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The ‘how’ for sustainability: Answering market pressure through green strategy and green production Johan, Ahmad; Rahayu, Agus; Wibowo, Lili Adi; Yuliawati, Ayu Khrisna
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18575

Abstract

Research aims: This study aims to examine the influence of market pressure on green strategy and green production while also looking at its impact on MSMEs' sustainability. The authors also investigate the indirect influence of market pressure on green production through the mediating role of green strategy.Design/Methodology/Approach: This study was carried out on batik craft, fashion, and convection MSMEs oriented to the green concept in West Java Province, with a number of samples of 185 MSMEs. The data obtained were then analyzed using the structural equation modeling technique with SmartPLS software.Research findings: The results of this study demonstrated the positive influence of market pressure on green strategy and green production, and both influenced MSMEs' sustainability. Furthermore, green strategy has been proven to have a positive influence on green production and could mediate the influence of market pressure on green production.Theoretical Contribution/Originality: This study contributes to the literature by widening the antecedent of green strategy, green production, and MSMEs sustainability from the external side, namely market pressure, which is rarely elaborated.Practitioners/Policy Implications: Managers and owners of batik craft, fashion, and convection MSMEs must prepare themselves to answer the calls for sustainability that come from their stakeholders, such as the market and government. Green strategy and green production must be incorporated into their business to achieve sustainability.Research Limitations/Implications: This study has not yet considered the existence of moderating variables, such as firm size, government regulation, or organizational competitiveness. These additional variables can be a sign for firms to understand when the time is to implement their strategy to achieve sustainability according to the underlying conditions of the moderators.
Financial Behavior: Menilai Peran Literasi Keuangan Dan Penggunaan E-Wallet Pada Mahasiswa Anggia, Dimas; Sadikin, Taufik; Johan, Ahmad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i5.11027

Abstract

The rapid development of digital financial technology has significantly transformed consumption behavior, particularly among university students as a highly adaptive group to technological advancements. The emergence of e-wallets, supported by transactional convenience and promotional incentives, has the potential to increase consumptive behavior, while financial literacy is theoretically expected to act as a control mechanism. However, the inconsistency between financial knowledge and actual behavior indicates a behavioral gap that requires further investigation. This study aims to examine the effect of financial literacy and e-wallet usage on students’ consumptive behavior. A quantitative approach with descriptive and verificative designs was employed, using questionnaire data collected from 110 respondents and analyzed through multiple linear regression. The results indicate that financial literacy is categorized as good, e-wallet usage is high, and consumptive behavior is moderately high. Partially, financial literacy does not have a significant effect, whereas e-wallet usage has a positive and significant effect on consumptive behavior. Simultaneously, both variables have a significant effect with a coefficient of determination of 19.5%. These findings highlight the dominant role of financial technology over cognitive factors and reinforce the existence of a knowledge–behavior gap.