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All Journal Torani Journal of Fisheries and Marine Science LaGeografiA Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Journal of Geoscience, Engineering, Environment, and Technology JURNAL GALUNG TROPIKA Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ilmiah Ecosystem Jurnal Ilmiah Manusia dan Kesehatan J-SEA (Journal Socio Economic Agricultural) Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Jurnal Ilmiah Agribios Jurnal Dedikasi Agrimansion: Agribusiness Management & Extension Unram Journal of Community Service (UJCS) Jurnal Pajak dan Bisnis (Journal of Tax and Business) Civil Officium: Journal of Empirical Studies on Social Science Jurnal Agribis Agribusiness Journal Journal of Artificial Intelligence and Digital Business Review of Accounting and Taxation National Multidisciplinary Sciences Jurnal Dedikasi Masyarakat Integrated and Sustainable Agriculture Jurnal Gallus Gallus Jurnal Agricultural Science Agricultural Power Journal
Nurhapsa
Program Studi Agribisnis Fakultas Pertanian, Peternakan, Dan Perikanan Universitas Muhammadiyah Parepare
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences Veterinary Other

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Faktor-Faktor yang Mempengaruhi Pengambilan Keputusan Petani Melakukan Usahatani Jagung Hibrida (Zea Mays) di Desa Tungka Kecamatan Enrekang Kabupaten Enrekang Salmia Salmia; Nurhapsa Nurhapsa; Nurhaedah Nurhaedah; Irninthya Nanda Pratami Irwan
Jurnal Agribis Vol. 11 No. 2 (2023): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v11i2.1887

Abstract

The purpose of this study was to determine whether the influence of land area, experience, age, income, production, and geography factors significantly or not on farmers' decisions in conducting corn farming in Tungka Village, Enrekang District, Enrekang Regency. This research was conducted in Tungka Village, Enrekang District, Enrekang Regency in June-August 2022. The research method used was a survey method. While the sampling method used is simple random sampling. Methods of data collection using observation, documentation, and questionnaires. The data analysis used is quantitative descriptive analysis. There were 48 samples in this study which were processed using the SPSS 21 application and analyzed using multiple linear regression analysis techniques. From the results of the study, it is known: that the decision of farmers in cultivating corn farming is partially influenced by factors of age (X3), income (X4), and topography (X6) while simultaneously the six independent factors namely large area of ??land, experience, age, income, production, and topography no real effect.
Kontribusi Pengrajin Jamur Tiram Putih Terhadap Pendapatan Keluarga (Studi Kasus Pada Usaha Jamur Jempol) Di Kelurahan Lancirang Kecamatan Pitu Riawa Kabupaten Sidenreng Rappang Yusrianti Yusrianti; Nurhapsa Nurhapsa; Nurhaedah Nurhaedah
Jurnal Agribis Vol. 11 No. 2 (2023): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v11i2.1888

Abstract

Fungal plants in Indonesia still have the opportunity to be developed and managed properly. Oyster mushrooms in Indonesia are relatively good for cultivation, this is because the natural resources they have can be used as materials for the production of oyster mushrooms, for example sawdust as the main ingredient for making mushroom media. The purpose of this study was to determine how much the contribution of white oyster mushroom business to family income in Lancirang Village, Pitu Riawa District, Sidenreng Rappang Regency. This study uses descriptive quantitative research methods, the data used are primary data and secondary data. There are 2 samples in this study, namely workers who work in the thumb mushroom business. Then processed using contribution data analysis. From the research results obtained: that the contribution of white oyster mushroom craftsmen to family income in Lancirang Village, Pitu Riawa District, Sidenreng Rappang Regency is 35%. This shows that the contribution is classified as moderate.
Analisis Pola Kemitraan Petani Penangkar Dengan PT. Sang Hyang Seri (persero) Unit Produksi Benih I Sidrap ainun muthmainnah; Nurhapsa Nurhapsa; Arman Arman
Jurnal Agribis Vol. 11 No. 2 (2023): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v11i2.1889

Abstract

This research is entitled analysis of partnership patterns of breeder farmers with PT. Sang Hyang Seri (Persero) Sidrap Seed Production Unit. This study analyzes the partnership pattern of breeder farmers with PT. Sang Hyang Seri (Persero) Sidrap Seed Production Unit. The form of data collection in this study is primary data and secondary data. By using the method of descriptive data analysis by simply tabulating, the data obtained from the sample either by interview or by existing questionnaires. The results of this study indicate that the partnership pattern that exists between breeder farmers and PT. Sang Hyang Seri (Persero) Sidrap Seed Production Unit is included in the ENOUGHLY EFFECTIVE category. From the results of the interviews conducted, it was found that the partnership pattern used was an agribusiness operational cooperation partnership (KOA) pattern. In the partnership implementation process, there are 7 activities carried out, namely: location survey, partnership proposal, administration and partnership contract, implementation/monitoring, evaluation and operational assistance. While the effectiveness of the partnership pattern that has been established is quite effective, however there are several factors that need to be further improved, namely the supply of heavy equipment and the availability of means of transporting captive-bred animals.
Analisis Segmentasi Pasar Terhadap Loyalitas Konsumen (Studi Kasus Kedai My Cake Pekkabata, Kec. Duampanua, Kabupaten Pinrang) Sy.Fathya Farhana; Nurhapsa Nurhapsa; Irninthya Nanda Pratami Irwan
Jurnal Agribis Vol. 12 No. 2 (2024): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v12i2.2378

Abstract

The title of this research is Market Segmentation Analysis on Consumer Loyalty (Case Study of My Cake Shop Pekkabata, Duampanua District, Pinrang Regency). The cake is a food commonly consumed by the community, namely dough consisting of flour, eggs, sugar, raising agents, and milk. It can usually be decorated with buttercream, chocolate, and so on. Currently, cakes sold on the market have different shapes, qualities, and tastes. The more the era develops, the more technology, equipment, knowledge, and materials are used to develop. The objectives of this study are: 1. To determine the partial significant influence of consumer behavior, demographic, and psychographic factors on consumer loyalty at My Cake Shop. 2. To determine the simultaneous significant influence of behavioral, demographic, and psychographic factors on consumer loyalty at My Cake Shop. The sampling method uses (purposive sampling) with certain considerations and criteria. The data collection methods in this study are observation, questionnaires, and documentation. Instrument testing is done by testing the validation and reliability using the SPSS version 26 program and analyzed using multiple linear regression analysis techniques. So the results of the study indicate that market segmentation of consumer loyalty at My Cake Shop consisting of demographic, psychographic, and behavioral variables has a significant effect partially, and consumer loyalty variables simultaneously have an effect on consumer loyalty at My Cake Shop.
Estimasi Biaya Non Produksi Kegiatan Usaha Tani Padi di Desa Padaelo Kecamatan Mattiro Bulu Kabupaten Pinrang Jamil Hasyim Kahar; Nurhapsa Nurhapsa; Arman Arman
Jurnal Agribis Vol. 13 No. 1 (2025): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Bugis community culture related to farming involves six major ceremonies associated with rice cultivation, all of which are deeply rooted in their faith and belief in God. These traditions include rituals such as mappammula, mappalili, maddoja bine, mangngeppi ase, maddumpu, and mappadendang. The purpose of this study is to understand the post-harvest traditions practiced by farmers and to identify the non-production costs incurred by rice farmers from preparation to post-harvest. The study concluded that the traditions and non-production expenditures by farmers include: mappalili with an average cost of one hundred forty one, six hundred sixty seven, maddoja bine with an average cost of five thousand, mangngeppi ase with an average cost of Rp. Twenty two thousand five hundred, maddumpu ase with an average cost of eighteen thousand five hundred, mappammula with an average cost of two hundred nine thousand three hundred thirty four, and mappadendang with an average cost of seventy fife thousand. The usefulness of this research is that researchers can directly apply the knowledge gained in college to farmers, helping them to develop knowledge, particularly in the field of agriculture and non-production activities in rice farming.
Strategi Pengembangan Produk UMKM Pada Sektor Pertanian Berbasis Kue Tradisional Jipang (Studi Kasus Toko Anugrah Kelurahan Pekkabata Kecamatan Duampanua Kabupaten Pinrang) Junaedi; Nurhapsa; Irninthya Nanda Pratami Irwan
Jurnal Agribis Vol. 13 No. 2 (2025): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/pejptc92

Abstract

Penelitian ini bertujuan untuk mengetahui faktor internal dan eksternal dalam strategi pengembangan usaha kue tradisional jipang pada toko Anugrah. Penelitian ini dilaksanakan di Kelurahan Pekkabata Kecamatan Duampanuan Kabupaten Pinrang selama 1 bulan terhitung mulai Juli – Agustus. Metode penelitian yang digunakan yaitu metode kualitatif menggunakan dengan analisis strength, weakness, opportunity dan thread (SWOT). Responden penelitian ini berasal dari ahli pakar, pemilik usaha, dan 3 orang konsumen. Hasil penelitian menunjukkan bahwa posisi usaha kue tradisional kue tradisional jipang toko Anugrah berada pada kotak sel I, yang menggunakan metode SWOT. Nilai IFAS berada pada titik 3,16 dan nilai EFAS 3,17 yang menggambarkan bahwa usaha kue tradisional jipang pada toko Anugrah tumbuh kembang, selanjutnya berdasarkan matriks SWOT posisi usaha berada pada sumbu X dengan titik 1,88 dan sumbu Y 1,99 yang terdapat pada kuadranI. Hal ini menunjukkan bahawa usaha tersebut berada pada posisi kuat dan menggunakan strategi agresif (SO), yaitu tingkatkan dan kembangkan kualitas dan kuantitas produk, selalu menciptakan inovasi baru dalam usaha, memanfaatkan jejaring sosial dan promosi digital marketing
Pengaruh Strategi Pemasaran Konten Media Sosial Dan E-WoM(Electronic Word Of Mouth) Terhadap Keputusan Pembelian Generasi Z (Studi Kasus Bebs Cake Di Kota Parepare) Alfira Alfira; Nurhapsa Nurhapsa; Irninthya Nanda Pratami Irwan
National Multidisciplinary Sciences Vol. 4 No. 5 (2025): Proceeding SEMARTANI 4.1
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/nms.v4i5.801

Abstract

Alfira (221170005). Pengaruh Strategi Pemasaran Konten Media Sosial dan E-WoM(Electronic Word Of mouth) Terhadap Keputusan Pembelian Generasi Z (Studi Kasus Bebs Cake Di Kota Parepare. Dibawah Bimbingan Nurhapsa dan Irninthya Nanda Pratami Irwan.Persaingan bisnis di era digital menuntut pelaku usaha untuk lebih kreatif dalam menarik perhatian konsumen, khususnya Generasi Z yang aktif menggunakan media sosial. Bebs Cake, sebagai pelaku UMKM di Kota Parepare, memanfaatkan strategi pemasaran konten dan electronic word of mouth (E-WoM) guna menarik minat beli konsumen. Namun demikian, UMKM menghadapi sejumlah tantangan dalam persaingan digital, seperti keterbatasan sumber daya, perubahan tren media sosial yang cepat, tingginya intensitas persaingan dengan merek besar maupun UMKM lain, serta risiko reputasi akibat ulasan negatif yang tersebar melalui E-WoM. Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan E-WoM(electronic word of mouth) baik secara parsial maupun simultan terhadap keputusan pembelian generasi Z pada toko kue bebs cake Kota Parepare. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan jumlah sampel sebanyak 30 responden yang dipilih menggunakan teknik purposive sampling. Teknik pengumpulan data menggunakan kuesioner, wawancara, observasi dan dokumentasi, sedangkan teknik analisis data menggunakan analisis linear berganda. Hasil penelitian menunjukkan bahwa: (1) variabel content marketing berpengaruh signifikan terhadap keputusan pembelian konsumen bebs cake dengan kontribusi sebesar 0,372 (2) variabel E-WoM(electronic word of mouth) berpengaruh signifikan terhadap keputusan pembelian konsumen bebs cake dengan kontribusi sebesar 0,208 (3) variabel content marketing dan E-WoM(electronic word of mouth) secara bersama-sama berpengaruh terhadap keputusan pembelian konsumen bebs cake dengan kontribusi sebesar 0,820 . Kesimpulannya, strategi content marketing dan E-WoM terbukti menjadi faktor penting yang dapat meningkatkan keputusan pembelian konsumen, sehingga UMKM seperti Bebs Cake perlu mengelola konten media sosial secara konsisten dan mendorong ulasan positif dari konsumen untuk memperkuat kepercayaan serta loyalitas pasar.
Co-Authors A Amir Abd. Rahim Abdul Azis Ambar Ahmad Fahmi Ahmad Suardi, Ahmad ainun muthmainnah Akhmad, Akhmad Alfira Alfira Ali Djamhuri Ambar, Abdul Asiz Andi Adam Malik Andi Nuddin Andi Nuddin Andi Siti Halimah Arman Arman Arman Arman Arya Arya Ashar, Nurul Magfirah Asmi Citra Malina, Asmi Citra Bakri, Muhammad Yusuf Dian Putri, Dian Edi Kurniawan Edy Ardyansyah Edy Kurniawan, Edy Elly Jumiati Fachry Abda El Rahman Fadliah L, Andi Nur Farhana, Sy.Fathya Farizah D. Amran Farozi, Ridwan Fatmawati Fatmawati Fitriani Fitriani Fitriani Umar Hajar Hastang, Hastang Ida Ayu Putu Sri Widnyani Ida Rosada Indah, Khofifah Indra Kusdarianto, Indra Iqbal Burhanuddin, Iqbal Iradhatullah Rahim Irmayani Irmayani Irmayani Irmayani Irninthya Nanda Pratami Irwan Israh Israh Izzah, A. Nurul J Jaya Jamil Hasyim Kahar Junaedi Kadir, Muhammad Jurhadi Kamba, Ilham Kasmawati Kasmawati Leni Sabrina Lismayanti Lismayanti Muhammad Kusnady Tabsir Mukhlis Mukhlis Mukhlis Mukhlis Mustafah, A. Erna Sri Wahyuningsih Mustofa, Muhamad Apep N Nurliyah Nasrullah A Nurhaeda Nurhaeda Nurhaedah Nurhaedah Nurhaedah Nurhaedah Nurliani Nurwijayanti Palinggi, Andi Fadel Paramita, Cici Patahuddin Purwoko, Agus Rahmadani A, Sofia Rahmat Fardi Asli Rahmawati Rahmawati Semaun Rahmawati, Rahmawati Rasbawati, Rasbawati Rasmeidah Rasyid Rasyid, Ilham Resky Mayasari Rufi'i Ruskiah Katang Rusydi Rusydi SAHABUDDIN SAHABUDDIN Salmia Salmia Salsabila, Unik Hanifah Saputra, Muhammad Rizaldi Sirajuddin, Siti Nurani Sitti Nurani Sirajuddin Sitti Nurani Sirajuddin Sriwahyuningsih, A. Erna St. Rohani, St. Rohani Suherman Suherman, Suherman Suherman, Suherman sukmawati Sy.Fathya Farhana Syamsiar Zamzam Syamsu, Nirwada Syarif, Ilham Syawal Usman Usman Utama, A. Della Riski Wahyuningsih, Andi Erna Sri Wisdayanti Yunianti Yusrianti Yusrianti Z Zulkifli