan kinerja ke arah yang lebih baik.
Co-Authors AA Sudharmawan, AA Agnes Alvionita Aida Nursanti Aida Nursanti Alvionita, Agnes Amin, Amiruddin M Ana Fitriyatul Bilgies Ana Fitriyatul Bilgies, Ana Fitriyatul Angelina, Vanessa Archristhea Amahoru, Archristhea Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arwinence Pramadewi Bob Novitriansyah Cakranegara, Pandu Adi Chandra, Stefani Darmasari, Ria David David Dominicus Josephus Swanto Dominicus Josephus Swanto T Estu, Ahmad Zulkarnaen Fadrul, Fadrul Gatot Wijayanto Hadi, Syukri Hendrik Chen Henni Noviasari Henni Noviasari Hocky, Agus Ida Bagus Made Wisnu Parta Ilyas Ilyas Jusatria, Jusatria Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Kudri, Wan Muhamad Layla Hafni Layla Hafni S Marzolina Marzolina, Marzolina Maulana Rezfajri S Miran, Ikas Peri Akri Prihastuti, Asepma Hygi Rizaldi Putra Roesdi, Rosnelly Rovanita Rama Rovanita Rama Rovanita Rama Rusilawati, Ermina S, Deswita Saipul Al Sukri Sehani Sehani Sehani Sehani Sitompul, Silvia Sari Sri Wahyuni Wildah Surya Safari SD Swanto T, Dominicus Josephus Syahputra, Hidayat Teddy Chandra Tengku Akmaruddin Tjahjana, Dominicus Josephus Swanto