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Etty Sri Wahyuni

Universitas Batam, Batam, Indonesia

Author-ID : 6050035

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Pengaruh Citra Merek, Harga dan Kualitas Layanan Terhadap Minat Membeli Jasa Laundry Shoesbox Ivan, Julyan Nur; W, Diana Titik; Wahyuni, Etty Sri
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1727

The purpose of this study was to determine and analyze the effect of Brand Image, Price, and Service Quality on Interest in Buying Shoesbox Laundry. The method used in this research is quantitative methods. The population in this research is Shoesbox customers with an average monthly rate of 156 people. The sample for this research was 130 respondents. The data collection technique used in this research was a questionnaire which was tested for validity and reliability. The data analysis technique of this research uses Multiple Linear Regression, Classical Assumption Test, Hypothesis Test (t test and F test), and Coefficient of Determination. Data processing in this study used the SPSS Software program version 25. The results of this study indicate that brand image has a significant positive effect on Purchase Intention for Shoebox Laundry services with a probability value of 0.000 < 0.05. Service Quality has no significant negative effect on Buying Interest for Shoesbox Laundry services with a probability value of 0.173 > 0.05. Brand Image, Price, and Service Quality simultaneously have a significant effect on Purchase Intentions for Shoebox Laundry services with a probability value of 0.000 < 0.05. The Coefficient of Determination value of 83.2% shows the contribution of Brand Image, Price, and Service Quality to Interest in Buying Shoesbox Laundry services and the remaining 16.8% is explained by various other variables.

Pengaruh Electronic Word of Mouth, Lifestyle dan Flash Sale terhadap Impulsive Buying Produk Skincare Skintific Ramadana, Marsyah; Wahyuni, Etty Sri; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 15 No 2 (2025): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v15i2.2042

Industri kecantikan Indonesia diproyeksikan mencapai USD 3,9 miliar pada 2025, didorong oleh fenomena fast beauty dan transformasi digital. Generasi Z menjadi segmen dominan, dengan perilaku Impulsive buying yang semakin terlihat. Intensi dari studi ini guna untuk mempelajari bagaimana Electronic word of mouth, Lifestyle, dan Flash sale berdampak pada keputusan impulsif untuk membeli produk perawatan kulit Skintific. pada konsumen Gen Z di Batam. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan kuesioner sebagai instrumen. Populasi adalah perempuan Gen Z berusia 15–28 tahun yang pernah membeli produk Skintific melalui e-commerce, dianalisis menggunakan SPSS 27. Hasil penelitian menunjukkan bahwa kata-kata elektronik, gaya hidup, dan penjualan flash memengaruhi Impulsive buying secara parsial dan simultan. Hasil menunjukkan bahwa strategi pemasaran digital yang mengombinasikan Electronic word of mouth, Lifestyle, dan Flash sale lebih efektif dibandingkan pendekatan tunggal, serta memberikan implikasi praktis bagi pelaku industri kecantikan dalam merancang strategi pemasaran yang tepat sasaran.

THE IMPACT OF FOREIGN WORKER RESTRICTIONS ON FOREIGN DIRECT INVESTMENT (FDI) REALIZATION IN INDONESIA Dahlan; Henry Aspan; Etty Sri Wahyuni; Muhammad Juang Rambe
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.507

Indonesia has experienced significant growth in foreign direct investment (FDI) inflows, reaching USD 47.5 billion in 2023 and exceeding the target of IDR 1,714 trillion in 2024. However, strict foreign worker regulations potentially affect the investment decisions of multinational companies. This research aims to analyze the impact of foreign worker restrictions on FDI realization in Indonesia with a case study in North Sumatra Province. The research method uses a qualitative approach with regulatory analysis and secondary data. The results show that although foreign worker restrictions through Government Regulation Number 34 of 2021 and Minister of Manpower Regulation Number 8 of 2021 aim to protect local workers and encourage technology transfer, these policies create trade-offs against Indonesia's investment attractiveness. Requirements such as mandatory local counterparts, Foreign Worker Utilization Compensation Fund (DKPTKA), and position restrictions create additional costs for investors. The Omnibus Law on Job Creation has simplified licensing procedures, but implementation challenges remain, particularly in regions like North Sumatra. The research recommends a balance between local workforce protection and investment facilitation through more flexible sector-based regulatory reforms.

JURIDICAL ANALYSIS OF PRICE FIXING AS UNFAIR BUSINESS COMPETITION Henry Aspan; Etty Sri Wahyuni; Ari Prabowo; Ami Natuz Zahara
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.510

Price fixing is one of the prohibited agreements under competition law due to its inherently anti-competitive nature and harm to consumers. This research aims to analyze price fixing regulations under Law Number 5 of 1999 concerning Prohibition of Monopolistic Practices and Unfair Business Competition, focusing on the application of per se illegal approach, evidence using indirect evidence, and law enforcement challenges in Indonesia. The research method used is normative juridical with statutory, conceptual, and case study approaches. The results show that price fixing is regulated under Article 5 of Law No. 5 of 1999 with a per se illegal approach that does not require proof of impact. However, in practice, the Business Competition Supervisory Commission (KPPU) often faces difficulties in proof as business actors tend to avoid written agreements. The use of indirect evidence consisting of economic and communication evidence has become an increasingly developed alternative proof. This research recommends strengthening regulations regarding the position of indirect evidence and enhancing KPPU's capacity in economic analysis for effective competition law enforcement.

PERSONAL RESOURCES AND JOB CRAFTING: IMPLICATIONS WORK ENGAGEMENT FOR MODERN COFFE SHOPS EMPLOYEE IN MEDAN CITY Henry Aspan; Rozaini; Etty Sri Wahyuni; Ari Prabowo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1859

This research aims to determine and analyze the influence of personal resources and job crafting on work engagement of modern coffee shop employees in Medan City. The type of research used in this research is associative research with a quantitative approach. The population in this study is the population in this study, namely all lecturers at private universities in Medan City. The sampling method in this research uses a probability sampling method withsimple random sampling technique, namely taking sample members from the population randomly without paying attention to the strata in the population, with a sample size of 70 respondents in 15 modern coffee shops in Medan City. Data collection methods were carried out by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Based on the research results obtained partially and simultaneously, it shows that personal resources and job crafting affect the work engagement of modern coffee shop employees in Medan City. The results of the coefficient of determination test obtained an adjusted R square value of 0.863 (86.3%). This shows that the variablepersonal resourcesand job craftingable to explainwork engagementamounting to 86.3%,while the remaining 13.7% is influenced by other variables not examined inthis research.

ORGANIZATIONAL SUPPORT AND HEALTH INFRASTRUCTURE IMPACT ON HEALTHCARE STAFF RETENTION IN HINTERLAND COMMUNITIES Mohammad Arief El Habibie; Etty Sri Wahyuni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3679

Healthcare workforce shortages in hinterland areas represent a critical global health challenge, particularly affecting remote communities that struggle to attract and retain qualified healthcare professionals. This cross-sectional study analyzed the influence of organizational support and health infrastructure on healthcare staff retention among 182 healthcare workers in hinterland communities of Riau Islands, Indonesia, using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The measurement model demonstrated excellent reliability and validity with Cronbach's Alpha values ranging from 0.924-0.947 and Average Variance Extracted above 0.5 for all constructs. Results revealed that health infrastructure had the strongest direct positive effect on staff retention, followed by organizational support, while health infrastructure also significantly influenced organizational support, creating a mediation pathway. The indirect effect analysis confirmed that organizational support partially mediates the relationship between health infrastructure and staff retention, with all hypothesized relationships being statistically significant and the model explaining substantial variance in retention outcomes. These findings suggest that healthcare organizations in hinterland areas should adopt integrated strategies that simultaneously invest in infrastructure improvements and strengthen organizational support systems to achieve optimal staff retention outcomes in challenging remote environments.

LEGAL ASPECTS OF CONSUMER PROTECTION AGAINST PHISHING CRIMES IN DIGITAL BUSINESS Dahlan; Erniyanti; Henry Aspan; Etty Sri Wahyuni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4677

The development of digital business in Indonesia has brought significant impacts on the increase of cybercrime, particularly phishing. This research aims to analyze the legal aspects of consumer protection against phishing crimes in the context of digital business in Indonesia with a case study in Medan City. The research method used is normative juridical with statutory and case approaches. The research findings indicate that the legal framework for consumer protection against phishing crimes in Indonesia has been regulated in various regulations, including Law Number 8 of 1999 concerning Consumer Protection, Law Number 19 of 2016 concerning Amendment to Law Number 11 of 2008 concerning Electronic Information and Transactions, and Law Number 27 of 2022 concerning Personal Data Protection. However, the implementation of legal protection still faces various obstacles, such as low digital literacy among the public, limited cyber law enforcement infrastructure, and complexity of evidence in phishing cases. This research recommends strengthening more specific regulations regarding phishing, increasing law enforcement capacity, and continuous public education.

ACTIO PAULIANA IN BANKRUPTCY: EFFORTS TO CANCEL DEBTOR'S LEGAL ACTS Henry Apan; Henny Saida Flora; Etty Sri Wahyuni; Ari Prabowo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4678

Actio pauliana is a fundamental legal instrument in the Indonesian bankruptcy system to protect creditors' interests from debtor's detrimental legal acts. This research aims to analyze the application of actio pauliana based on Law Number 37 of 2004 concerning Bankruptcy and Suspension of Debt Payment Obligations (UUK-PKPU), focusing on filing requirements, burden of proof, and practical challenges in court proceedings. The research method used is normative juridical with statutory, conceptual, and case study approaches. The results show that actio pauliana as an effort to annul debtor's legal acts has a strategic role in maximizing the bankruptcy estate (boedel pailit) for creditor debt settlement. However, the effectiveness of actio pauliana implementation still faces various obstacles, particularly regarding the heavy burden of proof on curators, differing judicial perceptions in assessing debtor fraud elements, and legal protection for good faith third parties. This research recommends the need for reformulating actio pauliana provisions to provide better legal certainty for all parties involved in bankruptcy proceedings.

BETWEEN RISK TOLERANCE AND FINANCIAL RESILIENCE: A STUDY ON INDUSTRIAL WORKERS IN BATAM CITY Etty Sri Wahyuni; Henry Aspan; Ari Prabowo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4679

Abstract This study examines the mediating role of retirement planning in the relationship between risk tolerance and financial resilience among industrial workers in Batam City, Indonesia. Using a quantitative cross-sectional survey design, data were collected from 78 permanent industrial workers employed in manufacturing companies across Batam's industrial zones through purposive sampling. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses regarding direct relationships and mediation effects. The measurement model demonstrated satisfactory reliability and validity, with Cronbach's Alpha values ranging from 0.892 to 0.968 and Average Variance Extracted (AVE) meeting acceptable thresholds. The structural model analysis revealed significant positive relationships across all hypothesized paths. Risk tolerance showed the strongest relationship with retirement planning (β = 0.640, t = 9.317, p < 0.001), while retirement planning demonstrated substantial positive effects on financial resilience (β = 0.609, t = 5.202, p < 0.001). Risk tolerance also exhibited a direct positive relationship with financial resilience (β = 0.339, t = 2.555, p = 0.011). Most importantly, the mediation analysis confirmed that retirement planning partially mediates the relationship between risk tolerance and financial resilience, with a significant indirect effect (β = 0.390, t = 3.898, p < 0.001) that exceeds the direct effect. The findings contribute to behavioral finance literature by demonstrating that retirement planning serves as a critical mechanism through which individual risk preferences translate into financial resilience outcomes among industrial workers in emerging market contexts. The results support lifecycle theory and planned behavior theory, showing that systematic retirement planning behaviors are more effective than spontaneous risk-taking activities in enhancing financial resilience. Practical implications suggest that financial literacy programs should focus on retirement planning education tailored to workers' risk tolerance levels, while policymakers can develop targeted interventions leveraging individual risk preferences to improve workers' long-term financial well-being. The study provides valuable insights for enhancing financial resilience among Indonesia's industrial workforce in the context of evolving social security systems and demographic transitions.

EDUKASI PEMANFAATAN MANGROVE SEBAGAI OBAT TRADISIONAL PADA MASYARAKAT PESISIR KOTA BATAM Susanti Susanti; Silvia Mona; Prasida Yunita; Ika Novita Sari; Etty Sri Wahyuni
Jurnal Pengabdian Ilmu Kesehatan Vol. 2 No. 3 (2022): November: Jurnal Pengabdian Ilmu Kesehatan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpikes.v2i3.817

Indonesia merupakan negara yang kaya akan sumber daya alam hayati yang melimpah, salah satunya yaitu mangrove yang banyak digunakan sebagai oabat tradisional yang memiliki potensi besar yang memiliki kandungan bioktifitas yang tinggi yang dapat berperan sebagai antioksidan yang merupakan senyawa yang mempunyai manfaat salah satunya mampu mengatasi penyakit degeneratif seperti diabetes mellitus. Hal tersebut dibuktikan dengan meningkatnya antioksidan seperti enzim katalase yang dapat menanhkal radikal bebas dan menurunkan glukosa darah. Penelitian ini dilakukan dengan tujuan untuk untuk mengedukasi masyarakat mengenai pemanfaatan tumbuhan mangrove yang ada disekitar pemukiman pesisir sebagai obat kesehatan tradisional yang dapat digunakan masyarakat sebagai pengobatan alternative, sehingga dapat mendayakan tumbuhan sekitar masyarakat khususnya tumbuhan mangrove. Hasil penelitian didapatkan Pemanfaatan tanaman mangrove yang ada di kota Batam sampai saat ini masih belum optimal dengan baik serta belum dikelola dengan baik, dan belum optimalnya sosialisasi dalam memberikan edukasi kepada masyarakat dalam pemanfaatan tanaman mangrove yang berkhasiat dalam pengobatan alternative. Dalam aspek kesehatan wilayah pesisir peranan masyarakat sangatlah penting, dalam meningkatkan pengetahuan pemanfaatan mangrove untuk pengobatan.

Co-Authors Adnan Suhardis Alviani, Maylan Amalia, Lisa Ami Natuz Zahara Ami Natuz Zahara Amir, Jihan Anggra Priyansah Ari Prabowo Arta Lubis, Juli Asnira Asnira Baehaqi Bagus Prasetya Faozanzen BAMBANG SATRIAWAN Basri Basri Basri Benni Sumarman Casandra Casandra Chablullah Wibisono Christoppher Sihombing, Adriel Dahlan Dahlan Darwis Anatami Dewi, Nolla Puspita Dorris Yadewani Elly Rumengan Ely Kurniawati Fadlan Fadlan Faisal, Yusuf Fajri Suharsad Putra, Aidil Faozanzen, Bagus Prasetya Fearl, Ferren Gibran Kahar, Kahil Grace Tama Rosalinda Gunawan, Dahlan Hariyanto, Mulyadi Dwi Henny Saida Flora Henry Apan Henry Aspan Ika Novita Sari Indawati Lestari INDRAYANI INDRAYANI Ivan, Julyan Nur Jihad, Kaspol Lestari, Dian Mahardi M. Tartib Markus Gunawan Mega Kurnia Mercy Reyne Marlina Tirayoh Mohammad Arief El Habibie Muhammad Arief El Habibie Muhammad Juang Rambe Muhammad Ridho Nelwan, Gyhond Ngaliman Ngaliman Ngaliman, Ngaliman Nureska Yanuar Firdaus Nurhatisyah Nurhatisyah Parroha Patar Siadari, Lagat Pipit Buana Sari Prasida Yunita Putra, Randi Rian Putra, Tri Wildan Rosyadi Putri Mauliza Putri Mauliza, Putri Ramadana, Marsyah Ramadhan, Faris Raymond Raymond Raymond Raymond Rizki Hidayat Rizki Hidayat Robin Rozaini Rozaini Binti Rosli Rozaini Rosli Rumengan, Angelina E. Rumengan, Angelina Eleonora Satriawan, Bambang Silvia Mona Sri Wahyuni Sri Yanti Sri Yanti Surya Bakti Susanti Susanti Susanti Susanti Suwalla, Nicha Tanjung, Yahya Tarigan, Rajutawan Riki Maruli Tua Tarigan, Tegar Dermawan Tartib, Muhammad Windayati, Diana Titik Yossie Rossanty Zafira, Naila

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