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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan AGROTEKBIS JMM (Jurnal Masyarakat Mandiri) Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Jurnal Doppler Jurnal Ners Journal of Technopreneurship on Economics and Business Review (JTEBR) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Pragmatics and Discourse Research Buletin Kedokteran dan Kesehatan Prima JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Return : Study of Management, Economic and Bussines Jurnal Mahasiswa Agribisnis SEHAT : JURNAL KESEHATAN TERPADU Innovative: Journal Of Social Science Research Bengawan :Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa CARE: Jurnal Pengabdian Multi Disiplin Jurnal Pengabdian Inovasi Masyarakat Indonesia Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Jurnal Malikussaleh Mengabdi Agrifo: Jurnal Agribisnis Universitas Malikussaleh Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Solusi Masyarakat Dikara EXCELLENT HEALTH JOURNAL Science: Indonesian Journal of Science Journal of Community Service and Empowerment Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Jurnal Ilmiah Ilmu Kesehatan
Riani Riani, Riani
Universitas Sriwijaya
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Journal : Jurnal Mahasiswa Agribisnis

 1 
FACTORS AFFECTING THE TRANSFER OF FUNCTION OF PEOPLE'S RUBBER PLANT TO OIL PALM PLANT IN HARUM SARI VILLAGE TAMIANG HULU DISTRICT ACEH TAMIANG DISTRICT Nurjanah, Fadilah; Riani, Riani; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 1 (2023): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i1.12280

Abstract

Crops that are currently in great demand by the community are rubber and oil palm plantation plants. The imbalance of rubber production and the price of rubber sales with maintenance costs for the management of rubber plantations caused farmers to start changing the function of their agricultural land. This research was carried out on the conversion of people's rubber plants in Harum Sari Village, Tamiang Hulu District, Aceh Tamiang Regency in September 2022. This study aims to analyze the influence of the conversion of the people's rubber plant into an oil palm plant in Harum Sari Village, Tamiang Hulu District, Aceh Tamiang Regency. In this study, it used a quantitative method in the form of multiple linear regression analysis using SPSS software version 22. Sampling was carried out using the purvosive method of samples taken in the study as many as 50. The results of this study simultaneously the price of rubber as much as land conversion, farm costs, rubber production, total rubber land area before land conversion, education has a significant effect on the area of rubber land converted. Partially the price of rubber, the cost of farming, rubber production, the total land area and education have a significant effect on land conversion. Keywords: land conversion, rubber farming and oil palm farming.
ANALYSIS OF FACTORS INFLUENCING INCOME OF OUTBOARD MOTOR FISHERMAN BOATS IN PANDAN DISTRICT TAPANULI CENTRAL DISTRICT Sinaga, Sonia Muslimah; Adhiana, Adhiana; Riani, Riani
Jurnal Mahasiswa Agribisnis Vol. 2 No. 1 (2023): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i1.12264

Abstract

This research was conducted in Pandan District, Tapanuli Tengah Regency from October to November 2022. This research was conducted because there was a significant difference in income between outboard motor fishermen in Muara Nibung Village and outboard motor fishermen in other sub-districts in Pandan District. Fishermen in Kelurahan Muara Nibung have the lowest income among the 22 villages/kelurahan in Pandan Subdistrict, even though the kelurahan has fishery potential that is not inferior to other kelurahan/villages. This difference of opinion can be caused by factors that influence opinion such as experience, distance traveled, length of time at sea and operational costs used by fishermen in fishing activities. This study aims to analyze the influence of experience, distance traveled, length of time at sea and operational costs on fishermen's income in Pandan District, Tapanuli Tengah Regency. The data analysis method used is Multiple Linear Regression. The results showed that the coefficient of determination (Adjust R2) was 0.929 or 92.9%. The percentage influence of experience, distance traveled, and length of time at sea is able to explain income by 92.9%, the remaining 7.1% is explained by other variables outside the model. The results of the F test simultaneously experience, mileage, and length of time at sea have a significant effect on fishermen's income. The results of the partial t test show that experience, distance traveled, and length of time at sea have a significant positive effect on the income of fishermen in Pandan District, Tapanuli Tengah Regency. Keywords: Income, Outboard Motor Boat Fisherman, Multiple Linear Regression
THE INFLUENCE OF MARKETING MIX ON THE PURCHASE DECISION OF MOBILE JAMU SELLERS IN MERANTI DISTRICT, ASAHAN REGENCY (Case Study: Mrs. Mamy's Herbal Medicine Business) Syahfitri, Devi; Suryadi, Suryadi; Riani, Riani
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20804

Abstract

This research was conducted in Meranti District, Asahan Regency, focusing on the mobile herbal medicine business of Mrs. Mamy in June 2024. To meet consumer needs, Mrs. Mamy's mobile herbal medicine business must consider the four marketing mix elements: product, price, promotion, and place. These elements interrelate and impact consumer purchasing decisions for Mrs. Mamy's mobile herbal medicine. The method used was Multiple Linear Regression with SPSS 29. The resulting multiple linear regression equation from the study is Y = 20.511 + 0.003X‚ - 0.314X‚‚ + 0.300X‚ƒ - 0.129X‚„. The F-test results show that the variables product, price, promotion, and place significantly affect consumer purchasing decisions with an F-value of 3.290 and a significance level of 0.019 < 0.05. The t-test results indicate that the price and promotion variables positively and significantly influence consumer purchasing decisions with a significance level of 0.021 < 0.05. In contrast, the product and place variables do not significantly influence consumer purchasing decisions, as their significance values are greater than the alpha level of 0.05.).
ANALYSIS OF CONSUMER PREFERENCES TOWARDS SOY MILK IN SIDODADI VILLAGE, KEJURUAN MUDA DISTRICT, ACEH TAMIANG REGENCY Nadila, Dwi; Wardah, Eva; Authar, Muhammad; Zuriani, Zuriani; Riani, Riani
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20796

Abstract

Soy milk is one of the processing products which is the result of soybean extraction. Soy milk has a balanced combination of nutrients, which is almost similar to cow's milk but is free of gluten, cholesterol and lactose. The soy milk in Sidodadi Village consists of 2 types of soy milk businesses, namely Cita Rasa soy milk and Halalan Toyyiban soy milk which have different qualities and tastes. The population in this study was consumers of Cita Rasa and Halalan Toyyiban soy milk, the respondents in this study were 60 respondents. This research aims to determine consumer preferences regarding the combination of soy milk product attribute levels and the level of importance of soy milk product attributes in purchasing decisions for soy milk in Sidodadi Village, Vocational Youth District, Aceh Tamiang Regency. This research method uses a quantitative descriptive method using conjoint analysis. The attributes that consumers consider are brand, flavor variants and texture. The results of this research show that the combination of soy milk attribute levels is consumer preference based on utility value, namely soy milk with the Halalan Toyyiban brand (0.008), original taste (0.328), thick texture (0.02). The attributes most considered when purchasing soy milk products based on relative importance (NPR) are first the attributes of taste (72,982), brand (14,446), and texture (12,571).
Co-Authors Adhiana, Adhiana Aditia, Zikril fajar Al Arabi, Rizza Amril Amril Anggara, M. Bayu Anggriani Harahap, Dewi Arief Rahman Arini, Laili Azmiati Asma Asma Authar, Muhammad Barmawi Barmawi, Barmawi Buheli, Mifta Busroni, Dena Tsabita Dede Mahdiyah, Dede Dhilon, Dhini Anggraini Diah Miftahul Aini Dwiani, Afe Eriza, Fitria Eva Wardah, Eva Fadhli, Annisa Ananda Fahmi, Muzakir Fajri, Rahul Fajrin, Febriandi Filma, Muhammad Alfarizi Fitria Ningsih, Neneng Fitriani, Julia Hafizin, Hafizin Hafni Zahara Hasan Saali, Yunissyah Hasni Hasni Hasriani Hasriani, Hasriani Hastuty, Milda Heni Pujiastuti Intan Intan Irada Sinta Irhas Irhas, Irhas Islami, Irvando Jannah, Firdha Miftahul Julismawati, Julismawati Kasumayanti, Erma Khaidir Khaidir Kusumawati, Nila Listari, Sona Lukman Hakim Mahdaliana, Mahdaliana Mainisa, Mainisa Martina Martina Maulana, Harpan Mawahdania, Mawahdania Mawardati Mawardati Mufti Azzahri Isnaeni, Lira Muhammad Hatta Muhammad Nurman MUHAMMAD TAUFIK Munawwar Khalil, Munawwar Muzakir Nadila, Dwi Nelly Fridayanti NINGSIH, NENENG FITRIA Nislawati, Nislawati Nislawaty, Nislawaty Noranisa, Noranisa Novriani, Herny Nurdin, Muhammad Yusuf Nurjanah, Fadilah Nurlina, Wiwin Erni Siti Patmawati Patmawati, Patmawati Putriana, Nila Rachmawati Rusydi, Rachmawati Rahmadani, Mahdalena Rahman, Suburi Rima Mustika Rinancy, Hariet Rinancy, Hariyet Risnajayanti, Risnajayanti Rita Ariani Rizki Nugrahani, Rizki ROHANA ROHANA Rohanah, Rohanah Rosnina Rosnina, Rosnina Saiful Adhar salamah salamah Salsabila, Riska Dia Salma Santy Deasy Siregar Saputra, Diki Sari, Alfadila Selvi Selvi Selviani, Nagandi Septiani, Nadia Setia Budi Siagian, Masryna Sinaga, Sonia Muslimah Sudiarti, Putri Eka Suryadi Suryadi Syafiq, M Rizan Syahfitri, Devi Syukrianti Syahda Talyani, Talyani Tania, Bella Tina Martina, Tina Umaro, Hadian Usman Usman Vyn Amzar, Yohannes Wahyu Febri Ramadhan Sudirman Yuniartini, Ni Luh Putu Sherly Yusril Yusril Zikri, Maulana Muhammad Zultianis, Reza zuriani, Zuriani Zuriani, Zuriani