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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik eCo-Buss MEDIA MANAJEMEN JASA Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Insight Management Journal International Journal of Engagement and Empowerment (IJE2) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Manajemen dan Bisnis JURNAL BARUNA HORIZON Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Widya Jurnal Bisnis Mahasiswa Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business International Journal of Economic, Technology and Social Sciences (Injects) Journal of Law, Education and Business Journal of Management Accounting, Tax and Production Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Journal of Management Education Social Sciences Information and Religion Society J-CEKI
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Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Pada Pelanggan Distro Urban Traffic di Kota Medan Yudha Maulana Putra; Wan Rizca Amelia; Alfifto Alfifto; Adelina Lubis
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1284

Abstract

Growth and developing of world fashion style makes public also get involved on purchasing of the products in marketplace. The purpose of this study was to determine the effect of shopping lifestyle and fashion involvement on impulse buying distro urban traffic customers in medan city. The type of research is quantitative research. The population of this research is the consumers of distro urban traffic in medan city, totaling 3584 visitors. The number of samples was 97 customers with the sampling technique using the slovin formula. The data used are primary data and secondary data. Primary data is obtained from questionnaires and interviews, secondary data is obtained from literature, previous research and so on. Data analysis technique using multiple linear regression. The results of this study indicate that simultaneously the variables shopping lifestyle and fashion involvement have a positive and significant effect on impluse buyinhg. The result of partial test shows that the variable shopping lifestyle have a positive significant effect on impulse buying and the variable fashion involvement have a positive significant effect on impulse buying. The result of koefisien determination shows the variable of shopping lifestyle and fashion involvement gained 68,9% on impulse buying.
Pengaruh Pendidikan Formal Dan Informal Terhadap Minat Berwirausaha Pada Ukm di Kelurahan Medan Tenggara Nauval Rachman Siregar; Adelina Lubis; Ahmad Rafiki
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1003

Abstract

The purpose of this study was to determine the effect of formal and informal education on entrepreneurial interest in SMEs in the village of Southeast Medan. The population is the owners of SMEs in the village of Southeast Medan, amounting to 66 people. The method of data collection is done by questionnaire. The data analysis method uses data analysis tests, classical assumptions, multiple linear analysis and hypothesis testing. The results showed that formal and informal education simultaneously had a positive and significant effect on interest in entrepreneurship with a value of Fcount (25.496) Ftable (3.14). Formal education partially has a positive and significant effect on interest in entrepreneurship with a significant value of 0.000 0.05 or tcount (5,445) ttable (1,998). Informal education partially has a positive but not significant effect on interest in entrepreneurship with a significant value of 0.230 0.05 or tcount (1,211) ttable (1,998). The Adjusted R Square figure is 0.430 or 43%, which means that the magnitude of the influence of the variables of formal education and informal education on entrepreneurial interest is 43% while 57% is explained by other variables not examined in this study.
Pengaruh Word of Mouth, Citra Perusahaan dan Kepercayaan Terhadap Keputusan Pembelian Produk PT. Penta Valent Medan Fanny Amalia; Adelina Lubis; Sugito Sugito
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1279

Abstract

Decision making’s very important for individuals and organizations. The purchase decision is the final result of a thought and action in making a purchase decision to use, use, consume goods or services that meet their needs and desires. The purpose of this study was to determine the effect of word of mouth, corporate image and trust on product purchasing decisions of PT. Penta Valent Medan. This type of research is quantitative research. The population of this research is the consumers of PT. Penta Valent, totaling 202 dispensaries and hospitals in the city of Medan. The number of samples was 134 pharmacies and hospitals with the sampling technique using the Slovin formula. The data used are primary data and secondary data. Primary data is obtained from questionnaires and interviews, secondary data is obtained from literature, previous research and so on. The data analysis technique used multiple linear regression. The results of this study indicate that simultaneously the variables word of mouth, company image and trust have a positive and significant effect on product purchasing decisions of PT. Penta Valent Medan. Partial test shows that the variable word of mouth has a positive effect on purchasing decisions, the variable company image has a positive and significant effect on purchasing decisions and the variable trust has a positive effect on purchasing decisions.
Pengaruh Gaya Hedonis dan Harga Terhadap Keputusan Pembelian Pada Produk Apple Pada Masyarakat Medan Tenggara II Nadila Utami; Adelina Lubis; Laila Tawila; Siti Alhamra Salqaura
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1280

Abstract

The purpose of this study was to determine the effect of hedonic style on purchasing decisions on apple products, to determine the effect of price on purchasing decisions on apple products and to determine the effect of hedonic style and price on purchasing decisions on apple products in the people of Medan Tenggara II. The population in this study were the people of Medan Tenggara II Lingkungan XII as many as 80 people, where the sample was 80 people who bought apple products. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this research is multiple linear regression, partial test (t test), simultaneous significance test (F test) and the coefficient of determination. The results showed that partially there was a significant influence of hedonic style on purchasing decisions, partially that there was a significant effect of price on purchasing decisions, and simultaneously showed that hedonic style and price had a significant effect on purchasing decisions on Apple products in the Southeast Medan Community II. With an R Square value of 0.707 or 70.7%, which means that the influence of hedonic style and price on purchasing decisions is 70.7%, while the remaining 29.3% are other variables not examined by this study, such as promotion, advertising and other variables.
MARKETING STRATEGY FOR PAID RICE AGRO-TOURISM IN THE VILLAGE MARKET TRANSFER Adelina Lubis; Nurul Wardani Lubis; Indah Apriliya; Wimbi Prima Hadi
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The development of agro-tourism is one alternative that can encourage economic potential in an area. Pasar Melintang Village has the largest expanse of rice fields in Lubuk Pakam, Deli Serdang. Therefore, village rice fields have the potential to be developed into rice field agro-tourism and can become new alternative tourist destinations in Deli Serdang Regency and its surroundings. This research aims to formulate an environmentally friendly agro-tourism marketing strategy in Pasar Melintang Village. This qualitative descriptive study uses SWOT analysis to formulate a marketing strategy for rice field agrotourism in Pasar Melintang Village. Partners in this study were 21 people from Mulia farmer groups, community leaders, and related institutions. The result of this research is the need for a diversification strategy to minimize obstacles by maximizing the village's strengths. Then there are five alternative ST (Strength-Threat) strategies that can be used in developing village rice fields.
MODEL OF STRENGTHENING THE ECONOMY OF RICE FIELD AGRO-TOURISM IN THE PASAR MELINTANG VILLAGE Adelina Lubis; Indah Apriliya; Putri Anggi Oktavia Harahap; Nurul Wardani Lubis
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of agro-tourism is one alternative that can encourage regional economic potential. Pasar Melintang Village has the largest rice field in Lubuk Pakam, Deli Serdang. Village rice fields have the potential to be developed into agro-tourism so that they become a new alternative tourist destination in Deli Serdang. This research aims to formulate agro-tourism strategies and economic strengthening models in agro-tourism development. This research is a qualitative descriptive study, using SWOT analysis to formulate a marketing strategy for rice field agrotourism in Pasar Melintang Village. Partners in this study were 21 people from Mulia farmer groups, community leaders, and related institutions. The result of this research is the need for a diversification strategy of tourism products and participatory management in tourism development models
THE APPLICATION OF THE BALANCED SCORECARD METHOD IN REVIEW FROM THE PERSPECTIVE OF EMPLOYEE SATISFACTION LEVELS AT PT. PERKEBUNAN NUSATARA III (PERSERO) KEBUN MERBAU SELATAN Loriwan Loriwan; Sri Fajar Ayu; Adelina Lubis
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

To be able to win the competition, companies need a system that can encourage performance measurement to achieve efficiency and effectiveness. The method that explicitly explains the relationship between strategy and performance measurement is the balanced scorecard. The concept of the balanced scorecard is a fairly comprehensive measure of realizing performance that can address limitations - limitations of performance measurement which previously only focused on financial aspects. The application of the balanced scorecard method to measure the performance of a company is considered capable of evaluating and improving the condition of the company and not only focusing on financial aspects but also from a non-financial perspective which also has a vital role, namely on the aspect of human resources (HR). Employees generally have their perspective on what they feel about their job and the company where they work, work culture, working environmental conditions, and the concept of giving appropriate rewards, leadership will be able to improve employee performance at work which in turn will provide satisfaction to employees. The number of samples in this study was 87 employees and the technique in data processing using the Multiple Regression method. The results showed that the variables Corporate Culture, Work Environment Facilities & Facilities, Work Environment Conditions, Reward Packages, and Leadership Style all had a positive and significant effect on satisfaction employee work at III (Persero) South Merbau Plantation and which has the greatest influence in increasing employee job satisfaction, namely the reward package, leadership style
FACTORS THAT INFLUENCE ON THE DEVELOPMENT OF PAID AGRO-TOURISM IN THE MARKET TRANSMISSION VILLAGE Adelina Lubis; Indah Apriliya; Kartika Anggraeni Simbolon; Nurul Wardani Lubis
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Pasar Melintang Village has a stretch of rice fields that have not been widely developed into an agro-tourism destination in North Sumatra. The purpose of this study was to examine what factors influence the development of agro-tourism in Pasar Melintang Village in Deli Serdang. The respondents of this study amounted to sixty-three people who live in Lubuk Pakam District and have visited the location, the sampling technique used is a combination of purposive and accidental sampling with the following criteria: 1) minimum age 17 years, 2) minimum high school education, 3) have visited rice field tourism sites. The analysis technique uses Confirmatory Factor Analysis with eleven-factor variables. Of the eleven variables, three factors were formed: attractiveness, management, and community participation
THE INFLUENCE OF SERVICE QUALITY DIMENSIONS ON CUSTOMER SATISFACTION OF ISLAMIC PEOPLE'S FINANCING BANKS IN MEDAN CITY Dhian Rosalina; Adelina Lubis; Ihsan Effendi
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of the dimensions of service quality consisting of reliability, responsiveness, assurance, empathy, and tangibles on customer satisfaction of sharia people's financing banks in the city of Medan. The sample in this study was 85 customers. The test tool used is Multiple Linear Regression, based on the results of research analysis there is a significant influence of service quality at Islamic People's Financing Banks in Medan City which consists of Reliability, Responsiveness, Assurance, Empathy, Tangibles on customer satisfaction of Islamic people's financing banks in Medan city
BERTANAM SAYUR MENGGUNAKAN METODE VERTICAL GARDEN UNTUK MENINGKATKAN PENDAPATAN DI KELURAHAN PALUH KEMIRI KECAMATAN LUBUK PAKAM Adelina Lubis Lubis
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 29, No 1 (2023): JANUARI-MARET
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i1.41693

Abstract

Kegiatan Pengabdian (PkM) yang dilakukan adalah Penyuluhan dan Pelatihan bertanam sayur dengan menggunakan metode vertical garden. Tujuan kegiatan PkM ini adalah untuk membina dan memberdayakan ibu-ibu PKK di desa Paluh Kemiri dengan memberikan pelatihan dan penyuluhan tentang  pemanfaatan pekarangan rumah yang sempit dengan bercocok tanam sayuran dengan metode vertical garden sehingga dapat meningkatkan ekonomi keluarga. Metode vertical garden adalah metode bercocok tanam dengan menyusun tanaman secara vertical yang di tanam di pekarangan rumah. Kegiatan PkM ini dilaksanakan di Desa Paluh Kemiri yang terletak di kecamatan Lubuk Pakam. Metode yang digunakan dalam kegiatan PkM ini adalah penyuluhan dan pelatihan, serta pendampingan ibu-ibu PKK di Desa Paluh Kemiri. Diharapkan kegiatan PkM ini memberikan pengetahuan kepada ibu-ibu PKK untuk memanfaatkan pekarangan sempit dengan menanam sayuran dengan metode vertical garden dan juga memberikan pengetahuan tentang pembibitan sayuran, panen sayuran serta pasca panen.
Co-Authors Adilla, Syarifah Khalisa Afifah, Roihanah Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Alfahmi, Fikri Alfifto ALZIKRI, ALZIKRI Ampun, Grace Analita Febrina Anak Amrin Mulia U Nasution Anggiani, Siti Aprinawati, Aprinawati Aribowo Aribowo Arifin, Syasyain Audia Junita Aulia Sofiea Putri Barus, Riando Efrata Batubara, Muhammad Taruna Sakti Bhastary, Manda Dwipayahi Deka Gustina Pandiangan Dhian Rosalina, Dhian Dina Aulia Dina Nabillah Effendi , Effendi Ihsan Effendi, Ihsan Eka Dewi Setia Tarigan Ekty Lovenda Ester Sembiring Fanny Amalia Fauzi, Fachri Ali Fitriani Tobing Girsang, Melvin Dominic Prapta Haq, Syukria Resti Haryaji Catur Putera Hasman Hery Syahrial Hesti Sabrina Hutagalung, Gracella Rosnah S Hutapea, Marsela Natalie Ika Melati Puji Asputri Ika Misdayanti Sinaga Ikhwan, Al Ilham Ramadhan Nasution Indah Apriliya Izzah, Edsan Faris Julistia Wardhani Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Kristin, Okta Viani Kuswardani , Retna Astuti Laila Tawila Lingga, Rosi Dearan S Loriwan Loriwan Lubis, Andi Reza Syahputra Lubis, Nabila Boru Luthfi Azwardy Mahyundari, Adha Manda Dwipayahi Bhastary Marpaung , Irvan Irvan Aldi Josua Maulana, Agung Mitha Lestari Muhammad Husein Muhammad Ridha Haykal Amal Murad, Miftahuddin Muslim Wijaya Nadila Utami Naibaho, Laura Natalia Nainggolan, Chelsy Nasib Nasution, Muhammad Ali Makmur Nasution, Rizki Fajri Nauval Rachman Siregar Nur Aisyah Nur Aisyah Nurbani, Kharisma Nurul Wardani Lubis Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Pardede, Meida Rogati Pardosi, Urbano I.R.S Pratama, Ikbar Putri Anggi Oktavia Harahap Putri, Firly Marshanda Rahman Rajagukguk, Lucky Sanjaya Rambe, Barita Jogi Riska Handayani Risky Siagian, Annisya Ritha Dalimunthe Riza Fanny Meutia Rizkan Zulyadi Sagala, Bahari Salqaura, Siti Alhamra Sarah Nabilah Sari Bulan Tambunan Sari, Adelina Puspita Sembiring, Olivia Siagian, Larasati Br Siagian, Nielsen Samuel Panahatan Sihaloho, Rebecca Putri Sihombing, Chardo Silaban, Doni Enriko Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Sinaga, Lilis Elita Sinaga, Yohana Br Siregar , Muhammad Akbar Siregar, Doly Siregar, Muhammad Akbar Siti Anggiani Syahvira Sitompul, Reginawati Sitorus, Lasria Situmeang, Chandra Situmorang, Hezron Apriadi Situngkir, Jenni br Sri Fajar Ayu Sugito Sugito Sukma, Sabrina Theresia Syahbudin, Jafar Syahreza, Dina Sarah Syahriandy Syahriandy Syarifah Muthia Putri T Teviana Tambunan, Indah Permatasari Tania Syahputri Siregar Telaumbanua, Rizky Idaman Togatorop, Rey Septanislaus Tohap Parulian Tresia L. Naibaho Wan Rizca Amelia Wan Suryani Wiko Rizki Wijaya Wimbi Prima Hadi Wulandari, Artika Yolanda, Natasyah Yudha Maulana Putra Yudha Maulana Putra Yudha Pratesta, Oxy Yusniar Lubis Zul Azmi Mutahajjid