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TRANSFORMASI KEBIJAKAN PEMBANGUNAN PERTANIAN DI INDONESIA: STRATEGI MENUJU KETAHANAN PANGAN BERKELANJUTAN Nurhapsa, Nurhapsa; Arsyad, Muhammad; Nuddin, Andi; Suherman, Suherman; Sirajuddin, Siti Nurani; Ashar, Nurul Magfirah; Mukhlis, Mukhlis
JURNAL AGRIMANSION Vol 26 No 2 (2025): Jurnal Agrimansion Agustus 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i2.1830

Abstract

Agricultural policy transformation aims to increase productivity, sustainability, and farmers' welfare while meeting the demands of economic, social, and environmental developments. This will have an impact on national food security. Therefore, it is important to study how to empower small businesses in the food sector to be more productive and sustainable and how to promote food diversification based on local potential and local wisdom. This study aims to analyze the transformation of agricultural development policies in Indonesia and its impact on national food security. The type of research is qualitative with a literature review method. The results of the analysis show that sustainable food security can be achieved with the strategy of building food supply from domestic production and national food reserves, empowering small-scale businesses engaged in the food sector which is a dominant feature of the Indonesian agricultural economy, increasing the capacity of farmers through training and technical assistance, counseling related to crop diversification for business efficiency and accelerating technology dissemination, promoting food loss reduction through the utilization of food handling, processing and distribution technology, promoting food consumption diversification based on the potential of local food resources, regional food diversity, and local wisdom, improving the nutritional status of the community through enrichment or fortification of certain nutrients in foods consumed by most people, such as rice, cooking oil and salt, striving to create the ability to ensure that food distributed or traded to the public has safe, hygienic, quality, nutritious characteristics, and does not conflict with religion, beliefs and culture of the community, strengthening and facilitating the development of efficient food marketing and trade in rural areas, management of basic food reserves of central and local governments to maintain stability of food supply and prices, using international food trade policy instruments by prioritizing national interest considerations and in line with international agreements, revitalizing the community food barn institutional system into a community food reserve system managed with the principle of economic efficiency while still having a social function, providing subsidized food assistance in accordance with local food consumption patterns for the poor and food-insecure communities.
Utilization of Livestock Waste for Organic Production: An Environmentally Friendly and Sustainable Solution Nurhapsa, Nurhapsa; Rahmawati, Rahmawati; Semaun, Rahmawati; Nurhaedah, Nurhaedah; Mukhlis, Mukhlis
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.718

Abstract

Livestock waste is a source of environmental pollution if not managed properly. Its utilization for organic fertilizer production can be an environmentally friendly and sustainable solution. This community service activity began with location identification in Tallumae Village, Sidrap Regency. counseling and training on making organic fertilizer from cow feces. The training participants had high enthusiasm to gain knowledge about the technology of processing cow feces into environmentally friendly organic fertilizer. The results of the extension and training activities showed a very positive response from farmer groups and communities in Tallumae Village. The existence of farmer groups and community members in Tallumae Village who use organic fertilizer is able to provide a stimulus to the surrounding community to make organic fertilizer from livestock waste. There are even community members who have implemented the organic fertilizer on vegetable crops and the results are very satisfying. The utilization of livestock waste into organic fertilizer can reduce the use of chemical fertilizers
Shu.Maique Sidrap Dimsum Business Development Strategy Ruskiah Katang; Nurhapsa Nurhapsa; Andi Siti Halimah
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2479

Abstract

This study aims to formulate development strategies for Dimsum Shu. Maique, a culinary business located in Sidenreng Rappang Regency (Sidrap), analyses internal and external factors and determines strategic priorities using the Quantitative Strategic Planning Matrix (QSPM) method. The approach includes the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices to identify the business's strengths, weaknesses, opportunities, and threats. The analysis results show an IFE score of 2.708 and an EFE score of 3.096, placing the business in Quadrant II of the IE Matrix, which supports a grow and build strategy. Through QSPM analysis, the highest-priority strategy identified is recruiting competent human resources, followed by regular product innovation and strengthening relationships with suppliers. These findings provide a strategic basis for the business owner to design effective, targeted development efforts to enhance competitiveness and ensure business sustainability.
Women’s Economic Roles in Small-Scale Agrifood Market Systems: Implications for Household Income and Sustainability Rahmadani A, Sofia; Nurhapsa
Integrated and Sustainable Agriculture Vol 1 No 4 (2025): Integrated and Sustainable Agriculture
Publisher : Edupedia Publisher

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Abstract

Small-scale agrifood market systems play an important role in supporting household livelihoods and local food supply, particularly in regions where traditional vegetable markets dominate. Women increasingly participate as vegetable traders within these systems, yet their economic roles are often underrepresented in agrifood sustainability analyses. This study examines women’s economic roles by analyzing income generation, cost structures, and contributions to household income within a small-scale agrifood market system. A quantitative descriptive approach was employed using a census survey of women vegetable traders operating in a traditional morning market in Bone-Bone Subdistrict, Indonesia. Data were collected through structured interviews and analyzed using cost–income analysis and household income contribution measures. The results indicate that women traders generate substantial net income, with variable costs comprising the largest share of total production costs. Women’s trading income contributes approximately 80% of total household income, indicating that women act as primary economic providers. These findings demonstrate that vegetable trading represents a viable livelihood strategy. Overall, women traders support both household economic sustainability and the stability of small-scale agrifood markets by maintaining daily market circulation and food supply continuity, contributing to more resilient local food systems.
Strategic Pathways for Developing Cassava-Based Agroindustry within Local Agrifood Systems Yunianti; Nurhapsa; Suherman
Integrated and Sustainable Agriculture Vol 1 No 4 (2025): Integrated and Sustainable Agriculture
Publisher : Edupedia Publisher

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Abstract

Cassava-based agroindustry plays a strategic role in strengthening local agrifood systems by connecting agricultural production, food processing, and local markets. However, many small-scale cassava processing enterprises operate under structural constraints that limit their contribution to sustainable agrifood system development. This study examines strategic pathways for developing cassava-based agroindustry by analyzing internal and external factors that shape enterprise performance within a local agrifood system. A qualitative–quantitative approach using SWOT analysis was applied, drawing on field observations, interviews with agroindustry actors, and secondary data. The results show that stable access to local cassava, processing experience, and product acceptance constitute key internal strengths; limited production capacity, simple technology, and narrow market reach remain major constraints. Externally, increasing demand for local food products and institutional support create development opportunities, whereas competition and market volatility pose persistent challenges. The resulting strategic pathways emphasize value upgrading, gradual innovation, enterprise resilience, and operational stability. Overall, the findings indicate that context-sensitive and system-oriented strategies are essential for enhancing the sustainability of cassava-based agroindustry and reinforcing the integration and resilience of local agrifood systems.
Perceptions of Urban Farming Actors on Hydroponic-Based Agricultural Development within Urban Agrifood Systems Bakri, Muhammad Yusuf; Nurhapsa; Wahyuningsih, Andi Erna Sri
Integrated and Sustainable Agriculture Vol 1 No 4 (2025): Integrated and Sustainable Agriculture
Publisher : Edupedia Publisher

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Abstract

Urban farming is increasingly promoted as an adaptive response to food system challenges in rapidly urbanizing areas. This study analyzes the perceptions of urban farming actors toward hydroponic-based agricultural development within urban agrifood systems. A census-based survey was conducted among hydroponic practitioners participating in an urban farming program in Parepare City, Indonesia. Data were collected using a structured Likert-scale questionnaire and analyzed descriptively to capture technical, economic, institutional, and market-related perception dimensions. The results show that hydroponic urban farming is perceived as technically feasible and well-suited to limited urban spaces, with positive contributions to household food provision. However, perceptions of income potential, market integration, and program continuity remain moderate, indicating structural constraints that limit wider agrifood system impacts. These findings suggest that hydroponic urban farming currently functions mainly as a complementary food production strategy rather than a fully commercial activity. The study highlights that long-term sustainability depends not only on technological adoption but also on sustained institutional support and stronger integration with urban food markets, emphasizing the need for system-oriented development approaches.
Climate Change Spillover Effects on Agricultural Economics: Correlating Rainfall Anomalies (ENSO) and Farmer's Terms of Trade in Indonesia Leni Sabrina; Nurhapsa Nurhapsa; Elly Jumiati
Agriculture Journal Vol 3 No 1 (2026): February, 2026
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/apj.v3i1.152

Abstract

This study investigates the profound socioeconomic implications of precipitation variability on agricultural stability, specifically focusing on how ENSO-induced rainfall anomalies trigger economic spillover effects within the Indonesian agrarian sector. Addressing the critical intersection of climatology and macroeconomics, the research aims to quantify the correlation between meteorological shocks and the Farmer's Terms of Trade (FTT). Utilizing official secondary datasets from the Bureau of Meteorology, Climatology, and Geophysics (BMKG) and Statistics Indonesia (BPS) for the period 2021–2024, the study employs a quantitative approach integrating Pearson correlation analysis and the Vector Error Correction Model (VECM). The results demonstrate a significant positive correlation (r = .658 ; p = .003) between rainfall stability and farmer welfare, revealing a severe "price-squeeze" effect during the 2023 El Niño where escalating production costs outpaced commodity gate prices. Furthermore, the findings highlight that technical irrigation infrastructure acts as a vital moderator, significantly dampening economic volatility in resilient provinces like South Sulawesi compared to rain-fed regions. We conclude that climate-driven economic erosion necessitates a transition toward proactive policy frameworks, such as Weather Index-Based Insurance (WIBI), to safeguard rural purchasing power. This research advances scientific knowledge by empirically decoupling the physical impacts of climate change from its structural economic consequences in tropical agriculture.
Efektivitas Strategi Digital Marketing terhadap Peningkatan Minat Beli Konsumen Kopi Manipi Fadliah L, Andi Nur; Nurhapsa, Nurhapsa; Halimah, Andi Sitti; Ambar, Abdul Asiz; Irmayani, Irmayani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7270

Abstract

Penelitian ini bertujuan untuk mendeskripsikan penerapan strategi digital marketing serta menganalisis efektivitasnya dalam meningkatkan minat beli konsumen terhadap Kopi Manipi di Kabupaten Bulukumba. Perkembangan teknologi digital telah mendorong perubahan signifikan dalam pola pemasaran, termasuk pada sektor agribisnis lokal. Dalam konteks ini,Kopi Manipi sebagai produk kopi lokal memiliki potensi besar untuk dikembangkan melalui pendekatan pemasaran digital guna memperluas jangkauan pasar dan meningkatkan daya saing produk. Penelitian ini menggunakan pendekatan mixed methods dengan desain embedded, di mana pendekatan kuantitatif digunakan sebagai metode utama dan pendekatan kualitatif sebagai pendukung. Data kuantitatif diperoleh melalui penyebaran kuesioner kepada 150 responden yang merupakan konsumen Kopi Manipi, sedangkan data kualitatif diperoleh melalui wawancara dan observasi. Analisis data dilakukan melalui uji validitas,uji reliabilitas, dan analisis regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa strategi digital marketing Kopi Manipi diterapkan melalui lima dimensi utama, yaitu konten, media sosial, interaksi, visualisasi, dan konsistensi branding. Secara simultan, seluruh variabel strategi digital marketing berpengaruh signifikan terhadap minat beli konsumen. Secara parsial, konsistensi branding dan media sosial terbukti berpengaruh signifikan, dengan konsistensi branding sebagai faktor yang paling dominan. Sementara itu, visualisasi menunjukkan pengaruh signifikan dengan arah negatif, sedangkan variabel konten dan interaksi tidak berpengaruh signifikan secara langsung terhadap minat beli. Penelitian ini menyimpulkan bahwa efektivitas strategi digital marketing dalam meningkatkan minat beli konsumen sangat ditentukan oleh konsistensi identitas merek dan pemanfaatan media digital yang tepat. Oleh itu, pelaku usaha disarankan untuk memperkuat branding yang konsisten serta mengoptimalkan strategi digital secara terintegrasi guna mendukung keberlanjutan dan pengembangan produk kopi lokal.
Efektivitas Peran Penyuluh Pertanian Dalam Budidaya Cengkih di Kabupaten Enrekang (Studi Kasus di Desa Buntu Barana Kecamatan Curio Kabupaten Enrekang) Ida Rosada; Rasmeidah Rasyid; Nurliani; Farizah D. Amran; Sitti Nurani Sirajuddin; Nurhapsa; Mukhlis
Jurnal Penelitian Pendidikan IPA Vol 10 No 11 (2024): November
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i11.9074

Abstract

Extension workers are among the contributors to agricultural activities. They are to provide guidance and knowledge through the latest information or innovation to enhance farming systems, which ultimately increases crop yields. Additionally, extension workers pursue to transform the behavior of farmers, for instance, their ability to adapt to continually changing situations and conditions. This research aims to analyze the role and effectiveness of agricultural extension in clove plantations in Enrekang Regency. The research was carried out in Buntu Barana Village, Curio District, Enrekang Regency, with 100 farmers as respondents. The results revealed that the extension process employing a group approach method attended by farmers and extension workers who provide knowledge regarding clove cultivation, starting from seeding, maintenance and fertilization, pest control, and postharvest, was successful, meeting farmers’ expectations. In this case, the instructor carries out his role well and effectively. The roles of agricultural instructors are facilitators, communicators, and motivators in the clove cultivation in Buntu Barana Village, Curio District, and they have been considered by the farmers effective in carrying out all roles, especially in clove cultivation activities.
Pengaruh Motivasi Konsumen dalam Pembelian Produk Donat Lylo di Kabupaten Pinrang Israh Israh; Nurhapsa Nurhapsa; A. Erna Sriwahyuningsih
Jurnal Agribis Vol. 11 No. 1 (2023): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v11i1.1675

Abstract

The buying decision process by consumers is influenced by the motivation or drive within them to fulfill their needs and desires, namely by recognizing needs, seeking information on a product, evaluating alternatives, then deciding to buy until the behavior that occurs post-purchase, so that consumers can achieve satisfaction from their needs and desires. the wish fulfilled. The purpose of this study was to determine the effect of consumer motivation in purchasing Lylo Donut products in Pinrang Regency in terms of product quality, service quality and promotion. This study uses a data collection method using a questionnaire with a sample of 90 respondents using purposive sampling method. The analysis technique uses multiple linear regression analysis which is processed with SPSS version 21. From the results of the study it is known that product quality, service quality and promotion have a positive influence on consumer motivation. The result of the calculation of the coefficient of determination is 0.423. This shows that product quality, service quality and promotion are able to explain consumer motivation by 42.3%. while the remaining 57.7% is explained by other variables that are not observed. Based on the results of data analysis, it can be concluded that there is a positive influence of product quality, service quality and promotion on consumer motivation in purchasing Lylo Donuts, Pinrang Regency.
Co-Authors A Amir Abd. Rahim Abdul Azis Ambar Ahmad Fahmi Ahmad Suardi, Ahmad ainun muthmainnah Akhmad, Akhmad Alfira Alfira Ali Djamhuri Ambar, Abdul Asiz Andi Adam Malik Andi Nuddin Andi Nuddin Andi Siti Halimah Arman Arman Arman Arman Arya Arya Ashar, Nurul Magfirah Asmi Citra Malina, Asmi Citra Bakri, Muhammad Yusuf Dian Putri, Dian Edi Kurniawan Edy Ardyansyah Edy Kurniawan, Edy Elly Jumiati Fachry Abda El Rahman Fadliah L, Andi Nur Farhana, Sy.Fathya Farizah D. Amran Farozi, Ridwan Fatmawati Fatmawati Fitriani Fitriani Fitriani Umar Hajar Hastang, Hastang Ida Ayu Putu Sri Widnyani Ida Rosada Indah, Khofifah Indra Kusdarianto, Indra Iqbal Burhanuddin, Iqbal Iradhatullah Rahim Irmayani Irmayani Irmayani Irmayani Irninthya Nanda Pratami Irwan Israh Israh Izzah, A. Nurul J Jaya Jamil Hasyim Kahar Junaedi Kadir, Muhammad Jurhadi Kamba, Ilham Kasmawati Kasmawati Leni Sabrina Lismayanti Lismayanti Muhammad Kusnady Tabsir Mukhlis Mukhlis Mukhlis Mukhlis Mustafah, A. Erna Sri Wahyuningsih Mustofa, Muhamad Apep N Nurliyah Nasrullah A Nurhaeda Nurhaeda Nurhaedah Nurhaedah Nurhaedah Nurhaedah Nurliani Nurwijayanti Palinggi, Andi Fadel Paramita, Cici Patahuddin Purwoko, Agus Rahmadani A, Sofia Rahmat Fardi Asli Rahmawati Rahmawati Semaun Rahmawati, Rahmawati Rasbawati, Rasbawati Rasmeidah Rasyid Rasyid, Ilham Resky Mayasari Rufi'i Ruskiah Katang Rusydi Rusydi SAHABUDDIN SAHABUDDIN Salmia Salmia Salsabila, Unik Hanifah Saputra, Muhammad Rizaldi Sirajuddin, Siti Nurani Sitti Nurani Sirajuddin Sitti Nurani Sirajuddin Sriwahyuningsih, A. Erna St. Rohani, St. Rohani Suherman Suherman, Suherman Suherman, Suherman sukmawati Sy.Fathya Farhana Syamsiar Zamzam Syamsu, Nirwada Syarif, Ilham Syawal Usman Usman Utama, A. Della Riski Wahyuningsih, Andi Erna Sri Wisdayanti Yunianti Yusrianti Yusrianti Z Zulkifli