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Etty Sri Wahyuni

Faculty Of Economy And Business, Universitas Batam

Author-ID : 6050035

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Legal Aspects of Land Ownership in Batam's Old Villages: A Notarial Perspective M. Tartib; Henry Aspan; Darwis Anatami; Etty Sri Wahyuni
International Journal of Law and Society Vol. 1 No. 2 (2024): April : International Journal of Law and Society
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijls.v1i2.180

This study examines the complex interplay between formal legal structures, customary practices, and rapid urban development in shaping land ownership dynamics in Batam's old villages (kampung tua). Through a qualitative case study approach, incorporating document analysis, semi-structured interviews, and field observations, we investigate the challenges in reconciling traditional land rights with modern property laws in the context of Batam's development as a free trade zone. Our findings reveal that approximately 70% of land parcels in the studied villages lack formal titles, highlighting the prevalence of informal ownership systems. The research identifies significant legal pluralism, where national land laws, local regulations, and customary (adat) practices coexist and often conflict. Notaries emerge as key actors navigating this complex landscape, often expanding beyond their formal mandate to mediate between different systems of authority and ownership. The study underscores the limitations of current legal frameworks in addressing the unique challenges of land administration in rapidly urbanizing areas with strong customary traditions. We propose the need for more adaptive land governance approaches that can accommodate both formal and informal ownership structures, including specialized legal frameworks for recognizing customary land rights in urban contexts. This research contributes to the broader understanding of land rights issues in the face of rapid urban development and offers insights for policymakers, legal practitioners, and urban planners grappling with similar challenges in other developing regions.

The Effect of Artificial Intelligence and Chatbot on Consumer Satisfaction of Shopee platform users in Medan City Ami Natuz Zahara; Ari Prabowo; Etty Sri Wahyuni
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.224

This study aims to analyze the impact of the use of artificial intelligence (AI) and Shopee's chatbot on consumer satisfaction of the Shopee e-commerce platform in Medan. The research method uses a quantitative approach with data collection techniques through online surveys of 120 active Shopee users. The regression analysis results show that AI and Shopee chatbot have a positive and significant impact on customer satisfaction (p < 0,000). The ease of use features, response speed, and information accuracy of chatbots are key factors contributing to increased consumer satisfaction. The implications of this research provide insight into the development of AI technology in improving customer service in the e-commerce industry.

Modern Work Revolution: Correlating Job Crafting And Job Knowlegde With Employee Performance In The Industrial City Of Batam Adnan Suhardis; Etty Sri Wahyuni
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.3238

Workers in private companies in Batam City have unique characteristics and challenges compared to other regions in Indonesia. As an industrial city with direct borders with neighboring countries, Batam is home to hundreds of multinational and local companies operating in various sectors. The purpose of this research is to know and analyze the influence of job crafting and knowledge partially and simultaneously on employee performance in private companies in Batam City. The method used in this research uses a method, namely the type of research used in this research is a quantitative research method. This research uses an analytical tool is SPSS Version 23. The population in this study is all outsourced labor spread across private companies in Batam City whose numbers cannot be known and recorded with certainty. The sampling method in this study uses accidental sampling technique. By using the Zikmund formula, the final sample size used was 150 people. The results of this research are (1) Job crafting partially has a positive and significant effect on employee performance in private companies in Batam City, (2) Job knowledge partially has a positive and significant effect on employee performance in private companies in Batam City (3) Job crafting and job knowledge together or simultaneously have a positive effect and significant to the employee performance in private companies in Batam City.

The Fore Coffee Phenomenon: Servicescape Transformation and Customer Experience as a Catalyst for Repurchase Intention In the Digital Age Tarigan, Tegar Dermawan; Prabowo, Ari; Wahyuni, Etty Sri; Aspan, Henry; Lestari, Dian Mahardi
Zona Manajerial: Program Studi Manajemen (S1) Vol 15 No 1 (2025): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v15i1.1822

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Servicescape, Social Media Marketing, Dan Customer Experience Terhadap Minat Pembelian Ulang Pada Konsumen Fore Coffee di Kota Medan. Analisis yang digunakan yaitu analisis assosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah Populasi dalam penelitian ini ialah seluruh konsumen yang melakukan kunjungan kembali ke Fore Coffee di Kota Medan jumlahnya tidak dapat diprediksi/diketahui. Teknik pengambilan sampel menggunakan teknik penarikan sampel secara Purposive Sampling. Menentukan jumlah sampel dengan menggunakan rumus zikmund. Maka sampel dalam penelitian ini yaitu berjumlah 100 responden. Hasil yang di dapat dari penelitian ini menunjukan bahwa: 1) Servicescape secara parsial berpengaruh dan signifikan terhadap Minat Pembelian Ulang, 2) Customer Experience secara parsial berpengaruh dan signifikan terhadap Minat Pembelian Ulang, 3) Servicescape dan Customer Experience secara simultan berpengaruh dan signifikan terhadap Minat Pembelian Ulang. nilai Adjusted R square 0,776 dapat disebut koefisien determinasi, hal ini berarti 0,776 (77,6%) Minat Pembelian Ulang dapat diperoleh dan di jelaskan oleh servicescape dan customer experience sedangkan sisanya sebesar 22,4% dijelaskan oleh variabel diluar model yang tidak diteliti.

Transformasi Destinasi Pemasaran: Model Integratif Pengembangan Pariwisata Berkelanjutan di Kawasan Objek Wisata Sidebu-Debu, Kabupaten Karo Sumatera Utara: Marketing Destination Transformation: An Integrative Model of Sustainable Tourism Development in the Sidebu-Debu Tourism Area, Karo Regency, North Sumatra Prabowo, Ari; Tanjung, Yahya; Wahyuni, Etty Sri; Aspan, Henry
Economic and Education Journal (Ecoducation) Vol. 7 No. 2 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i2.1687

Kawasan wisata Sidebu-debu menghadapi berbagai tantangan, seperti tingginya persaingan dengan destinasi populer di sekitarnya, resistensi terhadap inovasi karena kekhawatiran hilangnya keaslian, minimnya integrasi antara pengetahuan lokal dan ilmiah, serta konflik antara pengembangan pariwisata dan pelestarian lingkungan, di mana pemilik lahan lebih tertarik membangun infrastruktur komersial daripada menjaga kelestarian alam. Penelitian ini bertujuan untuk menguji dan menganalisis hubungan langsung dan tidak langsung antara variabel pengetahuan pariwisata, lingkungan pariwisata, inovasi pariwisata dan intensitas kunjungan di objek wisata Sidebu-debu, Kabupaten Karo-Sumatera Utara. Penelitian ini menggunakan pendekatan asosiatif kausal dengan metode penelitian kuantitatif, dan menggunakan analisis data Stucture Equation Models dengan alat analisis Smart-PLS. Penelitian ini dilakukan pada bulan Februari 2025. Populasi dalam penelitian ini adalah seluruh dosen yang berkunjung ke objek wisata Sidebu-debu, Kabupaten Karo-Sumatera Utara, yang jumlahnya tidak dapat diketahui secara pasti. Penarikan sampel yang digunakan adalah accidental sampling. Adapun jumlah sampel yang diambil sebanyak 150 responden. Hasil penelitian dijelaskan bahwa pengetahuan pariwisata, lingkungan pariwisata, dan inovasi pariwisata secara langsung berpengaruh signifikan terhadap intensitas berkunjung, dan pengetahuan pariwisata, lingkungan pariwisata secara langsung berpengaruh signifikan terhadap inovasi pariwisata. Selanjutnya, pengetahuan pariwisata dan lingkungan pariwisata berpengaruh signifikan terhadap intensitas berkunjung melalui inovasi pariwisata.

Pengembangan Digital Marketing Pantai Ujung dan Bakti Sosial Yayasan Al-Kahfi Kampung Tua Teluk Mata Ikan Anggra Priyansah; Bagus Prasetya Faozanzen; Grace Tama Rosalinda; Etty Sri Wahyuni; Diana Titik Windayati; Asnira Asnira; Muhammad Ridho; Mega Kurnia; Casandra Casandra
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 3 (2025): Agustus : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i3.1972

This Real Work Lecture (KKN) activity was carried out in Kampung Tua Teluk Mata Ikan, Batam, with the aim of making a real contribution to the community through two main programs, namely the development of digital marketing for Ujung Beach tourist destinations and the implementation of social service activities at the Al-Kahfi Foundation. The problems faced by partners are the lack of digital promotion strategies for tourism potential and the limited support of adequate social facilities at the foundation. To overcome these problems, this service activity uses field observation methods, digital marketing training, mutual cooperation on environmental cleanliness, and socialization to the community and foundation administrators. The training includes social media content creation, digital account management, and internet-based marketing strategies to increase the attractiveness of Ujung Beach as a local tourist destination. In addition, social activities are carried out through joint community service, provision of basic needs assistance, and clean environment education. The results of the implementation of this program show an increase in public awareness of the importance of using digital technology for tourism promotion, as well as the creation of a cleaner, neater, and more comfortable social environment. The enthusiasm of the community and the foundation showed a positive response to this activity, which contributed to strengthening the socio-economic capacity of the residents. Overall, this KKN program not only provides a short-term impact in the form of improving skills and environmental cleanliness, but also encourages the sustainability of local tourism development and community empowerment. The active involvement of students in the planning and evaluation process also strengthens the spirit of collaboration and social concern which is the main basis of this service activity.

PERAN HUKUM DALAM MENDUKUNG PENGEMBANGAN DESA WISATA DAN PELESTARIAN BUDAYA LOKAL DI KAMPUNG TUA TELUK MATA IKAN Fearl, Ferren; Gibran Kahar, Kahil; Fajri Suharsad Putra, Aidil; Nelwan, Gyhond; Arta Lubis, Juli; Christoppher Sihombing, Adriel; Suwalla, Nicha; Parroha Patar Siadari, Lagat; Jihad, Kaspol; Sri Wahyuni, Etty
Jurnal Pendekar Nusantara Vol. 3 No. 1 (2025): OKTOBER 2025
Publisher : LPPM-Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/pend.v3i1.2020

Artikel ini membahas peran hukum dalam mendorong pengembangan desa wisata berbasis budaya lokal di Kampung Tua Teluk Mata Ikan, Kecamatan Nongsa. Pendekatan kualitatif digunakan dengan meninjau landasan hukum nasional dan daerah yang mendasari kebijakan desa wisata, serta implementasi hukum dalam perlindungan warisan budaya. Hasil kajian menunjukkan bahwa regulasi seperti UU Kepariwisataan, UU Desa, dan UU Pemajuan Kebudayaan menjadi kerangka utama dalam membangun sinergi antara masyarakat, pemerintah, dan pelaku wisata. Artikel ini juga menyoroti pentingnya keterlibatan masyarakat melalui Peraturan Desa, BUMDes, dan perlindungan kekayaan intelektual budaya lokal. Temuan menunjukkan bahwa kepastian hukum berkontribusi pada partisipasi masyarakat dan pelestarian budaya sebagai daya tarik wisata.

Pengaruh Kompetensi Auditor Internal Terhadap Efektivitas Audit Internal Dengan Independensi Sebagai Variabel Intervening (Studi Pada Perusahaan Manufaktur Di Batam) Hariyanto, Mulyadi Dwi; Basri, Basri; Wahyuni, Etty Sri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3331

Indonesia sebagai salah satu negara berkembang dengan pertumbuhan ekonomi yang signifikan menghadapi tantangan dalam meningkatkan kualitas dan efektivitas audit internal. Fungsi audit internal membantu organisasi mencapai tujuannya dengan menerapkan pendekatan sistematis dan teratur untuk mengevaluasi dan meningkatkan efektivitas proses manajemen risiko, pengendalian, dan tata kelola. Kompetensi auditor internal di Indonesia sangat penting karena mereka berperan kunci dalam memastikan efektivitas sistem pengendalian internal dan kepatuhan terhadap regulasi. Di tengah perkembangan ekonomi yang pesat dan kompleksitas regulasi, peran auditor internal menjadi semakin vital untuk menjaga keberlanjutan dan integritas organisasi. Studi ini mengeksplorasi bagaimana kemampuan profesional auditor internal mempengaruhi keberhasilan fungsi audit, dengan mempertimbangkan peran independensi sebagai penghubung dalam industri manufaktur kawasan Batam. Riset dilaksanakan dengan metode kuantitatif melibatkan 125 praktisi audit dari 35 entitas manufaktur di wilayah tersebut. Pengumpulan informasi dilakukan via survei terstruktur dan diolah melalui teknik SEM-PLS. Temuan empiris mengungkapkan bahwa kemampuan profesional auditor memberikan dampak positif yang substansial pada keberhasilan audit (koefisien=0,385; signifikansi<0,001) serta tingkat independensi (koefisien=0,412; signifikansi<0,001). Sikap independen auditor turut berkontribusi positif pada keberhasilan pelaksanaan audit (koefisien=0,296; signifikansi<0,001). Pengujian peran perantara membuktikan independensi berfungsi sebagai mediator parsial dalam relasi kemampuan-keberhasilan audit, dengan kontribusi jalur tidak langsung 0,122. Pengaruh kumulatif kemampuan mencapai 0,507. Hasil riset menegaskan urgensi peningkatan kapabilitas profesional auditor yang harus disertai penguatan sikap independen guna mengoptimalkan pencapaian tujuan audit di entitas manufaktur.

ANTESEDEN SHOPPING EMOTION KONSUMEN DALAM BERBELANJA BRAND FASHION UNIQLO Prabowo, Ari; Aspan, Henry; Wahyuni, Etty Sri; Lestari, Indawati
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 5 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/ebtme684

Tujuan penelitian ini adalah untuk mengetahui pengaruh Servicescape dan Intensitas Promosi terhadap Emosi Belanja Konsumen pada Brand Uniqlo Fashion di Delipark Mall Medan. Analisis yang digunakan adalah analisis asosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen toko UNIQLO Fashion Brand di Delipark Mall Medan yang tidak diketahui jumlahnya. Teknik Pengambilan Sampel Metode pengambilan sampel menggunakan metode Nonprobability Sampling dengan teknik Accidental Sampling yaitu teknik pengambilan sampel berdasarkan kebetulan, siapa saja yang kebetulan bertemu dengan peneliti dapat dijadikan sampel, sampel dalam penelitian ini tidak diketahui jumlahnya. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa: 1) Servicescape berpengaruh secara parsial dan signifikan terhadap Shopping Emotion, 2) Intensity of Promotion berpengaruh secara parsial dan signifikan terhadap Shopping Emotion, 3) Servicescape dan Intensity of Promotion secara simultan berpengaruh dan signifikan terhadap Shopping Emotion.

Financial Analysis Of Entrepreneurship Education Etty Sri Wahyuni; Henry Aspan; Putri Mauliza
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.119

This is a literature review on the study of the financial aspects of entrepreneurial activities. This study seeks to serve as a preliminary mapping in the process of developing learning materials and preparing financial competencies that entrepreneurs and aspiring entrepreneurs must master for business management. Collecting and analyzing literature on financial studies in order to construct a curriculum for financial education in the context of entrepreneurship is the method employed. This study's findings indicate that it is necessary to map learning materials and compile a study of a set of financial knowledge that enhances the business development skills of entrepreneurs. At the conclusion of this research, suggestions, and implications for future academic studies and learning are also provided.

Co-Authors Adnan Suhardis Adnan Suhardis Alviani, Maylan Amalia, Lisa Ami Natuz Zahara Ami Natuz Zahara Amir, Jihan Anggra Priyansah Ari Prabowo Arta Lubis, Juli Asnira Asnira Bagus Prasetya Faozanzen BAMBANG SATRIAWAN Basri Basri Basri Benni Sumarman Casandra Casandra Chablullah Wibisono Christoppher Sihombing, Adriel Dahlan Dahlan Darwis Anatami Dewi, Nolla Puspita Dorris Yadewani Elly Rumengan Elly Rumengan Ely Kurniawati Fadlan Fadlan Faisal, Yusuf Fajri Suharsad Putra, Aidil Faozanzen, Bagus Prasetya Fearl, Ferren Gibran Kahar, Kahil Grace Tama Rosalinda Gunawan, Dahlan Hariyanto, Mulyadi Dwi Henny Saida Flora Henry Apan Henry Aspan Henry Aspan Ika Novita Sari Indawati Lestari INDRAYANI INDRAYANI Ivan, Julyan Nur Jihad, Kaspol Lestari, Dian Mahardi M. Tartib M. Tartib Markus Gunawan Mega Kurnia Mercy Reyne Marlina Mercy Reyne Marlina Tirayoh Mohammad Arief El Habibie Muhammad Arief El Habibie Muhammad Juang Rambe Muhammad Ridho Nelwan, Gyhond Ngaliman Ngaliman Ngaliman, Ngaliman Nureska Yanuar Firdaus Nurhatisyah Nurhatisyah Parroha Patar Siadari, Lagat Pipit Buana Sari Prasida Yunita Putra, Randi Rian Putra, Tri Wildan Rosyadi Putri Mauliza Putri Mauliza, Putri Ramadana, Marsyah Ramadhan, Faris Raymond Raymond Raymond Raymond Rizki Hidayat Rizki Hidayat Robin Robin Robin Rozaini Rozaini Binti Rosli Rozaini Rosli Rumengan, Angelina E. Rumengan, Angelina Eleonora Satriawan, Bambang Silvia Mona Sri Wahyuni Sri Yanti Sri Yanti Sumantri, Sumantri Surya Bakti Susanti Susanti Susanti Susanti Suwalla, Nicha Tarigan, Rajutawan Riki Maruli Tua Tarigan, Tegar Dermawan Tartib, Muhammad Windayati, Diana Titik Yahya Tanjung Yossie Rossanty Zafira, Naila

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