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Saptono, Ari
Fakultas Ekonomi Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Pengaruh Fasilitas Modal, Inovasi Produk, dan Literasi Digital pada Pengembangan Usaha Mikro, Kecil, dan Menengah di Wilayah Kota Depok Dwi Laras Novianti; Ari Saptono; Agus Wibowo
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1491

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a very strategic role in national economic development. The role of MSMEs is very large for economic growth in Indonesia, with a percentage of the number reaching 99% of all business units. Based on data from the Ministry of Cooperatives and MSMEs. Based on data. City opendata.jabarprov.go.id every year there is an increase in the number of MSME business actors, so that competition is increasing and there is a need for excellence. However, there are obstacles experienced, including those related to capital, utilization of social media and online applications in marketing, products that are still monotonous, lack of human resources both in quantity and quality, and constraints in choosing strategic locations. From the problems faced by MSME actors, it causes business actors to have difficulty in developing their businesses. This research was conducted using a survey method using primary data and sampling using the Probability Sampling Method technique. The sample used was 336 respondents, namely MSME business owners in Depok City. The research used path analysis with SPSS application through classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), hypothesis test (coefficient of determination test, F test, and T test), and sobel test. Based on the research results, the variables of capital facilities and digital literacy affect product innovation. The variables of capital facilities, product innovation, and digital literacy affect business development. The variables of capital facilities and digital literacy have an indirect effect on business development through product innovation.
Co-Authors 'Aisy, Fadhlika Nur Rohadatul Adela Adela Adia Maritza Adha Aditya Pratama Aditya Pratama Afni Nurul Fitri Agus Siswanto Agus Wibowo Agus Wibowo Agustina, Nadya Anggraini, Theresia Anisah Fitri Anugerah Putri Widyastuti Aprianif, Aprianif Aprilia Widyastuti Apriyansyah, Chandra Apriyanti, Rina Argo Ahmad Arika Dania As’ad Samsul Arifin Awaluddin Tjalla Ayi Elsa Nurhasanah Azahra Putri Dewi Mumpuni Azmi, Wildan Bagus Shandy Narmaditya Bibah Haerani Christian Wiradendi Wolor Corry Yohana Darmah, Novina Dewi Susita Dewi Tri Mulyaningsih Diananda, Amita Dicky Iranto Djohan, Septiani Dumonda, Vera Dwi Kismayanti Respati Dwi Laras Novianti Dzakiyyah, Aisyah Efin Nadhiyatul Umami Erika Takidah Erika Takidah Eryanto , Henry Fanny Nurhayati Farhan, Muhamad Tsani Fasli Jalal Fira Vanka Lintang Kusuma Galuh Prahasiwi Kusuma Wardyani Hamidah . Hamidah, Hamidah Hane'mis Ba'an Harya Kuncara Wiralaga Haryo Kuncoro HENRY ERYANTO, HENRY Herlitah Hilda Fitria I Ketut R. Sudiarditha Ifah Masrifah Indra Pahala Indri Murniawaty Karuniana Dianta Arfiando Sebayang Kezia Angel Pinaria Kinanti Geminastiti KRMT Roy Suryo Notodiprojo Lestari, Fitra Dila Lia Kurniawaty Luthfianti, Ajeng Marulina, Dya Maudina, Anissa Maulana Amirul Adha Mazeni Ismail Meta Bara Berutu Mohammad Sofwan Effendi Mohammad Sofwan Effendi Muhamad Arief Erdavit Muhammad Irfan Rahadian Muhammad Zairin, Gentiga Mutiara Chairunnisha N., Sri Indah Nabiya Putri Nasution, Hafifah Neela Osman Novanti, Anissa Rizki Nurcahyani, Sulis Rizkyka Nurfadillah, Wanda Nurhayati, Fanny Nurhidayat, Fachri Nurwijayanti Oktavia Oktavia Pajriah Pajriah Prihatin, Sulis Tiana Indah Purnawa, Dedi Purwana E.S., Dedi Putri Rahmadani Putri, Indira Rahma Fitriana Rahmatul Khalik Rd. Tuty Sariwulan Riyadi , Riyadi Rosyidah, Dinda Rr Ponco Dewi S Suherman SABILLA, SARAH Safira, Nabela Salsabila, Unik Hanifah Saparuddin Mukhtar Sari, Desy Nia Simamora, Yericho Lam Pedro Siti Fatimah Zahra Siti Nur Aini Siti Nurjanah Siti Nurjanah Siva Izah Sofia Hartati Sofwan, M. Sri Indah Nikensari Subroto subroto Sukatmi, Sri Suparno Suparno Suparno Suparno Suparno Suryo, Roy Susan Febriantina Susanti, Santi Syaifullah, Tornanda Tri Hesti Utaminingtyas tri wahyuni Unggul Purwohedi Usep Suhud Vanya Chairiyah Fitri Veranita Veranita Veranita Veranita Vicky Paradise Albina Wanda Nurfadillah Wang Fei Widya Meinita Zahra, Siti Fatimah Zaki, Mochammad Choirul Zukarnaen Zukarnaen