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All Journal Torani Journal of Fisheries and Marine Science LaGeografiA Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Journal of Geoscience, Engineering, Environment, and Technology JURNAL GALUNG TROPIKA Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ilmiah Ecosystem Agro Bali: Agricultural Journal Jurnal Ilmiah Manusia dan Kesehatan J-SEA (Journal Socio Economic Agricultural) Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Jurnal Ilmiah Agribios Jurnal Dedikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Agrimansion: Agribusiness Management & Extension Unram Journal of Community Service (UJCS) Jurnal Pajak dan Bisnis (Journal of Tax and Business) Civil Officium: Journal of Empirical Studies on Social Science Jurnal Agribis Agribusiness Journal Journal of Artificial Intelligence and Digital Business Review of Accounting and Taxation National Multidisciplinary Sciences Jurnal Dedikasi Masyarakat Integrated and Sustainable Agriculture Jurnal Gallus Gallus Jurnal Agricultural Science
Nurhapsa
Program Studi Agribisnis Fakultas Pertanian, Peternakan, Dan Perikanan Universitas Muhammadiyah Parepare
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences Veterinary Other

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Women’s Economic Roles in Small-Scale Agrifood Market Systems: Implications for Household Income and Sustainability Rahmadani A, Sofia; Nurhapsa
Integrated and Sustainable Agriculture Vol 1 No 4 (2025): Integrated and Sustainable Agriculture
Publisher : Edupedia Publisher

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Abstract

Small-scale agrifood market systems play an important role in supporting household livelihoods and local food supply, particularly in regions where traditional vegetable markets dominate. Women increasingly participate as vegetable traders within these systems, yet their economic roles are often underrepresented in agrifood sustainability analyses. This study examines women’s economic roles by analyzing income generation, cost structures, and contributions to household income within a small-scale agrifood market system. A quantitative descriptive approach was employed using a census survey of women vegetable traders operating in a traditional morning market in Bone-Bone Subdistrict, Indonesia. Data were collected through structured interviews and analyzed using cost–income analysis and household income contribution measures. The results indicate that women traders generate substantial net income, with variable costs comprising the largest share of total production costs. Women’s trading income contributes approximately 80% of total household income, indicating that women act as primary economic providers. These findings demonstrate that vegetable trading represents a viable livelihood strategy. Overall, women traders support both household economic sustainability and the stability of small-scale agrifood markets by maintaining daily market circulation and food supply continuity, contributing to more resilient local food systems.
Strategic Pathways for Developing Cassava-Based Agroindustry within Local Agrifood Systems Yunianti; Nurhapsa; Suherman
Integrated and Sustainable Agriculture Vol 1 No 4 (2025): Integrated and Sustainable Agriculture
Publisher : Edupedia Publisher

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Abstract

Cassava-based agroindustry plays a strategic role in strengthening local agrifood systems by connecting agricultural production, food processing, and local markets. However, many small-scale cassava processing enterprises operate under structural constraints that limit their contribution to sustainable agrifood system development. This study examines strategic pathways for developing cassava-based agroindustry by analyzing internal and external factors that shape enterprise performance within a local agrifood system. A qualitative–quantitative approach using SWOT analysis was applied, drawing on field observations, interviews with agroindustry actors, and secondary data. The results show that stable access to local cassava, processing experience, and product acceptance constitute key internal strengths; limited production capacity, simple technology, and narrow market reach remain major constraints. Externally, increasing demand for local food products and institutional support create development opportunities, whereas competition and market volatility pose persistent challenges. The resulting strategic pathways emphasize value upgrading, gradual innovation, enterprise resilience, and operational stability. Overall, the findings indicate that context-sensitive and system-oriented strategies are essential for enhancing the sustainability of cassava-based agroindustry and reinforcing the integration and resilience of local agrifood systems.
Perceptions of Urban Farming Actors on Hydroponic-Based Agricultural Development within Urban Agrifood Systems Bakri, Muhammad Yusuf; Nurhapsa; Wahyuningsih, Andi Erna Sri
Integrated and Sustainable Agriculture Vol 1 No 4 (2025): Integrated and Sustainable Agriculture
Publisher : Edupedia Publisher

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Abstract

Urban farming is increasingly promoted as an adaptive response to food system challenges in rapidly urbanizing areas. This study analyzes the perceptions of urban farming actors toward hydroponic-based agricultural development within urban agrifood systems. A census-based survey was conducted among hydroponic practitioners participating in an urban farming program in Parepare City, Indonesia. Data were collected using a structured Likert-scale questionnaire and analyzed descriptively to capture technical, economic, institutional, and market-related perception dimensions. The results show that hydroponic urban farming is perceived as technically feasible and well-suited to limited urban spaces, with positive contributions to household food provision. However, perceptions of income potential, market integration, and program continuity remain moderate, indicating structural constraints that limit wider agrifood system impacts. These findings suggest that hydroponic urban farming currently functions mainly as a complementary food production strategy rather than a fully commercial activity. The study highlights that long-term sustainability depends not only on technological adoption but also on sustained institutional support and stronger integration with urban food markets, emphasizing the need for system-oriented development approaches.
Efektivitas Strategi Digital Marketing terhadap Peningkatan Minat Beli Konsumen Kopi Manipi Fadliah L, Andi Nur; Nurhapsa, Nurhapsa; Halimah, Andi Sitti; Ambar, Abdul Asiz; Irmayani, Irmayani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7270

Abstract

Penelitian ini bertujuan untuk mendeskripsikan penerapan strategi digital marketing serta menganalisis efektivitasnya dalam meningkatkan minat beli konsumen terhadap Kopi Manipi di Kabupaten Bulukumba. Perkembangan teknologi digital telah mendorong perubahan signifikan dalam pola pemasaran, termasuk pada sektor agribisnis lokal. Dalam konteks ini,Kopi Manipi sebagai produk kopi lokal memiliki potensi besar untuk dikembangkan melalui pendekatan pemasaran digital guna memperluas jangkauan pasar dan meningkatkan daya saing produk. Penelitian ini menggunakan pendekatan mixed methods dengan desain embedded, di mana pendekatan kuantitatif digunakan sebagai metode utama dan pendekatan kualitatif sebagai pendukung. Data kuantitatif diperoleh melalui penyebaran kuesioner kepada 150 responden yang merupakan konsumen Kopi Manipi, sedangkan data kualitatif diperoleh melalui wawancara dan observasi. Analisis data dilakukan melalui uji validitas,uji reliabilitas, dan analisis regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa strategi digital marketing Kopi Manipi diterapkan melalui lima dimensi utama, yaitu konten, media sosial, interaksi, visualisasi, dan konsistensi branding. Secara simultan, seluruh variabel strategi digital marketing berpengaruh signifikan terhadap minat beli konsumen. Secara parsial, konsistensi branding dan media sosial terbukti berpengaruh signifikan, dengan konsistensi branding sebagai faktor yang paling dominan. Sementara itu, visualisasi menunjukkan pengaruh signifikan dengan arah negatif, sedangkan variabel konten dan interaksi tidak berpengaruh signifikan secara langsung terhadap minat beli. Penelitian ini menyimpulkan bahwa efektivitas strategi digital marketing dalam meningkatkan minat beli konsumen sangat ditentukan oleh konsistensi identitas merek dan pemanfaatan media digital yang tepat. Oleh itu, pelaku usaha disarankan untuk memperkuat branding yang konsisten serta mengoptimalkan strategi digital secara terintegrasi guna mendukung keberlanjutan dan pengembangan produk kopi lokal.
Co-Authors A Amir Abd. Rahim Abdul Azis Ambar Ahmad Dzacky Maarief Ahmad Fahmi Ahmad Suardi, Ahmad ainun muthmainnah Akhmad, Akhmad alfira, alfira Ali Djamhuri Ambar, Abdul Asiz Amin, Muhtar Amran, Farizah D. Andi Adam Malik Andi Nuddin Andi Nuddin Andi Siti Halimah Arman Arman Arman Arman Arya Arya Ashar, Nurul Magfirah Asmi Citra Malina, Asmi Citra Bakri, Muhammad Yusuf Dian Putri, Dian Edi Kurniawan Edy Ardyansyah Edy Kurniawan, Edy Fachry Abda El Rahman Fadliah L, Andi Nur Farhana, Sy.Fathya Farozi, Ridwan Fatmawati Fatmawati Fitriani Fitriani Fitriani Umar Hajar Hastang, Hastang Ida Ayu Putu Sri Widnyani Indah, Khofifah Indra Kusdarianto, Indra Iqbal Burhanuddin, Iqbal Iradhatullah Rahim Irmayani Irmayani Irmayani Irmayani Irninthya Nanda Pratami Irwan Irwansyah Irwansyah Israh Israh Izzah, A. Nurul J Jaya JUNAEDI Kadir, Muhammad Jurhadi Kahar, Jamil Hasyim Kamba, Ilham Kasmawati Kasmawati Kasmin, Muh. Obi Lismayanti Lismayanti Muhammad Arsyad Muhammad Kusnady Tabsir Mukhlis Mukhlis Mukhlis Mustafah, A. Erna Sri Wahyuningsih Mustofa, Muhamad Apep N Nurliyah Nasrullah A Nurhaeda Nurhaeda Nurhaedah Nurhaedah Nurhaedah Nurhaedah Nurliani Nurwijayanti Palinggi, Andi Fadel Paramita, Cici Patahuddin Purwoko, Agus Rahmadani A, Sofia Rahmat Fardi Asli Rahmawati Rahmawati Semaun Rahmawati, Rahmawati Rasbawati, Rasbawati Rasyid, Ilham Rasyid, Rasmeidah Resky Mayasari Rosada, Ida Ruskiah Katang Rusydi Rusydi SAHABUDDIN SAHABUDDIN Salmia Salmia Salsabila, Unik Hanifah Saputra, Muhammad Rizaldi Sirajuddin, Siti Nurani Sitti Nurani Sirajuddin Solly Aryza Sriwahyuningsih, A. Erna St. Rohani, St. Rohani Suherman Suherman, Suherman Suherman, Suherman sukmawati Suparman Suparman Syamsiar Zamzam Syamsu, Nirwada Syarif, Ilham Syawal Usman Usman Utama, A. Della Riski Wahyuningsih, Andi Erna Sri Wisdayanti Yunianti Yusrianti Yusrianti Z Zulkifli