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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik MEDIA MANAJEMEN JASA Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal International Journal of Engagement and Empowerment (IJE2) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Manajemen dan Bisnis JURNAL BARUNA HORIZON Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Widya International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Journal of Social And Economics Research Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business e-Jurnal Apresiasi Ekonomi International Journal of Economic, Technology and Social Sciences (Injects) Journal of Law, Education and Business Journal of Management Accounting, Tax and Production Jurnal Penelitian Pendidikan Indonesia Journal of Management Education Social Sciences Information and Religion International Journal of Economics, Business and Innovation Research Society journal of social and economic research Jurnal Cendekia Ilmiah Motivasi: Jurnal Manajemen dan Bisnis INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Economit Journal
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The Influence Of Product Quality, Service Quality, And Price On Purchasing Decisions Through Consumer Beliefs As a Variable Intervening At Pt. Freya Frist Indonusa Medan Nasution, Rizki Fajri; Lubis, Adelina; Aisyah, Nur
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11607

Abstract

This study aims to analyze the influence of product quality, service quality, and price on purchase decisions, with consumer trust acting as an intervening variable at PT. Freya Frist Indonusa Medan. The independent variables in this study include Product Quality (X1), Service Quality (X2), and Price (X3), while the dependent variable is Purchase Decision (Y), with Consumer Trust (Z) as the mediating factor. A quantitative approach is employed, utilizing data collection techniques such as questionnaires and direct observations to gather responses from consumers. The study population comprises 225 consumers, and by applying Slovin’s formula with a significance level of 0.05, a representative sample of 144 respondents was selected. The collected data is then analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, facilitated by SmartPLS software, to examine the relationships between variables and test the proposed hypotheses. The findings reveal that Product Quality (X1) has a significant positive effect on Consumer Trust (Z), indicating that higher product quality enhances consumer confidence in the brand. Similarly, Service Quality (X2) also positively influences Consumer Trust (Z), suggesting that superior service contributes to higher levels of trust. Additionally, Price (X3) positively impacts Purchase Decision (Y), showing that competitive pricing strategies influence consumer choices. These results highlight the importance of maintaining high product and service quality while setting reasonable prices to strengthen consumer trust, ultimately leading to better purchase decisions and increased customer satisfaction at PT. Freya Frist Indonusa Medan.
Exploration Of Social Exchange Theory: Costumer Loyalty with Trust And Satisfaction As Intervening in Islamic People's Financing Banks (BPRS) Lubis, Adelina; Effendi, Ihsan; Rosalina, Dhian; Murad, Miftahuddin
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 2 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i2.11613

Abstract

This research was at the Medan City Islamic People's Credit Bank (BPRS), which was lagging in terms of the number of customers and information technology. This study aims to determine the effect of organizational information and information technology on loyalty by using the intervening variables of satisfaction and trust. This research used correlational quantitative and Structural Equation Models (SEM). Respondents used in this study were 314 BPRS customers who are still active. The results showed that the information technology used by the BPRS did not affect loyalty where satisfaction was the intervention variable. On the other hand, organizational communication had an influence on customer loyalty with customer trust as an intervention variable
KEPUASAN PENGGUNA APLIKASI GRAB: STUDI EMPIRIS TERHADAP PENGARUH KUALITAS DAN RESPONSIVITAS LAYANAN CUSTOMER SERVICE MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Lubis, Adelina; Effendi, Ihsan; Kristin, Okta Viani; Lubis, Nabila Boru
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of customer service quality and customer service responsiveness on user satisfaction with the Grab application among students of the Faculty of Economics at Universitas Negeri Medan. The background of this research stems from the increasing use of online transportation services, which demands excellent service quality, including interactions with customer service. The study employs a quantitative approach with simple random sampling techniques involving 100 respondents, and data analysis is conducted using SPSS version 26. The results reveal that customer service quality and customer service responsiveness significantly influence user satisfaction, both partially and simultaneously. Customer service responsiveness is identified as the most dominant factor, with a regression coefficient of 0.593, compared to customer service quality, which has a coefficient of 0.319. The coefficient of determination (R²) value is 0.412, indicating that 41.2% of the variation in user satisfaction can be explained by the two independent variables. These findings emphasize the importance of improving service quality and responsiveness to enhance user satisfaction and foster customer loyalty in digital application-based services such as Grab.
KEPUASAN PENGGUNA APLIKASI GRAB: STUDI EMPIRIS TERHADAP PENGARUH KUALITAS DAN RESPONSIVITAS LAYANAN CUSTOMER SERVICE MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Lubis, Adelina; Effendi, Ihsan; Kristin, Okta Viani; Lubis, Nabila Boru
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of customer service quality and customer service responsiveness on user satisfaction with the Grab application among students of the Faculty of Economics at Universitas Negeri Medan. The background of this research stems from the increasing use of online transportation services, which demands excellent service quality, including interactions with customer service. The study employs a quantitative approach with simple random sampling techniques involving 100 respondents, and data analysis is conducted using SPSS version 26. The results reveal that customer service quality and customer service responsiveness significantly influence user satisfaction, both partially and simultaneously. Customer service responsiveness is identified as the most dominant factor, with a regression coefficient of 0.593, compared to customer service quality, which has a coefficient of 0.319. The coefficient of determination (R²) value is 0.412, indicating that 41.2% of the variation in user satisfaction can be explained by the two independent variables. These findings emphasize the importance of improving service quality and responsiveness to enhance user satisfaction and foster customer loyalty in digital application-based services such as Grab.
ANALYSIS OF FACTORS INFLUENCING INCOME FROM RICE (Oryza Sativa L.) FARMING IN PANGARIBUAN DISTRICT, NORTH TAPANULI DISTRICT, NORTH SUMATRA PROVINCE Waty Marlinang Pakpahan; Adelina Lubis; Buhari Sibuea
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.380

Abstract

Rice farming income is the difference between revenue and all costs of rice farming. This study aims to identify and analyze the factors that influence the income of lowland rice farming in Pangaribuan District, North Tapanuli Regency, North Sumatra Province. The type of research used in this research is quantitative research. The population used in this study were lowland rice farmers in Pangaribuan District, North Tapanuli Regency, North Sumatra Province with a total sample of 80 lowland rice farmers. The data analysis method used is multiple linear regression analysis. The results of the research show that the real income received by rice farmers in Pangaribuan District, North Tapanuli Regency tends to increase with an average income of around Rp. 35,230,000/year. The average income received is IDR 20,100,000 – IDR 30,000,000 per harvest, the average land area is 0.5-0.7 per hectare, the average selling price is IDR 10,000. – IDR 11,000 per harvest, average capital IDR 10,100,000 – IDR 15,000,000 per production, average labor 1-3 people, use of fertilizer using urea fertilizer and average production costs IDR 3,100,000. – Rp. 5,000,000 per production. Partially, land area, selling price, production results, capital, labor, fertilizer and production costs have a significant effect on the income of lowland rice farming in Pangaribuan District, North Tapanuli Regency, North Sumatra Province. Simultaneously, land area, selling price, production results, capital, labor, fertilizer and production costs have a significantly significant effect on the income of lowland rice farming in Pangaribuan District, North Tapanuli Regency, North Sumatra Province..
Analisis Pengaruh Teknologi dan Pengembangan Karyawan Terhadap Peningkatan Manajemen Kualitas di UMKM Fashion (Studi Kasus Idola Fashion) Lubis, Adelina; Aprinawati, Aprinawati; Afifah, Roihanah; Sembiring, Olivia
Journal of Law, Education and Business Vol 3, No 1 (2025): April 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v3i1.5849

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak teknologi dan pengembangan sumber daya manusia terhadap pengelolaan kualitas di sektor UMKM fashion, dengan Idola Fashion sebagai objek studi. Dalam konteks perekonomian Indonesia, UMKM memainkan peranan yang signifikan, tetapi menghadapi berbagai tantangan dalam meningkatkan daya saing dan kualitas manajemen di era digital saat ini. Metode yang diterapkan adalah pendekatan kuantitatif dengan desain deskriptif, di mana data diperoleh melalui kuesioner yang disebarkan kepada konsumen Idola Fashion. Temuan penelitian mengindikasikan bahwa teknologi mendukung efisiensi dalam proses produksi dan meningkatkan standard produk, sementara pengembangan karyawan melalui program pelatihan berkontribusi pada peningkatan produktivitas dan kreativitas. Analisis regresi memperlihatkan bahwa baik penggunaan teknologi maupun pelatihan karyawan memiliki dampak yang signifikan pada manajemen kualitas, dengan persamaan regresi yang dihasilkan adalah Y = 2,750 + 0,191X₁ + 0,674X₂. Harapan dari temuan ini adalah untuk memberikan perspektif kepada UMKM fashion lainnya guna memaksimalkan penggunaan teknologi dan pengembangan karyawan demi peningkatan kualitas manajemen serta loyalitas pelanggan.
Kepuasan Pelanggan sebagai Dampak dari Inovasi Produk dan Kualitas Pelayanan : Studi pada Warkop HH Kecamatan Medan Tembung Lubis, Adelina; Effendi, Ihsan; Situngkir, Jenni br; Simanungkalit, Nurul Amalyiah; Pardosi, Urbano I.R.S; Siregar, Doly
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10407

Abstract

Penelitian ini dilatarbelakangi oleh adanya ketidakpuasan sebagian pelanggan terhadap inovasi produk dan kualitas layanan di Warkop HH, seperti kurangnya variasi menu serta pelayanan yang dinilai kurang optimal. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk dan kualitas layanan terhadap kepuasan pelanggan di Warkop HH. Metode yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian asosiatif. Sampel yang digunakan sebanyak 57 responden yang merupakan pelanggan Warkop HH, dan data dikumpulkan melalui kuesioner. Analisis dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa baik inovasi produk maupun kualitas layanan secara parsial dan simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas layanan memiliki pengaruh yang lebih dominan dibandingkan inovasi produk. Penelitian ini menyimpulkan bahwa peningkatan kualitas layanan dan inovasi produk merupakan strategi penting dalam meningkatkan kepuasan pelanggan.
Pengaruh pelatihan dan kompensasi terhadap kinerja karyawan pada Perseroan Terbatas Tempo Medan Alzikri, Alzikri; Parulian, Tohap; Lubis, Adelina
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.835

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh pelatihan dan kompensasi terhadap kinerja karyawan pada Perseroan Terbatas Tempo Medan. Penelitian menggunakan pendekatan kuantitatif dengan populasi seluruh karyawan sebanyak 69 orang yang bekerja di Medan 1, Kompleks Industri Medan Star, Jl. Pelita II No. 2–4, Tanjung Morawa, Deli Serdang. Teknik pengambilan sampel menggunakan metode sampling jenuh sehingga seluruh populasi dijadikan sampel penelitian. Data dianalisis dengan metode deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan bahwa pelatihan berpengaruh positif dan signifikan terhadap kinerja karyawan, dengan nilai signifikansi (0,000) < 0,05 dan t-hitung (4,877) > t-tabel (1,996). Kompensasi juga berpengaruh positif dan signifikan terhadap kinerja karyawan, dengan nilai signifikansi (0,000) < 0,05 dan t-hitung (4,478) > t-tabel (1,996). Secara simultan, variabel pelatihan dan kompensasi berpengaruh signifikan terhadap kinerja karyawan, sehingga menegaskan pentingnya pengelolaan SDM melalui peningkatan pelatihan dan pemberian kompensasi yang memadai.
Pengaruh persepsi konsumen dan search engine optimization (SEO) terhadap keputusan pembelian Swalow Agar Agar Kecamatan Medan Timur Sihombing, Chardo; Parulian, Tohap; Lubis, Adelina
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.836

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh persepsi konsumen dan Search Engine Optimization (SEO) terhadap keputusan pembelian Swalow agar-agar di Kecamatan Medan Timur. Metode penelitian yang digunakan adalah penelitian eksploratif dengan pengukuran variabel menggunakan skala Likert. Data dikumpulkan melalui wawancara, kuesioner, dan studi dokumentasi. Populasi penelitian adalah seluruh konsumen Swalow agar-agar di Kecamatan Medan Timur yang berjumlah 57 orang, dengan metode pengambilan sampel jenuh (sensus). Data dianalisis menggunakan SPSS versi 23 dengan analisis deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan bahwa: (1) secara parsial variabel persepsi konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian; (2) secara parsial variabel SEO berpengaruh positif dan signifikan terhadap keputusan pembelian; (3) secara simultan persepsi konsumen dan SEO berpengaruh positif dan signifikan terhadap keputusan pembelian Swalow agar-agar di Kecamatan Medan Timur.
Studi Empiris tentang Pengaruh Komunikasi Pemasaran dan Kualitas Produk terhadap Keputusan Pembelian pada UMKM Warkop Rencong Medan Adelina Lubis; Ihsan Effendi; Olivia Sembiring; Naila Zuhra
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5098

Abstract

This study aims to explore and analyze how marketing communication and product quality influence consumer purchasing decisions at Warkop Rencong, an MSME located in Medan. In a highly competitive local food industry, implementing effective marketing communication strategies and maintaining high product quality are essential elements that drive consumer behavior. Marketing communication not only informs consumers about the product but also builds a perspective and emotional connection with them. Product quality, on the other hand, reflects how well the product meets consumer expectations and needs, fostering customer satisfaction and long-term loyalty. This research adopts a quantitative approach, utilizing questionnaires to gather data from 60 respondents selected through random sampling from Warkop Rencong's active customer base. The collected data were analyzed using validity, reliability, classical assumptions, and multiple linear regression tests in IBM SPSS Statistics 27. The results indicate that both marketing communication and product quality significantly and positively influence purchasing decisions, both individually and collectively. Product quality was found to have a stronger impact on purchasing decisions compared to marketing communication. The F-test confirms that both variables significantly affect purchasing decisions, with an adjusted R² of 0.532, indicating a high explanatory power of the model. These findings offer practical insights for MSMEs in developing effective marketing strategies and ensuring high product quality to boost consumer purchasing decisions.
Co-Authors Adilla, Syarifah Khalisa Afifah, Roihanah Agnessyah Kardina Simamora Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Alexander Sabastian Pangaribuan Alfahmi, Fikri Alfifto ALZIKRI, ALZIKRI Ampun, Grace Analita Febrina Anak Amrin Mulia U Nasution Anggiani, Siti Aprinawati Aprinawati, Aprinawati Aribowo Aribowo Arifin, Syasyain Audia Junita Aulia Sofiea Putri Barus, Riando Efrata Batubara, Muhammad Taruna Sakti Chantika Mayzira Deka Gustina Pandiangan Deni Sormin Dhian Rosalina, Dhian Diana Sarah Lubis Dina Aulia Dina Nabillah Eka Dewi Setia Tarigan Ekty Lovenda Era Purike Ester Sembiring Etri Br Kaban Fanny Amalia Fauzi, Fachri Ali Fitriani Tobing Girsang, Melvin Dominic Prapta Haq, Syukria Resti Haryaji Catur Putera Hasman Hery Syahrial Hesti Sabrina Hutagalung, Gracella Rosnah S Hutapea, Marsela Natalie Ihsan Effendi Ika Melati Puji Asputri Ika Misdayanti Sinaga Ikhwan, Al Ilham Ramadhan Nasution Indah Apriliya Izzah, Edsan Faris Julistia Wardhani Karolin Gabrela Sitanggang Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Krison Parulian Sahala Tua Pasaribu Kristin, Okta Viani Laila Tawila Larasati Br. Br. Siagian Lingga, Rosi Dearan S Loriwan Loriwan Loso Judijanto Lubis, Andi Reza Syahputra Lubis, Nabila Boru Luthfi Azwardy Mahyundari, Adha Manda Dwipayahi Bhastary Marino Manik Marpaung , Irvan Irvan Aldi Josua Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Mitha Lestari Muhamad Stiadi Muhammad Akbar Siregar Muhammad Husein Muhammad Ridha Haykal Amal Muhammad Yamin Siregar Murad, Miftahuddin Muslim Wijaya Muslim Wijaya, Muslim Nadila Utami Naibaho, Laura Natalia Naila Zuhra Nainggolan, Chelsy Nasib Nasution, Muhammad Ali Makmur Nasution, Rizki Fajri Nauval Rachman Siregar Nur Aisyah Nur Aisyah Nur Aisyah Nurbani, Kharisma Nurul Hasanah Nurul Wardani Lubis Olivia Sembiring Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Pardede, Meida Rogati Pardosi, Urbano I.R.S Paula Florensia Munthe Pratama, Ikbar Putri Anggi Oktavia Harahap Putri, Firly Marshanda Rahman Rajagukguk, Lucky Sanjaya Rambe, Barita Jogi Raudha Anggraini Tarigan Retna Astuti K Retna Astuti Kuswardani Rexsy Mardohot Sitanggang Riska Handayani Risky Siagian, Annisya Ritha Dalimunthe Rizkan Zulyadi Rizki Fajri Nasution Sagala, Bahari Salsabillah, Risa Sarah Nabilah Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Sembiring, Olivia Siagian, Larasati Br Siagian, Nielsen Samuel Panahatan Sihombing, Chardo Silaban, Doni Enriko Simanungkalit, Nurul Amalyiah Sinaga, Lilis Elita Sinaga, Yohana Br Siregar, Doly Siti Alhamra Salqaura Siti Anggiani Syahvira Sitompul, Reginawati Sitorus, Lasria Situmeang, Chandra Situngkir, Jenni br Sri Fajar Ayu Sugito Sugito Sukma, Sabrina Theresia Syahbudin, Jafar Syahreza, Dina Sarah Syahriandy Syahriandy Syarifah Muthia Putri T Teviana Tambunan, Indah Permatasari Tania Syahputri Siregar Telaumbanua, Rizky Idaman Togatorop, Rey Septanislaus Tohap Parulian Tresia L. Naibaho Wan Rizca Amelia Wan Suryani Waty Marlinang Pakpahan Wiko Rizki Wijaya Wimbi Prima Hadi Wulandari, Artika Yolanda, Natasyah Yudha Maulana Putra Yudha Maulana Putra Yudha Pratesta, Oxy Yusniar Lubis Zul Azmi Mutahajjid