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All Journal Jurnal Siasat Bisnis Jurnal Akuntansi & Auditing Indonesia Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen JBTI : Jurnal Bisnis : Teori dan Implementasi Professional : Jurnal Komunikasi dan Administrasi Publik MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Pelayanan Publik Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Gorontalo Management Research JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) MABIS: Manajemen dan Bisnis Progress: Jurnal Pendidikan, Akuntansi dan Keuangan International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung INVEST : Jurnal Inovasi Bisnis dan Akuntansi Asian Management and Business Review Wiga : Jurnal Penelitian Ilmu Ekonomi IJFBP International Journal of Family Business Practices Journal of Business Studies and Management Review Journal Publicuho Journal of Applied Management and Business Administration Journal of Educational Management Research IIJSE Business and Applied Management Journal Indonesian Journal of Strategic Management (IJSM) International Journal of Economics and Management Research
Johan, Ahmad
Universitas Langlang Buana
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation

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Analysis of the Influence of Novel Service Concept, Customer Satisfaction, and Novel Service Procedure on Customer Loyalty Welly Surjono; Ahmad Johan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6791

Abstract

This study was conducted to see the antecedents of customer loyalty by considering customer satisfaction and service innovation components, namely novel service concept and novel service procedure. The study was conducted on 208 users of streaming service applications such as Spotify, Netflix, Viu, Prime Video, HBO Go, and Disney+ Hotstar, who were selected using purposive sampling techniques with several criteria. Data were obtained from questionnaires distributed online using Google Forms, which were shared on social media of users of streaming service applications. The results of this study indicate that novel service concept, novel service procedure, and customer satisfaction have a positive effect on consumer loyalty. This study contributes to the literature on service innovation and customer loyalty in streaming services, while also providing suggestions for streaming service providers to improve customer retention.
The ‘how’ for sustainability: Answering market pressure through green strategy and green production Johan, Ahmad; Rahayu, Agus; Wibowo, Lili Adi; Yuliawati, Ayu Khrisna
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18575

Abstract

Research aims: This study aims to examine the influence of market pressure on green strategy and green production while also looking at its impact on MSMEs' sustainability. The authors also investigate the indirect influence of market pressure on green production through the mediating role of green strategy.Design/Methodology/Approach: This study was carried out on batik craft, fashion, and convection MSMEs oriented to the green concept in West Java Province, with a number of samples of 185 MSMEs. The data obtained were then analyzed using the structural equation modeling technique with SmartPLS software.Research findings: The results of this study demonstrated the positive influence of market pressure on green strategy and green production, and both influenced MSMEs' sustainability. Furthermore, green strategy has been proven to have a positive influence on green production and could mediate the influence of market pressure on green production.Theoretical Contribution/Originality: This study contributes to the literature by widening the antecedent of green strategy, green production, and MSMEs sustainability from the external side, namely market pressure, which is rarely elaborated.Practitioners/Policy Implications: Managers and owners of batik craft, fashion, and convection MSMEs must prepare themselves to answer the calls for sustainability that come from their stakeholders, such as the market and government. Green strategy and green production must be incorporated into their business to achieve sustainability.Research Limitations/Implications: This study has not yet considered the existence of moderating variables, such as firm size, government regulation, or organizational competitiveness. These additional variables can be a sign for firms to understand when the time is to implement their strategy to achieve sustainability according to the underlying conditions of the moderators.
Financial Behavior: Menilai Peran Literasi Keuangan Dan Penggunaan E-Wallet Pada Mahasiswa Anggia, Dimas; Sadikin, Taufik; Johan, Ahmad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i5.11027

Abstract

The rapid development of digital financial technology has significantly transformed consumption behavior, particularly among university students as a highly adaptive group to technological advancements. The emergence of e-wallets, supported by transactional convenience and promotional incentives, has the potential to increase consumptive behavior, while financial literacy is theoretically expected to act as a control mechanism. However, the inconsistency between financial knowledge and actual behavior indicates a behavioral gap that requires further investigation. This study aims to examine the effect of financial literacy and e-wallet usage on students’ consumptive behavior. A quantitative approach with descriptive and verificative designs was employed, using questionnaire data collected from 110 respondents and analyzed through multiple linear regression. The results indicate that financial literacy is categorized as good, e-wallet usage is high, and consumptive behavior is moderately high. Partially, financial literacy does not have a significant effect, whereas e-wallet usage has a positive and significant effect on consumptive behavior. Simultaneously, both variables have a significant effect with a coefficient of determination of 19.5%. These findings highlight the dominant role of financial technology over cognitive factors and reinforce the existence of a knowledge–behavior gap.
Rekrutmen Dan Penempatan Kerja Sebagai Faktor Penentu Kinerja Karyawan: Studi Pada PT. Tectona Cipta Niaga Melly Kusmiati; Budhi Satriawan; Ahmad Johan
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 6 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/kfpk0c53

Abstract

Kinerja karyawan merupakan salah satu faktor penting dalam mendukung keberhasilan perusahaan, khususnya pada industri percetakan, konveksi, dan bordir komputer yang menuntut ketepatan waktu serta kualitas hasil produksi. Namun, berdasarkan hasil pra-survey pada PT. Tectona Cipta Niaga, masih ditemukan permasalahan terkait keterlambatan pekerjaan, pencapaian target produksi yang belum konsisten, dan kesalahan kerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh rekrutmen dan penempatan kerja terhadap kinerja karyawan pada PT. Tectona Cipta Niaga. Penelitian menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Data diperoleh melalui penyebaran kuesioner kepada 80 responden yang ditentukan menggunakan rumus Slovin dari total populasi sebanyak 100 karyawan. Teknik analisis data menggunakan regresi linear berganda dengan bantuan SPSS versi 27. Hasil penelitian menunjukkan bahwa rekrutmen dan penempatan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, baik secara parsial maupun simultan. Variabel rekrutmen memiliki koefisien regresi sebesar 0,596, sedangkan penempatan kerja sebesar 0,450 dengan nilai signifikansi masing-masing sebesar 0,000. Secara simultan, kedua variabel memiliki pengaruh signifikan terhadap kinerja karyawan dengan nilai F sebesar 30,290 dan signifikansi 0,000. Dengan demikian, perusahaan perlu meningkatkan efektivitas proses rekrutmen dan ketepatan penempatan kerja guna meningkatkan kinerja karyawan secara optimal.
Brand Image, Price Perception, and Their Impact on Consumer Purchase Intention in Culinary MSMEs Marliana Hulu; Ahmad Johan; Adi Praptika
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2307

Abstract

This study aims to analyze the influence of brand image and price perception on consumer purchase intention in the culinary MSME sector. A quantitative approach with descriptive and verificative methods was employed. Data were collected through questionnaires distributed to 126 consumers selected using purposive sampling. The analysis involved validity and reliability testing, classical assumption tests, multiple linear regression, and hypothesis testing. The findings indicate that brand image has a positive and significant effect on purchase intention (t = 5.565, p < 0.001), while price perception demonstrates a stronger positive influence (t = 7.423, p < 0.001). Simultaneously, both variables significantly affect purchase intention and explain 92% of its variance (F = 709.8; R² = 0.920). These results imply that strengthening brand credibility and implementing appropriate pricing strategies are essential for increasing consumer purchase intention and enhancing the competitiveness of culinary MSMEs.
The Influence of Lifestyle and Perceived Ease of Use of Shopee PayLater on Consumer Purchase Decisions Rhika Sindi Amelia; Ahmad Johan; Taufik Sadikin
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2385

Abstract

This study aims to analyze the influence of lifestyle and perceived ease of use of Shopee PayLater on consumer purchase decisions. A quantitative approach with descriptive and verificative methods was employed in this research. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling techniques. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing with SPSS software. The findings reveal that lifestyle has a positive and significant effect on purchase decisions. Furthermore, the perceived ease of use of Shopee PayLater demonstrates a stronger positive and significant influence on purchase decisions. Simultaneously, both variables significantly affect purchase decisions and contribute substantially to explaining consumer purchasing behavior. The study implies that digital payment providers and e-commerce platforms should enhance user-friendly payment features and align their marketing strategies with consumers’ lifestyle trends to encourage purchasing decisions. These findings also contribute to the development of consumer behavior and financial technology research in the digital commerce context.
The Effect Of Atmosphere Coffee Shop And Customer Experience On Customer Satisfaction At The Bagi Kopi Branch In Kiara Artha Park, Bandung Nazila Laila Karomah; Tanty Sondari; Ahmad Johan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/wa67zp17

Abstract

This study aims to determine the influence of atmosphere coffee shop and customer experience on customer satisfaction at the Bagi Kopi branch in Kiara Artha Park, Bandung. This study employs a quantitative method with a descriptive and confirmatory approach. The results of the study indicate that the atmosphere coffee shop has a positive but insignificant effect on customer satisfaction (t = 1.456, p > 0.001), whereas customer experience has a positive and significant effect on customer satisfaction (t = 8.134, p < 0.001). Conversely, the atmosphere coffee shop and customer experience significantly influence consumer satisfaction (F = 291.410). These results imply that when the atmosphere and customer experience meet consumer expectations, satisfaction with the products and services provided is achieved.
The Dark Side of Green HRM: Multigroup Analysis of Employee Responses to Internal Greenwashing Riski Eko Ardianto; Retno Purwani Setyaningrum; Ahmad Johan
Business and Applied Management Journal Vol. 4 No. 1 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v4i1.2034

Abstract

This study aims to examine how internal greenwashing within Green Human Resource Management (GHRM) affects employee green creativity through the psychological mechanism of green fatigue, while also testing the moderating role of competitive green gamification and group differences based on green value orientation. Drawing on Conservation of Resources (COR) theory and Self-Determination Theory, this study conceptualizes perceived greenwashing as an internal organizational stressor that depletes employees’ psychological resources and weakens intrinsic motivation. A quantitative survey was conducted among 556 hotel employees in the Java–Bali region, Indonesia, using a non-probability purposive sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct, mediating, moderating, and multigroup effects. The results show that perceived greenwashing increases green fatigue and reduces employee green creativity, both directly and indirectly. Competitive green gamification strengthens the effect of greenwashing on green fatigue. Multigroup analysis further reveals that these effects are stronger among employees with high green value orientation. This study contributes to GHRM literature by shifting the focus from external to internal greenwashing and highlighting its psychological and behavioral consequences.
Turning Digital Technology into Performance: Transformation Capability and Digital Culture in MSMEs Dudi Haryadi; Ahmad Johan
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2121

Abstract

While prior research often treats technology adoption as sufficient for performance gains, this study argues that digital technology capability alone is insufficient without transformation capability and cultural readiness. This study examines how digital technology capability improves the operational performance of micro, small, and medium-sized enterprises (MSMEs) by investigating the mediating role of digital transformation capability and the moderating role of digital culture. Data were collected from 300 MSMEs across multiple business sectors in West Java and analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that digital technology capability has a significant direct effect on operational performance and an indirect effect through digital transformation capability. In addition, digital culture significantly strengthens the relationship between digital technology capability and both digital transformation capability and operational performance. This study contributes to the digital transformation and MSME literature by clarifying the hierarchical relationship between technological capability and transformation capability and by demonstrating the boundary condition of digital culture. Practically, the findings suggest that MSMEs should complement technology adoption with capability development and cultural readiness, for example, through structured digital training and leadership support for experimentation, to achieve superior operational outcomes.
The Role of Personal Branding in Shaping Consumer Purchasing Decisions: A Systematic Literature Review Khoirun Nisa Bahri; Ahmad Johan; Vanessa Gaffar
Journal of Educational Management Research Vol. 5 No. 4 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i4.2731

Abstract

This study aims to examine the role of personal branding in influencing consumer purchasing decisions in the digital business environment. The research employs a systematic literature review (SLR) by analyzing relevant scholarly publications on personal branding and consumer purchasing behavior. The reviewed literature was selected based on predefined inclusion and exclusion criteria to ensure the relevance and quality of the findings. The results indicate that personal branding has a significant positive influence on purchasing decisions by enhancing credibility, trust, perceived value, and consumer engagement. Strong personal branding also increases consumers' confidence in products and strengthens purchase intentions across digital platforms. Furthermore, the findings suggest that personal branding has evolved into an essential competency for professionals, entrepreneurs, and business practitioners seeking to improve market competitiveness and establish long-term relationships with consumers. The study implies that organizations and individuals should strategically develop authentic and consistent personal branding to enhance consumer trust and support sustainable business performance in the digital era.
Co-Authors Adi Praptika Adi Praptika Jaya Adi Utama Agus Rahayu Ali Januarty, Tamy An-Nisa Diana Andri Rianawati Anggia, Dimas ANI SURTIANI Ani Yunaningsih Atep - Suhendar Ayi Astuti Ayke Nuraliati Ayuningtyas Yuli Hapsari Baharudin Baharudin Barkah Rosadi Budhi Satriawan Cecep Suarha Dessy Isfianadewi Diana Sari Euis Eka Pramiarsih Febrianti, Resti Ferry Arfiansyah Fitriana, Nahda Fitriyani Fitriyani Ginanjar Wira Saputra Hadi, Faizal Susilo Handrian, Feby Ariel Haryadi, Dudi Heny Hendrayati Hidayat, Yosep Rahman Imanirrahma Salsabil Irfan Dzulfikar Krishti, Aghnia Kurniawati Kurniawati Leny Hartati Lili Adi Wibowo Lufni Ramdiani Mariana F, R. Adjeng Marliana Hulu Maya Sari, Nur Zeina Mayasari Mayasari Melly Kusmiati Mirza Abdi Khairusy Muafi - Muafi Nazila Laila Karomah Ni Luh Laksmi Rahmantari Nisa Aprilianti Nita Kanya Nugraha Nugraha Nurwijayanti Oktavian, Rizky Ferari Oktavian, Rizky Ferrari Prasetyo Hadi Prihadi, M Dana Puspo Dewi Dirgantara R. Iim Takwim RACHMAT RACHMAT Rahmayanti, Rima Ratih Hurriyati Retno Purwani Setyaningrum Rhika Sindi Amelia Riski Eko Ardianto Riza Bahtiar Sulistyan Sadikin, Taufik Satriawan, Budhi Satriawan, Budhie Satyawisudarini, Inne Sondari, Tanty Sri Astuti Pratminingsih Sriwardani Sriwardani Sriwardini Sriwardini Sudarmadi, Dedi Suhada Suhada Suhada Suhada SUMA, Dewi Suryanto Suryanto Tanty Sondari Tezza Adriansyah Anwar Tezza Adriansyah Anwar Tuti Asmala Vanessa Gaffar Welly Surjono Yuli Rachmawati Yuliawati, Ayu Khrisna Zairusi Zairusi Zulganef Zulganef