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All Journal Ilmu dan Budaya Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Teori dan Terapan Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Cakrawala Management Business Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Enrichment : Journal of Management Jurnal Abdidas BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Humantech : Jurnal Ilmiah Multidisiplin Indonesia INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Journal of Accounting and Finance Management (JAFM) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Management and Social Sciences Cross-border JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan INQUISITIVE: International Journal of Eonomic Socius: Social Sciences Research Journal Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Portofolio: Jurnal Manajemen dan Bisnis Greenation International Journal of Economics and Accounting Journal of Global Economic Research Jurnal Pendidikan dan Kebudayaan Nusantara Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Yunita, Tyna
Fakultas Ekonomi Dan Bisnis, Universitas Bhayangkara Jakarta Raya, Indonesia
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STRATEGI PENGEMBANGAN USAHA (UKM) UNTUK MENINGKATKAN CITRA KOTA MALANG DI WISATA KULINER DAN TEMPAT PARIWISATA Shabina Deanova; Tyna Yunita; Hendrick Moses; Rendy Ramadan
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

Small and Medium Enterprises (SME) based on culinary enterprises is the most dominating business sector in Malang City. This research used the descriptive qualitative method and the data resources obtained from interview. This aims of this research was to describe and analyze resistance and support factors that affecting the development strategy of SME based on culinary enterprises, development strategy of SME based on culinary enterprises and tourist’s perception of the products that produced by SME based on culinary enterprises in Malang City. The result of the research showed that, first the resistance factors that affecting the development strategy of SME based on culinary enterprises are fund, materials, equipment, human resources and area. While the support factors that affecting this research are licensing, training, marketing and organization. Second development strategy of SME based on culinary enterprises are training, protection of business, development of partnerships and development of the promotions. Third tourist’s perception of the products that produced by SME are influenced by the packaging of products displayed and product innovation that created by SME enterprisebased culinary in Malang.
ANALISIS STRATEGI PADA UMKM KAMSIA BOBA TERHADAP PENJUALAN YANG MODERN Putri Octavia Maharani; Tyna Yunita; Muhammad Dzaky; Novia Hanifah Rahma
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

The Kamsia Boba business was established with the aim of fulfilling people's demand for boba drinks which are currently popular. Boba is a tapioca ball that is often used as a filling for bubble tea drinks. To achieve its vision and mission, Kamsia Boba needs the right strategy to increase sales and compete with other boba drink manufacturing companies that have already entered the market. The purpose of this research is to analyze the strategy used by Kamsia Boba in increasing sales through the use of modern technology. The research method used is a qualitative method with interview and observation techniques. Sources of data used are primary data and secondary data. The final result of the research is that there are several strategies used while running the "Kamsia Boba" business.
Strategi Pengembangan Pemasaran “Kamsia Boba” Sebagai Salah Satu Produk UMKM di Tambun Selatan Resti Meliana Putri; Tyna Yunita; Alfia Dwi Cahyani; Indra Samuel
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 6 (2023): Juli
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8105487

Abstract

Nowadays, various brands and types of viral drinks continue to emerge in Indonesia. Boba drink is one of those kinds of popular drinks, which originated from Taiwan and has become a popular beverage throughout the world, including in Indonesia, especially among youths and young adults. Boba drink contains high levels of sugar and calorie and is part of the larger group of sugarsweetened beverage (SSB). Boba shops generally offer various beverage flavors, toppings, sizes, choices of sugar and ice level that can be personalized. . The "KAMSIA BOBA" beverage business is a business engaged in the beverage sector which has a different concept from other drinks. The vision of "KAMSIA BOBA" is to provide a different experience to buyers, as well as provide the best and memorable service so that customers always want to come back. The target market for "KAMSIA BOBA" is for the lower middle class but does not rule out also for the upper class who have a lifestyle and a penchant for drinking sweet and cold drinks both to take home. Several marketing strategies implemented by "KAMSIA BOBA" namely social media and direct marketing.
ANALISIS SWOT PADA UMKM BOLA UBI LUMER CRISPY UNTUK MENINGKATKAN STRATEGI DAN DAYA SAING Nikken Syakira Haq; Tyna Yunita; Arya Bayu Sayeti; Rewang Budi Prasetyo
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 1 No. 5 (2023): September
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research was carried out because many MSMEs are similar to the “Bobimercy” business. It is interesting to study because “Bobimercy” the food business from processed sweet potatoes, is a company that is always trying to develop to continue competing with other competitors. This qualitative descriptive study focuses on SWOT analysis to help “Bobimercy” business owners increase competitiveness to compete with similar SMEs. The presence of the culinary business is now the latest trend that makes a person less willing to consume traditional food. The data collection technique used was a literature review and observation study method. The ST strategy, which uses strength factors to overcome threat factors, is a strategy obtained based on the analysis of the SWOT matrix and the IFAS-EFAS matrix. This implementation aims to improve product quality so that it can compete with other cassava processed business products and innovate products with different advantages from the others. Bobimercy stands for crispy melted sweet potato balls. This product was created and launched in March 2023, to be precise. Crispy sweet potato balls are produced hygienically to maintain the quality and image of the product so that it reaches the customer in a clean condition.
ANALISIS SWOT PADA UMKM (BASO ACI) Husni Fauzi Ramadhan; Tyna Yunita; Ivan Ardiansyah; Rizky Maulana
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 1 No. 5 (2023): September
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

At present the development of business life which is increasingly advanced and fast, is a challenge or at the same time a threat for entrepreneurs to maintain their profitability, support the progress of their business and win the competition with other businesses. In the field of the food industry is one of several forms of business or business that is very fast in demand among business people today. The development of the culinary business in Indonesia in this modern era is growing rapidly where various delicious dishes have been developed. Micro, small and medium enterprises (MSMEs) are one of the main pillars of the country's economic development and can prove their resilience in the face of economic crises. In order to survive and compete with other similar businesses, research was conducted to analyze existing internal and external environmental factors so that appropriate strategies could be determined. This research is descriptive in nature and data collection techniques are carried out by means of observation, interviews, and questionnaires. Data analysis using SWOT analysis. This analysis pays attention to internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats).
Analisis Swot Pada UMKM Bola Ubi Lumer Crispy Dalam Meningkatkan Strategi Dan Daya Saing Nikken Syakira Haq; Tyna Yunita; Arya Bayu Sayeti; Rewang Budi Prasetyo
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 13 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8153065

Abstract

Abstract This research was carried out because many MSMEs are similar to the "Bobimercy" business. It is interesting to study because "Bobimercy," the food business from Processed Sweet Potatoes, is a company that is always trying to develop to continue competing with other competitors. This qualitative descriptive study focuses on SWOT analysis to help "Bobimercy" business owners increase competitiveness to compete with similar SMEs. The presence of the culinary business is now the latest trend that makes a person less willing to consume traditional food. The data collection technique used was a literature review and observation study method. The ST strategy, which uses Strength factors to overcome Threat factors, is a strategy obtained based on the analysis of the SWOT matrix and the IFAS-EFAS matrix. This implementation aims to improve product quality so that it can compete with other cassava processed business products and innovate products with different advantages from the others. Bobimercy stands for Crispy Melted Sweet Potato Balls. This product was created and launched in March 2023, to be precise. Crispy Sweet Potato Balls are produced hygienically to maintain the quality and image of the product so that it reaches the customer in a clean condition. Keywords: SWOT Analysis, UMKM, Culinary
Analisis SWOT Pada UMKM (Baso Aci) Husni Fauzi Ramadhan; Tyna Yunita; Ivan Ardiansyah; Rizky Maulana
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 13 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8151236

Abstract

Saat ini perkembangan kehidupan bisnis yang semakin maju dan cepat, menjadi tantangan atau sekaligus ancaman bagi para pengusaha untuk mempertahankan profitabilitasnya, mendukung kemajuan usahanya dan memenangkan persaingan dengan bisnis lainnya. Dalam bidang Industri makanan merupakan salah satu dari beberapa bentuk usaha atau usaha yang sangat cepat diminati di kalangan pebisnis saat ini. Perkembangan bisnis kuliner di Indonesia pada era modern ini semakin berkembang pesat dimana berbagai sajian lezat telah dikembangkan. Usaha mikro, kecil, dan menengah (UMKM) merupakan salah satu pilar utama pembangunan ekonomi negara dan dapat membuktikan ketahanannya dalam menghadapi krisis ekonomi. Agar dapat bertahan dan bersaing dengan usaha lain yang sejenis, maka dilakukan penelitian untuk menganalisis faktor-faktor lingkungan internal dan eksternal yang ada sehingga dapat menentukan strategi yang tepat. Penelitian ini bersifat deskriptif dan teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan kuisioner. Analisis data menggunakan analisis SWOT. Analisis ini memperhatikan faktor Internal (Strengths dan Weaknesses) dan faktor eksternal (Opportunities dan Threats).
STRATEGI PENGEMBANGAN USAHA NASI KUNING PONDOK UNGU DENGAN MEMAKAI ANALISIS SWOT Sephia Supriyadi; Leonaldi Hutajulu; Tyna Yunita; Harfanly Bramley Munte
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 13 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8152394

Abstract

Penelitian ini bertujuan untuk menganalisis bisnis UKM dengan menggunakan strategi pemasaran analisis swot yang membahas dan mengupas tentang kekuatan, kelemahan, peluang dan juga ancaman Nasi Kuning Ibu Carkesi sebagai objek penelitian. Hasil analisis deskriptif menunjukan bahwa Nasi Kuning Ibu Carkesi memiliki beberpa kekuatan internal yang berkaitan dengan produk yang ditawarkan, persaingan bisnis serupa yang belum banyak, lokasi strategis karena berada tepat diwilayah padat penduduk. Namun selain kekuatan dan juga peluang usaha, kelemahan dan ancaman bisnis milik Ibu Carkesi perlu lebih ditinjau kembali diantaranya adalah sistem manajemen, pencatatan keuangan yang belum memadai, pemasaran pasif secara offline, dan belum mengandalkan digital marketing sebagai jalan memasarkan produk.
Self-Efficacy, Organizational Culture and Quality of Innovation Related to Student Sharing Knowledge Tyna Yunita
INQUISITIVE : International Journal of Economic Vol 1 No 2 (2021): June
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/inquisitive.v1i2.2279

Abstract

The purpose of this study is to analyze the effect of self-efficacy, organizational culture, and quality of innovation on knowledge sharing. The phenomenon of social media as a communication medium becomes a unique attraction for students in the general student environment. This study explores social media that are in high demand and used as a means of student learning. The statistical analysis method used is Structural Equation Modeling (SEM) with a simple random sampling technique with 125 student respondents and students of Universitas Bhayangkara Jakarta Raya. The results of this study indicate that self-efficacy, organizational culture, and quality of innovation have a positive impact on knowledge sharing. From the research findings, organizational culture provides the highest output value for knowledge sharing
Pengaruh Engaging Leadership, Green Hrm, Dan Budaya Organisasi Terhadap Produktivitas Karyawan Pada Pt. XYZ Di Bekasi Anggun Rika Mandasari; Tyna Yunita; Jumawan Jumawan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9126

Abstract

Tujuan penelitian ini yaitu menguji dan menganalisis pengaruh engaging leadership, green hrm, dan budaya organisasi terhadap produktivitas karyawan pada PT. XYZ di Bekasi . Metode penelitian ini menggunakan metode penelitian kuantitatif dimana objek yang digunakan merupakan Karyawan yang bekerja pada PT. XYZ di Bekasi. Penelitian ini dilakukan dengan menggunakan teknik non probability sampling dengan jenis Purposive Sampling. Adapun jumlah sampel yang digunakan dalam penelitian ini ialah 103 responden. Rancangan yang digunakan dalam penelitian ini adalah pengujian hipotesis (hypothesis testing) dengan menggunakan structural equitation model (SEM) SmartPLS 3.0. Hasil penelitian ini memberikan penjelasan bahwa variabel Engaging Leadership, Green HRM, dan Budaya Organisasi berpengaruh positif dan signifikan terhadap Produktivitas Karyawan pada PT. XYZ di Bekasi Penelitian ini memiliki keterbatasan objek penelitian yang hanya dilakukan pada 103 karyawan PT. XYZ . Hal ini dapat menjadi saran untuk peneliti selanjutnya dengan menambahkan variabel lain yang mungkin juga mempengaruhi banyak hal dalam penelitian ini. Kata Kunci: Engaging Leadership, Green HRM, Budaya Organisasi, dan Produktivitas Karyawan.
Co-Authors ACHMAD FAUZI Achmad Fauzi Adiningsih, Nur Fadilah Agus Dharmanto ahmad rizal Aisyha Destirani Ajeng Afifah Mustikasari Aldi Alfathur Rachman Alfia Dwi Cahyani Alfian Saputra Andini, Narendraputri Anggraini, Meita Anggun Rika Mandasari Anjani, Nawang Dwi Anna Wijayanti Annisa Azahra Aulia Aprilia, Tantri Aprillia, Dwi Putri Aqil Malik Albaihaqi Ari Sulistyowati Arya Bayu Sayeti Arya Bayu Sayeti Aswiyatul Mukarromah Bukhari, Eri Cahyo Adhi Nugroho Christophorus Indra Wahyu Christoporus Indra Wahyu Chuck Noris Rupelu Devianti, Faysa Firli Dewi Sri Woelandari PG Dharmanto, Agus Dian Sudiantini Diani Fatimah Didin Sjarifudin, Didin Dika Pebriansyah Dimas Ramadhan Donni Ferdinan Irawan Edward Efendi Silalahi Elga Badar Ramadhan Elia Rossa Endang Hutabarat Ery Teguh Prasetyo Fata, Muhammad Asyharul Febriyanti Fikri , Adi Wibowo Noor Franciscus Dwikotjo Sri Sumantyo Franciscus Dwikotjo Sri Sumantyo, Jumawan, Edward Efendi Silalahi, Franco Nero Rupelu Gunawan, Nabila Alifiyah Hadita, Hadita Halimatusadi’ah, Halimatusadi’ah Handayani, Milda Hardiana Eka Maharani Harfanly Bramley Munte Hasanuddin Hasanuddin Hendrick Moses Heni Rohaeni Heni Rohaeni Husni Fauzi Ramadhan Husni Fauzi Ramadhan Imam Zuhri Indah Rizki Maulia Indah Wulandari Indra Irawan Indra Samuel Indrawati, Budi Indriani Agustiningsih Intan Ummu Asriani Ismayani, Vivi Ivan Ardiansyah Ivan Ardiansyah Julia, Mela Jumawan, Jumawan Jurnawan Kardina Indriana Meutia Khan, Muhammad Asif Khunaini, Alfadilla Kristhianto, Andreas Kurniasih, Fadila Leonaldi Hutajulu M Fadhli Nursal M. Fadhli Nursal M. Yogi Riyantama Isjoni Marcellita Capritalim Meliawati, Widya Mohammad Dava Ramdhani Umam Muhamad Elzan Musyafa Muhammad Asif Khan Muhammad Dzaky Muhammad Walid Alba’Its Muhammad Zidan Berampu Mutiara, Putri Nabella Nur Afiyah Narpati, Bintang Nathasyah Nathasyah Nikken Syakira Haq Nikken Syakira Haq Novia Hanifah Rahma Novita Wahyu Setyawati Nugroho, Muhammad Yusuf Nurazizah, Rizty Dwi Nurul Cahyani Octaviani, Adelia Pangestu, Ridwan Nur Pitoyo, Bayu Seno Pratama, Reza Almasyah Puspita, Ayu Diah Putra, Christophorus Indra Wahyu Putri Octavia Maharani putri setyawati Raihan Athallah Ghaly Rakha Randyka Prihartono Ramadhanti, Reifa Galih Raya, Cayla Salsa Raymond Peres Johanes Loi Rendy Ramadan Resti Meliana Putri Rewang Budi Prasetyo Rewang Budi Prasetyo Ricardo Rafael Laurensius Gultom Risma Indah Sari Riswanda Ihza Rizky Rizki Maulia, Indah Rizky Maulana Rizky Maulana Rohman Nul Karim Rony, Zahara Tussoleha Safina Tunnajah Saibatul Aslamiyah Saputra, Andhika Budi Sephia Supriyadi Septiana Cahyaningrum Tarmono Putri Serin Latukau Shabina Deanova Sihar Pardamean, Julianto Silalahi, Edward Sukma, Vira Anggita Sumantyo, Franciscus Dwikotjo Sri Syifa Wandayu Salsabilla Taqwaning Afifi, Salsabila Taufiqurahman, Dimas Tegar Bima Rohaedi Terris Febri Andika Tubagus Abel Ibrahim Zhafran Tungga Buana Irfana Untari, Dhian Tyas Wahyu, Novita Wanti, Eny Trisno Widya Rahma Triwijayanti Wijayaningsih, Rini Wijayanti, Murti Wijayarti, Murti Woelandari Pantjolo Giningroem, Dewi Sri Yoganingsih, Tutiek Yollandha Putri Yosida Rahmadani Yudho Hari Rahmat Yusron Rizki