Garuda - Garba Rujukan Digital

Pelatihan dan Pendampingan untuk Meningkatkan Kinerja Karyawan PT Nadhira Napoleon Perkasa Putra, Rizaldi; Miran, Ikas; Rivai, Yutiandry; Chandra, Stefani; Hocky, Agus; Fadrul, Fadrul; Estu, Ahmad Zulkarnaen; Hadi, Syukri
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v5i1.5203

Employee performance is a key factor in supporting a company's success, particularly in the souvenir retail sector, which demands excellent service, speed, and managerial skills. PT Nadhira Napoleon Perkasa, as the largest and most comprehensive souvenir store chain in Riau, faces challenges in maintaining service quality and human resource productivity. This Community Service activity aims to improve employee performance through a structured training and mentoring program. The methods used include interactive material delivery, group discussions, hands-on practice, and intensive mentoring focused on developing work skills, work ethic, communication, and customer service. The results of the activity indicate an increase in employee understanding and ability to manage tasks and interact with customers. Furthermore, the mentoring has a positive impact on work motivation and discipline. Thus, this activity contributes to improving service quality and PT Nadhira Napoleon Perkasa's competitiveness in the souvenir retail industry. Kinerja karyawan merupakan faktor kunci dalam mendukung keberhasilan perusahaan, khususnya pada sektor ritel oleh-oleh yang menuntut pelayanan prima, kecepatan, serta keterampilan manajerial. PT Nadhira Napoleon Perkasa sebagai jaringan toko oleh-oleh terbesar dan terlengkap di Riau menghadapi tantangan dalam menjaga kualitas layanan dan produktivitas sumber daya manusia. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kinerja karyawan melalui program pelatihan dan pendampingan yang terstruktur. Metode yang digunakan meliputi penyampaian materi interaktif, diskusi kelompok, praktik langsung, serta pendampingan intensif yang berfokus pada pengembangan keterampilan kerja, etos kerja, komunikasi, dan pelayanan pelanggan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kemampuan karyawan dalam mengelola tugas serta interaksi dengan pelanggan. Selain itu, pendampingan memberikan dampak positif terhadap motivasi kerja dan kedisiplinan. Dengan demikian, kegiatan ini mampu berkontribusi pada peningkatan kualitas layanan dan daya saing PT Nadhira Napoleon Perkasa di industri ritel oleh-oleh

The Uniting Innovation and Stability: The Key to Business Flexibility Gatot Wijayanto; Arini Novandalina; Yutiandry Rivai; Jushermi
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 1 No. 01: Ambidextrous Leadership and Organizational Agility: Redefining Innovation and Efficie
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v1i01.34

This study investigates the interconnectedness between Level of Business Innovation (LBI), Financial Stability (FS), Industry Competition Level (LIC), and Business Flexibility (BF). Utilizing Smart-PLS analysis, direct effects were affirmed, showing LBI's positive impact on LIC and BF, FS's influence on LIC, BF, and LIC's effect on BF. Additionally, indirect effects were examined, revealing LBI and FS indirectly affecting BF through LIC mediation. Results demonstrate that heightened Business Innovation fosters Industry Competition and Business Flexibility. Improved Financial Stability correlates with heightened Industry Competition, thereby impacting Business Flexibility. However, indirect impacts from LBI and FS to BF via LIC were modest but statistically significant, highlighting the mediated influence of Industry Competition. Understanding these relationships illuminates strategies leveraging innovation, stability, and industry competition for organizational adaptability. The study underscores the complexity of these linkages, guiding businesses toward enhancing adaptability and resilience in competitive markets.

Pelatihan Teknis Penggunaan Aplikasi Artificial Inteligences (AI) Mentimeter Bagi Dosen Pemula Untuk Meningkatkan Kualitas Perkuliahan Yang Interaktif Dan Inovatif Wijayanto, Gatot; Rivai, Yutiandry; Jusatria, Jusatria; Parta, Ida Bagus Made Wisnu; Amahoru, Archristhea
Journal Of Human And Education (JAHE) Vol. 3 No. 3 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i3.328

Pelatihan teknis penggunaan aplikasi Mentimeter dengan kecerdasan buatan (AI) untuk para dosen pemula ialah langkah yang diambil untuk meningkatkan kualitas pembelajaran di perguruan tinggi menjadi lebih interaktif dan inovatif. Di era pendidikan digital, aplikasi AI seperti Mentimeter menjadi alat yang efektif untuk mendukung pembelajaran yang berfokus pada partisipasi siswa. Kajian ini bertujuan untuk mengeksplorasi metode dan manfaat dari pelatihan ini dalam meningkatkan kualitas pembelajaran di lingkungan perguruan tinggi. Pelatihan mencakup pemahaman dasar tentang Mentimeter, cara praktis dalam mengintegrasikannya dalam pembelajaran, serta strategi untuk memanfaatkannya dalam metode pengajaran. Dosen pemula diberikan kesempatan untuk berlatih, memahami fitur-fitur AI yang relevan, serta merancang sesi pembelajaran interaktif yang melibatkan mahasiswa. Hasil kajian memperlihatkan jika pelatihan ini terbukti efektif dalam meningkatkan kemampuan dosen pemula dalam menciptakan pengalaman belajar yang lebih interaktif dan inovatif. Aktivitas interaktif mahasiswa melalui Mentimeter meningkat, yang pada gilirannya meningkatkan pemahaman mereka serta tingkat partisipasi. Pelatihan ini juga mendorong dosen pemula untuk mengadopsi teknologi AI dalam metode pengajarannya. Oleh karenanya, pelatihan teknis AI Mentimeter memiliki peran penting dalam meningkatkan kualitas pendidikan tinggi dengan menyediakan alat yang mendukung pembelajaran yang lebih interaktif dan inovatif di lingkungan akademik.

Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.

Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.

The Effect of Repurchase Intent on The Millennial Generation Through E-Word Of Mouth (E-WOM) As An Intervention Variable on E-Satisfaction and E-Trust In Bukalapak E-Commerce Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Rama, Rovanita; Rivai, Yutiandry
Return : Study of Management, Economic and Bussines Vol. 2 No. 3 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i03.80

This study aims to evaluate the effect of repurchase intention on the millennial generation through e-word of mouth (e-WOM) as an intervention variable on e-satisfaction and e-trust in Bukalapak e-commerce. This study used quantitative approach and survey method using online questionnaire. The sample used was 185 respondents who were millennial generation users of Bukalapak. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Partial Least Squares (PLS) software. The results showed that e-WOM has a significant positive influence on repurchase intent, e-satisfaction, and e-trust. In addition, repurchase intent also has a significant positive influence on e-satisfaction and e-trust. These findings suggest that e-WOM can be used as a strategy to increase repurchase intent, e-satisfaction, and e-trust in Bukalapak e-commerce. Therefore, Bukalapak needs to pay attention to and improve the quality of e-WOM that appears on their platform, as well as improve the quality of service and customer experience to strengthen customers' repurchase intent, e-satisfaction, and e-trust in the future.

Persepsi Kemudahan dan Manfaat Aplikasi E-Grocery dalam Pembelian Pangan Gatot Wijayanto; Jushermi; Rovanita Rama; Aida Nursanti; Yutiandry Rivai
Solusi Vol. 23 No. 2 (2025): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v23i2.11895

Penelitian ini bertujuan untuk menganalisis penerimaan konsumen Kota Pekanbaru terhadap belanja bahan makanan secara online melalui aplikasi e-grocery dengan menggunakan kerangka Technology Acceptance Model (TAM). Objek penelitian ini adalah 174 responden perempuan berusia 18 tahun ke atas yang pernah menggunakan layanan e-grocery. Pendekatan penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik purposive sampling. Data dianalisis menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa perceived ease of use (PEU) berpengaruh positif dan signifikan terhadap perceived usefulness (PU) dan attitude (ATT). PU juga terbukti berpengaruh terhadap ATT dan behavioral intention (BI). ATT memiliki pengaruh signifikan terhadap BI, namun PEU tidak berpengaruh langsung terhadap BI. Temuan ini mengindikasikan bahwa kemudahan penggunaan aplikasi belum tentu memicu niat untuk menggunakannya, namun manfaat yang dirasakan dan sikap positif terhadap aplikasi berperan penting dalam mendorong perilaku konsumen. Penelitian ini juga menemukan efek mediasi signifikan dari PU dan ATT dalam hubungan antara PEU dan BI. Keunikan penelitian ini terletak pada penerapan model TAM dalam konteks lokal dengan populasi perempuan sebagai pengambil keputusan utama dalam belanja bahan makanan. Implikasi dari studi ini memberikan wawasan strategis bagi pengembang e-grocery dalam mengoptimalkan aspek kemudahan dan manfaat guna meningkatkan niat penggunaan konsumen. Penelitian lanjutan disarankan untuk mempertimbangkan faktor eksternal seperti kepercayaan, kualitas produk, dan perilaku aktual konsumen.

The Influence of Social Media on Purchasing Decisions Gatot Wijayanto; Jushermi Jushermi; Arwinence Pramadewi; Arini Novandalina; Yutiandry Rivai
Epsilon Journal of Management Vol. 2 No. 1 (2024): April : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v2i1.98

Consumer decision-making is an integration process that uses information to assess and choose one of two or more alternative actions. This integration process yields a choice, which is presented cognitively as a desire to act. The fall in sales over the last two years undermines this study. This drop in sales is attributed to the absence of social media, which corresponds to the 6C: context, content, community, customization, communication, commerce, and connection, as well as changes in consumer perception of product quality, which leads to a decrease in purchasing decisions.According to the findings of this study, customers rate the usage of social media and product quality as pretty excellent, and they

DIGITAL MARKETING STRATEGY: CASE STUDY AND BEST PRACTICE FOR MSMEs IN RIAU PROVINCE IN THE DIGITAL ERA Alvionita, Agnes; Rama, Rovanita; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11642

This research is motivated by the importance of digital marketing strategies in the digital era in increasing product sales to MSMEs in Riau Province. This research aims to explain digital marketing strategies for MSMEs in Riau Province in the digital era. This research uses qualitative methods using Miles and Huberman analysis. This research was conducted on MSMEs in Riau Province where the informants were owners, employees and customers who were determined using purposive sampling. Data collection techniques were carried out using observation, in-depth interviews and documentation. The research was carried out for one month, where the research will be analyzed using the Miles and Huberman method, namely: collecting data, data reduction, data display, and verification. The results of this research explain 1) A case study of digital marketing strategies for MSMEs in Riau Province in the digital era explains that the strategies implemented are marketing via social media, quality content, special promotions on social media, collaboration with local influencers and active customer service, and 2 ) Best practice digital marketing strategies for MSMEs in Riau Province in the digital era include understanding target markets, building online marketing, social media marketing, content marketing, collaboration with local influencers and email marketing.

Internet Marketing On Buying Decisions Wijayanto, Gatot; Jushermi; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research was to ascertain the ways in which customer choices to purchase a range of items from Anna Collection on Anna Collection were impacted by online marketing and product quality. The population of this study, which included 138 participants using purposive and non-probability selection, consists of Anna Collection consumers who are residents of the collection. The partial least square is a technique for data analysis in this research, while the survey method is utilized to gather data. The results of research show that internet marketing has a major beneficial influence on purchase choices in addition to the quality of items having a big and positive effect. The study's conclusion is that although purchase choices are more worthwhile, internet marketing is getting more beneficial. Additionally, the quality of the Anna Collection objects improves with the choice to buy them

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