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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik eCo-Buss MEDIA MANAJEMEN JASA Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal International Journal of Engagement and Empowerment (IJE2) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Manajemen dan Bisnis JURNAL BARUNA HORIZON Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Widya International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Journal of Social And Economics Research Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business International Journal of Economic, Technology and Social Sciences (Injects) Journal of Law, Education and Business Journal of Management Accounting, Tax and Production INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Penelitian Pendidikan Indonesia Journal of Management Education Social Sciences Information and Religion International Journal of Economics, Business and Innovation Research Society journal of social and economic research J-CEKI Motivasi: Jurnal Manajemen dan Bisnis
Adelina Lubis
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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THE TRIAD OF MARKETING SUCCESS: PRODUCT INNOVATION, CUSTOMER ENGAGEMENT, AND MARKET PENETRATION Adelina Lubis; Era Purike; Muhamad Stiadi; Loso Judijanto; Fitriani Tobing
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 3 (2023): December
Publisher : Adisam Publisher

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Abstract

This research explores the interplay of three critical variables that shape marketing success: product innovation, customer engagement, and market penetration. In the dynamic landscape of contemporary business, organizations must adeptly navigate these factors to thrive. The study employs a comprehensive analysis of various industries to elucidate the impact and significance of each variable on overall marketing performance. The first variable, product innovation, is examined through its role in enhancing competitiveness and meeting evolving consumer demands. The research sheds light on how innovation catalyzes sustained market relevance by investigating successful case studies and strategies. The second variable, customer engagement, is explored as a critical driver of brand loyalty and customer satisfaction. The study delves into the strategies employed by leading companies to foster meaningful connections with their customer base, emphasizing the reciprocal relationship between engagement efforts and positive marketing outcomes. The third variable, market penetration, is investigated regarding market expansion and increased product/service adoption. The research scrutinizes effective penetration strategies and their implications for market share growth. This study contributes to a holistic understanding of marketing dynamics, offering insights for businesses to optimize their approaches. By recognizing the interconnectedness of product innovation, customer engagement, and market penetration, organizations can formulate more effective marketing strategies to achieve sustainable success.
Behavior of university students cannot buy smartphones Ihsan Effendi; Adelina Lubis; Nasib Nasib
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221857

Abstract

This research aims to develop a consumer buying model, especially for underprivileged students, especially during the COVID-19 pandemic, which forces students to buy gadgets for college needs. This research was conducted to find out how students make purchases so far. As a result of these changes, it is necessary to study the variables that affect the purchase of these students. The research was conducted at the University of Muhammadiyah North Sumatra (UMSU; Muhammadiyah University of North Sumatra), Medan Area University (UMA), and the Islamic University of North Sumatra (UISU; Islamic University of North Sumatra), which are located in Medan, Indonesia. This research was conducted using a sample of 215 student respondents who bought a smartphone. This study illustrates that price affects purchase intention and actual purchase, but the ease of use does not influence smartphones.
Building Identity: Agrotourism Brand Building Strategy in Sayum Village, Sabah Sekar Chalifah Segara; Ihsan Effendi; Adelina Lubis
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

Sayum Saba Village is one of the villages in Sibolangit District which has beautiful views and a clear river. However, the natural beauty of Sayum Saba has not been well exposed so it is not widely visited by tourists. This is very unfortunate considering that the village has natural beauty and unique culture so that it can actually become a favorite tourist destination in North Sumatra. The urgency of this research is that an appropriate marketing strategy model (brand building) is needed to increase the number of visits to Sayum Saba village agrotourism. The aim of this research is to create an appropriate marketing adaptation model for the development of agrotourism in Sayum Sabah village. Data collection includes primary and secondary data. Data was collected using literature studies, observations, interviews, and Focus Group Discussions. Data was analyzed using SWOT analysis.
Pengaruh E-Service Quality dan Nilai Pelanggan Terhadap Keberhasilan Usaha (Studi Kasus Usaha Dagang MP. Rambe) Rambe, Barita Jogi; Aisyah, Nur; Lubis, Adelina
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2649

Abstract

The purpose of this research is to find out and analyze whether e-service quality and customer value influence business success in MP trading businesses. Rambe in Pinangsori. This research uses associative research, where associative research takes the form of a quantitative approach which is seen from the type of data which is measured using a Likert scale. The population in this study was 100 customers. The sample in this study used saturated purposive sampling. Data processing uses SPSS 26, by testing the partial linear regression analysis hypothesis (t test) it can be seen that the calculated t for the e-service quality variable is 2.687 t table 1.984. Meanwhile, the customer value variable is 3.727 t table 1.984 and the significance level is smaller than 0.5. This shows that HO is rejected and H1 is accepted. And the coefficient of determination results show an Adjusted R Square value of 0.374 or 37.4%. Based on these overall values, e-service quality and customer value have a positive and significant effect on business success.
Student Online Buying Behavior After Covid 19 In Medan, Indonesia Lubis , Adelina; Effendi, Ihsan; Nasib, Nasib
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1068

Abstract

At the time the Covid-19 pandemic had caused many changes to consumers, this was due to the limited movement of the community to carry out purchasing activities that were usually carried out before the pandemic. This research looks at the development of consumer behavior after the end of the Covid 19 pandemic among college students in the city of Medan. The framework of this research is the application to students' perceptions of online purchases with the dependent variable: Convenience, Privacy and security, Money, Save time and effort. This study directed is to understand consumers’ intention to purchase online shopping after the pandemic This study also uses three intervening variables, namely Perceived Ease of Use, Perceived Usefulness, and intention to use. This study aims to construct an online purchase model for university students in Medan. The subject of this study is a university in Medan. who uses online platforms to buy at online shops. This study was conducted with a sample of 291 respondents that uses online applications to buy products.
Pemasaran di Era Digital: Pengaruhnya terhadap Keputusan Pembelian Pelanggan Pesenjama Coffee Medan Maulana, Agung; Lubis, Adelina; Effendi, Ihsan
Jurnal Ilmiah Akuntansi Keuangan dan Bisnis (JIKABI) Vol 2, No 2 (2023): Jurnal Ilmiah Akuntansi Keuangan dan Bisnis (JIKABI) - NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jbi.v2i2.2935

Abstract

Penelitian ini bertujuan untuk mengetahui apakah social media marketing dan word of mouth mempunyai pengaruh terhadap keputusan pembelian. Populasi yang digunakan dalam penelitian ini yakni 300 pelanggan Pesenjama Coffe. Penelitian ini menggunakan sebanyak 75 responden, dengan menggunakan rumus slovin sebagai teknik pengambilan sampelnya. Pengujian hipotesis dalam penelitian ini menggunakan analisis statistik yang terdiri dari uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji F, uji t dan koefisien determinasi (   ) dengan   ,menggunakan software SPSS (Statistic Product and Service Solution). Data penelitian bersumber dari data primer dan diambil dengan cara menyebar kuesioner. Hasil penelitian menunjukkan bahwa terdapat hubungan antara variabel independen yaitu social media marketing dan word of mouth terhadap variabel dependen keputusan pembelian. Variabel social media marketing diperoleh thitung (3,926) ttabel (1,669) dengan nilai signifikansi sebesar 0,000 0,05 dan untuk variabel word of mouth diperoleh thitung (13,316) ttabel (1,669) dengan nilai signifikan sebesar 0,000 0,05. Sehingga dapat disimpulkan social media marketing dan word of mouth berpengaruh positif signifikan terhadap keputusan pembelian Pesenjama Coffe. Dan uji F diperoleh dengan nilai fhitung ftabel (3,852 3,12) dengan probabilitas signifikan jauh lebih kecil dari 0,05 maka Ho di tolak dan Ha diterima. Sehingga dapat disimpulkan bahwa variabel social media marketing (X1) dan word of mouth (X2) secara simultan berpengaruh terhadap variabel keputusan pembelian (Y).
Keputusan menginap di Madani hotel Medan yang dipengaruhi oleh brand image, green marketing, dan fasilitas hotel Lubis, Adelina; Effendi, Ihsan; Syahbudin, Jafar; Rosalina, Dhian; Lubis, Nurul Wardani
Insight Management Journal Vol. 4 No. 1 (2023): September
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v4i1.303

Abstract

Tujuan dari penelitian ini adalah untuk  mengetahui pengaruh  brand image, green marketing dan fasilitas hotel terhadap keputusan menginap di Madani Hotel Medan. Meningkatnya kompetensi bisnis di bidang jasa di Indonesia dan pengaruh globalisasi telah meningkatkan persaingan perusahaan khususnya di industri perhotelan. Perusahaan harus memahami perilaku konsumen dan menciptakan keunggulan kompetitif, termasuk citra merek, pemasaran ramah lingkungan, dan fasilitas hotel yang menarik. Hotel Madani di Medan mengalami penurunan jumlah tamu yang menginap sehingga mengambil strategi pemasaran yang fokus pada aspek tersebut. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuesioner. Sampel berjumlah 83 responden. Teknik sampling yang digunakan adalah accidental sampling. Pengelolaan data primer menggunakan teknik analisis statistik Social Sciences Package (SPSS) dengan metode analisis regresi berganda. Berdasarkan hasil penelitian, Madani Hotel Medan dapat memanfaatkan green marketing dan fasilitas hotel yang baik untuk meningkatkan keputusan menginap. Meskipun citra merek tidak memberikan pengaruh yang signifikan, namun faktor lain juga perlu diperhatikan dalam strategi pemasaran hotel. Dari pihak hotel perlu meningkatkan kontribusinya sebagai green hotel dalam bentuk produk yang dapat dirasakan konsumen seperti makanan organic, ornament hotel yang ramah lingkungan dan sebagainya.
Awareness of the Brand in Sayum Saba Village through Social Media Marketing and Tourist Attraction Building Sekar Chalifah Segara; Ihsan Effendi; Adelina Lubis
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1849

Abstract

Sayum Saba Village is one of the tourist villages in Karo Regency, North Sumatra, which has interesting natural and cultural tourism potential. However, the public is still not familiar with this village very much. Dengan menggunakan quantitative methods with a descriptive approach, this study aims to analyze the influence of social media marketing and tourist attractions on brand awareness of Sayum Saba Village. The findings show that social media marketing and tourist attractions have a positive impact on brand awareness of Sayum Saba Village. In order to promote tourist villages, this research suggests that Sayum Saba Village create natural and cultural tourist attractions, work with influencers and travel bloggers, and step up the quantity and quality of its social media marketing. It is envisaged that this study will assist Sayum Saba Village in raising its profile and drawing in more visitors.
The Role Of Social Media Marketing And Pricing In Influencing Purchasing Decisions Of Msmes In Padangsidimpuan City Sari, Adelina Puspita; Ihsan Effendi; Lubis, Adelina
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.1985

Abstract

This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a questionnaire survey distributed to consumers of Tabona Dessert MSMEs in Padangsidimpuan City. The data obtained were analyzed using multiple regression techniques to see the effect of Social Media Marketing and pricing on purchasing decisions. The results of the study indicate that Social Media Marketing has a significant influence on purchasing decisions, where effective marketing strategies on social media can increase consumer interest and awareness of MSME products. In addition, pricing has also been shown to have a significant effect, where competitive prices and in accordance with product quality are the main considerations for consumers in making purchasing decisions. In conclusion, the combination of effective Social Media Marketing and appropriate pricing can significantly increase consumer purchasing decisions for Tabona Dessert MSME products in Padangsidimpuan City.
Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening: Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables Adelina Lubis; Ihsan Effendi; Nasib Nasib; Manda Dwipayahi Bhastary; Ahmad Fadli
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

Abstract

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.
Co-Authors Adilla, Syarifah Khalisa Afifah, Roihanah Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Alexander Sabastian Pangaribuan Alfahmi, Fikri Alfifto ALZIKRI, ALZIKRI Ampun, Grace Analita Febrina Anak Amrin Mulia U Nasution Anggiani, Siti Aprinawati Aprinawati, Aprinawati Aribowo Aribowo Arifin, Syasyain Audia Junita Aulia Sofiea Putri Barus, Riando Efrata Batubara, Muhammad Taruna Sakti Bhastary, Manda Dwipayahi Deka Gustina Pandiangan Dhian Rosalina, Dhian Dina Aulia Dina Nabillah Eka Dewi Setia Tarigan Ekty Lovenda Era Purike Ester Sembiring Etri Br Kaban Fanny Amalia Fauzi, Fachri Ali Fitriani Tobing Girsang, Melvin Dominic Prapta Haq, Syukria Resti Haryaji Catur Putera Hasman Hery Syahrial Hesti Sabrina Hutagalung, Gracella Rosnah S Hutapea, Marsela Natalie Ihsan Effendi Ika Melati Puji Asputri Ika Misdayanti Sinaga Ikhwan, Al Ilham Ramadhan Nasution Indah Apriliya Izzah, Edsan Faris Julistia Wardhani Karolin Gabrela Sitanggang Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Krison Parulian Sahala Tua Pasaribu Kristin, Okta Viani Laila Tawila Lingga, Rosi Dearan S Loriwan Loriwan Loso Judijanto Lubis, Andi Reza Syahputra Lubis, Nabila Boru Luthfi Azwardy Mahyundari, Adha Manda Dwipayahi Bhastary Marino Manik Marpaung , Irvan Irvan Aldi Josua Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Mitha Lestari Muhamad Stiadi Muhammad Akbar Siregar Muhammad Husein Muhammad Ridha Haykal Amal Murad, Miftahuddin Muslim Wijaya Muslim Wijaya, Muslim Nadila Utami Naibaho, Laura Natalia Naila Zuhra Nainggolan, Chelsy Nasib Nasution, Muhammad Ali Makmur Nasution, Rizki Fajri Nauval Rachman Siregar Nur Aisyah Nur Aisyah Nurbani, Kharisma Nurul Wardani Lubis Olivia Sembiring Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Pardede, Meida Rogati Pardosi, Urbano I.R.S Paula Florensia Munthe Pratama, Ikbar Putri Anggi Oktavia Harahap Putri, Firly Marshanda Rahman Rajagukguk, Lucky Sanjaya Rambe, Barita Jogi Raudha Anggraini Tarigan Retna Astuti K Retna Astuti Kuswardani Rexsy Mardohot Sitanggang Riska Handayani Risky Siagian, Annisya Ritha Dalimunthe Rizkan Zulyadi Sagala, Bahari Salsabillah, Risa Sarah Nabilah Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Sembiring, Olivia Siagian, Larasati Br Siagian, Nielsen Samuel Panahatan Sihaloho, Rebecca Putri Sihombing, Chardo Silaban, Doni Enriko Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Sinaga, Lilis Elita Sinaga, Yohana Br Siregar , Muhammad yamin Siregar, Doly Siti Alhamra Salqaura Siti Anggiani Syahvira Sitompul, Reginawati Sitorus, Lasria Situmeang, Chandra Situngkir, Jenni br Sri Fajar Ayu Sugito Sugito Sukma, Sabrina Theresia Syahbudin, Jafar Syahreza, Dina Sarah Syahriandy Syahriandy Syarifah Muthia Putri T Teviana Tambunan, Indah Permatasari Tania Syahputri Siregar Telaumbanua, Rizky Idaman Togatorop, Rey Septanislaus Tohap Parulian Tresia L. Naibaho Wan Rizca Amelia Wan Suryani Waty Marlinang Pakpahan Wiko Rizki Wijaya Wimbi Prima Hadi Wulandari, Artika Yolanda, Natasyah Yudha Maulana Putra Yudha Maulana Putra Yudha Pratesta, Oxy Yusniar Lubis Zul Azmi Mutahajjid