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All Journal Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) Return : Study of Management, Economic and Bussines West Science Business and Management West Science Interdisciplinary Studies Luxury: Landscape of Business Administration West Science Interdisciplinary Studies JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Commercium: Journal of Business and Management Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization Epsilon : Journal of Management (EJoM) Journal of Management
Yutiandry Rivai
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Exploration of Experience-Based Marketing Strategies in Building Customer Engagement and Improving Retention: A Case Study in the Tourism and Travel Industry Gatot Wijayanto; Ana Fitriyatul Bilgies; Yutiandry Rivai; Rovanita Rama; Arini Novandalina
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2486

Abstract

This article explores the efficacy of experience-based marketing strategies in enhancing customer engagement and retention within the dynamic landscape of the tourism and travel industry. Drawing upon a comprehensive case study analysis, this research delves into the nuanced mechanisms through which experiential marketing initiatives impact consumer behavior and loyalty. By examining diverse experiential tactics such as immersive storytelling, interactive technology integration, and personalized service offerings, this study uncovers the pivotal role of memorable experiences in fostering emotional connections and long-term relationships with customers. The findings underscore the significance of crafting unique, sensory-rich encounters that resonate with travelers' aspirations, preferences, and values. Moreover, this research elucidates the strategic implications of leveraging experiential marketing to differentiate brands, drive word-of-mouth advocacy, and sustain competitive advantage in an increasingly crowded marketplace. Insights from this study offer actionable recommendations for tourism and travel businesses to design and implement effective experience-based marketing campaigns that cultivate deep-seated connections with their target audience, engender brand loyalty, and ultimately drive business growth.
The Effect of Repurchase Intent on The Millennial Generation Through E-Word Of Mouth (E-WOM) As An Intervention Variable on E-Satisfaction and E-Trust In Bukalapak E-Commerce Gatot Wijayanto; Jushermi Jushermi; Aida Nursanti; Rovanita Rama; Yutiandry Rivai
Return : Study of Management, Economic and Bussines Vol. 2 No. 3 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i03.80

Abstract

This study aims to evaluate the effect of repurchase intention on the millennial generation through e-word of mouth (e-WOM) as an intervention variable on e-satisfaction and e-trust in Bukalapak e-commerce. This study used quantitative approach and survey method using online questionnaire. The sample used was 185 respondents who were millennial generation users of Bukalapak. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Partial Least Squares (PLS) software. The results showed that e-WOM has a significant positive influence on repurchase intent, e-satisfaction, and e-trust. In addition, repurchase intent also has a significant positive influence on e-satisfaction and e-trust. These findings suggest that e-WOM can be used as a strategy to increase repurchase intent, e-satisfaction, and e-trust in Bukalapak e-commerce. Therefore, Bukalapak needs to pay attention to and improve the quality of e-WOM that appears on their platform, as well as improve the quality of service and customer experience to strengthen customers' repurchase intent, e-satisfaction, and e-trust in the future.
Pelatihan Peningkatan Kompetensi Kepala Sekolah di Lingkungan Pemerintah Kota Batam Miran, Ikas; Putra, Rizaldi; Rivai, Yutiandry; Hocky, Agus; Kudri, Wan Muhamad; Sitompul, Silvia Sari
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v5i2.5764

Abstract

Kepala sekolah memiliki peran strategis dalam meningkatkan mutu pengelolaan dan kualitas pendidikan di satuan pendidikan. Namun, tuntutan perubahan kebijakan, kompleksitas manajemen sekolah, serta dinamika lingkungan pendidikan menuntut kepala sekolah untuk terus meningkatkan kompetensi kepemimpinan dan manajerial. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kompetensi kepala sekolah di lingkungan Pemerintah Kota Batam melalui pelatihan yang dilaksanakan oleh Pusat Diklat Nasional. Metode pelaksanaan kegiatan menggunakan pendekatan andragogi dengan metode ceramah interaktif, diskusi kelompok, studi kasus, simulasi, dan refleksi. Sasaran kegiatan adalah kepala sekolah dari berbagai jenjang pendidikan di lingkungan Pemerintah Kota Batam. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap peran dan fungsi kepala sekolah, peningkatan keterampilan analisis dan pemecahan masalah manajerial, serta tumbuhnya komitmen profesional sebagai pemimpin pembelajaran. Pelatihan ini juga menghasilkan rencana tindak lanjut yang siap diimplementasikan di sekolah masing-masing. Dengan demikian, kegiatan ini dinilai efektif dalam meningkatkan kompetensi kepala sekolah dan berkontribusi positif terhadap upaya peningkatan mutu pengelolaan sekolah dan layanan pendidikan di Kota Batam secara berkelanjutan.
Co-Authors AA Sudharmawan, AA Agnes Alvionita Aida Nursanti Aida Nursanti Alvionita, Agnes Amin, Amiruddin M Ana Fitriyatul Bilgies Ana Fitriyatul Bilgies, Ana Fitriyatul Angelina, Vanessa Archristhea Amahoru, Archristhea Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arwinence Pramadewi Bob Novitriansyah Cakranegara, Pandu Adi Chandra, Stefani Darmasari, Ria David David Dominicus Josephus Swanto Dominicus Josephus Swanto T Estu, Ahmad Zulkarnaen Fadrul, Fadrul Gatot Wijayanto Hadi, Syukri Hendrik Chen Henni Noviasari Henni Noviasari Hocky, Agus Ida Bagus Made Wisnu Parta Ilyas Ilyas Jusatria, Jusatria Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Kudri, Wan Muhamad Layla Hafni Layla Hafni S Marzolina Marzolina, Marzolina Maulana Rezfajri S Miran, Ikas Peri Akri Prihastuti, Asepma Hygi Rizaldi Putra Roesdi, Rosnelly Rovanita Rama Rovanita Rama Rovanita Rama Rusilawati, Ermina S, Deswita Saipul Al Sukri Sehani Sehani Sehani Sehani Sitompul, Silvia Sari Sri Wahyuni Wildah Surya Safari SD Swanto T, Dominicus Josephus Syahputra, Hidayat Teddy Chandra Tengku Akmaruddin Tjahjana, Dominicus Josephus Swanto