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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik eCo-Buss MEDIA MANAJEMEN JASA Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal International Journal of Engagement and Empowerment (IJE2) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Manajemen dan Bisnis JURNAL BARUNA HORIZON Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Widya International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Journal of Social And Economics Research Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business International Journal of Economic, Technology and Social Sciences (Injects) Journal of Law, Education and Business Journal of Management Accounting, Tax and Production INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Penelitian Pendidikan Indonesia Journal of Management Education Social Sciences Information and Religion International Journal of Economics, Business and Innovation Research Society journal of social and economic research J-CEKI Motivasi: Jurnal Manajemen dan Bisnis
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PENGARUH SEGMENTASI PASAR TERHADAP KEBERHASILAN PROMOSI KOPI’DI Lubis, Adelina; Teviana, T.; Sitorus, Lasria
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 2 (2025): Volume 8 No. 2 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i2.44553

Abstract

Segmentasi pasar merupakan strategi penting dalam meningkatkan efektivitas promosi bisnis. Penelitian ini menganalisis pengaruh segmentasi pasar terhadap keberhasilan promosi dan peningkatan penjualan usaha kopi keliling KOPI’DI. Bisnis ini menargetkan mahasiswa dan pekerja kantoran dengan pendekatan demografi dan perilaku. Promosi dilakukan secara intensif melalui media sosial guna meningkatkan penjualan dan loyalitas pelanggan. Hasil penelitian menunjukkan bahwa strategi segmentasi yang tepat dapat meningkatkan efektivitas promosi serta daya tarik produk. Dengan memahami kebiasaan konsumsi dan daya beli target pasar, KOPI’DI dapat menyesuaikan strategi pemasarannya secara lebih efisien. Namun, tantangan utama yang dihadapi adalah daya beli masyarakat yang fluktuatif akibat kondisi ekonomi yang tidak stabil. Oleh karena itu, KOPI’DI perlu melakukan inovasi dalam promosi serta menawarkan variasi harga yang sesuai dengan daya beli konsumen agar tetap kompetitif. Kesimpulannya, segmentasi pasar berperan krusial dalam keberhasilan promosi bisnis. Dengan strategi yang tepat, KOPI’DI dapat memperluas pasar, meningkatkan loyalitas pelanggan, serta mempertahankan pertumbuhan bisnis dalam jangka panjang.
The influence of facilities and prices on consumer purchase intentions in the denai lama tourism village: a regression study Siagian, Larasati Br; Lubis, Adelina; Pratama, Ikbar
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1906

Abstract

This research aims to analyze the influence of facilities and prices on consumer buying interest in the Denai Lama Tourism Village. Adequate facilities and affordable prices are two important factors that can increase the attractiveness of a tourist destination. The method used in this research is a regression study to identify the relationship between the independent variables (facilities and prices) and the dependent variable (consumer buying interest). The population in this study were tourists who visited the Denai Lama Tourism Village. The sample was taken using a purposive sampling technique, with a total of 98 respondents. Data was collected through a questionnaire that had been tested for validity and reliability. Data analysis was carried out using multiple linear regression. The research results show that facilities and price have a significant influence on consumer buying interest. Meanwhile, price also has a positive effect, indicating that more affordable prices can increase consumer buying interest. The conclusion of this research is that improving the quality of facilities and setting competitive prices is an effective strategy to increase consumer buying interest in the Denai Lama Tourism Village. These findings provide practical implications for tourist destination managers in planning and developing appropriate facilities and pricing strategies to attract more visitors
Efektivitas Media Sosial dan Word of Mouth Dalam Meningkatkan Pembelian Kuliner Bakso Raja dan Es Campur Nita di Medan Amplas Sihaloho, Rebecca Putri; Lubis, Adelina; Effendi, Ihsan; Simarmata, Rojelita Catrina
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2675

Abstract

Penelitian ini mengkaji pengaruh Word of Mouth (WOM) dan media sosial Instagram terhadap keputusan pembelian konsumen pada UMKM Bakso Raja dan Es Campur Nita di Medan Amplas. Latar belakang penelitian dilatarbelakangi oleh transformasi perilaku konsumen di era digital, di mana rekomendasi dari mulut ke mulut dan konten media sosial berperan penting dalam proses pengambilan keputusan. Namun, UMKM kuliner lokal seperti Bakso Raja dan Es Campur Nita masih mengalami kendala dalam mengoptimalkan strategi pemasaran digital untuk meningkatkan daya saing bisnis. Penelitian ini dilaksanakan dengan metode kuantitatif, serta cara pengumpulan data digunakan melalui penyebaran kuesioner kepada 75 orang yang merupakan pelanggan UMKM tersebut. Analisis data dilakukan dengan menggunakan program SPSS 27. Hasil penelitian menunjukkan bahwa WOM dan media sosial Instagram memengaruhi keputusan pembelian secara parsial dan simultan. Kedua variabel independen dapat bertanggung jawab atas 84,1% variabilitas keputusan pembelian, menurut nilai koefisien determinasi (R Square) sebesar 0,841. Temuan kunci penelitian ini menegaskan peran strategis integrasi antara rekomendasi konsumen (WOM) dan pemanfaatan media sosial Instagram dalam meningkatkan minat beli dan loyalitas pelanggan. Implikasi penelitian ini adalah bahwa kombinasi strategi WOM yang efektif dengan konten kreatif di Instagram dapat menjadi pendorong utama pertumbuhan UMKM kuliner lokal di tengah persaingan pasar yang semakin ketat. Rekomendasi praktis yang diajukan meliputi optimalisasi konten Instagram, peningkatan interaksi dengan pelanggan, serta penguatan strategi untuk mendorong ulasan positif dari konsumen.
The Influence Of Product Quality, Service Quality, And Price On Purchasing Decisions Through Consumer Beliefs As a Variable Intervening At Pt. Freya Frist Indonusa Medan Nasution, Rizki Fajri; Lubis, Adelina; Aisyah, Nur
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11607

Abstract

This study aims to analyze the influence of product quality, service quality, and price on purchase decisions, with consumer trust acting as an intervening variable at PT. Freya Frist Indonusa Medan. The independent variables in this study include Product Quality (X1), Service Quality (X2), and Price (X3), while the dependent variable is Purchase Decision (Y), with Consumer Trust (Z) as the mediating factor. A quantitative approach is employed, utilizing data collection techniques such as questionnaires and direct observations to gather responses from consumers. The study population comprises 225 consumers, and by applying Slovin’s formula with a significance level of 0.05, a representative sample of 144 respondents was selected. The collected data is then analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, facilitated by SmartPLS software, to examine the relationships between variables and test the proposed hypotheses. The findings reveal that Product Quality (X1) has a significant positive effect on Consumer Trust (Z), indicating that higher product quality enhances consumer confidence in the brand. Similarly, Service Quality (X2) also positively influences Consumer Trust (Z), suggesting that superior service contributes to higher levels of trust. Additionally, Price (X3) positively impacts Purchase Decision (Y), showing that competitive pricing strategies influence consumer choices. These results highlight the importance of maintaining high product and service quality while setting reasonable prices to strengthen consumer trust, ultimately leading to better purchase decisions and increased customer satisfaction at PT. Freya Frist Indonusa Medan.
Exploration Of Social Exchange Theory: Costumer Loyalty with Trust And Satisfaction As Intervening in Islamic People's Financing Banks (BPRS) Lubis, Adelina; Effendi, Ihsan; Rosalina, Dhian; Murad, Miftahuddin
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 2 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i2.11613

Abstract

This research was at the Medan City Islamic People's Credit Bank (BPRS), which was lagging in terms of the number of customers and information technology. This study aims to determine the effect of organizational information and information technology on loyalty by using the intervening variables of satisfaction and trust. This research used correlational quantitative and Structural Equation Models (SEM). Respondents used in this study were 314 BPRS customers who are still active. The results showed that the information technology used by the BPRS did not affect loyalty where satisfaction was the intervention variable. On the other hand, organizational communication had an influence on customer loyalty with customer trust as an intervention variable
KEPUASAN PENGGUNA APLIKASI GRAB: STUDI EMPIRIS TERHADAP PENGARUH KUALITAS DAN RESPONSIVITAS LAYANAN CUSTOMER SERVICE MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Lubis, Adelina; Effendi, Ihsan; Kristin, Okta Viani; Lubis, Nabila Boru
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of customer service quality and customer service responsiveness on user satisfaction with the Grab application among students of the Faculty of Economics at Universitas Negeri Medan. The background of this research stems from the increasing use of online transportation services, which demands excellent service quality, including interactions with customer service. The study employs a quantitative approach with simple random sampling techniques involving 100 respondents, and data analysis is conducted using SPSS version 26. The results reveal that customer service quality and customer service responsiveness significantly influence user satisfaction, both partially and simultaneously. Customer service responsiveness is identified as the most dominant factor, with a regression coefficient of 0.593, compared to customer service quality, which has a coefficient of 0.319. The coefficient of determination (R²) value is 0.412, indicating that 41.2% of the variation in user satisfaction can be explained by the two independent variables. These findings emphasize the importance of improving service quality and responsiveness to enhance user satisfaction and foster customer loyalty in digital application-based services such as Grab.
KEPUASAN PENGGUNA APLIKASI GRAB: STUDI EMPIRIS TERHADAP PENGARUH KUALITAS DAN RESPONSIVITAS LAYANAN CUSTOMER SERVICE MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Lubis, Adelina; Effendi, Ihsan; Kristin, Okta Viani; Lubis, Nabila Boru
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of customer service quality and customer service responsiveness on user satisfaction with the Grab application among students of the Faculty of Economics at Universitas Negeri Medan. The background of this research stems from the increasing use of online transportation services, which demands excellent service quality, including interactions with customer service. The study employs a quantitative approach with simple random sampling techniques involving 100 respondents, and data analysis is conducted using SPSS version 26. The results reveal that customer service quality and customer service responsiveness significantly influence user satisfaction, both partially and simultaneously. Customer service responsiveness is identified as the most dominant factor, with a regression coefficient of 0.593, compared to customer service quality, which has a coefficient of 0.319. The coefficient of determination (R²) value is 0.412, indicating that 41.2% of the variation in user satisfaction can be explained by the two independent variables. These findings emphasize the importance of improving service quality and responsiveness to enhance user satisfaction and foster customer loyalty in digital application-based services such as Grab.
ANALYSIS OF FACTORS INFLUENCING INCOME FROM RICE (Oryza Sativa L.) FARMING IN PANGARIBUAN DISTRICT, NORTH TAPANULI DISTRICT, NORTH SUMATRA PROVINCE Waty Marlinang Pakpahan; Adelina Lubis; Buhari Sibuea
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.380

Abstract

Rice farming income is the difference between revenue and all costs of rice farming. This study aims to identify and analyze the factors that influence the income of lowland rice farming in Pangaribuan District, North Tapanuli Regency, North Sumatra Province. The type of research used in this research is quantitative research. The population used in this study were lowland rice farmers in Pangaribuan District, North Tapanuli Regency, North Sumatra Province with a total sample of 80 lowland rice farmers. The data analysis method used is multiple linear regression analysis. The results of the research show that the real income received by rice farmers in Pangaribuan District, North Tapanuli Regency tends to increase with an average income of around Rp. 35,230,000/year. The average income received is IDR 20,100,000 – IDR 30,000,000 per harvest, the average land area is 0.5-0.7 per hectare, the average selling price is IDR 10,000. – IDR 11,000 per harvest, average capital IDR 10,100,000 – IDR 15,000,000 per production, average labor 1-3 people, use of fertilizer using urea fertilizer and average production costs IDR 3,100,000. – Rp. 5,000,000 per production. Partially, land area, selling price, production results, capital, labor, fertilizer and production costs have a significant effect on the income of lowland rice farming in Pangaribuan District, North Tapanuli Regency, North Sumatra Province. Simultaneously, land area, selling price, production results, capital, labor, fertilizer and production costs have a significantly significant effect on the income of lowland rice farming in Pangaribuan District, North Tapanuli Regency, North Sumatra Province..
Analisis Pengaruh Teknologi dan Pengembangan Karyawan Terhadap Peningkatan Manajemen Kualitas di UMKM Fashion (Studi Kasus Idola Fashion) Lubis, Adelina; Aprinawati, Aprinawati; Afifah, Roihanah; Sembiring, Olivia
Journal of Law, Education and Business Vol 3, No 1 (2025): April 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v3i1.5849

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak teknologi dan pengembangan sumber daya manusia terhadap pengelolaan kualitas di sektor UMKM fashion, dengan Idola Fashion sebagai objek studi. Dalam konteks perekonomian Indonesia, UMKM memainkan peranan yang signifikan, tetapi menghadapi berbagai tantangan dalam meningkatkan daya saing dan kualitas manajemen di era digital saat ini. Metode yang diterapkan adalah pendekatan kuantitatif dengan desain deskriptif, di mana data diperoleh melalui kuesioner yang disebarkan kepada konsumen Idola Fashion. Temuan penelitian mengindikasikan bahwa teknologi mendukung efisiensi dalam proses produksi dan meningkatkan standard produk, sementara pengembangan karyawan melalui program pelatihan berkontribusi pada peningkatan produktivitas dan kreativitas. Analisis regresi memperlihatkan bahwa baik penggunaan teknologi maupun pelatihan karyawan memiliki dampak yang signifikan pada manajemen kualitas, dengan persamaan regresi yang dihasilkan adalah Y = 2,750 + 0,191X₁ + 0,674X₂. Harapan dari temuan ini adalah untuk memberikan perspektif kepada UMKM fashion lainnya guna memaksimalkan penggunaan teknologi dan pengembangan karyawan demi peningkatan kualitas manajemen serta loyalitas pelanggan.
Kepuasan Pelanggan sebagai Dampak dari Inovasi Produk dan Kualitas Pelayanan : Studi pada Warkop HH Kecamatan Medan Tembung Lubis, Adelina; Effendi, Ihsan; Situngkir, Jenni br; Simanungkalit, Nurul Amalyiah; Pardosi, Urbano I.R.S; Siregar, Doly
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10407

Abstract

Penelitian ini dilatarbelakangi oleh adanya ketidakpuasan sebagian pelanggan terhadap inovasi produk dan kualitas layanan di Warkop HH, seperti kurangnya variasi menu serta pelayanan yang dinilai kurang optimal. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk dan kualitas layanan terhadap kepuasan pelanggan di Warkop HH. Metode yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian asosiatif. Sampel yang digunakan sebanyak 57 responden yang merupakan pelanggan Warkop HH, dan data dikumpulkan melalui kuesioner. Analisis dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa baik inovasi produk maupun kualitas layanan secara parsial dan simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas layanan memiliki pengaruh yang lebih dominan dibandingkan inovasi produk. Penelitian ini menyimpulkan bahwa peningkatan kualitas layanan dan inovasi produk merupakan strategi penting dalam meningkatkan kepuasan pelanggan.
Co-Authors Adilla, Syarifah Khalisa Afifah, Roihanah Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Alexander Sabastian Pangaribuan Alfahmi, Fikri Alfifto ALZIKRI, ALZIKRI Ampun, Grace Analita Febrina Anak Amrin Mulia U Nasution Anggiani, Siti Aprinawati Aprinawati, Aprinawati Aribowo Aribowo Arifin, Syasyain Audia Junita Aulia Sofiea Putri Barus, Riando Efrata Batubara, Muhammad Taruna Sakti Bhastary, Manda Dwipayahi Deka Gustina Pandiangan Dhian Rosalina, Dhian Dina Aulia Dina Nabillah Eka Dewi Setia Tarigan Ekty Lovenda Era Purike Ester Sembiring Etri Br Kaban Fanny Amalia Fauzi, Fachri Ali Fitriani Tobing Girsang, Melvin Dominic Prapta Haq, Syukria Resti Haryaji Catur Putera Hasman Hery Syahrial Hesti Sabrina Hutagalung, Gracella Rosnah S Hutapea, Marsela Natalie Ihsan Effendi Ika Melati Puji Asputri Ika Misdayanti Sinaga Ikhwan, Al Ilham Ramadhan Nasution Indah Apriliya Izzah, Edsan Faris Julistia Wardhani Karolin Gabrela Sitanggang Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Krison Parulian Sahala Tua Pasaribu Kristin, Okta Viani Laila Tawila Lingga, Rosi Dearan S Loriwan Loriwan Loso Judijanto Lubis, Andi Reza Syahputra Lubis, Nabila Boru Luthfi Azwardy Mahyundari, Adha Manda Dwipayahi Bhastary Marino Manik Marpaung , Irvan Irvan Aldi Josua Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Mitha Lestari Muhamad Stiadi Muhammad Akbar Siregar Muhammad Husein Muhammad Ridha Haykal Amal Murad, Miftahuddin Muslim Wijaya Muslim Wijaya, Muslim Nadila Utami Naibaho, Laura Natalia Naila Zuhra Nainggolan, Chelsy Nasib Nasution, Muhammad Ali Makmur Nasution, Rizki Fajri Nauval Rachman Siregar Nur Aisyah Nur Aisyah Nurbani, Kharisma Nurul Wardani Lubis Olivia Sembiring Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Pardede, Meida Rogati Pardosi, Urbano I.R.S Paula Florensia Munthe Pratama, Ikbar Putri Anggi Oktavia Harahap Putri, Firly Marshanda Rahman Rajagukguk, Lucky Sanjaya Rambe, Barita Jogi Raudha Anggraini Tarigan Retna Astuti K Retna Astuti Kuswardani Rexsy Mardohot Sitanggang Riska Handayani Risky Siagian, Annisya Ritha Dalimunthe Rizkan Zulyadi Sagala, Bahari Salsabillah, Risa Sarah Nabilah Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Sembiring, Olivia Siagian, Larasati Br Siagian, Nielsen Samuel Panahatan Sihaloho, Rebecca Putri Sihombing, Chardo Silaban, Doni Enriko Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Sinaga, Lilis Elita Sinaga, Yohana Br Siregar , Muhammad yamin Siregar, Doly Siti Alhamra Salqaura Siti Anggiani Syahvira Sitompul, Reginawati Sitorus, Lasria Situmeang, Chandra Situngkir, Jenni br Sri Fajar Ayu Sugito Sugito Sukma, Sabrina Theresia Syahbudin, Jafar Syahreza, Dina Sarah Syahriandy Syahriandy Syarifah Muthia Putri T Teviana Tambunan, Indah Permatasari Tania Syahputri Siregar Telaumbanua, Rizky Idaman Togatorop, Rey Septanislaus Tohap Parulian Tresia L. Naibaho Wan Rizca Amelia Wan Suryani Waty Marlinang Pakpahan Wiko Rizki Wijaya Wimbi Prima Hadi Wulandari, Artika Yolanda, Natasyah Yudha Maulana Putra Yudha Maulana Putra Yudha Pratesta, Oxy Yusniar Lubis Zul Azmi Mutahajjid