Article Per Year (5 Year)
p-Index From 2021 - 2026
11.007
P-Index
This Author published in this journals
All Journal IMAGE Jurnal Mirai Management IKRA-ITH EKONOMIKA Journal Of Management Science (JMAS) Syntax Idea Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Dinasti International Journal of Digital Business Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Dynamic Management Journal Transformasi Manageria: Journal of Islamic Education Management International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Economic, Business and Engineering (JEBE) Jurnal Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Business and Management Inaba Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Aktiva: Jurnal Manajemen dan Bisnis International Journal of Management, Economic and Accounting JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok
Universitas Indonesia Membangun Bandung, Jawa Barat, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Social Sciences Other

Published : 93 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 93 Documents
Search

 6   7   8   9   10 
Pengaruh Green Marketing, Brand Image, dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare Lokal N’Pure Pada Generasi Z Di Kota Bandung Ambarwati, Erli; Mubarok, Dadan Abdul Aziz
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7694

Abstract

Fenomena pertumbuhan industri kosmetik yang meningkat hingga mencapai Rp. 158 triliun pada tahun 2025 membawa konsekuensi buruk terhadap lingkungan berupa limbah plastic kemasan yang terus meningkat seiring pertumbuhan industri. Studi ini menguji sejauh mana penerapan pemasaran hijau, citra merek, serta aspek kepercayaan berdampak pada keputusan pembelian produk skincare lokal N’Pure oleh konsumen Generasi-Z di Kota bandung. Secara metodologis, riset ini bersifat kuantitatif dengan menggabungkan analisis deskriptif dan verifikatif untuk mengetahui hubungan antar variabel. Instrument penelitian berupa kuisioner yang disebarkan secara daring kepada 83 responden yang dipilih selektif menggunakan teknik purposive sampling. Proses analisis data dijalankan dengan uji regresi linier berganda melalui program SPSS versi 25. Temuan penelitian mengungkapkan bahwa secara parsial variable Green marketing tidak memberikan dampak nyata dalam memengaruhi keputusan pembelian. Sebaliknya Brand image serta Brand trust terbukti menghasilkan pengaruh positif dan signifikan sebesar 0,000. Sementara itu berdasarkan pengujian secara simultan atau bersama-sama ketiga variable independent memiliki pengaruh signifikan terhadap keputusan pembelian. Kemampuan model dalam menjelaskan tercermin dari nilai R Square sebesar 0,872 yang mengindikasikan bahwa kontribusi variabel independent tersebut mencapai 87% sementara 13% lainnya dipengaruhi oleh faktor di luar model penelitian. Sebagai masukan, penelitian ini menyarankan brand skincare local N’Pure untuk tetap mempertahankan dan mengoptimalkan strategi pemasaran hijau serta memperkuat citra kualitas produk guna menguatkan kepercayaan konsumen.
Pengaruh Electronic Word of Mouth dan Brand Awareness Terhadap Keputusan Pembelian: Studi pada Pengguna Parfum HNMS di Tiktok Siti Nurjannah; Dadan Abdul Aziz Mubarok
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.11009

Abstract

This study aims to assess the impact of Brand Awareness (e-WOM) and Brand Awareness on the purchasing decisions of HNMS Perfume consumers on TikTok. Advances in technology have led to a widespread shift towards online shopping via social commerce platforms such as TikTok Shop, which provides convenient access, diverse product options, and intensive promotional activities. In the digital age, e-WOM as a means of consumer-to-consumer communication and Brand Awareness as the level of brand recognition are critical elements influencing purchase decisions. The research employs quantitative methods with both descriptive and verification approaches. Primary data was collected through questionnaires distributed to 100 TikTok users who are familiar with or have purchased HNMS Perfume products. The sampling method utilized non-probability sampling with purposive criteria, targeting respondents aged 20-40 years, who own TikTok accounts, and have made at least two purchases. The results demonstrate that both Brand Awareness and Brand Awareness variables exert a positive and significant influence on purchasing decisions, whether considered separately or together. The study concludes that consumers should take into account e-WOM information and Brand Awareness when making purchase decisions to ensure the products chosen meet their needs. Keywords: Brand Awareness , Brand awareness, Purchase Decision, TikTok Shop, HNMS Perfume
Digital Marketing Analysis of Customer Satisfaction's Impact on Company Brand Image: Quantitative Study Dendi Sujatmika; Rimayani Rimayani; Nunung Ayu Sofiati; Mochammad Mukti Ali; Yoyo Sudaryo; Riyandi Nur Sumawidjaya; Dadan Abdul Aziz Mubarok
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5375

Abstract

This study aims to analyze the influence of digital marketing on customer satisfaction and its impact on brand image, particularly among consumers of PT. YXY Motors. In today's digital era, the use of online media such as websites and applications has become a key strategy for companies to reach consumers. This study employs a quantitative approach using a survey method with 30 respondents, and a questionnaire as the measurement tool, which has been validated and tested for reliability. The results indicate that the implementation of digital marketing at PT. YXY Motors is quite good, with social engagement as the strongest aspect. However, there are still shortcomings, especially in terms of the duration of digital visits. Customer satisfaction is also considered to be in the fairly satisfied category, with expectations as the dominant aspect and perception as the lowest. Meanwhile, PT. YXY Motors's brand image is in the fairly good category, with the reputation dimension having the highest score and affinity as the lowest. Data analysis shows that digital marketing has a significant effect on customer satisfaction, and customer satisfaction has a positive impact on the company's brand image. These findings indicate the importance of optimal digital marketing management to increase consumer loyalty and positive perceptions of the Yamaha brand.  
Co-Authors Agri Regiansa Ahdiat, Ameilia Destiara Ambarwati, Erli Andre Suryaningprang Anjani, Deliana Septi Aprilliani, Pritta Ardinal Djalil Arie Hendra Saputro Benny Bernadus Bernadus, Benny Cahyani, Putri Regita Cecep Saepul Rohman Cecep Saepul Rohman Chandra Jaya, Rama Cinta Dwi Alieka Dalfa Septi Miami Dayan Hakim Natigor Dayona Ismail, Gurawan Dedi Gumilar Dendi Sujatmika Deni Hamdani Detya Wiryany Devyanthi Syarif Dinda Fitriya Nurazyka Erika Hartina Erna Herlinawati Fadilah, Hamidah Fauziah Fanji Wijaya Fauziah, Ninda Fauziyyah, Anggia Nur Fauzy, Ryan Marshal Febriyanti, Karina Fina Fahrina Fahrunisa Fitri Julianti Fitria, Alya Napsi Fitriani, Shilvia Angelina Frans, Raja Gurawan Dayona Ismail Gustami, Alifia Dwi Habib Amir Mujahid Hajar, Asri Shopiatul Hamdani, Erico Handayani, Tias Ratna Hartati, Ria Marlia Helinawati, Erna Helvy Ramadhan Herlianawati, Erna Ida Farida Oesman Indri Theresa Sitohang Ismail, Gurawan Dayona Jaya, Rama Chandra Karamang, Ezra Karimah Azzahra, Waffa Kleofas Sumaler Laelasari, Memey Listri Herlina Mochammad Mukti Ali Muhamad Rizki Pratama Muhammad Bayu Mujahid, Habib Amir Mukti Ali, Mochammad Muldiani, Nadia Muttaqin, Ridlwan Nafisah, Zian Neng Rosmiati Niken Annisa Zulkarnaen Nisa, Nina Auliya Nunung Ayu Sofiati (Efi) Nur Solehah Nuradina, Kartika Nuraini, Riska Nurani, Aspi Nurul Fadli, Ahmad Mukhlis Nurwidyani, Sabrina Eka Oktapian, Elsa Oktavia, Siti Nur Haliza Oktaviani, Lina Oktaviani, Vira Rohmania Palupi Permata Rahmi Pramitha, Adila Prasetiyo, Wildan Guretno Prinska Damara Sastri Putri Ermawan, Amanda Putri, Dea Anisa Putri, Rizka Ardlia R. Rheina Amalina Iskandar Rama Chandra Jaya Ramadhan, Rio Ari Ramadillah, Tsara Khalistha Ramdan, Ahmad Taufiq Maulana Recky, Recky Riadi, Ridho Ridho Riadi Akbar Ridlwan Muttaqin Rifqi Farisan Akbar Rikko Oktaviano Baktiar Rima Nurul Afifah Rimayani Rimayani Rimayani, Rimayani Rini Marlina, Rini Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaya Rizki Fathurrahman Septian Safitri, Yesi saniyyah, seli Sari, Depi Ratna Sari, Lita Adhitya Sari, Putri Amalia Satrio Rahardi Sayyidinaa Zahra Ridha Pramitha Setiawan, Ariq Rifqi Siddiq, Andhika Mochamad Sihaloho, Monika Sinamo, Alexander Patrick Siswahyudianto Siti Nurjannah Siti Sarah, Siti Sujatmika, Dendi Sumawidjaya, Riyandi Nur Syahputra, Fadli Angga Reza Syamsul Bachri Syarif, Devyanthi Syawaliyah, Shafira Azkia Tawaqal, Rizki Surya Tjipto Sajekti Trijaya, Teguh Ulfa, Nabila Utami, Latifa Alda Waffa Karimah Azzahra Wais Alqorni, Muhammad Zaki Widyastuti Nurmalia Utami Wulan Wulandari Gunawan Yanda Ihza Rizky Yoyo Sudaryo Yoyo Sudaryo Yulia Putri, Shofa